Nick Broekema

Getting you inbound leads through Content Design

I ran an agency for 6 years and invisibility nearly killed it (twice).  

We 100% relied on word-of-mouth marketing:

- Leads from friends and family (not even kidding)
- Leads from former and current clients
- Leads through competitors

We took on what we could get.

Sometimes we skyrocketed. Often we struggled.

The feast and famine cycle was real.

And it was painfully frustrating.

As a business owner, I didn't have:

- Time and focus on growth
- Time to take care of my team
- Time to generate leads myself

I was consistently hustling and putting out fires.

When I pivoted in 2022, I chose a different strategy:

→ Creating content to build a reputation and presence
→ Creating content to show the world my offering
→ Creating content to generate leads every week

At least, that was the plan.

It took me months to do it:

I started with text posts. Then I added visuals. Then I added carousels. Then I 'designed' my content. Every upgrade increased my growth and revenue.

This led me to craft a new solution:

Content Design for LinkedIn. 

Since then, I've helped clients build recognizable brands that attract and sell: 

- Matt Barker 2X’d his post views, attracted higher paying clients, and 2X’d product sales within 2 months of working together.

- Mollie Cox made $16k (next to her full-time job) within 2 months of working together.

- Pascalle Bergman's revenue went up by 73% after working together.

If that sounds good, there 2 ways I help founders, coaches, and creators attract leads on LinkedIn: 

1. Content Design 1:1 coaching to attract your ideal audience
2. My Content Design cohort (see Featured for waitlist)

Check out my Featured section 💪

Brand Scaling Consultant

Important question: 

Do people on Facebook also say

“This isn’t LinkedIn”

When posts are too professional?

Content design to attract your ideal audience on LinkedIn

I'm Dutch and I have 87,100 followers on LinkedIn. 

A few stats I read about Dutch LinkedIn users: 

- 2,582 people have over 5k followers
- 1,179 people have over 10k followers
- 346 people have over 25k followers
- 109 people have over 50k followers
- 47 people have over 100k followers

Last week, I ranked #34 in the Top 50 Most Influential LinkedIn Users in the Netherlands.
 
I also found out I’m ranked #3 in Favikon's list of Top 10 Growth Experts in the Netherlands.
 
This makes me pretty cool Dutch person right? 

Well, last week I was skiing with friends most of whom I’ve known since the age of 12.
 
I got tagged in those two lists in the same week and told a few of them.

Time with friends can be very grounding. 
 
Most smiled but had no idea what I was talking about.
Another friend said "ah ok but can you get beers".
Another friend didn't even hear what I said. 

You see, a mention in these lists is flattering. 

But 99% of all people have no clue what this is all about. 

We're all creating and yapping in our own bubble. 

And that's okay. 

As for my friends: 

They were the first people who supported me back when I had 900 followers. 

Carry on.

Client: "I think we should cancel my group event"

Me: "Why do you want to do that?"

Client: "I'm afraid I won't sell any seats"

Me: "okay let's zoom out" 

The reality was that she had: 

- sent 1 email (with more to go)
- 7 days to go until kick-off
- 500+ people on a waitlist
- Great people in her corner
- Targeted LinkedIn content
- A great email strategy
- A goal of selling 10 seats 

And a massively valuable group program. 

We already got her to €30k-€40k months.

No way we were cancelling. 

So she kept shipping. 

After 1 day: 

"I SOLD ONE"

The day after: 

"I SOLD 8 SEATS". 

Yesterday (kick-off day): 

"I SOLD 31 SEATS"

You see, it’s tempting to give up so you can’t fail.
 
But what if you saw it as a test instead?

Worst case: you learn to improve. 

Best case: you sell out. 

Either way, you win.

LinkedIn in 2026 feels different.

After 3.5+ years of posting, here’s what I’m seeing.
 
1. AI made writing easier but it didn't make it better. My feed is flooded with generic “best practices” and comment sections full of AI summarizing posts. People are tired of polished mediocrity. I think we'll see a silent human-written renaissance: raw experience, bold opinions, real stories. If you’ve been outsourcing your brain to AI, try writing without it. You’ll feel how weak that muscle became (I noticed it and I only used it for proofreading).

2. Pattern interruptors are popular. Short brain dumps. Parody. Rage bait. Random but relatable takes that cut through the noise. People engage because it feels different in a sea of sameness. The problem is you can’t force originality or humor. I'd test these formats but you arguably need to add other formats for positioning and sales.

3. The fundamentals will always win. Tell stories that make the right people think “that’s me.” Show proof so they see you as the go-to. Demonstrate results so they trust you. And learn to convert conversations into revenue. I wasted a lot of time chasing shiny trends before realizing this is the only mix that compounds.

4. LinkedIn behaves like the stock market. You see others win, you take the plunge, results don’t come instantly, you quit. But time in the market beats timing the market. I needed 12 months to hit 10k, another 12 to hit 30k, and after 3.5 years I’m at 87k. Profit followed the same curve. Treat it like "Dollar Cost Averaging": small consistent contributions until momentum kicks in. 

5. Smaller accounts are thriving while bigger ones feel the squeeze. I remember when 500-700 likes per post felt normal. After crossing 50k, volatility kicked in and reach became less predictable. Many large accounts struggled or disappeared, while 1k-20k accounts grew fast. My assumption: platforms reward beginners first, then make you earn it. If you’re "smaller", ride that wave. 

6. The growth you see around you isn’t representative of your own. Bigger accounts have different goals: audience growth, newsletter subs, content partnerships, launching communities and consulting offers. Most spend their entire day here (even though they say they don't). Most entrepreneurs and solopreneurs here sell services. Don’t compare your account growth to theirs.

This is not a statement against AI, the algorithm, or trends.

They CAN be your ally. 

It's about staying in the game even when it sucks.

I gave Claude access to my Gmail and created a client deck in 2 minutes.

I'm an AI newbie but this was really easy. 

How it works:

1. Open Claude
2. Click "Connectors" (settings)
3. Connect Gmail + Gamma
4. Prompt Claude: "Find my discovery call notes from [client name]. Create a campaign proposal deck in Gamma."

(Notion = optionally)

Then Claude automatically:

→ Searches your inbox
→ Pulls the meeting notes
→ Builds deck with budget, timeline, deliverables

Finally make it look better: 

→ Open Gamma 
→ Set your fonts, colors, and illustration style
→ Save as Theme
→ Add "use my pre-saved style" to your prompt

Every proposal is targeted, on-brand, and personalized. 

Start building yours here: 

https://lnkd.in/eHzb-FzF

Brand partnership • Content design to attract your ideal audience on LinkedIn

Create personalized sales decks with Gamma

"How can I build a recognizable brand?"

Got that question in a cohort session last week. 

It's a bit of a chicken and the egg situation: 

1. You need a brand that CAN become recognizable
2. You need to share it enough to become recognizable

You see, people who follow me recognize my "green". 

But I initially started with a very ugly orange.

In 2022, I did everything wrong: 

- I tried to create and post a carousel daily
- I color-coded them (like people would care)
- I talked about 10 different topics in my content

Result: 

Zero clients and zero brand recognition. 

A lot happened since then. 

Jeremy Bennett invited me on his podcast show. 

We talked about how content design generated over 25 million impressions (and more). 

Go check it out ↓

Your brand isn't memorable.

Nick Broekema shows you how to fix it.

You're posting. 
You're showing up. 
But people scroll right past you.

You need to:

Pick your style. 
Stop chasing trends. 
Stop reinventing every quarter.

But!

There is a correct way to do this!
Don't take this part for granted.
You need a professional.

You can't just watch a YouTube video and figure this out.
It takes someone who understands the psychology. 
Someone who's devoted their life to this craft.

In this episode, Nick shares what works. 

Absolute must-watch!

Do you do your own design? 
Let us know in the comments.

Zelfstandig

Wil je de Duitse markt veroveren, maar weet je niet waar te beginnen? Maak je je zorgen over het succesvol maken van je webshop in Duitsland, omdat je niet bekend bent met de markt en online marketing daar? Keine Panik! Ik ben hier om te helpen. Ik ben een expert in het ondersteunen van MKB bedrijven en marketingbureaus bij het uitbreiden naar de Duitse markt en het opzetten van een Duitse webshop.

Met mijn ervaring help ik je graag bij het optimaliseren van je webshop en het genereren van meer omzet. 

Ik kan jou helpen met:
💻  een website audit om alle knelpunten op te lossen
💻  een strategie voor de Duitse markt neerzetten
💻  concurrentieonderzoek om de Duitse markt te verkennen
💻  workshops over de Duitse e-commerce markt

Dus, ben jij klaar om je webshop naar een hoger niveau te tillen? Laat het me weten en laten we samen aan de slag gaan!

Zin om kennis te maken? Stuur me een DM of bel op 0624778660

Duitstalige E-commerce strateeg

e-Luscious B2C Wine, Coffee and more

Support the relaunch and rebranding of german online store with affiliate marketing, SEO, SEA and other marketing related topics.

Consultant E-commerce/Online Marketing

e-Luscious B2C Wine, Coffee and more 

I help E-Luscious with their German SEO, SEA and Affiliate Marketing. I work on their German website koffievorteil.de.

Support with SEO, SEA & Affiliate Marketing

Vertellis

I made a project plan for Vertellis to start their first international Affiliate programme in the Netherlands, Germany, France and US. I help them find the right networks and the right publishers as well as all negotiations with the networks. I will set up the different campaigns and have a great start with their new affiliate programme to launch a complete new marketing channel that is easily scalable.

Affiliate Manager - Freelance

During a very busy Q4 I supported Vertellis with all E-commerce related tasks. I managed the backlog and introduced some processes to prioritise all wishes that needed to be realised in Shopify. I helped to improve landingpages for new products with Unbounce and supported them with working down their very long to-do list.

E-commerce support

Oot Granola

I assisted Oot by finding the right development agency and help them with the transition. Together with that agency we will roll out Oot internationally where I will be leading the project part for the international expansion with the webshop. I keep track of the roadmap and backlog and work with Jira and different methods to guard all deliverables for the international project. I will also set up the process to work with an external agency to keep track of good communication and deliverables

Product Owner

Shopsuite

I helped Shopsuite to launch and improve their service in Germany by finding and contacting the right publishers.

Publisher Manager

Dopper

- responsible for the international webshops B2C, B2B and Retail
- project lead to implement new webshop software Magento 2 internationally in cooperation with external development team
- project lead to implement new corporate identity in cooperation with external design agency
- advising MT in all choices concerning new webshops, new software and updating them about projects
- managing all webshop and website stakeholders and updates about weekly progress
- raise conversion rate and implement new ideas and solutions
- analyse and present monthly figures to MT
- coordinate all communication with other departments like logistics and B2B
- close relationship with service
- translations and checking translations (second-line)

 I realised a steady 40% yearly increase of webshop turnover during my time with the team.

Tools:
Google Analytics, Magento 2, WooCommerce, Microsoft Office (word, excel, etc.) & Google (drive, docs, gmail, etc.) Monday, Slack, Wordpress, Hygge, Smartsheet

Laguages:
Bilingual in Dutch and German
English
French


Dopper wants to live in a world where people are aware of the environment, where we actively reduce single-use plastic waste, and where everyone, close to home and far away, has access to safe and fresh drinking water.

Online Shop Manager

- responsible for all international online activities and campaigns (Netherlands, Germany, Belgium)
- responsible for the international webshops B2C 
- setting up the B2B webshop internationally 
- managing the project to switch from WooCommerce to tailor made webshop system to fit ERP solution Netsuite 
- project manager corporate identity change website and webshops
- lead for online in all new product launches and campaigns
- raise conversion rate and implement new ideas and solutions
- manage new products, sales figures. traffic and turnover and google Analytics
- analyse and present monthly figures to MT
- coordinate all communication with other departments like logistics and B2B
- close relationship with service
- translations

 I realised a steady 40% yearly increase of webshop turnover during my time with the team.

Tools:
Google Analytics, Magento, WooCommerce, Microsoft Office (word, excel, etc.) & Google (drive, docs, gmail, etc.) Monday, Slack, Wordpress

Laguages:
Bilingual in Dutch and German
English
French


Dopper wants to live in a world where people are aware of the environment, where we actively reduce single-use plastic waste, and where everyone, close to home and far away, has access to safe and fresh drinking water.

Online Marketing Specialist

TravelBird

- setting up German online marketing department 
- setting up affiliate marketing globally 
- in charge of all online campaigns in cooperation with other online marketing leads 
- building up German online team that consisted of 9 colleagues 
- responsible for monthly targets 

Through the affiliate channel we could generate 1M extra turnover in one year for Germany only. 

Languages: 
Bilingual in Dutch and German 
English 
French 
Spanish

Online Marketing Manager Germany

Invitation Digital

Heading up the affiliate marketing team of Vouchercloud for the German market.

Team Leader Affiliate Marketing Germany

Daisycon

Responsible Online Marketeer for the French and Belgian channel. My main tasks are managing and optimising the international online campaigns and advising international advertisers in their online strategy. Daisycon increases returns on your online marketing activities and maximises your earnings from websites and e-mail databases with Affiliate Marketing, Lead Generation and CPC Advertising. With these three services, Daisycon helps advertisers achieve their online marketing objectives. Daisycon is active in the Netherlands, France, Belgium and Germany.

International Channel Manager

Daisycon increases returns on your online marketing activities
and maximises your earnings from websites and e-mail databases with Affiliate Marketing, Lead Generation and CPC Advertising. With these three services, Daisycon helps advertisers achieve their online marketing objectives. Daisycon is active in the Netherlands, France, Belgium and Germany.

Junior Channel Manager

Duitstalige Freelance E-Commerce Professional | Webshop advies | Online Marketing | SEO | Affiliates

Haal jij het maximale uit jouw Duitse webshop 🇩🇪 ?

Ben jij klaar om de Duitse markt succesvol te betreden met jouw webshop en ben je op zoek naar insights van een native wat nog beter kan op jouw Duitse webshop?

Als E-commerce en online marketing professional help ik Nederlandse ondernemers om van de Duitse webshop een succes te maken!

✔️ Webshop audit om alle verbeterpunten in kaart te brengen
✔️ Keyword research voor optimale vindbaarheid
✔️ SEO content optimalisatie voor meer zichtbaarheid
✔️ Ads teksten die beter converteren
✔️ E-Mail flows en nieuwsbrieven die klanten betrokken houden
✔️ Doorontwikkeling van jouw Duitse webshop
✔️ Affiliate marketing om jouw bereik te vergroten

Geen paniek meer! Ik help je graag (tijdelijk) om jouw Duitse webshop te laten groeien.
Wil je meer weten, lees graag verder op mijn website: https://juliabahr.nl/

Dus laten we serieus aan de slag gaan in Duitsland! Stuur me een DM, boek jouw kennismaking via de link hierboven of bel me op 0624778660.

taplio

The Battle

Nick Broekema

Julia Bähr

Followers

Posts

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Performance ScoreNick Broekema's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nick Broekema

Julia Bähr

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Broekema's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Broekema's LinkedIn Performance