Nat Berman

Creating Impactful Personal Brands for Founders

You don’t need more information.
You don’t need another course.
You don’t need a guru yelling at you to “be motivated.”

What you actually need is discipline.
Real, simple, daily discipline, the kind that builds a better life one small rep at a time.

After 18+ years building businesses, coaching founders, and watching thousands of people “try harder” with no real change… I realized something:

Discipline isn’t a personality trait.
It’s a daily practice.
And anyone can build it.

So I created The Be Better Initiative,  a $1/month community built around one idea:

One daily discipline rep → A better life in 365 days.

No pressure.
No overwhelm.
No complicated systems.
Just one small, meaningful win each day,  plus accountability, momentum, and a community of people committed to becoming stronger, clearer, and more consistent.

Every morning, members get:

• One actionable success rep
• A simple discipline task they can complete in minutes
• A place to report progress
• A rhythm that compounds over time

Because when you stack 365 small wins…
you become someone new.

Be Better isn’t a program.
It’s not a challenge.
It’s not “rah-rah motivation.”

It’s a movement,  built on the belief that your life changes when your daily behavior changes.

If you’ve tried everything except the thing that actually works,  consistency,  this is what you’ve been looking for.

👇 Want to see how it works?

Watch the 2-minute video in my Featured section.

Co-Founder

Co-Founder of a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

40 Under 40 CPA Practice Advisor | Top 50 Women in Accounting | Helping B2A (Business to Accountant) companies and accounting firms increase their impact, influence, and income through leadership marketing. 👇

Desire to find and start conversations with your ideal clients? 
Grab my guide and get all the details: https://leaders-online.com/4cprocess/

Who am I?
Helping B2A (Business to accountant) companies and accounting firms increase their impact, influence, and income through leadership marketing. 
 ➤ Build a strong personal brand and grow a network of engaged followers. [Influence]
 ➤ Produce content that reaches the right people and positions you as an authority. [Impact]
 ➤ Gain access to leadership and business opportunities. [Income]

Outside of work, you'll catch me spending time outside or riding my horses. 🐎

Why become a thought leader?
 Now more than ever, an online presence is key to succeeding in business. Positioning yourself as a thought leader online enables you to gain access to the opportunities you desire while building trust with the people you serve. 

Who I work with:
✔ Accountants
✔ CPAs
✔ Coaches and consultants that serve the accounting industry
✔ R&D Tax Credit Firms
✔ SaaS companies that offer solutions to the accounting industry 

How I’m different.
Having spent the past 10 years working in marketing, sales, accounting, I have a unique perspective on the intersection between positioning, selling, and running profitable businesses. While working for one of the largest corporations in America, I saw firsthand how many firms missed out on business opportunities because of their lack of online presence, and I don’t want that to happen to you.

When it comes to thought leadership, there's not a one size fits all approach. I've built my online reputation from the ground up and know how to help you do the same.

Together, we’ll increase your influence, impact, and income. 

How it works.
1. Schedule a discovery session.
2. Together, we’ll build a plan that helps position you as a thought leader in your industry, sets you up to have access to the leadership opportunities you desire, and places you in front of your ideal clients. 
3. We’ll support your efforts. From coaching calls to helping you manage your ongoing efforts, we’re with you every step of the way.

Ready to get started? 

Make an appointment here: http://leaders-online.com/

Katie Thomas, CPA

One of the biggest complaints clients have about their accountants isn’t numbers or technical skill. 

It’s communication.

Not just “I sent an email and didn’t hear back.” That’s a problem too. 

But more often, it’s the silence during the work itself.

Clients want to know: Where are we in the process? What’s next? What should I expect?

Here’s the harsh truth: most accountants are overworked. They don’t have the bandwidth to communicate proactively. And without clear expectations set at the start, frustration is inevitable.

If you want to stand out as an accountant, communication isn’t optional. It’s how you turn overworked and invisible into trusted and indispensable.

#accountingandaccountants #business #smallbusiness

2025 Most Powerful Women in Accounting | 40 Under 40 | Top 50 Women in Accounting | Helping accounting firms increase their impact, influence, and income through leadership marketing. 👇

“I want this year to be bigger.”

More revenue.
Better clients.
A stronger brand.
More opportunity.

Have you said or thought any of the above? 

If so, I love that. 

But here is the truth I have learned in my own business and working with hundreds of firms.

A bigger year requires a bigger level of honesty.

You can't reach new goals with last year’s habits.
You can't attract better clients if you never show up where they are.
You can't grow your firm if you keep protecting your comfort zone.

And you can't outwork a broken system.

If you want a different year, you need a different rhythm.
One that is consistent.
One that builds authority.
One that helps the right people find you and the wrong ones filter out.

The firms that grow are the ones who stop hiding.
They post.
They follow up.
They tighten their offers.
They lead with their voice, not generic content.
They show up where their ideal clients are hanging out.
They spend time networking with the right people, not just prospects but people who inspire them.

And they say no more often.
To bad fits.
To chaos.
To things that take them away from what they are building.

If you want a bigger year, it’s absolutely possible, but it likely requires some changes. 

Which change will you focus on first?

#accountingandaccountants #business #smallbusiness

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