Nathan Latka

CEO, at Founderpath. Investing in Software Founders out of our 3rd fund ($145m). 216 portfolio companies.

We'll invest $1b in SaaS founders without taking equity. Check out Founderpath.com to see how much capital you can get. 

Podcast has 11m downloads
Book hit WSJ Bestseller list
Frequent cable to discuss SaaS/valuations/public markets
10,000 read Latka Magazine (shipped each month)

Now lending money to founders: Founderpath.com

CEO, Chief Investment Officer

Founderpath provides Debt Financing to Software Companies (B2B SaaS) out of our 3rd ($145m) fund.

Funding criteria:
$1-$20m in recurring revenue
Been in business for at least 2 years
B2B SaaS with predictable revenue
Founder owned and led

Sample terms:
$1-$5m Term Loan
Interest rate as low as 16%
No warrants or personal guarantees
Payback over 48 months
12-24 interest only period
These terms may change and are for discussion purposes only. Non binding. Not intended to be an offer.

Next Steps:
Signup at Founderpath.com
Connect your billing tools
Get an offer quickly

Anyone investing in food trucks? 

This one does $1m dollars/yr and $240k dollars profit:

Some background:
I'm considering investing
Only comment if you're also interested in investing in smb's

Some of the data:
→ They only make 6" donuts
→ $1,000 in profit per day
→ A single 200 square foot trailer
→ Land cost is a parking space
→ $5,000 revenue per square foot

If you're considering investing small checks (<$5k) in Main Street SMB's like this one:

 📌 Comment "The Deal" or "Food truck investing" below 

I'll DM you a link to the full data set before 6pm tonight:
 ✔ startup costs
 ✔ daily revenue
 ✔ food cost breakdown
 ✔ labor structure
 ✔ profit model
 ✔ expansion plan

CEO @ Founderpath (I invest in companies)

Cursor just raised at a 29x multiple.

Not as crazy as the SaaS 40x multiples of 2021...

We might not be in an AI bubble....

Anyone else feel more productive on snowy ranches?

Something about the quiet snow, warm fire, old cabins... 

I don't know what it is, but it works!

No alternative text description for this image

Who is building an AI Agency with at least $100k in revenues?

JSESSIONID

li_at

Co-founder & co-CEO @Chili Piper 🔥 Here I talk about lessons I learned to jumpstart my career from intern to SVP. And to grow a company from 0 to almost $1Bn

why i like Nathan Latka (even though some of you don't) 

Some of you might not like that he’s too loud 
He asks for comments on his post 
He sends a million texts 
He asks a gazillion dollars to meet him at events 

People think that’s too loud 
I say.... that’s not enough 

Here’s why 

All his content is 🔥

He is very mindful of the value he provides with his data and product 
He’s very mindful of his network 
He helps amplify all founders that do great things 
I always find value in what he shares 
I find that he helps the ecosystem grow together 

For example:
He funded Joel Ohman at Exercise.com at $50k of MRR in 2021 via his fund Founderpath
He funded Joel 19 more times totalling $3.5m
Joel bootstrapped using Nathan's money and got "massive" personal liquidity event last week when he exited

He brings value to everyone he meets 

I wish he just had capacity to do more. To help even more entrepreneurs 

So no , not loud. Just not enough

Co-Founder at Sprinto | 2x Founder | GRC | Infosec | Breeze through security compliances

“Girish, just to call a spade a spade. You’re rich, right?”

When Nathan asked me that question on our recent webinar on whether you should go the VC route or bootstrap, it highlighted a very important theme about the ability to take risks in this start up journey.

Yes, financial stability changes how you think about risks, but not in the way people often assume.

It doesn’t mean you suddenly become fearless. It means you can afford to be deliberate.

At 25, your risk appetite might be healthy - coming from youth, energy, and fewer obligations. At 40, it might come from experience, financial security, and knowing which bets are worth making.

But at the end of the day, the risk doesn’t disappear. It just looks different.

You still worry, about people, outcomes, trade-offs. You still wake up thinking about all the things that might break. You still have to earn the right to build something meaningful.

That part doesn’t change. And I don't think it ever will.

He also took all my money at the poker table

Founder @ Freemius | Payments, Subscriptions, and Tax for Software Makers

I landed one of the top podcasts, and it happened because I helped luck.
Last month I attended SaaSiest for the first time.
Earlier that day, I spotted Nathan Latka at the conference.

He was giving a talk at the conference and was naturally surrounded by people the entire time.

I didn’t target him.
I didn’t chase him.
I just stayed present.

Later that evening, I ended up sitting with the event organizers… and he happened to be right there with us.

The connection happened naturally. We had a quick, easy chat.
I invited him to visit Israel.
Told him about our crazy-strong startup scene. Even pointed him to a relevant connection. I created value for him before asking for anything.

Toward the end of the event there was a poker tournament.
In that relaxed environment, I finally said:
“I’d love to join your podcast.”
He said: “Sure, let’s connect.”

My friend and mentor Gil Ben-Artzy of UpWest has a line I always repeat:
 “You need to stay in the way of luck.”

There’s a reason Silicon Valley founders seem so much “luckier.”
They’re constantly in the right rooms, bumping into the right people, at the right time.

You can recreate that wherever you live, you just need to stay in the way of luck.

Gradual

GTM Strategy, Advisor to CEO

“Jill’s unmatched expertise in sales, community building, partnerships, and ecosystems has been pivotal in shaping our product vision and go-to-market strategy. Her unique insights and strategic connections have unlocked new opportunities and accelerated our growth.” – Jerry Li, CEO & Founder

Gradual is a community platform that centralizes all community experiences, driving product adoption and deeper customer relationships.

Strategic Advisor

Stage 2 Capital

Stage 2 Capital invests in early-stage B2B software companies and sits shoulder-to-shoulder with leadership teams to operationalize sustainable revenue growth. We provide expertise and capital to help companies scale. 

Our LP base of 500+ seasoned GTM executives is matched with the strategic and operational needs of our portfolio companies. We involve our network in 100% of our investments, which often includes joining a portfolio company as an executive, board member, or advisor.

In 2018, I helped raise our $15 million Fund I from LPs at Asana, Atlassian, Box, Gong, HubSpot, Okta, Slack, Salesforce, SAP, ServiceNow, Toast, Twilio, Workday, Snowflake, Zoom, and many others.

$15m Fund I, LP, and Associate Member
$80m Fund II, LP
$150m Fund III, LP

GTM Advisor & LP

Klue

GTM Advisor

Competitive Enablement platform that combines market, competitor, and buyer insights.

Raised $81 million from top VCs including Salesforce Ventures, Tiger Global, Craft, and OMERS Ventures.

Advisor

Folloze

Advisor to the CEO

Enterprise customers include Adobe, Autodesk, DocuSign, Okta, VMware, UiPath, Cisco, and ServiceNow. 

Integration partners feature 6Sense, Demandbase, Marketo, Outreach, Qualified, and Salesforce.

nearbound.com

Assisted in the design, launch, and growth of the Nearbound category at Reveal. In June 2024, Reveal merged with Crossbeam, with the unified focus now on driving Ecosystem-Led Growth.

While outbound interrupts and inbound attracts, nearbound surrounds.

Nearbound is essential because buyer behavior has shifted from the ‘How’ economy to the ‘Who’ economy. Buyers now ask, ‘Who can help me solve X?’ and seek out trusted nodes in their network.

Strategy & Champion

Guild

Advisor to the B2B GTM team.

On a mission to unlock opportunity for America’s workforce. When opportunity is as evenly distributed as talent, everyone benefits. Individuals rise, companies grow, and our economy thrives.

In June 2022, Guild raised a $175 million Series F funding round at a $4.4 billion valuation. The round was led by prominent investors including Bessemer Venture Partners, Cowboy Ventures, Emerson Collective, General Catalyst, GSV, ICONIQ, Redpoint, Workday Ventures, Salesforce Ventures, and Oprah Winfrey.

GTM Advisor

LoopVOC

Voice of the Customer software for B2B SaaS Companies. Advisor to CEO & Founder.

Affinio

Member Board of Directors

Sales for Life

Advisor & Partner

Nudge.ai

Acquired by Affinity, a relationship intelligence platform.

Advisory Board Member & Investor

23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

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The Battle

Nathan Latka

Jill Rowley

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The Battle

Nathan Latka

Jill Rowley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nathan Latka's LinkedIn Performance

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