Willows Branding Pty Ltd

Executive Creative Director - LinkedIn Engagement Strategist

Creative Explorer

Consultant

𝔾'𝕕𝕒𝕪! 𝕀'𝕞 ℕ𝕒𝕥 𝕂𝕠𝕂𝕠!, 

ℕ𝕒𝕥 𝕂𝕠𝕂𝕠 is powered by my company Willows Branding Pty Ltd, where we have a decade of experience in brand presence, production. Over the last few years, I have been geeking out and working with companies nationally and internationally on LinkedIn.

𝗣𝗹𝗲𝗮𝘀𝗲 𝗻𝗼𝘁𝗲: 𝗧𝗵𝗶𝘀 𝗶𝘀𝗻'𝘁 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆 𝗳𝗼𝗿 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝘀 𝗮𝗻𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘀𝗲𝗲𝗸 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 + 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗷𝗼𝘂𝗿𝗻𝗲𝘆.

Whether you're a human and an independent business owner or part of an organisation, you've most likely exhausted many resources trying to figure out LinkedIn. You're ready to take the next step and be supported in navigating LinkedIn more effectively

𝗔 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗲𝗿𝘀𝗼𝗻 𝘄𝗼𝘂𝗹𝗱 𝗰𝗮𝗹𝗹 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝗳 𝗮 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁...

𝗛𝗼𝘄𝗲𝘃𝗲𝗿, 𝗜 𝗷𝘂𝘀𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿...

𝗠𝗼𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝘄𝗵𝗼 𝘆𝗼𝘂 𝗮𝗿𝗲
𝗦𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝘄𝗶𝘁𝗵 𝗮𝗻 𝘂𝗻𝗰𝗼𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘀𝗼 𝘀𝗶𝗺𝗽𝗹𝗲 𝘆𝗼𝘂𝗿 𝗱𝗼𝗴 𝗰𝗼𝘂𝗹𝗱 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁
𝗜 𝗰𝗿𝗲𝗮𝘁𝗲 𝗼𝘂𝘁𝗹𝗶𝗲𝗿𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗜 𝗮𝗺 𝗼𝗻𝗲...

You might be facing the overwhelming task of navigating this complex landscape of LinkedIn.

Keep in mind that this approach can be utilised across multiple platforms. 

Are you still reading? Fantastic!

What can you expect if you engage with me?

► Content you're proud of and excited to post
► LinkedIn feels easy and fun when you can be yourself
► Talk with people without feeling sleazy
► When a few of quality customers are worth more than 100's of rubbish leads

If you're still here, it's great to know that you appreciate a bit of quirk and understand that creatives often have unique approaches that yield results. I appreciate your proactive mindset!


Ready to connect? 
Simply do this:
► Send a connection request with a personal message (top tips to connect with anyone)

Nat KoKo
Keep On Keeping On

Nat KoKo

Value Reacher Inc.

Value Reacher is a consulting and training firm specializing in driving value and empowering performance for businesses and individuals. With a focus on delivering tangible results and sustainable growth, we partner with organizations to achieve business objectives and thrive in a dynamic market.  

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I offer three programs designed to help you regain passion and purpose in life and work at different stages of your journey.
https://www.valuereacher.com/coaching

Hit JOIN this elite circle to boost your confidence in this modern world: https://www.facebook.com/groups/valuereacheracademy.

CEO, Founder and Principal Consultant & Coach

M-Bridge Culture Integration Society for Professionals

Leveraging over 20 years of international experience and strategic leadership, I am passionate about empowering professionals for success. Strengthening relationships with government agencies and academia leads to innovative collaborations. Through coaching, training programs, and community building, I offer a high-performance approach to elevate society’s profile and increase its impact.

Director of the Board - Public Affairs and Administration

FH International High School

With two decades as a diplomat spanning three continents and expertise in strategy, advocacy, and public affairs that has led to successful collaborations across sectors in Canada and globally, I bring a wealth of international connections and multilingual proficiency to enhance FH’s global profile.

Director of Public Relations

Ministry of Foreign Affairs, Taiwan (R.O.C.)

Responsible for a dynamic operation that translated complex information into compelling messages and stories and ensured my team had all the required equipment and knowledge to be successful.
· Designed strategies for print publications (English and Spanish),  web, and social media presence (Twitter, Facebook, and Instagram) with an organic reach of up to 260 million and followers increasing by double digits to 350K+.
· Managed a cross-functional team of 30 professionals who optimized 9 language news websites and 20 related social media accounts through editorial calendar and best practices based on data analytics.
· Oversaw all stages of the publishing process to ensure content with integrity and credibility.

Editor In Chief, Foreign Language Publications

Taipei Economic and Cultural Office in Toronto

Managed a multi-tasking team that liaised with three levels of government, academia, and media outlets to align global priorities and promote business opportunities in Toronto. 
• Partnered with stakeholders and solicited nearly half-million pieces of PPE through 20+ batches of donations to Ontario.
• Led multiple delegations to travel abroad and advance public relations and business interests. Involved in ministerial-level meetings for 10+ Ontario ministries.  
• Launched integrated campaigns through exclusive interviews with Globe and Mail/ CBC/ CTV, and 40+ op-eds published in national newspapers in Canada as well as car parades/walks in downtown Toronto.
• Organized conferences (e.g. climate change, healthcare, infrastructure/public transit, waste management) & secured major grants （$400K+) for post-secondary, benefiting 1,000+ attendees each year.
• Partnered with governments in Canada, private sectors, and the community to foster cooperation and partnerships in areas of healthcare, financial regulation, long-term care, infrastructure, education, trade, and indigenous affairs. 
• Initiated the establishment of an alumni association in Toronto and continued engagement with volunteers and stakeholders across sectors.

Director of Public Affairs

Responsible for policy development and execution with a budget of $2.6 million to bolster international trade and investment.  
• Developed program operational plan and set KPIs to track the performance of 100+ offices worldwide. 
Initiates and manages critical relationships and partnerships with senior leaders and managers across departments to provide expertise and enable collaboration on initiatives.
• Tailored 6 business visits for the diplomatic corps, where 40+ companies were met to discuss how to remain competitive in the global supply chains.
• Connected with business leaders from various sectors (clean energy, precision machinery, aerospace, shipbuilding, advanced agriculture, logistics, healthcare, and medical supplies) and bolstered business matchmaking.

Manager, Trade and Investment Promotion

Developed the negotiation strategy to result in a bilateral agreement. Launched marketing programs for large events such as “Canada Blooms, Taipei Garden” attracting thousands of attendees. Secured major grants for post-secondary education in Ontario.
·Negotiated a reciprocal driver’s license agreement between Taiwan and Ontario which led to the conclusion of the agreement and benefited thousands of students and residents in Ontario.
·Influenced the policy decision resulting in the Canadian Visa Waiver program boosting two-way tourism and ease of doing business. 
·Sponsored 20+ cultural events and worked with Toronto-based media outlets for marketing and press events.

Senior Assistant Director of Public Affairs

Oficina Económica y Cultural de Taipei en España

Managed HR (interviewing, hiring, and training), property management, and general
administrative services (contracts, equipment, and supplies). Ensured corporate governance and operation compliance with laws and regulations. Drafted political and economic reports, speeches, and media materials. Handled inquiries from the public and communities.

Press Secretary

Project management from inception to completion for 3 official visits with up to 160 delegates to 10+ countries with attention to detail for all correspondence, protocols, and logistics.

Officer, Department of Central and South American Affairs

Took one-year intensive courses in the language and culture of the Hispanic world at the Complutense University of Madrid to advance foreign language skills.

Officer

Hi, I'm Alicia, a 20-year Diplomat turned entrepreneur with private-sector experience in international trade and foreign policy. Based in Toronto, I've counselled education institutions and non-profits on multicultural integration in Canada. I partner with founders and companies to leverage themselves to amplify their values and increase their impact globally.

A little bit about me:

A versatile professional at the intersection of communications, coaching, and international trade—the result of a decades-long career advancing a rich blend of skillset including strategy, advocacy, public affairs, business development, and issue management. Competent in engaging with stakeholders at all levels across government, the private sector, academia, nonprofits, and the indigenous community. In partnership with the government, post-secondary, and communities to address major public health issues in Canada. Proven track record in integrated campaigns through traditional and digital channels, catalyzing innovation and new business, and prospecting and securing major grants. Journeying across Europe, North America, and Asia. Communicating with people from different countries at all levels and speaking multiple languages.

Key achievements include:
• Led a team of 30 professionals in print publications, social media, graphic design, photography, marketing, content creation, and data analytics monitoring, achieving an organic reach of up to 260 million impressions and increasing followers by double digits to 350K+.
• Experienced in issue management (e.g. food safety) in a government-industry-public setting.
• Built reliable and trusted relationships with senior officials, university executives, and opinion leaders, conducting public opinion consultation, and organizing delegations and media/ academic trips to advance public affairs.
• Launched integrated campaigns through primetime interviews with Globe and Mail/ CBC/ CTV, and op-eds published in national newspapers in Canada.
• Strategic communications resulted in bilateral agreements that benefit people and ease of doing business between Taiwan and Canada.

Professional experience complemented by a Master of Political Science and International Relations and a Senior Executives program at Harvard Kennedy School. Consistently demonstrate leadership, critical thinking, project management, and interpersonal communication to perform in the best interests and build shared values.

My mission is to help high achievers find the richest parts of their lives.

Let's connect!🚀

taplio

The Battle

Nat KoKo

Alicia YH Wang

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