Entrepreneurs, Tech & Sales: Own Your Voice on LinkedIn | Social Selling and Personal Branding —> Increase Pipeline & Brand Awareness | LEGO Flower Power 🌻

I'm on LinkedIn to get OFF LinkedIn.

I know, crazy for someone who teaches LinkedIn.

But getting off LinkedIn and building real relationships? That's what fills my cup and my pipeline (and bank account).

I teach you the same.

Your expertise deserves to be known.🙌

You're a business owner, tech leader, or executive who's built something incredible. 
You solve real problems. You get results. Your clients love working with you.

But your ideal clients are scrolling right past you on LinkedIn.

Here's what I see every day:
— Brilliant professionals who are invisible online while their competitors get all the attention. 
— Leaders who've built amazing businesses but can't translate that success into LinkedIn visibility. 
— Executives who know they should be networking but feel awkward and inauthentic trying to "work" the platform.

You're probably struggling with:
— Your network could be an asset, but right now it's untapped potential
— You're tired of relying on cold outreach, referrals, or waiting for leads to find you
— You know LinkedIn has potential, but you don't have a system to use it effectively
— You want to build genuine relationships, not just chase vanity metrics
— You feel overwhelmed by the platform and don't know where to start

The frustrating part? You're amazing at what you do, but that expertise isn't translating into the visibility and opportunities you deserve.

There are two approaches to LinkedIn:
1. Random posting and cold outreach that leads nowhere
2. Strategic visibility + intentional relationship-building

I help leaders like you transform from invisible to influential through my REALationship Growth Method.

Real results from real clients:
Scott: Closed a $400k deal from LinkedIn relationships
Michelle: Landed 2x $30k speaking engagements in 3 months
Dr. Ashley: 2 speaking gigs in 2 weeks, 5-figure client in 4 weeks

This isn't generic social media coaching. I built my own multi-six figure business using these exact strategies while being an introvert who hates traditional networking (and definitely hates cold outreach). 

Ready to be known for what you do?

DM me "LFG" and let's chat! 💜

Natasha Walstra

My first time on stage!

200 women at the Women Breaking the Mold Forum - an event for women making real impact in manufacturing.

The speakers on Day 1 were incredible, and I still can't believe I was included with them. 

Aoife Beirne , CEO of Mergon Group , shared her RISE framework for building confidence and started us off with breathing exercises I desperately needed. 

Genevieve Caplette , Director of Transformation at Michelin, talked about what REAL leadership and culture looks like within an organization. 

Heather Preu, CEO of Intellect, shared her experience as a CEO multiple times over, raising a family, and her take on work-life balance: "It's just life. Good enough is good enough." 

And Tina Richter of Weapon X Worldwide, Inc., fighting global plastic waste with such passion and purpose.

Then I had the honor of sitting on a panel with Katherine Bashir (CEO, EVCO Plastics), Jennifer Hoffman (PM Director, Eurofins ), and Christine Yeager r (Founder, CSY Impact Consulting sulting). Moderated by Teresa Schell ll, President of Vive Marketing. We talked about mentorship, advancing in male-dominated industries, having a voice, and supporting other women.

And it was full circle moment seeing Lisa Lehman, who I connected with at Carbon. Felt like no time had passed! We stayed in touch over the years, and this opportunity to speak wouldn't have happened without her. 

The statistics we saw were eye-opening. The disparity in executive positions.
The pay gap. How underrepresented women still are in manufacturing (and tech). 

But this room of 200 women? 
This is how we change those numbers. 
By showing up, speaking up, and lifting each other up.

___

P.S. I used to be a shy, anxious person. 
Crazy to realize: that's not who I am anymore.
If you're waiting to feel "ready" to step up - you never will. 
Do it anyway.

Grow the REAL (and profitable) way on LinkedIn | Social Selling for Entrepreneurs & B2B Teams | Filling January cohort of the REALationship Growth Method - ask me about it! 🙌

I’ve never had a year test me like this one.
 
Last Thanksgiving, I wasn’t thinking about business growth or strategy.  

I was sitting in the NICU.
 
Our son arrived 7 weeks early. He was where he needed to be, but leaving the hospital without him broke me in a way I still struggle to put into words.  

Coming home not pregnant and without our baby was one of the hardest things I’ve ever lived through.
 
Unsurprisingly, postpartum depression hit fast and hard.  
My mindset tanked.  My business struggled.  
I questioned everything, including whether I was meant for entrepreneurship at all.
 
But what I know now:  
Sometimes your business doesn’t grow because you push harder.  
It grows because you do.
 
And that’s what happened.
 
Today, our little dude is thriving.  
My business is the strongest it has ever been.  
And last week, we moved into our forever home.
 
This Thanksgiving, I feel an 𝘰𝘷𝘦𝘳𝘸𝘩𝘦𝘭𝘮𝘪𝘯𝘨 sense of gratitude.  

And I want to say thank you.
 
To the people who checked on me during my lowest moments. 

To my 1:1 clients who trusted me while I was still finding my footing.  

To the 25 who've signed up for my group program even knowing group was out of my comfort zone. 

To my coaches and mentors who helped me rebuild from the inside out.  

To my loving husband who is the best partner and father I could ever have dreamed of.

And to YOU, who continue to support the very unpolished, but always real, me.
 
I am not curated.  
I am not perfect.  
And there is no flawless strategy behind any of this.
 
But you still show up.  
You still support me.  
You make all this possible.
 
If you told me six months ago that we would be buying our dream home, there's no way I'd believe it.  But here we are.
 
I am grateful.  
My family is grateful.  
And I couldn't have done this without you. 
 
Happy (late) Thanksgiving. 💜

Having a network of REAL connections matters.

In the last month, I've made 26 introductions.

That's almost one per day. (Although, did 4 in one day!)

I can only do that because I actually KNOW these people.
Not just their LinkedIn profiles. 
Not just their business cards.
I know them.

Which is why I'm excited about expanding my network by joining The Dames, LLC

By amazing luck, they had an in-person conference here in Charleston last week.

I heard from incredible women with 6, 7, and 8-figure businesses.

I deepened relationships with connections I already had - Deb Boulanger 💫 and Jess Sato 

I met Kim Boudreau Smith IRL - a friend I met on (you guessed it) LinkedIn nearly 2 years ago. 

And I'm excited for the new connections I made: Julia Linn, Samantha Irish, Elizabeth Hill, MSW, Nicole Glover

I love being in rooms where women choose collaboration over competition.
Where truth and honesty echo through conversations.
Where everyone's network benefits from the new relationships being formed.

I was randomly introduced to the Charleston chapter VP while looking for a new community AND trying to figure out how to get out of my baby bubble. (I will be honest, the introvert in me has been LOVING this bubble)
Grateful to Kim Russo for taking that call.

And to the founder, Meghann Conter, for being so incredibly welcoming as I nervously showed up at the welcome BBQ not knowing anyone. (We both lived in the south of France which is a unique connection to have in common!)

This is what real community looks like.
Not transactional networking.
Not "what can you do for me?"
Just people genuinely supporting each other's success.
And that room was FULL of this.

P.S. My entire network now gets to benefit from these new relationships I'm forming. That's the compound effect of showing up and actually building connections that matter.

Last week I posted once.

And I "posted & ghosted" that same post.

No engagement. No comments. A handful of DMs.

Why? Life was life-ing and I had no capacity to show up on here.

And that's OKAY.

There are seasons for everything.

Sometimes I'm heavy on engagement and network building.

Other times I'm focused on the behind-the-scenes stuff that doesn't show up in my feed.

Like the last few weeks:

→ Putting on my first live workshop
→ Speaking on a panel IRL (also a first)
→ Consulting with a Big Four (stay tuned)
→ Launching my group program (another first)
→ Selling out of my 2nd and filling my third cohort

That's a lot of doing the thing while not talking about the thing.

LinkedIn isn't about showing up perfectly every day.

It's about showing up consistently over time.

Some weeks that's 4 posts and 50 comments.

Other weeks it's 1 post and radio silence.

Both are fine.

The goal isn't perfection.

It's presence. Over the long haul.

Don't let the fear of "not doing LinkedIn right" keep you invisible.

Imperfect visibility beats perfect invisibility. Every time.

P.S. Oh, and something BIG on the personal front happened on Friday... can't wait to share more about that soon!

Anyone else's life life-ing hard right now??

P.S.2. Hiiii!! 👋👋 My little guy just learned to wave so you can imagine, we've got lots of waving going on in the house these days. 👋

"Spend 2 hours a day commenting on LinkedIn."

That's what a top personal brand creator recommended.

My reaction: 
Who the heck has time for that? 👀

Then I realized the problem:
You're taking advice from the wrong people on LinkedIn.

Most LinkedIn "experts" are content creators.

Their business model is completely different from yours.

I'm breaking down the difference and why it matters for your strategy.
Check it out 👇

P.S. I'm already filling up my next cohort in January - which isn't actually that crazy because there are only 35 working days left in the year. 35! You've got one week left to join at the founding member rate PLUS lifetime access (yep, I did accidentally start a community 😅 and it's AWESOME). 

DM me "LFG" for deets!

(And that's OK!) I recently saw one of the top personal brand creators in the world recommend spending 2 hours a day commenting on LinkedIn. 2 hours. 

Open article: You're not a content creator by Natasha Walstra • 2 min read

"It worked!" - my client, shocked.

He was skeptical adding a CTA at the end of his posts.

For weeks I'd been trying to get him to do it. WEEKS!

But I was insistent: If people don't know how to take the next step with you, how will they know how to take the next step with you?

For some context...this is person is reaching out to engineers.
If you're struggling with what to say in DMs, imagine an engineer who doesn't post at all.

So we put together a simple CTA: "DM me [keyword] for [offer]"

The result?
The FIRST time he used it, someone reached out. 👀

People are tired of being pitched in DMs.
But we're all here to grow our businesses, right?

The difference: This is a soft sell. 
An entry point to the bigger offer.

We're not trying to get them to buy immediately.
We're trying to welcome them into our orbit EASILY so they can see what we have to offer.

This is exactly how 164 people registered for my workshop.
Not through promotional posts saying "come to my workshop."
Through a nudge in the P.S. and comments.

Give people an easy way to raise their hand.
Then have a real conversation.

_____

P.S. If you're not using soft CTA/CTEs in your posts, you're making people work too hard to connect with you.

"I'm back to being a LinkedIn fan. 😍"

Jackie posted this after 3 weeks of joining my cohort.

Before: 
→ Rewriting every post multiple times 
→ Spreadsheets full of content 
→ Feeling like LinkedIn was taking away from her business

3 weeks later: 
→ Confident about what to post 
→ Booking clients 
→ Actually enjoying it

What changed? It wasn't tactics.

This week's newsletter breaks down the shift that matters + an announcement about switching things up with this newsletter.

____

P.S. Day 2 of what I'm grateful for: Community. I'm about to jump on a call with Aprelle Duany who I met through Entreprenista. We already collaborated on an AI Summit she hosted last year, and now we're connecting to share insights in our respective expertise to support and grow our businesses. Collaboration > competition everyday. 🙌

Hello, subscriber! Quick announcement: I'm switching things up You're still getting this newsletter here on LinkedIn on Tuesdays. But I just switched 

Open article: "I'm back to being a LinkedIn fan. 😍" by Natasha Walstra • 4 min read

24k impressions on one post.
Sounds great, right?

The number that's actually impressive:
→ 209 profile views.

Those are the people who didn't just scroll past.
They saw my clients content and clicked to check out his profile.
That's intent.

And here's the wild part:
Only 160 people liked the post.

That means 49 people were interested enough to visit his profile but too uncomfortable to engage publicly.

They're lurking.
And they're everywhere on LinkedIn.

67% of people log in weekly but never comment or like anything.
That's over 670+ million lurkers (!)

They're reading your content. They're interested. 
But too uncomfortable to engage publicly.

Don't look just at likes and comments to tell you who's interested.
Profile views are a quiet little 'hellos'

After every post, check who's viewing your profile.
If they're your ideal client? Reach out directly.

Big caveat:
This only works if your profile actually speaks to them.
If they land on a corporate resume? They bounce.
If it clearly solves their problem? They remember you.

The most interested people often engage the least publicly.
Don't let vanity metrics fool you.

Your biggest opportunities might be in those profile views, not those likes.

___

P.S. This client just started posting on LinkedIn 3 months ago. Never used social media before in his life. Now with my custom AI bot helping him create content consistently? One post got 24K impressions and 209 profile views. Not bad for being 3 months in!

Y'all, I love that posts live longer on LinkedIn. 🙊

(I might be one of the few who feel this way.)

Why?

Because that means if you only post 2-3x a week, you're still top of mind in your network.
Unlike Meta where posts die after 24 hours, on here they stick around.

I absolutely dig it. 

In October I had a LOT going on and just couldn't get to my usual posting (and I hate posting & ghosting).
So I only posted 3x a week.

But every morning I woke up with notifications - comments and likes from past posts.

And guess what?
October was my best month ever. By nearly double.
Let that sink in.
Less posting and I closed more deals.

Use this as an opportunity to reevaluate how often you're posting.

If you're posting 5x a week: 
→ Do you feel like you're burning out? 
→ Is the quality of your posts all good?

If you're not posting at all: 
→ What if you only had to post 2x a week instead of 5x? 
→ Does that help reframe your overwhelm and make it seem easier to start?

While LinkedIn figures out its algorithm, remember this:
Quality beats quantity. Every time.

Your posts show up in feeds for days...even weeks.
So give yourself permission to post less and stress less.
Your content has a longer shelf life than you think.

___

P.S. My goal is still to show up with quality content at 4-5x a week, but sometimes life keeps life-ing and I can't do it. And that's OKAY. Give yourself grace and do what works for you that doesn't lead to burnout. The LAST thing I'd want is for you to go ham on here and then disappear for months at a time because it got too overwhelming. You've got this! 🙌

"Would I say this if I ran into them at a coffee shop?"

This is what you should be asking yourself before you send any DM. 

If the answer is no... don't send it.

This one filter will save you from 99% of bad LinkedIn DMs.

Most people have forgotten that LinkedIn follows the same social rules as real life.

And that there's a real HUMAN on the other side of the screen.

You wouldn't walk up to a stranger at Starbucks and say: "I noticed you're in leadership and wanted to explore synergies with our AI-powered solutions..."

So why would you say it in a DM?

Instead of treating LinkedIn like a networking platform.
Treat it like your office.

Your connections? 
They're your colleagues.

Comments? 
Water cooler conversations.

DMs? 
Dropping by someone's desk to say hi.

When you make this mental shift, everything changes.

____

P.S. Today in the REALationship Growth Method we're covering "Social Selling & Conversation Starters" - I went through all my DM's in the last month and compiled examples for the group. Might have to make this a lead magnet...would anyone be interested in this?

The most valuable thing I added to my business this year? 

→ A small (but growing!) newsletter.

(Hard to say exact numbers, but it's ~$75k in 6 months and I currently have 381 subscribers + my LinkedIn subscribers)

Here's the thing about newsletters: 
It's not about size. It's about attention.

These people invited me into their inbox. 
They want to hear from me every week. 
No algorithm deciding if they see my stuff.

Just real attention from real people.

When I hosted my first workshop, 176 people registered. 
More than half came from my newsletter. 
And I didn't send a single promotional email! 
Just mentioned it naturally, the way I'd tell a friend.

That's the power of a list that actually pays attention.

This week's newsletter breaks down why newsletters work, what I didn't expect, and why NOW is the time to start one (or fix yours).

P.S. I'm the LinkedIn Lady, yes... but growing your business? That's the actual mission. 😎

Are you thinking about starting a newsletter? Do it. Already have one but not seeing results? Keep reading…you might be missing a few key elements. St

Open article: The most valuable thing I added to my business by Natasha Walstra • 3 min read

The most valuable thing I added to my business

Don't think people read profiles?

No worries. My client didn't either.

In fact, she was skeptical even AFTER we updated hers.

Then ONE week later, she got this message:

"𝘖𝘔𝘎. 𝘐 𝘫𝘶𝘴𝘵 𝘳𝘦𝘢𝘥 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘧𝘪𝘭𝘦, 𝘢𝘯𝘥 𝘶𝘯𝘥𝘦𝘳 ...𝘐 𝘢𝘮 𝘴𝘰 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘴𝘱𝘦𝘢𝘬 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶. 𝘐'𝘮 𝘴𝘰 𝘭𝘰𝘴𝘵 𝘭𝘰𝘭!"

She immediately reached out: "I'm glad to be proven wrong."

What got this person's attention?
Not the banner. Not the headline.

→ The Experience section.

The section most people copy-paste from their resume OR have some corporate marketing jargon they were forced to put in during onboarding and call it a day.

Your Experience section is an opportunity:
- To show off without actually showing off
- To talk about your wins, your obstacles, what you learned

All those lessons that led you to be the expert you are today?
THAT'S what people want to hear about.

Not "Responsible for increasing revenue and managing cross-functional teams."

TELL A STORY.

How did you crush your quota every quarter?
What obstacles did you overcome?
What made you realize you were onto something?

My client's story in her experience section?
Real. Human. Memorable.
And it made someone stop scrolling and reach out.

Not everyone will read it, no.

But if it means ONE person was swayed to have a call with you after just one week?
I'd say that's worth it.

Your profile isn't a resume.
It's your story.
Tell it like one.

___

P.S.  Part of my program includes a total profile makeover. Doesn't matter if you have branding or not (this client here didn't!) I'm all about progress > perfection. Helping you find a system (or brand) that works for where you are. 

I'm booking for January cohort - final weeks to get founding member rate AND Lifetime access. 

DM "LFG" for deets.

How I create 5+ posts from one call.

This is so simple, but no one was doing this!

Whenever I have a really good conversation with a client or team - great questions, big problem solved, interesting debate - I take that transcript and drop it into my chat.

My super simple prompt: 
"Pull all the themes and questions discussed on this call."

It gives me ~3-5 themes/?s (or more in this case)

From there, I turn the best ones into posts.

Here's what it gave me from last Monday's call:

Themes:
- Google Alerts for prospecting
- Post engagement & follow-up strategies
- Avoiding pitch slaps in DMs
- Content creation struggles
- Using call transcripts for content (𝘱𝘰𝘴𝘵 𝘺𝘰𝘶'𝘳𝘦 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸)

Questions:
• "Should I reach out to people who liked my post?"
• "How do I make content creation faster?"
• "What's the balance between content creation and engagement?"
  
All solid. All post-worthy.

If one client is asking these questions, you can bet others are wondering the same thing.

You're literally getting handed post ideas every day - you just need to capture them.

"𝘋𝘰 𝘐 𝘮𝘦𝘯𝘵𝘪𝘰𝘯 𝘪𝘵 𝘸𝘢𝘴 𝘧𝘳𝘰𝘮 𝘢 𝘤𝘭𝘪𝘦𝘯𝘵 𝘤𝘢𝘭𝘭?"

As much as possible. Why?

→ It turns it into a unique story.
Not some generic advice post anyone could write.

→ It's social proof. Shows I'm doing the thing I say I do. 
On calls. With real clients.

Obviously, I respect privacy - I don't share names or identifying details, unless discussed.

But this approach shows you do what you say you do while creating relevant content.

Easy peasy.

___

P.S. I thought everyone was doing this, until I started to share it with my clients and realized no one was doing it.

Best way to think of this: instead of creating content, you're capturing it.

Is this an AWS meltdown but Cloudfare style? 

I can't access half my tools right now. 😐

(I actually have a great post for today, but Canva wasn't having it and you know me, I like images with posts haha). 

Anyone else feeling stuck?

Great paycheck, crap personal life? There's a life where professional success and fulfillment DO MIX. Let's craft it together💥 | Life & business coaching | Rich & Happy Club UAE | Founder The French Bijouterie 💎

The hardest part of high performance isn’t building it.
It’s keeping it.

Anyone can chase success.
Few can sustain it, scale it, and make it meaningful.

Because once you’ve built wealth, the next level isn’t about more of the same.
It’s about multiplying both impact and fulfillment — without losing what you’ve worked for.

I know that moment.
At 26, I became a CFO running international teams and scaling businesses across markets. I had the money, the title, the influence.
On paper, I was winning.
Inside, I knew something was missing. Success without alignment isn’t real success. That was my crossroads — and it became my mission.

Today, I partner with CEOs, founders, and investors at high-stakes crossroads:
→ Raising capital or exiting.
→ Reinventing their role or career.
→ Scaling without burning out.
→ Realigning wealth with purpose and legacy.

This is where Changing Minds™ is different.
I don’t just advise strategy.
I don’t just coach mindset.
I do both — blending business clarity with transformational alignment — so leaders can move faster, decide sharper, and build lives and legacies that actually feel worth it.

The result: leaders who grow their companies, expand their impact, and finally feel the fulfillment that matches their success.

👉 DM “Crossroads” to start a private conversation.

Lucie Lachaux

People don’t fail because there’s some magical list nobody has. 

They fail because it’s an obvious list nobody does.

Every CEO, founder, and investor I work with already knows what to do. 

They’ve built strategy after strategy, 
made millions in decisions, 
and executed under pressure.

But at high stakes — everything feels riskier.

Because bold moves in business aren’t the same as bold moves in life. 
You can calculate the first. 
You can’t predict the second.

That’s where most leaders get stuck,
not in logic, but in emotion. 
Not in data, but in doubt.

You have to choose. 

1- Stay where you are — and slowly disconnect from the version of yourself you once admired. 

2- Or go for it — and rebuild your fire, your focus, and your conviction.

Until you choose, you’ll keep wasting time overthinking, 
rationalizing, and giving yourself excuses.

And one day, you’ll realize you’ve become someone you don’t even respect.

👉 I work privately with senior leaders who already have results — but want the clarity and conviction to make their next bold move without fear running the show.
DM me 𝗦𝗧𝗔𝗥𝗧 if that’s you.

“Great Paycheck, Crap Life?” | Partnering with CEOs, Investors & Business Owners at a crossroads to build clarity & strategy for their next level in Business and in Life |🎙️ Great Conversations Podcast coming soon

Unlike 99% of people, I didn’t wait for burnout to quit my high-paying job.

Everyone loves to tell the story after the crash :
“I burned out. I hit rock bottom. But it made me stronger.”

That’s not wisdom. 
That’s survival.
And a waste of your time.

Here’s the truth: 
If you need pain to change, 
you’ve waited too long.

There’s no perfect time to leave. 
No “next quarter” where it’ll be easier. 
No version of success that’ll magically start feeling right.

If you’ve been repeating the same year of your life,
same job, same people, same story,
you’re not stable. You’re stuck.

High performing people pivot before they break. 
Before fatigue turns into failure. 
Before they ruin the reputation they spent a decade building.

That’s why action is rule #1 in my work. 
Not reflection. 
Not journaling. 
Action.

Because clarity doesn’t come from thinking. 
It comes from moving.

If you want 2026 to be your comeback and to achieve more without losing yourself in the process - I'm the type of coach you need. DM me START

“Great Paycheck, Crap Life?” | Strategic Advisor for Leaders at a Crossroads | Helping you make high-stakes decisions that strengthen your success and recalibrate your life | Building Three Dimensional Wealth ☄️

Some days everything feels heavier than it should.
 
Not because your life is hard.  But because you feel off.
 
You open your inbox → drained.  
You look at your calendar → annoyed.  
Someone asks a simple question → you overthink it.
 
It’s not burnout.  
It’s not lack of discipline.  
It’s not a “busy week.”
 
It’s identity friction.
 
You’re trying to live today  with the mindset you needed years ago.
 
The achiever in you is pushing.  
The protector in you is freezing.  
And the real you?  Quiet. Tired. Waiting to be honest.
 
Here’s the truth:
 
When you operate from the wrong version of yourself, everything feels heavier.
 
That’s why small decisions take energy.  
That’s why clarity disappears.  
That’s why you feel stuck even when life is “good.”
 
So here’s your weekend reset.
 
Nothing complex.  
Nothing dramatic.
 
Just one question:  
Which version of you do you want leading next week?
 
The one who’s scared?  
The one who’s tired?  
Or the one who’s honest about what they want?
 
Sit with that.  
Write one line.  
Let it guide you.
 
Sometimes the biggest shift  is choosing who shows up on Monday.
 
P.S. What’s one tiny thing you want to feel more of this weekend?

You struggle to build a LinkedIn brand for the same reason you struggle to build real relationships:

You make it about you.

You share advice. 
You “add value.” 
You talk about what you like, what you think, what you’ve learned.

That’s your blind spot:
You think you’re giving value, 
but you’re still trying to prove something.

Real giving isn’t about what you know.
It’s about showing who you are.

And it’s the same in business and in life. 
Posting leadership infographics won’t build a brand. 
And talking to people while half-checking your inbox won’t build connection.

A brand — like a relationship — starts with intention. 
You have to mean it. You have to be there.

That’s how I built my business here. 
Not by proving expertise, but by writing the truth that people didn’t have words for.

P.S. In this week’s 𝘛𝘏𝘌 𝘉𝘙𝘐𝘌𝘍𝘐𝘕𝘎, I’m breaking down the power of intention — how it changes the way you work, connect, and lead, so you can build the brand and the life that actually mean something.

If you can’t sit still without guilt, 
you’re not ambitious, you’re addicted. 

And you can’t build your next level from there.

At the highest level, performance isn’t about speed. 
It’s about clarity. 
Direction. 
Vision. 
Legacy.

But you can’t create that from an exhausted, running mind.

Because when you’re constantly chasing, you’ll miss what’s right in front of you: 
• The people who actually matter. 
• The quiet moments that recharge you. 
• The life you’ve worked so hard to build.

You’re not leading — you’re reacting. 
Scrolling between meetings. 
Filling every gap with noise. 
Mistaking motion for progress.

And you wonder why clarity never shows up.

The truth? 
Your next level won’t come from another 16-hour day. 
It’ll come the moment you slow down enough to think. 
To feel. 
To decide with precision instead of panic.

That’s when you start building — not just running.

P.S. when was the last time you sat in silence and actually felt clear?

You keep saying you’re tired.  But deep down, you know it’s not just that.
 
And you’re right. 

It's called misalignment.
 
Here’s the difference:
Tired is fixed by sleep.  
Misalignment is fixed by honesty.
 
You can sleep 10 hours  and still wake up heavy.
You can clear your calendar  and still feel pressure.
You can take a weekend away  and still come back empty.
 
Because the problem isn’t your schedule.  
It’s the life you’re forcing yourself to carry.
 
High performers call it “stress.”  But it’s not.
It’s the quiet pain of living a life that no longer matches who you are.
 
That’s why:
 
Your wins don’t hit. 
Your days feel flat.  
And your mind feels louder than your actual problems.
 
You’re not broken.  
You’re not lazy.  
You’re not losing your edge.
 
You’re just building your next chapter while pretending you’re still in the old one.
 
And that gap? 
That’s where the exhaustion comes from.
 
Here’s your reminder for this week:
When your inner world shifts, your outer world can’t stay the same forever.
 
P.S. What’s one thing right now that feels “off” — even if you keep ignoring it?

Most people don’t struggle with decisions because the decision is hard.

They struggle because their mind isn’t in the right place when they decide. 

Here are 5 things that ruin good decisions:
 
1️⃣ Too many opinions. 
More input = more confusion.
 
2️⃣ Too many options.  
Your brain shuts down when everything feels possible.
 
3️⃣ No personal strategy.  
Your work has a plan. Your life doesn’t.  
That gap creates noise.
 
4️⃣ Mixed identities.  
One part of you wants safety.  
Another wants change. 
Another wants impact.  
They all vote differently.
 
5️⃣ Emotional overload.  
You’re not stressed.  You’re overstimulated.  
Big decisions need a calm mind.
 
The best leaders don’t make fast decisions.  
They make clean ones.
 
Clear mind → clear direction.  
No noise → no hesitation.
 
This is what I help leaders do:  
create a life strategy that makes every decision obvious.
 
𝗣.𝗦.  Which of the 5 hits you the most this week?

Your relationship with uncertainty will define your entire life.

If you’re the kind of person who needs every step confirmed before you move,

you’ll stay where it’s safe long after it stops serving you.

The most successful people have one thing in common: 
They’d rather risk the unknown
than guarantee a life they don’t want.

I’ve done it myself.
Leaving my first company.
Quitting my CFO career.
Walking away from a long-term relationship.

Every time, I didn’t have a plan B.
I had conviction.

History proves it too.
The greatest generals burned the boats behind them.
Not to be dramatic,
but to force total focus forward.

That’s the real art of growth:
not eliminating risk,
but learning to lead through it.

I  work privately with a few senior leaders each month to rebuild the mental frameworks that drive high performance 𝘢𝘯𝘥 fulfillment.
If you’re ready to reset your version of success and lead with conviction again,
DM me 𝗟𝗘𝗩𝗘𝗟.

Every result you’ve achieved started with one belief: 
that it was possible.

You showed up, 
stayed consistent, 
and made it happen — because you believed you could.

Well, it works both ways.

If you believe it’s too late, too hard, too risky,
your brain will prove you right.

You’re not stuck because you can’t. 
You’re stuck because you stopped believing you can.

P.S. What’s the one thing you’ve stopped believing you could do?

“How do I find my next challenge?”
“How do I stay hungry when I already have everything?” 
“How do I feel alive again?”

Those are the real questions you ask. 
Not because you’re lost 
but because you’ve outgrown the game you’re playing.

And here’s the trap: 
You keep looking for a new strategy 
when what you really need is a new state.

You’ve mastered control. Now it’s controlling you.

You only move when the plan is clear. 
You only act when success feels guaranteed.
That’s why you feel stuck. 

That’s why less intelligent people are ahead of you.
Because they try, even when they don’t know the outcome. 
They fail. 
They pivot. 
They learn.

While you’re still perfecting the plan, they’re already on version five.

You don’t need more frameworks. 
You need curiosity. You need motion. 
You need to stop thinking about the next step and 𝘵𝘢𝘬𝘦 it.
The plan will show up after.

P.S. When was the last time you did something without knowing if it would work?

P.P.S. I'm having conversations with cool people about success for my next podcast. Stay tuned!

Your life can be “successful” and still not be the life you want to scale.
 
The money works.  
The career looks strong.  
The results are there.
 
But you’ve had the thought:  
“This can’t be my whole life.”

That feeling matters. 
Because it’s the signal every top leader gets right before their next level.
 
This is why building a three-dimensional wealth matters.
 
You don’t want growth in one area.  
You want growth everywhere:  money, meaning, and mastery — together.
 
That’s the work I do with leaders:  clean decision-making,  clear strategy,  and a path where your ambition and your life move in the same direction.
 
Because success that costs your identity  isn’t real success.
 
DM me “3D WEALTH” if you’re ready to build a life where money, meaning, and mastery grow together.

From all the people you meet at “networking” events, how many would actually help you if you asked tomorrow?

Exactly.

The last two weeks,
I’ve been to more events than I can count.

Every single one felt the same.
Everyone wants something.
Your network. 
Your attention. 
Your contacts.

And unfortunately — once you reach a certain level,
most people only approach you out of interest, not intention.

It’s all small talk and sales pitches.
I used to think that’s how business worked.
Show up. 
Smile. 
Collect cards.
But that’s not connection — it’s noise.

The truth?
The best people I’ve met weren’t trying to get anything from me.
They just wanted to talk, exchange ideas, build something real.
Maybe I’m the weird one.

But if you’re done with fake rooms and empty talk, 
you’ll get what I mean.

That’s why I built NEXIS.
A private circle for high performers who want real conversations — not more noise.

There’s no landing page.
No fancy website.
Just a strong, real network built on substance.

DM me “NEXIS” if you want to apply for the next one.
Only for CEOs, senior leaders and business owners.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Natasha Walstra's LinkedIn Performance

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