Digital Marketing Consultant | Engineer | Poet

You can call me a digitally savvy consultant and social media marketer with a decade of experience working with national and international brands. My passion lies in crafting exceptional digital communication strategies that help companies reach their full potential. I specialize in building and strengthening online channels to effectively engage audiences and drive results.

Throughout my career, I've honed my skills in creating impactful brand and marketing campaigns that deliver high returns on investment. I understand the importance of crafting compelling content that resonates with target audiences and drives meaningful interactions.

One of my key strengths is my ability to connect brands with consumers through various social media platforms and websites. I excel in creating content that cuts through the noise and captivates audiences, ultimately driving engagement and conversions.

Additionally, I leverage partnerships with top influencers to further amplify brand messaging and boost online presence, particularly on platforms like LinkedIn.

Overall, my expertise lies in leveraging digital channels to help companies elevate their brand presence, drive growth, and achieve their business objectives.

Naushad Ashraf

Security Data Engineer @Just Eat Takeaway| Ex-bigspark, PayU| Mentor @ Learnbay| Women Health | Mental Health

I bridge two worlds: data engineering and developer advocacy.
I’ve spent years building secure and scalable systems at companies like Ford, Just Eat, and PayU, and I’ve learned that the real value comes from sharing those lessons with others. That’s why I use my LinkedIn platform to connect with CTOs, founders, and dev teams, making complex topics simple and actionable.

What sets me apart is that I’m not just speaking about theory. My work is rooted in hands-on engineering, which means the stories and insights I share are tested in real-world environments.

Alongside my engineering role, I create content and conversations for developers, founders, and technical leaders—on LinkedIn, in podcasts, and at events. My focus remains the same: to make complex technical topics clear, relevant, and actionable.

I also collaborate with brands, startups, and event organisers who want authentic voices to connect with developers. Whether it’s representing a company as an advocate, creating thought leadership content, or speaking at industry events, I aim to bring credibility and trust to every partnership.

Looking ahead, I am growing my presence as a tech evangelist and speaker in the B2B and developer-first space—building meaningful connections with leaders and communities that share the same commitment to clarity, trust, and innovation.

If you are a brand, founder, or event organiser seeking a credible and authentic voice at the intersection of engineering and advocacy, I would be glad to connect.

Disha Mukherjee

At some point in your data career, you realize something uncomfortable:

Being busy is easy.
Being impactful is rare.

I’ve seen teams celebrate:

Shipping 12 dashboards in a quarter.
Migrating to a new data stack.
Closing every Jira ticket in the sprint.
Deploying yet another model to production.

On paper, it looks impressive.

But then you ask one simple question:

“What changed because of this?”

Silence.

No decision improved.
No cost reduced.
No revenue influenced.
No behavior shifted.

That’s when it clicks.

Data work has two layers:

Layer 1 → Build artifacts.
Layer 2 → Change outcomes.

Most professionals optimize for Layer 1.
The best ones design for Layer 2.

A dashboard isn’t success.
A better decision is.

A model isn’t impact.
Adoption is.

A pipeline isn’t value.
Reliability that unlocks trust is.

If you want to become essential — not just employed — start measuring differently:

• Time-to-decision
• Decision quality
• Adoption rate
• Business movement
• Trust in data

Outputs keep you busy.
Outcomes build influence.

So here’s the real question:

When your work ships…
what actually moves?

Curious what’s the one metric you personally use to define success in data?

📩 Subscribe to my Newsletter to get deep dives on data engineering, system design, and AI infrastructure - https://lnkd.in/eFPw_cd5

#DataEngineering #DataLeadership #BusinessImpact #AnalyticsStrategy #DataDriven #TechCareers

I recently finished reading 𝐏𝐲𝐭𝐡𝐨𝐧 𝐈𝐥𝐥𝐮𝐬𝐭𝐫𝐚𝐭𝐞𝐝 by Maaike van Putten and Imke van Putten and I wanted to share a few thoughts.

As a cat person, I’ll admit…

The illustrated format immediately caught my attention 🐾

You don’t often see technical books lean this intentionally into visual storytelling. It’s very different from the typical dense, 500-page programming manual.

And that’s exactly the point.

𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐛𝐨𝐨𝐤 𝐝𝐨𝐞𝐬 𝐰𝐞𝐥𝐥
It’s clearly designed for:
• Beginners
• Visual learners
• People who feel overwhelmed by traditional coding books

𝐈𝐭 𝐰𝐚𝐥𝐤𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐏𝐲𝐭𝐡𝐨𝐧 𝐬𝐭𝐞𝐩 𝐛𝐲 𝐬𝐭𝐞𝐩:
→ Environment setup & terminal basics
→ Variables & data types
→ Control flow & loops
→ Collections
→ Functions
→ File handling
→ Object-oriented programming & inheritance
→ Debugging

The structure is sequential and intentional.

Each chapter builds on the previous one.
And importantly it includes exercises and quizzes.

Because learning to code isn’t about reading.

It’s about doing.
What I appreciated most
The tone is light.

But the technical explanations are accurate and aligned with modern Python 3 practices.

And debugging is treated as a skill in its own right not just a footnote.

That matters.

Most beginners struggle not because syntax is hard…
But because they don’t know how to think when something breaks.

𝐖𝐡𝐨 𝐭𝐡𝐢𝐬 𝐛𝐨𝐨𝐤 𝐢𝐬 (𝐚𝐧𝐝 𝐢𝐬𝐧’𝐭) 𝐟𝐨𝐫
This is not a book about:
• Production-scale engineering
• System design
• Data architecture

It’s a fundamentals book.

It helps someone build clarity.
Confidence.
And mental models.

And honestly, we underestimate how important that stage is.

Strong fundamentals create strong engineers.

If you’re new to programming  or you learn better visually than through long blocks of text  this is worth exploring:
🔗 https://lnkd.in/excTGBSj

#Python #Programming #DataEngineering #TechBooks #LearningToCode #WomenInTech

1 in 10 women worldwide live with endometriosis.
That’s around 190 million women.

Many of them are sitting in meetings right now.
Joining stand-ups.
Leading teams.
Writing code.
Presenting to clients.

And most people around them have no idea what they’re going through.

Endometriosis is not “just bad cramps.”

It can mean:
* Chronic pelvic pain
* Debilitating fatigue
* Brain fog
* Hormonal struggles
* Fertility challenges
* Years of delayed diagnosis

For many women, the pain can be so severe it feels impossible to stand — yet they still show up to work.

They smile through meetings.
Deliver deadlines.
Lead projects.

All while their body is fighting a battle that remains largely invisible.

And often, when they do speak up, they hear things like:
“Maybe it’s just stress.”
“It’s normal period pain.”
“Take a painkiller.”

But the truth is - it’s not normal.

It’s a serious condition that affects not just health, but careers, confidence, and everyday life.

So today, I want to give a shoutout to every woman living and working with endometriosis.

To the women pushing through the pain.
To the women advocating for their health.
To the women who refuse to let this condition define their potential.

Your resilience is extraordinary.

And to workplaces and leaders everywhere:

Let’s build cultures where women feel safe talking about health challenges.

Where empathy is not seen as weakness.

And where invisible illnesses are acknowledged, not dismissed.
Because strength isn’t just showing up when everything is easy.
Sometimes strength is simply showing up despite the pain.

To all the endometriosis warriors out there 
we see you, we respect you, and we stand with you.

❤️

#EndometriosisAwareness #WomenInTech #InvisibleIllness #WomenSupportingWomen #WorkplaceEmpathy #EndoWarrior

taplio

The Battle

Naushad Ashraf

Disha Mukherjee

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taplio

The Battle

Naushad Ashraf

Disha Mukherjee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Disha Mukherjee's LinkedIn Performance

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Performance ScoreDisha Mukherjee's LinkedIn Performance