Nat Berman

Creating Impactful Personal Brands for Founders

I never wanted a boss. Ever. 

Since a very young age I had a problem with authority.

→ I always wanted to do my own thing. 
→ It's not that I didn't like people. I love people.  
→ I love motivating, making people laugh, and all that other fun stuff....

I just never wanted anyone telling me what to do. 

I just couldn't shake it, no matter how hard I tried.  

For the first 6 years of my working career I did the best I could, but just couldn't ignore the feeling of not wanting to work for someone. 

One day I found a blogging platform and it changed my entire career and life forever.   

9 months later, I quit my job and never looked back.  Not once.  That was back in 2007. 

I began my journey in digital media with the creation of one website which turned into an entire career of both representing and owning websites. 

To date I've never taken any investment capital and have worked with thousands of people. 

→ I was also able to work only 3-4 hours a day.  
→ It was a consistent 7 figure business for nearly 18 years (and is still going).

So what do I do now?

While I'm still involved in that space, I only spend about 30 min a day on it.

Now I do one thing:

→ Help people leverage their personal brand to grow their business, attract clients, and grow their networks. 

This is done through a 3-step framework I call I.S.E. or "Ice"

I.S.E. stands for:

Identify, Strategize, Execute

The idea is to take:

→ 2-3 needle movers (Identify)
→ Create a strategy around them (Strategize), 
→ Execute on that strategy with the support of others (Execute)

It's through this strategy you can build a brand, forge amazing relationships, and sell your product or service. 

I teach this method in our community called Brand Built 

(https://joinbrandbuilt.com)

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https://natberman.com

Co-Founder

Co-Founder of a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

Roger Brooks

American Real

Founder, American Real Publishing Company

Velocity Logic

Loyalty & Payments Executive

Entrepreneur Media

Entrepreneur Contributing Writer

Car IQ Inc.

Director, Merchant Development

Visions Federal Credit Union

Business Services Manager

ZipLine

Senior Vice President Business Development

FIS Global, VCMG

Vice President, Loyalty & Payments Strategy

Everyone Has A Story. 3X Bestselling Author. I Help Publish Your Story Into A Bestseller 📚

I live by one word: ASPIRE.

To me, aspire is about striving for something higher; beyond success, beyond achievement. It’s about lifting ideas, people, and possibilities to their fullest potential, and helping others reach levels they may not have believed were possible. It’s the compass that guides everything I do.

My work spans publishing, loyalty & payments innovation, and storytelling—but it’s all one mission: turning ideas into impact. Whether it’s guiding a first-time author to launch, helping a brand transform customer loyalty through payment as identity, or writing Vatican-themed thrillers that spark wonder, I’m focused on growth that lasts.

As founder of American Real Publishing (AR PRESS), I’ve helped bring hundreds of books to life across genres with a hybrid model that champions the author’s voice and legacy.

Through my loyalty/payments work, I’ve partnered across the fuel & convenience space to design programs where every transaction recognizes identity and rewards it in real time—bridging banks, brands, and customers for measurable outcomes.

As an author, my debut novel The Sacred Order released in 2025 as a real-world conclave unfolded—leading to a conversation on Fox News @ Night with Trace Gallagher and theologian Jonathan Morris about faith, leadership, and meaning.

How I create value:

Authors & creators: editorial guidance, launch strategy, and brand positioning that build readership and reviews—beyond “just a book.”

Brands & innovators: loyalty as a product, real-time rewards, and Payment = Identity frameworks that reduce costs and deepen connection.

Audiences & communities: through my American Real Podcast — Everyone Has A Story, where I’ve had the privilege to interview Evan Carmichael, Grant Cardone, Ed Mylett, Jeffrey Gitomer, Guy Kawasaki, Colin Cowherd, and hundreds more.

Readers & seekers: ideas, stories, and conversations that invite deep thoughts of faith, belief, and purpose.

If you’re an author with a story, a leader rethinking loyalty, or someone who resonates with this vision—let’s connect.

Founder, American Real Media & Publishing Company

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Roger Brooks

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