Nick Broekema

Getting you inbound leads through Content Design

I ran an agency for 6 years and invisibility nearly killed it (twice).  

We 100% relied on word-of-mouth marketing:

- Leads from friends and family (not even kidding)
- Leads from former and current clients
- Leads through competitors

We took on what we could get.

Sometimes we skyrocketed. Often we struggled.

The feast and famine cycle was real.

And it was painfully frustrating.

As a business owner, I didn't have:

- Time and focus on growth
- Time to take care of my team
- Time to generate leads myself

I was consistently hustling and putting out fires.

When I pivoted in 2022, I chose a different strategy:

→ Creating content to build a reputation and presence
→ Creating content to show the world my offering
→ Creating content to generate leads every week

At least, that was the plan.

It took me months to do it:

I started with text posts. Then I added visuals. Then I added carousels. Then I 'designed' my content. Every upgrade increased my growth and revenue.

This led me to craft a new solution:

Content Design for LinkedIn. 

Since then, I've helped clients build recognizable brands that attract and sell: 

- Matt Barker 2X’d his post views, attracted higher paying clients, and 2X’d product sales within 2 months of working together.

- Mollie Cox made $16k (next to her full-time job) within 2 months of working together.

- Pascalle Bergman's revenue went up by 73% after working together.

If that sounds good, there 3 ways I help founders, CEOs, and creators attract leads on LinkedIn: 

1. Content Design done-for-you (ghostwriting + content designs)

2. 1:1 Content Design coaching to attract your ideal audience

3. My first-ever Content Design cohort in September 

Check out my Featured section 💪

Brand Scaling Consultant

My posts started going viral when I added this: 

Infographics. 

But people avoid them because (they think) it’s hard.
 
Here’s a dead simple structure I use: 

1. Start with the hook 
– "How to" or "How I" works well 
– Or call out your ICP with a quote
 
2. Pick one clear topic 
– One problem, one angle, one outcome
 
3. Break the idea into steps 
– 3-10 actions that solve the problem 
– Steps should feel like a natural sequence
 
4. Add structure 
– Give each step its own section 
– Create hierarchy so the reader knows where to look
 
5. Add navigation 
– Use numbers or arrows 
– Guide the reader through the flow
 
6. Add context 
– 1–3 short lines that explain each step 
– Use the language your ideal audience uses
 
7. Improve readability 
– Simple words, short sentences 
– Contrast and spacing
 
8. Fill the remaining space with value 
– Add small tips, examples, or clarifications 
– Be creative: there’s no such thing as perfect

(Full breakdown in the carousel below)

Want my exact content systems? 

The $100k Content Design Pack has all the playbooks I have to get to: 

- Building a 100% inbound tiny business
- Generate 24 million organic content impressions
- Helping clients 10X their revenue and content metrics 

It includes copy templates, design templates, and full workflows.
 
Early bird rate until full price on Black Friday:

https://lnkd.in/ekhrSqdc 

Let's go.

Content Design that attracts your ideal audience

How I create viral infographics

If you want to grow like crazy on LinkedIn: 

- Stay useful
- Monetize fast
- Post every day
- Stay in your lane
- Avoid anything personal
- Expand to every new platform
- Comment 100s of times per day
- Buy your way into new audiences

That’s the 0.001% path.

But most people don't want to be influencers.

They're trying to build a business.

And their clients want to work with REAL people:

Share what you love building (even if it’s small).
Share what you stand for (even if it’s unpopular).
Share the project that bombed (the one you hid).
Share what you refuse to tolerate (even when scary).
Share stuff that feels too Facebook (because it’s real).
Share how you screwed up big time (and had to own it).
Share the mistake you still think about (and learned from).

And publish more messy copy (unlike I've done here). 

Share you. 

Your feed is waiting for it. 

PS. I share deeper insights here (if you want them):

https://lnkd.in/eaKZv6Gs

AdChampagne

Recruitment and Hiring.
Onboarding and Orientation.
Employee Relations.
Performance Management.
Compensation and Benefits.
Training and Development.
Policy Development and Compliance.
Employee Engagement and Retention.
Exit Management.

HR Manager

AdChampagne Games

Senior Recruiter

RecruitIT

●   Screen candidates to ensure they are technically qualified and a good cultural fit;
●   Review and analyzes active client requirements to source and identify candidates for open positions;
●  Conduct phone and in-person interviews to evaluate candidates “fit and technical competence;
●  Partnering with the business to ensure a great candidate experience;
●  Present career opportunities to qualified applicants;
●  Negotiate candidate’s contracts and terms of employment;
●  Conduct targeted searches across all IT functions using tools such as LinkedIn, Google, direct sourcing, Indeed, etc;
●  Identify creative channels and sources for reaching passive candidates for current and future hiring needs;
●  Sourcing, interviewing and managing relationships through to offer negotiation and onboarding of new hires;
●  Identifying high-performing agency partners to support as needed;
●  Attending networking events, job fairs, client, and consultant events;

IT Recruiter

The Free Conversations Movement

We offer conversations at the street level, we create spaces where people can freely express themselves without fear of being judged. Humanitarian action is a gesture of solidarity from person to person, our wish is that everyone has a place where they can talk to another person. The Free Conversations Movement is a movement for those who want to learn from others, it is a place for all those who believe in the importance of human relationships, especially the importance of conversations. We strive to ensure that everyone has a place where they can talk and find a place free of judgment. We do it because we know some conversations that change lives.

Volunteer

Catenon

● Analysis of the recruitment needs and definition of the profile sought in relation to the managers,
● Implementation of the recruitment strategy
● Management of the entire selection process: publication of offers, pre-selection, coordination of interviews, drafting reports, presentation of candidates to managers, salary negotiations
● Production of reports and monitoring of KPIs
● Sourcing and development of a talent pool
● Monitoring of the best practices and innovation in recruitment
● Participation in the continuous improvement of the recruitment processes

International Recruiter

Perfect School

● Worked with administrators on behavioral issues to support the needs of all students
● Prepared students for Cambridge standardized testing, resulting in 80% above average
● Wrote a guideline for lessons during the pandemic
● Cultivated relationships with parents for a complete support network. 
● Helped the students develop important learning skills and good study habits useful in trade schools of college education 
● Consulted with teachers from the ESL disciplines to identify and adopt successful instructional strategies.

English Language Teacher

Вертекс

● B2B, B2C program implementation. The number of clients increased from 60 to 80.
● Worked on deliveries to Leningrad oblast.  Managed the network between vendors and suppliers. 
● Analyzed the competitor's performance in the pharma market. 
● Managed social media accounts (Instagram, TikTok, blogs)  using targeting methods. 
● Created marketing campaigns using webinars, and videos and organizing social events 
● Managed communication with existing clients and solved issues, and customer retention offers. 
● Managed communication with existing clients and solved issues, and customer retention offers. 
● eCommerce content development for the multicultural market. 
● Establish a Digital Marketing team. 
● SEO developments, support of the graphic design etc.

Marketing Manager

BIOCAD

● Conducting lab research on recycling the toxic waste
● Helping professors with their thesises
● Brought forth an in-depth knowledge of routine laboratory equipment.

Laboratory Assistant

AIESEC

● My team and I were working on a project under the 4th UN goal: quality education. 
● Manage the accommodation, the working positions, and legal preparation for volunteers 
● Report to the national leader of AIESEC 
Create event and leisure activities for volunteers

Project Manager

American Councils for International Education

1) Participated in an exchange program for high-school students
2) Volunteering for more than 100 hours in Warsaw district, NC.

Participant

Seeking that passion🧙🏽‍♀️|Personal Branding 🎇| HR Professional 🔆

Over the years, I used every possibility to develop skills in Management, Marketing, Science, and Teaching fields.  Now it's time to put those skills to work.
Hence, I'm actually interested to work in various fields, as long as it is challenging and engaging. 

Life is short, be what you want to be.

taplio

The Battle

Nick Broekema

Anastassiya Borsa 🌈

Followers

Posts

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Performance ScoreNick Broekema's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nick Broekema

Anastassiya Borsa 🌈

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Broekema's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Broekema's LinkedIn Performance