Nathan Wangliao

Havana

Havana's AI helps you qualify prospective students, follow-up on unresponsive leads or incomplete applications, and schedule appointments with your human team. 

Havana's customers serve more than 80,000 students globally.

CEO & Co-founder

HeadsUp (acquired by Hightouch)

Founding team, leading Sales and Marketing. We built an AI tool for sales teams in software companies. Raised $8M, acquired by Hightouch (YC S19).

Head of GTM

McKinsey & Company

20+ projects spanning PE/VC, tech, and go-to-market. Worked as a BA, Associate, and JEM.

Consultant

Hack Cambridge

Founded Cambridge's student hackathon - still going strong today!

Founder

Singapore Army

Vehicle Technician

Co-founder at Havana | Helping education institutions grow their enrollment | ex-McKinsey

Helping universities, schools, and other education institutions grow their enrollment with an AI student recruiter.

Havana's customers serve more than 80,000 students globally.

tryhavana.com

Investor

Revenue Journey

The two constant challenges for SaaS Companies in a growth phase:
1. Pipeline Growth (For GTM & Revenue Leaders)
2. CRM Hygiene (For RevOps Leaders)

I've learned that these two challenges are data and workflow problems, and Clay can solve for that. 

📈 Pipeline growth: Every revenue leader focuses on getting their sales reps more training (E.g. How to cold call, write better messaging). 

Those are great, but your sales reps are spending 50% - 80% of their time daily, manually finding & researching good-fit accounts & prospects, which leaves them with minimal time for execution. 

If you have a good ICP (ideal client profile) defined and PMF (product-market-fit), your sales reps should focus 80% of their time on execution, and automate those manual processes.

We use Clay to eliminate those manual processes, Clay can help to map out your total addressable market (TAM), and uses signals-based workflows to find prospects and score them accurately based on your criteria. We then send the good-fit prospects (Including their contact information) directly to your SDRs/AEs in the form of a lead list or directly into your CRM.

✨ CRM Hygiene: Your CRM is supposed to be your source of truth. But yet, your leadership team & sales reps don't trust the CRM data, which makes executing campaigns and making decisions based on those data difficult. It's not your fault, because every 3-6 months, things change and CRM data just becomes outdated naturally.

Clay is the game-changer here. High-performing RevOps teams does this every 3-6 months -  Pushes their CRM data into Clay, and because Clay connects to 100+ enrichment platforms & tools, including allowing you to use AI agents to find unique data points about every account/contact/lead, you can clean, enrich and update all your data.

Once that process is done, you then push those data back to your CRM.

If you struggle with these challenges, book a time with me - https://cal.com/asher-revenue-journey/30min

Founder, GTM Engineer & Certified Clay.com Solution Partner

Clay

I got officially recognised as a Clay Expert & Solution Partner in September 2025. Here is the link to my profile - https://www.clay.com/experts/partner/asher-chua-revenue-journey

If you ever want to check out Clay, use this link and get 3,000 Clay Credits for free upon a paid sign up -> https://clay.com/?via=4c152f

Certified Clay Expert (Solution Partner) & Investor (Community Equity Offering)

If you ever want to check out Clay, use this link and get 3,000 Clay Credits for free upon a paid sign up -> https://clay.com/?via=4c152f

Using Clay heavily at Revenue Journey, and sharing my learnings on LinkedIn & YouTube (https://www.youtube.com/@revenuejourneywithasher)

I got recognised officially as a Clay Creator too!

P.S. I got the chance to invest in Clay, and did it too in March 2025!

Clay Creator & Investor (Community Equity Offering)

Clay Bootcamp 🥾

Started as a Clay Bootcamp Student, supercharged my learning with Nathan (Founder of Clay Bootcamp) and his team of coaches, built my Clay & GTM Consultancy, and subsequently got my certification as an official Clay Solution Partner 5 months later. 

I not have the privilege and opportunity to give back by becoming a Fractional Coach, helping other Clay Bootcamp students go from 0 -> 1 in their Clay journey!

Fractional Coach

- Mastering Clay with bespoke 1:1 training and tailored mentorship
- Advanced Clay expertise, focusing on automation, AI-driven business solutions, and workflow optimization.
- Exclusive access to top agency CEOs, a high-impact alumni network, and battle-tested strategies to grow a profitable agency

Elite Clay Training Program Student

Activate the Magic 🏧💫

After contributing to several client projects and championing the use of Clay within Activate the Magic, I was asked to take on a broader role with more strategic initiatives...The official Clay Evangelist!

In this broader role, I will...
- Continue to lead Clay-related projects for clients, helping them unlock its full potential for workflow automation and data enrichment.
- Host regular office hours (The Claydown) to share insights, best practices, and creative use cases for leveraging Clay’s capabilities.

Excited to continue driving innovation and impact through Clay for our clients!

Clay Evangelist (Fractional)

Activate The Magic is a Fractional RevOps Agency providing world-class strategy and execution for the Zero to $10M sprint

As part of my engagement with Activate The Magic, I consult and implement projects that require Clay Expertise, which could include CRM Enrichment, Targeted List Building, etc.

Because...Clay + Clean Data + Top-Tier Revenue & CRM Operations = GTM that is ready to scale!

Clay.com Subject Matter Expert & Advisor (Fractional)

Dotdigital

Driving new business sales for Dotdigital’s Customer Experience & Data Platform

Working closely with both Founders & Head of Marketing/Ecommerce/Growth from ambitious brands, who are looking to gain an edge and provide both an exceptional & personalised customer experience!

Highlight: Closed the first multiple-product deal in APAC.

Started using Clay here - Left to start my own company, something that I've wanted to do for a very long time.

Senior Account Executive

Supermetrics

1st Sales Hire for New Business in APAC - First AE role in my sales career

🌍 Worked and closed deals across all major APAC Markets (Singapore, Malaysia, Indonesia, Taiwan, China, Hong Kong, Thailand, India, Vietnam, Australia, New Zealand)

6️⃣1️⃣ deals closed within the first year of employment

💪🏻Deals sizes range across SMBs, Mid-Market & Enterprise companies, needed to be versatile and flexible based on the type of customer I was facing.

🗣️ Effectively bilingual in both English and Mandarin (High average closing rate for China & Taiwan), effectively leveraged WeChat/LINE when communicating with customers

🎙️ Executed the first-ever APAC-Focused Webinar that brought in 494 registrations and resulted in 6x ROI. 

📊 Assisted in GTM strategy with data by creating a custom APAC report that is split by country, which reveals the lead-to-opportunity ratio and the opportunity close rate.

Account Executive (JAPAC)

Sales School Singapore

🎙️ Got an opportunity to continue utilising my skillset as a podcast host, which I've developed while running my own podcast - The Revenue Journey Podcast

My role now includes focusing on the things I enjoy, interviewing and chatting with notable guests in the world of Tech Sales! (Check out the newly released podcast here -> https://open.spotify.com/show/6RbQjRHNyuFgnlt50P9cUd)

And here's the thing, a podcast sounds simple - Get a mic and talk? 

Well, there's more to it than you think!

My key responsibilities include:
1. 'Prospecting' for guests, reaching out to them, scheduling a pre-recording call
2. 30 minutes discussion on the topic + direction + agenda of the call 
3, Scheduling of the interview date
4., Doing up a one-page write-up with questions and topics that acts as a working document between the guest and myself
5. Actual Interview (Typically up to an hour)
6. Post Production Editing (Audio Cut, Trailers, Subtitles, Episode Outline)
7. Final liaison with guest
8. Posting on social media

Takes a team to get this going, but the rewards are worth it, as we get to give back to the Tech Sales Community in Singapore and across APAC!

Podcast Host & Community Lead

The Revenue Journey Podcast

Podcast has been paused after 20 episodes! 

Did you know that a study conducted in 2023 mentioned that 44% of the podcasts have less than 3 episodes, and only 720k podcasts have more than 10 episodes.

I guess we had quite the journey 😄 Good news is that the podcast is still be found on Spotify and Apple Podcasts, so tune in to it if the description below speaks to you! 🎙️

"Sales is different in APAC/ASEAN.

So, The Revenue Journey Podcast was born. 

I'm dedicated to helping you learn about the life & journey of technology sales professionals within the APAC / ASEAN region. 

If you want to break into technology sales or hear different perspectives from technology sales professionals, this podcast is for you."

Founder & Podcast Host

Talkdesk

First SDR hired for Talkdesk in the APAC region - Helping companies build a better customer experience (CX)!

Talkdesk helps companies retain their customers & grow customer loyalty through better customer experience. This is done by...

- Reducing complexity for agents, giving them one single intuitive workspace to access what they need
- Integrations with all your customer engagement channels (Voice, SMS, Social, Email, etc)
- Giving agents information about a customer before a call through integrations with popular CRMs

Talkdesk's CCaaS solution has Artificial Intelligence at its core and has been recognised as a Leader in the field by:
- Gartner® Magic Quadrant™ for CCaaS, 2021
- Forrester Wave for CCaaS, 2020
- Ranked #17 on Forbes Cloud 100 List 2021
- Ranked #1 in 16 G2 Summer Reports, Most of any CCaaS Provider, 2021

If you're customer-obsessed, let's talk :)

🏆 Achievements 🏆:
- 156% quota attainment for Q1 of FY2023

Enterprise Business Development (APAC)

impact.com

I was part of the early team at Impact.com Southeast Asia (When it was under 10 employees), working as a Business Development Representative.

I helped build our company's pipeline in this region, and I had more than a hundred discovery calls with customers across Southeast Asia. It helped me develop the ability to ask good questions and understand prospects' needs.

Because the team was small and our brand name wasn't established yet, I learned how to deal with limited resources and use creative approaches to get the attention of prospects. I also had the fantastic opportunity to see first-hand how to get the first few businesses in a new region.

🏆 Achievements 🏆:
- 183% quota attainment for Q1 of FY2022
- 180% quota attainment for Q2 of FY2022
- 190% quota attainment for Q3 of FY2022

Business Development Representative (SEA)

💡 Prior to starting Revenue Journey, I spent 5 years in SaaS Sales. Went from SDR ➡️ AE, typically being the first or second sales rep in a new region.

I've experienced first-hand the two constant challenges for SaaS Companies in a growth phase:
1. Pipeline Growth (For GTM & Revenue Leaders)
2. CRM Hygiene (For RevOps Leaders)

I've learned that these two challenges are data and workflow problems, and Clay can solve for that. 

📈 Pipeline growth: Every revenue leader focuses on getting their sales reps more training (E.g. How to cold call, write better messaging). 

Those are great, but your sales reps are spending 50% - 80% of their time daily, manually finding & researching good-fit accounts & prospects, which leaves them with minimal time for execution. 

If you have a good ICP (ideal client profile) defined and PMF (product-market-fit), your sales reps should focus 80% of their time on execution, and automate those manual processes.

We use Clay to eliminate those manual processes, Clay can help to map out your total addressable market (TAM), and uses signals-based workflows to find prospects and score them accurately based on your criteria. We then send the good-fit prospects (Including their contact information) directly to your SDRs/AEs in the form of a lead list or directly into your CRM.

✨ CRM Hygiene: Your CRM is supposed to be your source of truth. But yet, your leadership team & sales reps don't trust the CRM data, which makes executing campaigns and making decisions based on those data difficult. It's not your fault, because every 3-6 months, things change and CRM data just becomes outdated naturally.

Clay is the game-changer here. High-performing RevOps teams does this every 3-6 months -  Pushes their CRM data into Clay, and because Clay connects to 100+ enrichment platforms & tools, including allowing you to use AI agents to find unique data points about every account/contact/lead, you can clean, enrich and update all your data.

Once that process is done, do you then push those data back to your CRM.

If you struggle with these challenges, book a time with me - https://cal.com/asher-revenue-journey/30min

taplio

The Battle

Nathan Wangliao

Asher Chua

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