Nat Berman

Creating Impactful Personal Brands for Founders

I never wanted a boss. Ever. 

Since a very young age I had a problem with authority.

→ I always wanted to do my own thing. 
→ It's not that I didn't like people. I love people.  
→ I love motivating, making people laugh, and all that other fun stuff....

I just never wanted anyone telling me what to do. 

I just couldn't shake it, no matter how hard I tried.  

For the first 6 years of my working career I did the best I could, but just couldn't ignore the feeling of not wanting to work for someone. 

One day I found a blogging platform and it changed my entire career and life forever.   

9 months later, I quit my job and never looked back.  Not once.  That was back in 2007. 

I began my journey in digital media with the creation of one website which turned into an entire career of both representing and owning websites. 

To date I've never taken any investment capital and have worked with thousands of people. 

→ I was also able to work only 3-4 hours a day.  
→ It was a consistent 7 figure business for nearly 18 years (and is still going).

So what do I do now?

While I'm still involved in that space, I only spend about 30 min a day on it.

Now I do one thing:

→ Help people leverage their personal brand to grow their business, attract clients, and grow their networks. 

This is done through a 3-step framework I call I.S.E. or "Ice"

I.S.E. stands for:

Identify, Strategize, Execute

The idea is to take:

→ 2-3 needle movers (Identify)
→ Create a strategy around them (Strategize), 
→ Execute on that strategy with the support of others (Execute)

It's through this strategy you can build a brand, forge amazing relationships, and sell your product or service. 

I teach this method in our community called Brand Built 

(https://joinbrandbuilt.com)

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https://natberman.com

Co-Founder

Co-Founder of a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

Women in Defence Association

WIDA is dedicated to fostering a community where women in defence can share experiences, exchange ideas, and access professional development opportunities. By creating a supportive network, WIDA will address the challenges faced by women in the sector & advocate for actionable change in gender equity in all aspects of defence related roles.

Board member Women in Defence Association 

QED Environmental Services

I help businesses become more productive and more enjoyable places to work.

How? By improving the quality of their built environment.

* You’ll be taught best practice in the built environment
* You’ll learn how to implement NABERS and other rating programmes
* You’ll get an ethical partner who cares about your best interests

National Business Development Consultant

AI Persona with Reena Strehle

AI Persona With Reena Strehle

Facility Management Association of Australia (FMA)

I fight for the interests of facilities management professionals across Australia.

How? By serving as a committee member of the Facility Management Association of Australia, the peak national industry body for facilities management.

National Diversity Portfolio Group

Inventors Masterclass

https://www.youtube.com/watch?v=uPiTnDLJXDM - A brief overview of our program

Working with Daniel J. O'Connor to Achieve your First or Next Cash Generating Transaction within the next 6 months. Assisting  you with Distribution, Funding, Licensing or Trade - sale.

1. The Ideation and Commercial Modelling Workshop
This workshop is 3-4 hours and is fully facilitated by Daniel. He starts with 244 questions which blow out to about 400 data points on a single-page Mindmap (you print this on an A2 sheet of paper as your war room poster)

2. Self-Paced Training on the Six Steps
These six steps of commercialization cover the end-to-end process for all innovation from post-ideation to pre-scale. This is known as the early-stage commercialization process, and it is the most difficult for inventors.

3. Weekly Live Coaching Calls
We provide weekly check-in for all members so that we can review your progress and help you set your action steps on a week-by-week basis. This is done on a group coaching call where you can ask questions 

4. Community
We have a private Facebook community and a public LinkedIn community forum, where we can ask questions (in the Facebook group only) and get a response within hours and use both to share wins as we achieve our set milestones

To schedule a call: https://calendly.com/reena-inventorsacademy/30min

Global Program Director  

DelMorgan & Co.

APAC Commercialisation Partner - Providing Debt & Equity Capital Funding 

Australian Industry and Defence Network Western Australia (AIDN WA)

The Australian Industry & Defence Network of Western Australia is the peak body for businesses and related agencies within Western Australia's $620 million defence sector. AIDN WA is committed to representing the interests of WA's defence sector, and providing it with a collective voice. 

The Network is an incorporated association entirely financed by members' annual fees, and exists to pursue the interests of its members and the industry as a whole.

AIDN WA Board Member

Winya Indigenous Furniture

I help large corporations and government organisations solve fit-out and furniture problems. 

How? By supplying them with high-quality, Indigenous-manufactured workstations, sit-stand desks, task seating, lounges and storage lockers.

Manager WA

ABnote Australasia Pty Ltd

	Responsible for the management for a large financial institution in Western Australia
	Positioned the company as a market leader by driving a marketing culture and ensuring an 
        operational and efficient sales process
	Delivered complex innovative multichannel solutions to existing and potential customers
	Led sales teams for Government, Financial and Commercial Industries

Sales Manager WA/SA/NT

JB Hi-Fi

	Strategically targeted the building industry for business development and revenue growth and 
        thus developed a rapport with the building industry and the Master Builders Association of 
        Western Australia.
	Submission of tenders and proposals for building opportunities
	Established relationships with key suppliers in the building industry

Commercial Division Manager

💎 WellBeing Champion | ESG Leader | Business Connector | Linkedin Top 250 influencer |

Welcome, I'm Reena Strehle — a passionate advocate for workplace wellbeing, sustainable leadership, and purpose-driven business.

 My journey has been rooted in one guiding principle: when people and planet thrive, business does too.

As a WellBeing Champion and ESG Leader, I support organisations in aligning their operations with the values of equity, sustainability, and human-centric leadership.

 I work hands-on with teams, leaders, and communities to spark real conversations and drive meaningful change from the inside out.

One of the most overlooked yet powerful keys to optimal health and performance is inflammation — the root cause behind many of today’s lifestyle-related challenges. I help people identify and manage it through a simple dry blood test backed by European Food Safety Authority-approved science. It’s called the Zinzino BalanceTest, and the results are eye-opening. It’s quick, non-invasive, and reveals your body's real balance between omega-6 and omega-3 — a crucial indicator of your long-term health.
If you're tired of guessing and ready to take control of your wellbeing at a cellular level, let’s talk. I’m here to guide you — whether you're an executive, entrepreneur, or simply someone who wants to feel and perform better every day.

Recognised as a LinkedIn Top 250 Influencer, I also use my platform to spotlight changemakers, amplify ESG innovation, and share actionable insights that inspire better business practices.

And above all, I’m a connector at heart. With an extensive and diverse global network, I love bringing like-minded leaders, founders, and thinkers together — because the best ideas (and opportunities) are born from collaboration.

Wishing you a successful and productive day!

Looking forward to speaking to you real soon.

📅 Schedule a Discovery Call: https://calendly.com/reena-chat
✉️ Contact Via Email: reena@reenastrehle.com
📞 Make a Phone Call: +61 412 994 459

Reena Strehle

Proud to see Women in Defence Association (WiDA) and South Metropolitan TAFE formalise their collaboration with a new MOU at Indo Pacific, Sydney 2025. A practical step toward a stronger, more inclusive #defence workforce.

Kudos to Rachel Falzon and Andrew widdis for leading with intent, linking mentoring, outreach, networking, and scholarships to real industry pathways.

Pictured here with Hayley Cassidy, Andrew Widdis, and Rachel Falzon

#Leadership #Collaboration #Innovation

Introducing Dr Dominique Hes, an award-winning author, educator, and #visionary in regenerative design and sustainability. 

As Chair of Greenfleet, a board member of Trust for Nature, and co-founder of Place Agency, Dr Hes has dedicated over 25 years to transforming communities through real-world projects in placemaking, biophilia, and ecological regeneration. 

Her pioneering research and publications, including the acclaimed “Designing for Hope: Pathways to Regenerative Sustainability,” inspire a thriving future for both people and nature. 

Connect with Dr Hes to explore the future of sustainability and purposeful #leadership in the built environment.

#Sustainability #GreenBuilding #Innovation

The Facilities Management Association's Aged Care, Retirement Living & Social Housing Summit at #RAAFA in Perth brought together leaders to drive innovation in aged care and community living. 

Congratulations to David Chokolich for championing this impactful #initiative and helping set a new benchmark for excellence in facilities management and aged care in WA.

#FacilitiesManagement #Leadership #Innovation

Safe Air Project, Canberra

In Canberra for the Safe Air Project: healthy indoor air isn’t a “nice to have”, it’s critical infrastructure. 

Measure, improve, verify. 

IAQ that’s transparent and auditable protects people, productivity, and policy. The standard is rising; so should our buildings.

#Sustainability #SafeAir #Standard

At Indo Pacific 2025, one message stood out: 
✨ Infrastructure is a core capability in maritime security. Investment must track real capability needs, with Australia–NZ decisions better integrated and industry engaged early.

Great to see leaders like Ventia in the mix and Women in Defence Association (WiDA) advancing diverse voices that move plans into action: alert, not alarm.

Acknowledging Ventia and Defence Connect and presenters Suranthi Mendis, Emma Hogan, Rachel Falzon, CAPT Colleen Smith, Phillippa Batchelor, Jennifer Parker, Tanya Hallett, Lucy Summers

#Defence #Leadership #IndoPacific2025

Your headline generates more connection requests than your posts.

Think about walking past bookshelves. Your eyes scan dozens of spines in seconds.

One title makes you stop. Pull it off the shelf. Read the back cover.

Your LinkedIn headline works the same way.

People scan profiles constantly. Comments you leave. Posts you write. Search results.

Your headline is the book spine. They either stop or keep scrolling.

Here's what makes someone stop:

[Who you help] + [Specific problem you solve] + [Concrete outcome]

"I help burned-out founders cut content time by 70% while booking more calls"

That's a book someone pulls off the shelf.

"Certified Business Coach | Speaker | Author | Helping Leaders Succeed"

That's a spine they scroll past without thinking.

The people getting inbound connection requests have headlines that create the stop.

The "wait, that's exactly what I need" moment before reading a single post.

Your headline is working right now. While you sleep. While you're with clients. Every time someone sees your name.

Make it count.

Jack AM Austin and I wrote a DM-to-call guide for when those connections come through. 

Want it? Comment below.

#SocialSelling #PersonalBranding #Connections

That call you just finished? It's worth 10 LinkedIn posts.

Think about buying groceries. You spend money. Fill the fridge. Then order takeout because you "don't have anything to make."

The ingredients are right there.

Same thing happens with your content.

You spend an hour helping a client break through their biggest block. They have insights. You drop frameworks. Real transformation happens.

Then you close your laptop and start from scratch trying to "create content."

The ingredients are already there.

Drop that call transcript into Claude or GPT.

Ask it to pull the 3 biggest breakthrough moments. Each one becomes a post.

That workshop you ran last week? Transcript it. Find the 5 times the room went quiet because something landed.

Five more posts.

Your best discovery call? The one where the prospect went from sceptical to ready to sign?

Pull the transcript. Extract the exact shift that happened.

Two more posts.

You just created 10 posts from work you already did while getting paid.

The difference between people drowning in content creation and people who post consistently? The prompts they're using.

Your best material lives in conversations you're already having with people who pay you.

Because they came from you.

Extract with AI. Structure with proven frameworks. Post with zero stress.

One conversation becomes 10 posts. Your voice. Your insights. Actually useful.

Jack AM Austin and I wrote the guide on structuring posts that convert. 

His frameworks show you how to turn what AI extracts into posts that sound like you. 

⬇If you want it, let me know below


#OnlinePresence #Strategy #PersonalBranding

From insight to impact, we left more than a trace.
True leaders listen first, then act with courage and grace.

#Leadership #Impact #Insights

Shark Bay is where rust-red desert collides with crystal-clear blue water. 

This World Heritage treasure is perfect for anyone who loves nature, long drives, and wild, untouched coastline.💙 

📷: @tommkav (IG)

#Australia #Travel #Tourism

Craving stillness? 

Albany’s wild coast delivers. Raw, windswept, and blissfully quiet.

The perfect reset between big weeks and bigger goals.

#Reset #Stillness #Albany

taplio

The Battle

Nat Berman

Reena Strehle

Followers

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Performance ScoreReena Strehle's LinkedIn Performance

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taplio

The Battle

Nat Berman

Reena Strehle

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Reena Strehle's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreReena Strehle's LinkedIn Performance