Nick Broekema

Getting you inbound leads through Content Design

I ran an agency for 6 years and invisibility nearly killed it (twice).  

We 100% relied on word-of-mouth marketing:

- Leads from friends and family (not even kidding)
- Leads from former and current clients
- Leads through competitors

We took on what we could get.

Sometimes we skyrocketed. Often we struggled.

The feast and famine cycle was real.

And it was painfully frustrating.

As a business owner, I didn't have:

- Time and focus on growth
- Time to take care of my team
- Time to generate leads myself

I was consistently hustling and putting out fires.

When I pivoted in 2022, I chose a different strategy:

→ Creating content to build a reputation and presence
→ Creating content to show the world my offering
→ Creating content to generate leads every week

At least, that was the plan.

It took me months to do it:

I started with text posts. Then I added visuals. Then I added carousels. Then I 'designed' my content. Every upgrade increased my growth and revenue.

This led me to craft a new solution:

Content Design for LinkedIn. 

Since then, I've helped clients build recognizable brands that attract and sell: 

- Matt Barker 2X’d his post views, attracted higher paying clients, and 2X’d product sales within 2 months of working together.

- Mollie Cox made $16k (next to her full-time job) within 2 months of working together.

- Pascalle Bergman's revenue went up by 73% after working together.

If that sounds good, there 3 ways I help founders, CEOs, and creators attract leads on LinkedIn: 

1. Content Design done-for-you (ghostwriting + content designs)

2. 1:1 Content Design coaching to attract your ideal audience

3. My first-ever Content Design cohort in September 

Check out my Featured section 💪

Brand Scaling Consultant

My posts started going viral when I added this: 

Infographics. 

But people avoid them because (they think) it’s hard.
 
Here’s a dead simple structure I use: 

1. Start with the hook 
– "How to" or "How I" works well 
– Or call out your ICP with a quote
 
2. Pick one clear topic 
– One problem, one angle, one outcome
 
3. Break the idea into steps 
– 3-10 actions that solve the problem 
– Steps should feel like a natural sequence
 
4. Add structure 
– Give each step its own section 
– Create hierarchy so the reader knows where to look
 
5. Add navigation 
– Use numbers or arrows 
– Guide the reader through the flow
 
6. Add context 
– 1–3 short lines that explain each step 
– Use the language your ideal audience uses
 
7. Improve readability 
– Simple words, short sentences 
– Contrast and spacing
 
8. Fill the remaining space with value 
– Add small tips, examples, or clarifications 
– Be creative: there’s no such thing as perfect

(Full breakdown in the carousel below)

Want my exact content systems? 

The $100k Content Design Pack has all the playbooks I have to get to: 

- Building a 100% inbound tiny business
- Generate 24 million organic content impressions
- Helping clients 10X their revenue and content metrics 

It includes copy templates, design templates, and full workflows.
 
Early bird rate until full price on Black Friday:

https://lnkd.in/ekhrSqdc 

Let's go.

Content Design that attracts your ideal audience

How I create viral infographics

Digna Brand

I help freelancers to stop selling their time and to build a business on their own terms. Result: more time, profit, impact and joy. The stuff you wanted when you quit your job, right? With a simple business model, outstanding positioning and content that hits home, every single time.

Business coach for freelancers

With my Freelance to Freedom podcast I share my personal business journey from freelance to freedom, aiming to inspire you to follow your own hourly-billing-free path as well. I share insights, lessons and tips. Also, I interview people that inspire me.

Podcast Host

With Brand los! I helped solopreneurs to make better performing content. Creative stuff, not your average marketing fluff. For their websites, social media, podcast, videos.

Creative Consultant @ Brand los!

As a copywriter I was specialized in marketing, sales and brand copy for succesful, experienced online entrepreneurs.

Freelance Copywriter

Jopen BV Haarlem

In charge of communications, community management, and acquisition during H2 of the 2024 crowdfunding. Getting things done meets strategy. Parttime, mainly romote role.

Project lead Crowdfunding

BloomReach

With BloomReach growing faster than ever, and turning into a global company with offices in e.g. Mountain View, Boston, Amsterdam, Bangalore,  I made an internal switch to the People Team department where I am in charge of
- Internal Communications 
- Employer Branding
- Learning & Development

Employee Communications & Employer Branding 

At Hippo (currently known as BloomReach) I have been in charge of all event marketing. Major achievements:
- Designing and organizing annual company conference Hippo.Connect (500< attendees)
- Managing international trade shows (such as DMEXCO)
- Organizing client & partner events
- Organizing (smaller) meetups
- Event promotion
- Lead management
- Sales alignment

Event Marketing Manager

MCI Group

Worked on various international conferences, such as:

- The annual conference of the International Pharmaceutical Federation (FIP) in Ireland, Thailand & Germany 
- The annual conference of the International Society for Extracellular Vesicles (ISEV) in Rotterdam and Washington D.C.
- The International Summit on the Teaching Profession Amsterdam in 2013, welcoming ministers, union leaders, government officials, teaching professionals and education experts

Project Manager International Conferences

Stichting Bevrijdingspop Haarlem

Staflid Relatiebeheer

Duitsland Instituut Amsterdam

Responsible for:
- Organising meetings & events
- Website maintenance
- Social media management
- Managing press relations
- Promoting institute research

Medewerker Pers, Communicatie en Evenementen

Haarlem105

TV moderator, working on productions like:

- 2012: Bevrijdingspop Haarlem. Backstage interviews & reports from the biggest free outdoor festival in NL. 
- 2012: Haarlemse Honkbal Week. The biggest bi-annual international baseball tournament in NL
- 2011: FokkerTV. A special around Anthony Fokker, the famous Dutch flight pioneer.

Vrijwilliger

Mendelcollege

German Teacher

STDNT - Studentenglossy

De STDNT was een fris, jong tijdschrift voor Haarlem en omstreken, gericht op de leeftijdscategorie 18-25 jaar. Centraal staat het 'merk student'. Van studie- en beroepskeuze, tot vrije tijd, tot jong ondernemerschap, tot allerlei andere bijzondere verhalen. Verscheen tussen juli 2011 en juli 2012 3 keer, en was op verschillende plaatsen in Haarlem gratis te verkrijgen. Uitgegeven door HRLM Media.

Redactie

Deutsch Niederländische Handelskammer (DNHK)

Op de PR afdeling van de Nederlands-Duitse Handelskamer (DNHK) bestaan er 3 pijlers: de redactie, de ledenmarketing en het eventmanagement. Wat betreft werkzaamheden was ik hoofdzakelijk bij de laatste twee zaken betrokken. Dan gaat het bijvoorbeeld om het onderhouden van het ledenbestand (ruim 850 Duitse en Nederlandse lidbedrijven), het voorbereiden en begeleiden van jaarlijks bijna 60 seminars, het schrijven van persberichten, websitebeheer en veel meer. Voor de redactie schreef ik waar mogelijk mee aan het tweemaandelijks economisch magazin "Markt". Uiteraard behoorde ook het vertalen van uiteenlopende teksten tot een belangrijke taak.

Stagiaire PR & Ledenmarketing

Stop selling your time and start building a business on your terms | Freelance to Freedom

When you quit your job, freelancing was your ticket to freedom, right? Working from your own couch, kitchen or favorite coffee place. Traveling more. Spending more time with friends and loved ones. 

You also imagined a much bigger impact with your work. Earn more money. Cherry picking clients and gigs. 

But somehow you ended up with a full calendar. A few great clients and a few you've outgrown or never really liked. You're not making as much money as you could be. You're not delivering the results you could with your killer expertise.

Is it you that I am talking about? I know this was me a few years ago. Until I quit freelancing as a copywriter and content creator and started building the business I had always dreamt of. With a simple business model I am now having much more fun, making a lot more money and finally I make the impact I was eager to make.

This is no rocketscience, or for special snowflakes only.
This could be you.

Wanna talk? I'd love to hear your story.

taplio

The Battle

Nick Broekema

Digna Brand

Followers

Posts

Engagements

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Performance ScoreNick Broekema's LinkedIn Performance

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taplio

The Battle

Nick Broekema

Digna Brand

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Broekema's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Broekema's LinkedIn Performance