Ari Consulting Services

Managing Director

Managing and executing the digital projects of lifestyle Velvet Magazine and House of Hend designer clothes e-commerce business.

Digital Consultant

Integral Media Solutions

Developing and implementing digital customer acquisition campaigns. Projects consisted of website management, Google AdWords, attention to mobile optimization and/or responsiveness, SEO and SEM, Social Media components such as Facebook, Twitter, Linked In, Instagram, and YouTube marketing.

Project Manager (Finance Ministry of India)

I-PAC (Indian Political Action Committee)

Completed all marketing for events via social media and coordinated all aspects including volunteers, media, and ranking state leaders.

Assistant Campaign Manager (Chief Minister Bihar)

Flipkart

Research ways to attract more followers/fans, increase fan engagement, and the latest trends and developments in social media and digital marketing.

Marketing Intern

Digital Marketing Consultant | Engineer | Poet

You can call me a digitally savvy consultant and social media marketer with a decade of experience working with national and international brands. My passion lies in crafting exceptional digital communication strategies that help companies reach their full potential. I specialize in building and strengthening online channels to effectively engage audiences and drive results.

Throughout my career, I've honed my skills in creating impactful brand and marketing campaigns that deliver high returns on investment. I understand the importance of crafting compelling content that resonates with target audiences and drives meaningful interactions.

One of my key strengths is my ability to connect brands with consumers through various social media platforms and websites. I excel in creating content that cuts through the noise and captivates audiences, ultimately driving engagement and conversions.

Additionally, I leverage partnerships with top influencers to further amplify brand messaging and boost online presence, particularly on platforms like LinkedIn.

Overall, my expertise lies in leveraging digital channels to help companies elevate their brand presence, drive growth, and achieve their business objectives.

Naushad Ashraf

Brown Advisory

•	Project management: led the implementation of CRM system and trained staff to use successfully for access tech company.
•	Market review (sales & growth planning): go to market strategies, analysis and advisory work for a biotech start-up.
•	Social media advice: helped a senior level executive harness the power and reach of LinkedIn.

Consultant & Founder

Touchless Biometric Systems

TBS is the leading provider of biometric access control and time & attendance solutions based in Switzerland.

•	Responsible for marketing our range of biometric devices in partnership with access control companies & integrators in Scandinavia, Benelux & the UK.
•	Collaborative workshops with partners to explore new innovative solutions.
•	I developed high level relationships with partners to ensure they pushed our equipment.
•	Generated achievable prospect bank for 2023 of £750k.
•	Achieved £30k revenue in sales per month.
•	Penetrating high level prospects such as McDonalds & Tesco by networking.

Regional General Manager

Kingdom Security Services

A niche supplier of quality installation, maintenance and outstanding Security serivces.

•	Cross selling Manned Guarding, Cleaning as part of a suite of products in the group.
•	Motivated the sales team to deliver 50% more run rate business.
•	Working with the operational team for more effective processes and outputs.
•	Breaking down silos between sales & operations function by documenting agreed processes.

General Manager

APT Skidata

APT SKIDATA is a world leader in the provision of integrated access control solutions.  Part of the SWARCO group with annual turnover €675m.

    • Lead a team of 100 with revenue of £18m per annum.
    • Developed a simple strategy with my senior management team that we all agreed to and drove through the business.  Key performance indicators were established for each team member based on growth strategies.
    • By great team leadership, the team exceeded EBITDA target in 2019 by 58% - £2.7m v £1.7m and on target to beat EBITDA by 20%+ in 2020 despite Covid-19 headwinds.
    • Through inspirational leadership we developed a culture of success and positivity in the company and a great reputation in the market.
    • Identified innovative adjacent business opportunities including recruiting in-house development team to create complimentary software apps with high margins to increase profits.
    • Devised new growth strategies through relationship building and team leadership.
    • Successfully lead the strategy to replace hardware sales with software as a service (SaaS) sales hitting £500k+ by 2020.
    • Personally added new business development of £100k+ recurring revenue through senior customer relationships and excellent account management.
    • My team implemented a cloud-based Service Management System promoting savings and visibility to drive profitability.
    • By portfolio management my team redesigned service packages for 600+ sites to increase spend and profitability whilst offering flexibility.  This lead to significant account expansion of the customer base.
    • Restructured entire sales function to drive new business and gain market share – 2020 saw new business grow by more than 200% year-on-year.
    • Introduced a dedicated trainer to work both internally and for customers to drive excellence.
    • Head of Product recruited to formalize product introductions and product development to give the sales team all the key information for selling.

Securitas Group

Securitas is a successful man guarding company in the UK.  My team were responsible for delivering technology to their customers to bring down their spend whilst increasing our profits.

    • Set up new National team from scratch in 3 months.  Business planning and strategic vision allowed this to be done. 
    • Strong relationship building both internally and externally. 
    • Designed and delivered innovative growth strategies and processes to deliver new business and account expansion.
    • Delivered profits in excess of expectations.
    • Became customer success champion by excellent account management.
    • Excellent team leadership and led to early successes and account expansion.

Head of Regional Technical Directors

Stanley Security Solutions

I headed up the Banking division of Stanley Security Solutions. We look after the physical Security Systems (CCTV, Access Control, Fire Alarms, Intruder) of several high street banks.  We maintain, install and service a network of more than 6000 branches and major buidings nationwide.


    • Maintaining 3,500 sites for A High Street Bank with an annual maintenance spend of £2.8m, and an install spend of £7.8m in 2011. The team comprises Account Director and 6 Regional Account Managers. 
    • Maintaining 1,200 sites for A High Street Bank with an annual maintenance spend of £1.8m, and an install spend of £4.5m in 2011. The team comprises Account Director and 3 Regional Account Managers.
    • Managing and maintaining several other banks.  These customers generate £600k per annum in maintenance and £500k in install business.  I have considerably grown this figure by sales focus.
    • Succeeded in reversing some latent negativity, thereby stabilising relationships with the banks, and creating a strong platform for ensuring retention of on-going business.
    • Install business growth from £450k average for January to June to achieving £900k in September and £1m in October.

General Manager of Banking

Stanley Security Solutions offer a one-stop-shop for all security products including CCTV, Access Control, Time & Attendance, Staff Protection, IP network solutions, Remote Monitoring, Fire Alarm, Paging and Public Address systems.  Part of Stanley Black & Decker group with annual turnover $13 billion.

    • Full profit & loss responsibility for the South with a turnover of £11m and Operating Margin of £3.5m per annum.  Grew the sales by 13% year on year in 2011 and achieved my operating margin target.
    • Responsible for a Sales team consisting of Field Sales Manager and 11 Regional Account Managers.
    • Set up a central London Sales team of 5 plus a Field Sales Manager. This team solely responsible for selling the monitoring services in our Alarm Receiving Centre (ARC).
    • Responsible for an Operations team consisting of Operations Manager, Field Service Manager, 4 Project Managers, 3 Supervisors and 30 Engineers.
    • Responsible for a team of 3 Central Account Managers and Telesales staff.
    • Dealing with key accounts when senior involvement required to negotiate and close.
    • Instrumental in developing market strategies and their implementation.

General Manager - South

Responsible for driving, management, motivation and development of a team of 10 Regional Account Managers selling CCTV, Access Control, Fire Alarms, Public Address, Staff Protection, Paging and Time & Attendance in the North of England.  

    • Led and motivated a Regional Sales Team of 10 delivering over £4m per annum.
    • Developed business through end-users, consultants and key / national accounts.
    • Grew the business over two years from £3m to over £4m.
    • Improved overall margin from 45% to 50% through various initiatives.
    • Cultivated a brilliant team spirit and a desire for excellence.
    • Developed members of team effectively with one replacing me as Regional Sales Manager and one moving into a senior National Accounts role.
    • Instrumental in leading and securing large orders one commanding an annual rental of £500,000.
    • Worked closely with Operations to improve installation and service delivery.

Field Sales Manager

A dynamic and innovative leader with 20 years plus success driving transformative growth across numerous sectors, including technology. 

Equipped with excellent commercial, leadership, communication, and interpersonal skills to influence stakeholders and deliver complex solutions efficiently and profitably. Managed budgets and achieved annual growth in mid-sized companies, typically £20m turnover with circa 100 people and 10-15 direct reports.

•	Skilled at quickly analyzing landscape, identifying growth opportunities, and leading cross-functional teams to execute new strategic initiatives that disrupt markets and deliver strong ROI.

•	Champions process optimization and operational excellence.

•	Leverages teams and data to gain insights, guide decisions, and continuously improve. 

•	Establishes scalable systems to support rapid expansion.

•	Technologically savvy and proficient with various CRM, data visualization, and service management systems.

•	Known for commercial savviness, inspiring teams, developing talent, dismantling silos, and fostering culture of innovation. 

•	Passionate about bringing vision to reality and empowering people to maximize potential.

CORE COMPETENCIES

•	Revenue Growth & Market Expansion
•	Strategic Planning & Execution
•	Leadership & Team Development
•	Client Relations & Partnerships
•	Performance Optimization
•	New Market Penetration
•	Innovative Solution Design
•	Project & Change Management
•	Negotiations & Conflict Resolution

taplio

The Battle

Naushad Ashraf

Peter Brown

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