Neal O'Grady 🍉

Demand Curve

Demand Curve (YC S19) creates courses, content, and events to teach founders and marketers how to grow companies. Our weekly newsletter goes out to over 97,000 founders and marketers.

Co-Founder

GrowthPair

We've partnered up to help startups hire top-tier growth talent that fits into their budget.

Advisor

Bell Curve

Bell Curve is a paid marketing agency explicitly built for startups. 

We've worked with companies like Invoice2Go, Pilot, Segment, Microsoft, Framer, Perfect Keto, Feedly, Stacker, Techcrunch, 1build, and Ancestry.

UNIGNORABLE

People wanna buy from people—not faceless brands. Un-ignorable is a 4-week group challenge designed to help you build an audience of future buyers.

Founder + Instructor

Segment

Demand Curve and Segment had a deep partnership. We collaborated on projects where our intersection of growth and tracking expertise can help companies grow revenue.

Growth Advisor

Webflow, Inc.

- Ideated blog post topics on topics most relevant and interesting to web designers 
- Produced high-quality blog posts each week that were engaging, educational, and got people excited about web design and Webflow 
- Sourced images and supplementary material and references - Work with the founders, CMO, designer, and editor

Copywriter/Content Marketer

Lighthouse Labs

The job of a TA at a early-stage web development bootcamp was 3 main things:

1. Developing curriculum.
2. Helping students with their coding challenges.
3. Providing emotional support to extremely stressed students wondering if they've made a horrible decision dropping $10k on a career change.

Demand Curve | 93,000 founders get 3 startup growth tactics in their inbox each week. Join the Growth Newsletter below.

I'm 34 years old. I've never had a full-time job.

Not once.

No, I did not grow up rich without needing to.

My dad passed when I was 13, my mom made $26,000 CAD, and he left her with an invalid life insurance policy. He had changed it to void unless he was 65 years old or older

He did that 2 days before local laws changed where your spouse needed to approve life insurance policy changes. 

He also left her with tons of debt on credit cards she didn't know about.

So she was forced to file for bankruptcy.

We were real poor.

I managed to go to university only because she moved to Vancouver with me.

And I paid for it by aggressively applying for scholarships. 75% of it was covered.

Yet, I've never used that degree.

Since then I've:

- Taught myself programming
- Worked as a freelance developer
- Worked as a freelance copywriter
- Lived out of a backpack for 3.5 years as a digital nomad
- Started two 7-figure revenue businesses in the marketing industry

At no point was I hungry, broke, or homeless.

People think that forging your own path is risky.

What I think is risky is taking out a mortgage based on a full-time job that can be taken away from you at any moment

As a freelancer, you have numerous income streams—losing one isn't existential.

As a business owner, your job can't be taken from you. You make more if you find a way to provide more value to people at scale.

This is why I've dedicated my life to helping people start, build, and grow companies. 

My ads agency, Bell Curve (www.bellcurve.com), helps startups grow through ads—the most scalable channel there is.

Demand Curve (www.demandcurve.com) teaches founders and marketers to grow their companies and passion projects. We were accepted into Y Combinator's summer of 2019 batch.

My goal is to make entrepreneurship easier and more approachable. Because we all benefit when we each build the future we want.

Demand Curve (YC S19) creates courses, content, and events to teach founders and marketers how to grow companies. Our weekly newsletter goes out to over 60,000 founders and marketers.

Tella

Growth Marketer

Double

Partner

We help venture-funded companies reach their full potential with strategy and marketing - from B2B robotics to high-end consumer tech. Proud to work with clients like Payhawk ($1B valuation), Lely ($900M revenue), and Concierge Auctions (acquired by Sotheby's).

Senior Growth Marketer

Concierge Auctions

In charge of re-work of onboarding/registration flow for online buyer journey, including wire framing, analytics, design, and comms with dev team. Other activities incl. email marketing, ad creative.

Circl

Growth consultant on launch strategy and distribution.

InsideTracker

Contributed to +25% in revenue generated in 2-week ‘Black Friday’ Search Ad campaign (vs. same period in 2022), through strategic keyword planning and crafting ad creatives (copy and design).

Conducted several filmed interviews with creators (incl. Justin Moore and Parker Worth).

Content Creator

Payhawk

Alpian Bank

Increased private banking app download rate by +50% in 6 weeks of launch (~2,000 downloads) by running a performance campaign across 4 ad platforms. Responsible for the visual design of ads, landing pages, and ad copywriting.

Glowforge

TikTok for Business

Responsible for various campaign creatives (landing pages, assets) included in campaigns to advertisers.

Creative Consultant

Psychology-infused marketer 🍵 | Helped 30+ startups & scale-ups grow faster | Growth stuff @Double

Growth at Tella 🎥  the screen recorder that edits for you. To work together, drop me a message.

Louise de Sadeleer

Growth @ Tella ⎸ I write about growth, product, and video 🎥

FINALLY 

I'm sharing the setup I use to film my Tella videos. 

Things I optimised for: 

✅ Decent price range
✅ Repurpose items I owned
✅ Look extra cute 'n sexy

If you'd like the full list (incl. links), ask me below so I can send it to you.

A quick reminder that all people want is to: 

- be iconic 💅
- have people like them
- have their boss like them
- make money
- be more confident
- look smart
- feel they're making the right decisions
- relieve anxiety

If your content helps them do this, you'll be fine.

Tella meets Tally 🤝

Highlight of this Summit week was probably meeting Marie Martens + friends for breakfast. 

Can't wait to see more of the Tally team on video!

Do we think my french Dad knows it's LinkedIn and not "𝘓𝘪𝘯-𝘲𝘶𝘦-𝘥𝘪𝘯𝘯𝘦"?

me, whenever I use CapCut instead of Tella:

The good stuff happens on your phone anyways. 

Here's how to record your mobile screen in Tella directly. 

- no reduced browser
- no mobile screen recording

Would you use this? 🤳

the real issue using Tella to reply to customers is when you just woke up and realise you look like this:

No alternative text description for this image

People in my comments have been saying the same thing for months:

"I should really give Tella try this time"

Week after week, the same type of comment. The same people.

I used to take that as a sign I was doing something wrong. 
Now I take it as a challenge. a few more posts, and I’ll get them there 🤷‍♀️

Because with a product like Tella, the hesitation isn’t about money. It’s about what it represents:

- Coming up with content ideas
- Practice being on camera
- Edit videos
- Distribute said videos

No wonder buyers take weeks to decide. So, with every new post, I prove it's doable.

PSA: you don’t need cinematic product launch videos

If your product solves a pain, this super simple product launch video will do the trick 🫡

This formula is how Shortcut (by Nico Christie) got 4.1 million views on their product preview video.

How Andreessen Horowitz is going to be helping startups “win the timeline, not just the market” 🤝

Trying to get Grant to let me order some Christmas gear for upcoming vids. Think he'll notice if I slipped these in there?

After years of posting on here, I concluded anyone with at least one of these can grow an audience in no-time: 

- Time (in-depth research like Josh or Guillaume, reading + synthesising) 
- Personal experience (think Elena or Sandra, impossible to copy experience)
- Connections (see interviews by Lenny and Emily on Substack) 
- Humour/personality (Renée from tl;dv and Cory)

Ranked easiest to hardest to acquire. Did I rank them correctly?

taplio

The Battle

Neal O'Grady 🍉

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance ScoreLouise de Sadeleer's LinkedIn Performance

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taplio

The Battle

Neal O'Grady 🍉

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louise de Sadeleer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLouise de Sadeleer's LinkedIn Performance