Nick Broekema

Getting you inbound leads through Content Design

I ran an agency for 6 years and invisibility nearly killed it (twice).  

We 100% relied on word-of-mouth marketing:

- Leads from friends and family (not even kidding)
- Leads from former and current clients
- Leads through competitors

We took on what we could get.

Sometimes we skyrocketed. Often we struggled.

The feast and famine cycle was real.

And it was painfully frustrating.

As a business owner, I didn't have:

- Time and focus on growth
- Time to take care of my team
- Time to generate leads myself

I was consistently hustling and putting out fires.

When I pivoted in 2022, I chose a different strategy:

→ Creating content to build a reputation and presence
→ Creating content to show the world my offering
→ Creating content to generate leads every week

At least, that was the plan.

It took me months to do it:

I started with text posts. Then I added visuals. Then I added carousels. Then I 'designed' my content. Every upgrade increased my growth and revenue.

This led me to craft a new solution:

Content Design for LinkedIn. 

Since then, I've helped clients build recognizable brands that attract and sell: 

- Matt Barker 2X’d his post views, attracted higher paying clients, and 2X’d product sales within 2 months of working together.

- Mollie Cox made $16k (next to her full-time job) within 2 months of working together.

- Pascalle Bergman's revenue went up by 73% after working together.

If that sounds good, there 3 ways I help founders, CEOs, and creators attract leads on LinkedIn: 

1. Content Design done-for-you (ghostwriting + content designs)

2. 1:1 Content Design coaching to attract your ideal audience

3. My first-ever Content Design cohort in September 

Check out my Featured section 💪

Brand Scaling Consultant

My posts started going viral when I added this: 

Infographics. 

But people avoid them because (they think) it’s hard.
 
Here’s a dead simple structure I use: 

1. Start with the hook 
– "How to" or "How I" works well 
– Or call out your ICP with a quote
 
2. Pick one clear topic 
– One problem, one angle, one outcome
 
3. Break the idea into steps 
– 3-10 actions that solve the problem 
– Steps should feel like a natural sequence
 
4. Add structure 
– Give each step its own section 
– Create hierarchy so the reader knows where to look
 
5. Add navigation 
– Use numbers or arrows 
– Guide the reader through the flow
 
6. Add context 
– 1–3 short lines that explain each step 
– Use the language your ideal audience uses
 
7. Improve readability 
– Simple words, short sentences 
– Contrast and spacing
 
8. Fill the remaining space with value 
– Add small tips, examples, or clarifications 
– Be creative: there’s no such thing as perfect

(Full breakdown in the carousel below)

Want my exact content systems? 

The $100k Content Design Pack has all the playbooks I have to get to: 

- Building a 100% inbound tiny business
- Generate 24 million organic content impressions
- Helping clients 10X their revenue and content metrics 

It includes copy templates, design templates, and full workflows.
 
Early bird rate until full price on Black Friday:

https://lnkd.in/ekhrSqdc 

Let's go.

Content Design that attracts your ideal audience

How I create viral infographics

Positioning the Exceptional. Build your post-exit venture in public ✍🏼 Ghostwriter + Strategist.

If you want to :

- Sell your B2B services through Linkedin that CFOs beg to buy
- Close $1M in deals (minimum) without building a personal brand
- Cash in on sales through LinkedIn everytime you post  
- Outsmart every competitor in your market

DM me "window" for early access to my private program



Stéphanie Lauer

Paolo Lipari came to me in September running a cold outreach agency.

He works with Saas companies in Italy - gets his clients 6 figures in enterprise deals but he’s unhappy with his inbound pipeline.

The man is never shy to pick up the call and spends his days doing outbound cold email and getting maybe 2-3 meetings with leads per week.

Here's the thing though...

Paolo is serving a niche market in Italy. He should be drowning in inquiries everyday. But the Italian founders who need him most have no idea his service exists.

So we capitalized on that. 

He switches enirely to Italian. 

Every post positions him as the outreach operator who:

(1) actually understands the stubborn Italian market, and
(2) knows exactly why SDR teams fail there.

Lines like:

"Your SDR costs €60k/year. But getting it wrong when hiring will cost you three times as much.”

"My SDR just booked a meeting with Gucci's VP on the first call.
And everyone tells me that the phone is dead.”

Suddenly they weren't just another agency... they were THE Italian outreach experts. 

Within the first week we started seeing serious traction.

By week two he’s getting 1-2 qualified DMs per day from people asking "how do we start"

By week 6 he had booked over 30 meetings.

They closed $40k in new MRR from those conversations.

All in 8 weeks.

I'll be honest, this is definietly not a typical case study.

I met Paolo in Bangkok earlier this year and I know he can outwork ANYONE.

LinkedIn will blow your pipeline wide open the moment your positioning stops being generic and starts being undeniably specific to crisis moment your buyers are already in.

MOVE!

I partner with founders (at $5M–$30M) so their buyers say yes to 1M+ deals. Subscribe below:

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The Battle

Nick Broekema

Stéphanie Lauer

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taplio

The Battle

Nick Broekema

Stéphanie Lauer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Broekema's LinkedIn Performance

Performance ScoreStéphanie Lauer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Broekema's LinkedIn Performance