Nick Broekema

Getting you inbound leads through Content Design

I ran an agency for 6 years and invisibility nearly killed it (twice).  

We 100% relied on word-of-mouth marketing:

- Leads from friends and family (not even kidding)
- Leads from former and current clients
- Leads through competitors

We took on what we could get.

Sometimes we skyrocketed. Often we struggled.

The feast and famine cycle was real.

And it was painfully frustrating.

As a business owner, I didn't have:

- Time and focus on growth
- Time to take care of my team
- Time to generate leads myself

I was consistently hustling and putting out fires.

When I pivoted in 2022, I chose a different strategy:

→ Creating content to build a reputation and presence
→ Creating content to show the world my offering
→ Creating content to generate leads every week

At least, that was the plan.

It took me months to do it:

I started with text posts. Then I added visuals. Then I added carousels. Then I 'designed' my content. Every upgrade increased my growth and revenue.

This led me to craft a new solution:

Content Design for LinkedIn. 

Since then, I've helped clients build recognizable brands that attract and sell: 

- Matt Barker 2X’d his post views, attracted higher paying clients, and 2X’d product sales within 2 months of working together.

- Mollie Cox made $16k (next to her full-time job) within 2 months of working together.

- Pascalle Bergman's revenue went up by 73% after working together.

If that sounds good, there 2 ways I help founders, coaches, and creators attract leads on LinkedIn: 

1. Content Design 1:1 coaching to attract your ideal audience
2. My Content Design cohort (see Featured for waitlist)

Check out my Featured section 💪

Brand Scaling Consultant

Important question: 

Do people on Facebook also say

“This isn’t LinkedIn”

When posts are too professional?

Content design to attract your ideal audience on LinkedIn

I'm Dutch and I have 87,100 followers on LinkedIn. 

A few stats I read about Dutch LinkedIn users: 

- 2,582 people have over 5k followers
- 1,179 people have over 10k followers
- 346 people have over 25k followers
- 109 people have over 50k followers
- 47 people have over 100k followers

Last week, I ranked #34 in the Top 50 Most Influential LinkedIn Users in the Netherlands.
 
I also found out I’m ranked #3 in Favikon's list of Top 10 Growth Experts in the Netherlands.
 
This makes me pretty cool Dutch person right? 

Well, last week I was skiing with friends most of whom I’ve known since the age of 12.
 
I got tagged in those two lists in the same week and told a few of them.

Time with friends can be very grounding. 
 
Most smiled but had no idea what I was talking about.
Another friend said "ah ok but can you get beers".
Another friend didn't even hear what I said. 

You see, a mention in these lists is flattering. 

But 99% of all people have no clue what this is all about. 

We're all creating and yapping in our own bubble. 

And that's okay. 

As for my friends: 

They were the first people who supported me back when I had 900 followers. 

Carry on.

Client: "I think we should cancel my group event"

Me: "Why do you want to do that?"

Client: "I'm afraid I won't sell any seats"

Me: "okay let's zoom out" 

The reality was that she had: 

- sent 1 email (with more to go)
- 7 days to go until kick-off
- 500+ people on a waitlist
- Great people in her corner
- Targeted LinkedIn content
- A great email strategy
- A goal of selling 10 seats 

And a massively valuable group program. 

We already got her to €30k-€40k months.

No way we were cancelling. 

So she kept shipping. 

After 1 day: 

"I SOLD ONE"

The day after: 

"I SOLD 8 SEATS". 

Yesterday (kick-off day): 

"I SOLD 31 SEATS"

You see, it’s tempting to give up so you can’t fail.
 
But what if you saw it as a test instead?

Worst case: you learn to improve. 

Best case: you sell out. 

Either way, you win.

LinkedIn in 2026 feels different.

After 3.5+ years of posting, here’s what I’m seeing.
 
1. AI made writing easier but it didn't make it better. My feed is flooded with generic “best practices” and comment sections full of AI summarizing posts. People are tired of polished mediocrity. I think we'll see a silent human-written renaissance: raw experience, bold opinions, real stories. If you’ve been outsourcing your brain to AI, try writing without it. You’ll feel how weak that muscle became (I noticed it and I only used it for proofreading).

2. Pattern interruptors are popular. Short brain dumps. Parody. Rage bait. Random but relatable takes that cut through the noise. People engage because it feels different in a sea of sameness. The problem is you can’t force originality or humor. I'd test these formats but you arguably need to add other formats for positioning and sales.

3. The fundamentals will always win. Tell stories that make the right people think “that’s me.” Show proof so they see you as the go-to. Demonstrate results so they trust you. And learn to convert conversations into revenue. I wasted a lot of time chasing shiny trends before realizing this is the only mix that compounds.

4. LinkedIn behaves like the stock market. You see others win, you take the plunge, results don’t come instantly, you quit. But time in the market beats timing the market. I needed 12 months to hit 10k, another 12 to hit 30k, and after 3.5 years I’m at 87k. Profit followed the same curve. Treat it like "Dollar Cost Averaging": small consistent contributions until momentum kicks in. 

5. Smaller accounts are thriving while bigger ones feel the squeeze. I remember when 500-700 likes per post felt normal. After crossing 50k, volatility kicked in and reach became less predictable. Many large accounts struggled or disappeared, while 1k-20k accounts grew fast. My assumption: platforms reward beginners first, then make you earn it. If you’re "smaller", ride that wave. 

6. The growth you see around you isn’t representative of your own. Bigger accounts have different goals: audience growth, newsletter subs, content partnerships, launching communities and consulting offers. Most spend their entire day here (even though they say they don't). Most entrepreneurs and solopreneurs here sell services. Don’t compare your account growth to theirs.

This is not a statement against AI, the algorithm, or trends.

They CAN be your ally. 

It's about staying in the game even when it sucks.

I gave Claude access to my Gmail and created a client deck in 2 minutes.

I'm an AI newbie but this was really easy. 

How it works:

1. Open Claude
2. Click "Connectors" (settings)
3. Connect Gmail + Gamma
4. Prompt Claude: "Find my discovery call notes from [client name]. Create a campaign proposal deck in Gamma."

(Notion = optionally)

Then Claude automatically:

→ Searches your inbox
→ Pulls the meeting notes
→ Builds deck with budget, timeline, deliverables

Finally make it look better: 

→ Open Gamma 
→ Set your fonts, colors, and illustration style
→ Save as Theme
→ Add "use my pre-saved style" to your prompt

Every proposal is targeted, on-brand, and personalized. 

Start building yours here: 

https://lnkd.in/eHzb-FzF

Brand partnership • Content design to attract your ideal audience on LinkedIn

Create personalized sales decks with Gamma

"How can I build a recognizable brand?"

Got that question in a cohort session last week. 

It's a bit of a chicken and the egg situation: 

1. You need a brand that CAN become recognizable
2. You need to share it enough to become recognizable

You see, people who follow me recognize my "green". 

But I initially started with a very ugly orange.

In 2022, I did everything wrong: 

- I tried to create and post a carousel daily
- I color-coded them (like people would care)
- I talked about 10 different topics in my content

Result: 

Zero clients and zero brand recognition. 

A lot happened since then. 

Jeremy Bennett invited me on his podcast show. 

We talked about how content design generated over 25 million impressions (and more). 

Go check it out ↓

Your brand isn't memorable.

Nick Broekema shows you how to fix it.

You're posting. 
You're showing up. 
But people scroll right past you.

You need to:

Pick your style. 
Stop chasing trends. 
Stop reinventing every quarter.

But!

There is a correct way to do this!
Don't take this part for granted.
You need a professional.

You can't just watch a YouTube video and figure this out.
It takes someone who understands the psychology. 
Someone who's devoted their life to this craft.

In this episode, Nick shares what works. 

Absolute must-watch!

Do you do your own design? 
Let us know in the comments.

Qonto

Qonto is the leading European business finance solution helping SMBs to simplify everything from everyday banking and financing to bookkeeping and spend management. 

My responsibilities includes but are not limited to the following: 

→ Building dashboards in Metabase for outbound and inbound including funnel stage conversion rates, bookings, contract signed, ARR and KYB.

→ Owning the Demand Generation tech stack across 14 tools including budget preparation, selection, set up integrations, training, documentation of best practices and renewal.

→ Setting and driving the roadmap with stakeholders from partnership, legal, Sales, Teck, product, business intelligence, IT, and finance.

→ Serving as the primary POC across sales, marketing, and CS teams.

Demand Generation Ops manager

Country Lead France

Aptivio

Aptivio helps sellers by uncovering anonymous buyers, understanding their behavior, and directing you to engage the ones most likely to buy ↓


https://www.aptiv.io/

Strategic Advisor

SHIELD INTELLIGENCE

→ Took it from 0 to $2M ARR without funding.

→ Led global revenue strategy reporting directly to the CEO.

→ Directed & trained a team of 5 for sales, Sales Ops, Ops, CS ops.

→ Administered Hubspot including automations, sequences, workflows, reports and dashboards.

→ Owned the pricing strategy, reporting and tooling across sales and CSM.

→ Set and scaled quota setting, commissions, forecasting, pipeline management and invoicing.

→ Created and managed short and long-term Sales and Customer Success targets, reports, and metrics, including bookings, funnel stage conversion rate, ARR/ACV/TCV, churn, net $ expansion

→ Collaborated with cross-functional teams, including Sales, Marketing, Customer Success, Engineering, and Operations, to analyze and develop revenue strategies.

Head of revenue operations

1nfluencers

1nfluencers marketing is The B2B SaaS Influencer Marketing solution where brands and influencers unite at scale

1nfluencers marketing is a B2B SaaS Influencer Marketing solution.

→ Closed 220K ARR: $120K from my own pipeline and $100K inbound.

→ Hired, trained and onboarded 3 SDRs and an AE.

Head of sales

Queue-it

Queue-it is the leading  B2B SaaS virtual waiting room platform for managing online traffic peaks.

→ Closed $180K ARR from my own pipeline in the Italian market.

→ Trained new joiners in prospecting outbound activities and managing the full sales cycle.

Business Development Associate

We Own It ApS

COLLAGE is an online community dedicated to fashion.

→ Responsible for setting up tracking through Google Analytics & Tag Manager.

→ Performed ongoing keyword research to be used for blog post and paid campaigns.

→ Involved in SEO weekly update with the CMO and Growth Marketing manager.

→ increased App downloads by 400% & Sign-ups by 350%.

Growth Hacker

Supervisual

The platform connects brands with a community of creators for digital content for clients' SoMe channels. 

→ Performed market research on competitive landscape and industry trends.

→ Responsible for account development, cold calling, email marketing, assessing client needs, and customer service Tasks.

Business Development Representative

RevOps strategies for B2B SaaS companies

Ciao a tutti 👋

I'm an Italian who moved abroad at 19. At 30, I lived already in 5 different countries. 

I spent the first 6 years of my career in sales and Revenue Operations, mostly in the B2B software industry.

Two key principles have shaped me in becoming a better professional:

1️⃣ Learn and execute in order to gain data, insights, and optimize. 
2️⃣ Do extra and share your learnings with your team to make people around you better.

What are my interests? 😍

🍜 Food
🎧 Turntables and viniyls
🏃‍♂️ Fitness and hiking
🏝 Travelling

Shot me a funny DM and let's talk over a digital coffee ☕️

taplio

The Battle

Nick Broekema

Filippo Piras

Followers

Posts

Engagements

Likes

Performance ScoreNick Broekema's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nick Broekema

Filippo Piras

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Broekema's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Broekema's LinkedIn Performance