Nathan Wangliao

Havana

Havana's AI helps you qualify prospective students, follow-up on unresponsive leads or incomplete applications, and schedule appointments with your human team. 

Havana's customers serve more than 80,000 students globally.

CEO & Co-founder

HeadsUp (acquired by Hightouch)

Founding team, leading Sales and Marketing. We built an AI tool for sales teams in software companies. Raised $8M, acquired by Hightouch (YC S19).

Head of GTM

McKinsey & Company

20+ projects spanning PE/VC, tech, and go-to-market. Worked as a BA, Associate, and JEM.

Consultant

Hack Cambridge

Founded Cambridge's student hackathon - still going strong today!

Founder

Singapore Army

Vehicle Technician

Co-founder at Havana | Helping education institutions grow their enrollment | ex-McKinsey

Helping universities, schools, and other education institutions grow their enrollment with an AI student recruiter.

Havana's customers serve more than 80,000 students globally.

tryhavana.com

Investor

Resolution

Resolution is the simple, flexible, what-if machine we need, that a spreadsheet will never be.

Proprietor

Botify

Vice President, Product Marketing

Director of Product Marketing

Gooten

Director of Marketing

FiscalNote

I ran the Marketing team & function at FiscalNote -- that included demand generation, product marketing, design/branding, sales enablement, advertising, and a number of other things. My team was responsible for our website, strategic events, messaging and positioning, and generally supporting the goals of the commercial side of the business.

Senior Director Of Marketing

Keeping the proverbial trains running for FiscalNote's Marketing. I managed a very talented team of demand-generators, product marketers, designers, and writers who occasionally take my advice, but usually make me look good either way.

First product marketing hire at FiscalNote; built product messaging/positioning, video content, sales enablement, and supported early demand-generation and client marketing efforts.

Product Marketing Manager

Contactually

At Contactually, Product Marketing focuses on helping new and current users get the most from Contactually. Our main goals are to :

- improve the in-app trial experience, so people have a good reason to upgrade to a paid account after 30 days

- communicate how new features work and why they're awesome as they're released (and they are released OFTEN)

- increase product engagement, so customers take advantage of all the great stuff Contactually has to offer

- support other teams when they do anything similar; we build sites, make collateral, write copy, shoot video, and basically do whatever it takes to get the point across

Efficiency Exchange

In charge of EEx's marketing and product strategy/design. Visit www.efficiencyexchange.com to see what we've done.

Employee #3

Bamboo Solutions

- Design and develop messaging/value propositions for a wide variety of components, utilities, and applications

- Write/design/produce outbound promotional campaigns (usually through HTML emails)

- Create compelling support materials (video, animations, voiceovers, blogs, etc.) as needed for products and campaigns

- Design, manage, and build a wide-ranging collection of web experiences designed to promote products, services, and solutions, leveraging our Vietnam team

- Do all of this with minimal resources, continually learning whatever I need to deliver our next project

- Wrote and designed PDF and online documentation for SharePoint-based software.

- Designed product pages and videos used by the online store.

Technical Writer

Astro-Med, Inc.

Wrote and designed printed and online documentation for various label printers and test and measurement hardware.

Shareholder.com

Produced & distributed electronic versions of press releases and financial reports for public companies.

Media Distribution Specialist

https://www.natesullivan.com/work-portfolio/

I'm a strategy-focused, technical marketing person with leadership experience... who hasn't completely forgotten how to work just yet. While the bulk of my career has been spent contributing directly through writing, positioning, multimedia production, product design, and other product-marketing focused work, I've spent the last several years leading teams across a wider variety of disciplines and skills. From flagship events, to demand-generation funnels, to branding and design principles, I've gotten pretty good at figuring out an answer for the challenges of technical marketing (especially at early/mid-stage SaaS companies). I've even built a couple products myself!

No matter what I'm trying to do, my approach is simple and fairly consistent -- constantly re-examine the underlying logic of your strategy, no matter what your numbers look like. Be intellectually honest and embrace adversity as an opportunity to do something better. Don't micromanage; find out what people are good at and passionate about and give them opportunities to succeed or learn from failure. And most importantly, always understand the real-world value, usefulness, or opportunity of whatever you're marketing and don't convince yourself it's something it's not.

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The Battle

Nathan Wangliao

Nate Sullivan

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