Nat Berman

Creating Impactful Personal Brands for Founders

I never wanted a boss. Ever. 

Since a very young age I had a problem with authority.

→ I always wanted to do my own thing. 
→ It's not that I didn't like people. I love people.  
→ I love motivating, making people laugh, and all that other fun stuff....

I just never wanted anyone telling me what to do. 

I just couldn't shake it, no matter how hard I tried.  

For the first 6 years of my working career I did the best I could, but just couldn't ignore the feeling of not wanting to work for someone. 

One day I found a blogging platform and it changed my entire career and life forever.   

9 months later, I quit my job and never looked back.  Not once.  That was back in 2007. 

I began my journey in digital media with the creation of one website which turned into an entire career of both representing and owning websites. 

To date I've never taken any investment capital and have worked with thousands of people. 

→ I was also able to work only 3-4 hours a day.  
→ It was a consistent 7 figure business for nearly 18 years (and is still going).

So what do I do now?

While I'm still involved in that space, I only spend about 30 min a day on it.

Now I do one thing:

→ Help people leverage their personal brand to grow their business, attract clients, and grow their networks. 

This is done through a 3-step framework I call I.S.E. or "Ice"

I.S.E. stands for:

Identify, Strategize, Execute

The idea is to take:

→ 2-3 needle movers (Identify)
→ Create a strategy around them (Strategize), 
→ Execute on that strategy with the support of others (Execute)

It's through this strategy you can build a brand, forge amazing relationships, and sell your product or service. 

I teach this method in our community called Brand Built 

(https://joinbrandbuilt.com)

Free Newsletter

https://natberman.com

Co-Founder

Co-Founder of a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

Hala Taha

Young and Profiting Podcast 🚀 CEO & Founder 💁🏻‍♀️ YAP Media Network - #1 Business Podcast Network 🚀 The Podcast Princess 👸🏻 YAP Media - #1 Linkedin Marketing Agency 💁🏻‍♀️ LISTEN. LEARN. PROFIT 🤓💕🔥🚀

Hala Taha, known as “The Podcast Princess,” is the host of Young and Profiting (YAP) Podcast, a #1 Entrepreneurship podcast with over 30 million downloads. A Top 100 podcast globally, YAP features star-studded guests like Matthew McConaughey, Gary Vee, Alex Hormozi, Deepak Chopra, Daymond John, Mel Robbins, and countless others. The show was recognized as a 2022 Webby Honoree, and Hala graced the cover of Podcast Magazine in January 2021.

Hala is also the Founder and CEO of YAP Media, an award-winning, premier white-glove social media and podcast production agency for CEOs, celebrities, and top podcasters. With nearly 60 employees and a dozen high-profile clients, YAP Media was named the #1 LinkedIn Marketing Agency and voted Best Podcast Agency of 2022.

In 2022, Hala launched the YAP Media Network, a podcast network that helps top podcasts land sponsorship deals with major brands like LinkedIn, Airbnb, and Shopify. YAP Media is pacing to hit 8-figures in 2025, and represents some of the most popular business podcasters in the world including Jenna Kutcher, Russell Brunson, Neil Patel, and John Lee Dumas. 

Hala is well-known for her engaged following and influence on Linkedin, leading to the creation of YAP Academy. Her first two-day LinkedIn Secret Masterclass has had 9 cohorts with hundreds of new influencers following Hala’s expertise to achieve successful LinkedIn growth and monetization. The next YAP Academy Masterclass is currently in the works with a focus on podcast creation, growth and monetization.

Hala is a 2025 Real Leaders Top 50 Keynote Speaker, sharing her expertise in podcasting, LinkedIn, social media, personal branding, sales and entrepreneurship through in-person keynotes and panels such as Funnel Hacking Live 10 and IAB Upfronts.

Hala has had a knack for inventing successful products and motivating teams since a young age. She began her career in radio production while in college, working at HOT97 on The Angie Martinez Show. In her senior year of college she founded The Sorority of Hip Hop, building a community of 50 female bloggers who hosted a popular blog, events, concerts, and radio shows. When the blog boom slowed down, she got her MBA, graduating #1 in her class with a 4.0 gpa, and spent the next 6 years in various corporate marketing roles at Hewlett Packard and Disney Streaming Services.

Host of Young and Profiting Podcast

Host and Producer of #1 Education Podcast, Young and Profiting.

“You're so full of yourself.”

You're right. I am.

Not in the arrogant, self-absorbed way.

But in the…
👉🏼 I know my worth.
👉🏼 I’ve earned my seat.
👉🏼 I’ve done the hard work.
Kind of way.

I started a media company from scratch with a team of volunteers that’s now on track to make 8-figures this year. 

I’m a Top 10 entrepreneurship podcaster that’s interviewed some of the most powerful names in the world.

I’ve spoken in front of crowds of thousands and was named a 2025 Real Leaders Top 50 Keynote Speaker.

And I’ve done it ALL without waiting for permission. 💯

But it always wasn’t like this.

I grew up thinking that I had to make myself small so others felt more comfortable. Not anymore.

🫵🏼 If you’re not full of YOURSELF – your skills, your voice, your power… 

Then who will be?

Take up space.
Share your wins.
Be unapologetically YOU.

And if that makes some people uncomfortable…

Just let them squirm. 🤷🏻‍♀️

Stop waiting to feel "ready" to share your expertise.

Because spoiler alert: That day never comes.

When I launched YAP, I had no podcast experience.

What I did have?
✅ Questions I wanted answered
✅ A willingness to figure it out
✅ The guts to hit "publish"

And that made ALL the difference.

Because while everyone else was waiting to become an expert…

I was interviewing them, learning from them, and sharing those lessons.

Your knowledge is worthless if it stays in your head.

Your experience means nothing if you don't share it.

Your insights can't help anyone if you keep them to yourself.

So stop hoarding your lessons and start turning…
👉🏼 your struggles into stories
👉🏼 your wins into wisdom
👉🏼 your journey into value

Because the internet rewards those who share, not those who gatekeep.

Ready to stop waiting and start teaching?

AI is getting a lot of heat ‼️

Every week there’s a new study about how AI is impacting our:
🧠 focus
😔 mental health
📉 reasoning
💤 productivity

And it’s getting scarier by the day. 

When I first interviewed Mo Gawdat in 2023, he warned me about this exact moment…
And now it’s hitting harder than ever 😳
(Watch the full episode - https://yap.show/mgonyt)

Mo told me AI should NEVER cross these 3 boundaries:
1️⃣ Putting AI directly on the open internet without real oversight
2️⃣ Teaching it to code, making it better than humans at improving itself
3️⃣ Letting AIs instruct other AIs, creating systems outside human control

And guess what?

We’ve already crossed ALL three.

When you take a pill, it needs FDA approval, clinical trials and safety protocols.

But ChatGPT went straight to the open internet… 

Without psychological safety testing or guardrails for vulnerable users.

And millions of people, including kids, use it every day.

​​Meaning we’ve built a system that’s getting better at influencing humans…

While humans are losing the ability to regulate it.🤖

Look, I'm NOT anti-AI – I use it. I teach it. I build with it.

But we’re treating human minds like beta testers for the most powerful technology ever created.

And the impact is already visible:
⚠️ Rising anxiety
⚠️ Shorter attention spans
⚠️ Dependency on AI for simple tasks
⚠️ People forming emotional bonds with chatbots

Mental health is paying the price.

AI can be transformational if we build and use it responsibly.

So the real question isn’t: “Is AI dangerous?”

It’s “Are we rolling it out responsibly?”

LinkedIn's reach has tanked this year. 📉

And 99% of creators haven't pivoted yet.

I've been posting on LinkedIn for 7 years.

Back then? This platform was gold for real connections and industry insights.

But now?

📉 Median impressions are down 65% below the 2023 peak
📉 Growth for the average creator is down 20% since Q2
📉 Median impressions are down 18% since Q3 2024

According to the The Q3 State of the LinkedIn Algorithm Report from Chris Donnelly and Will McTighe ☝🏼 

But while everyone's complaining about the algorithm shifts...

I'm doubling down on what actually works:

✅ Using powerful visuals that grab attention.
✅ Educational and actionable content that solves real problems.
✅ Sharing stories only I can tell from my experience.
✅ Writing about controversial topics to encourage conversation.
✅ Consistently learning, adapting and pushing out quality content.

LinkedIn wants to be the next creator platform.

Fine by me.

Because the creators who win? 

They're the ones who stay ahead.

I went from $0 to earning 8-figures annually by building my personal brand. 

(Steal the exact playbook I used so you can do the same 👇🏼)

🔗 Here’s the link to Teachable’s free The Modern Course Creator Playbook: https://lnkd.in/ehidAa77

The creator economy is projected to DOUBLE in the next two years.

That means one thing:

The opportunity is massive… only IF you start now. 🔥

Most people overthink it:
"I don’t have the perfect idea."
"I need fancy equipment."
"I’m still not ready to launch.”

WRONG. 🙅🏻‍♀️

You just need to START.

My first LinkedIn post?
My first podcast episode?
My first live course?

All were FAR from perfect.

But today? I’ve made over a million dollars from sponsors this year ALONE.

All because I’ve been able to build trust by sharing my knowledge first.

So build your personal brand.

Share what you know.

The rest will follow. 💯

BTW – This post is sponsored by Teachable! #️⃣TeachablePartner

When I first started Young and Profiting… 

I sacrificed EVERYTHING. 

It was ALL work and no play:
👉🏼 I was the one always saying “no” to parties.
👉🏼 I was the one skipping birthdays and girls’ nights.
👉🏼 I was the one canceling family gatherings.

And you know what?

Everyone thought I was crazy. 🤯

But I wouldn’t change a thing. 

Those sacrifices back THEN are the reason why I’m NOW running a multi-million dollar company. 

Now I can work hard and play hard - whenever I want to, in whatever I want to!

All thanks to Revolve 🤗

Revolve has been my secret weapon for every moment that matters – whether I’m crushing it on stage or celebrating with my friends and family. 

And now I’m sharing it with you 🫵🏼 

You can shop my fall faves from Revolve here: https://lnkd.in/eH4PZzDc

(Use code PROFITING for 15% OFF for your first order!)

Because when you work hard and play hard…

You deserve to look and feel amazing doing BOTH.

YAP Media is on track to reach 8 figures in valuation.

The only thing holding us back?

We need more hands 🙌🏼

Not just any hands, but the right ones!

Because one thing I’ve learned building YAP Media is this: 

Skills can be taught.

But hunger, ownership, and the right mindset?

That’s rare.

Which is EXACTLY why we’re looking for our next Nigeria-based copywriter at YAP Media.

(You can apply here 👉🏼 https://lnkd.in/enB-wArb)

Someone who:
🔥 Digs deep into client content (books, podcasts, interviews)
🔥 Can write high-quality copy that actually resonates
🔥 Is curious, proactive, and adaptable

But most importantly:
✅ Incredibly skilled
✅ Hungry to learn
✅ Obsessed with execution
✅ Takes ownership and levels up FAST

Because that’s how the YAP Media team was built. 🔥

If you think big, move fast, and own results, I want you on my team. 

Or if you know someone, tag them in the comments 👇🏼

Hiring is HARD ‼️

But here’s my secret to finding the best candidates… 

Because if you've ever built a team, you know exactly what I mean.

I manage a team of 50+ people across 5 continents, and finding the right hires?

It’s one of the toughest (but most rewarding) parts of scaling.

You spend hours reviewing resumes…
Weeks scheduling interviews…
And even after all that, you’re crossing your fingers that they’re the right fit. 🤞🏼

That's why I LOVE what Indeed is doing for business owners:
(Get a $75 sponsored job credit to boost your job's visibility at https://lnkd.in/ekByQKcW)

✅ Smart matching connects you with candidates who actually fit the role
✅ Screening tools help you filter for skills and experience
✅ Built-in assessments save you from costly hiring mistakes

I’ve found some of my BEST employees on Indeed ‼️

And it’s not just me:
👉🏼 93% of employers agree Indeed delivers the highest quality matches
👉🏼 Indeed delivers 4x more hires than all other job sites COMBINED
👉🏼 Over 3.5 million businesses worldwide trust Indeed to find their next superstar

I’ve built my team from ZERO.

And here’s what I know for sure:

Your business is only as strong as the people you hire. 🔥

Stop letting the hiring process drain your energy.

Start building the team that’ll take you to the next level with Indeed ☝🏼

Don't call me lucky. 

I’ve probably failed more times than you’ve tried.

The productivity hack that changed my life? 

Temptation bundling. 🔥

Here’s how it works:

You pair something you dread with something you love.

And you ONLY get the thing you love IF you do the thing you hate.

✨ Only watch my favorite Netflix series while folding laundry
✨ Only listen to my podcast interviews while exercising  
✨ Only scroll social media if I wake up by 6 AM
✨ Only get my nails done while answering emails

The magic happens because your brain starts associating the dreaded task with something pleasurable.

Suddenly, folding laundry doesn't feel like torture anymore.

Exercise becomes something you actually look forward to.

And those boring admin tasks? They become your reward time.

The key is discipline: NO exceptions. 

If you don't do the hard thing, you don't get the good thing. 

Period.

Everyone’s so quick to point out what’s WRONG with remote work:


🚩 All that office overhead is going down the drain
🚩 Bosses can’t micromanage their teams anymore
🚩 Teams aren’t working at the same time and same place

🙄🙄🙄

But what does remote work REALLY look like? 

Straight from what we live and breathe every day at YAP Media, a 100% remote team 👇🏼

✅ You’re trusted with outcomes, not babysat by hours.
👉🏼 We care what you produce, not when or where you work. Whether you come up the next brilliant idea from your bed or a cafe in Bali – it doesn’t matter where you are as long as you’ve got internet connection 😂

✅ There’s structured freedom.
👉🏼 We’ve built systems that support autonomy and clarity, thereby making async easy: Daily Huddles where we go over our daily goals, Friday Hour 40s where we time block our calendars for next week, Deal Desk for me to review urgent and pending deals!

✅ Time zones aren’t an excuse, they’re an advantage.
👉🏼 At YAP Media, people work when they work best! We have shifts around the clock, and our team picks the one that works best for THEM. With international team members across 5+ time zones, someone’s always pushing the ball forward while others sleep.

✅ You grow while the company grows.
👉🏼 We are focused on reinvesting in our people! Rising stars get preemptive raises, everyone gets flexible (aka unlimited) PTO, and free access to any courses, tools or platforms they need to help them work smarter, not harder 😉

Sure, remote can sometimes feel isolating, disorganized, and disconnected…

But so can working in the office.

If you’re job-hunting, look beyond the “remote” label... 

And look for these GREEN flags.

And if you’re building a remote team?

Steal a few of these, you’ll thank me later 😉
 
Let’s talk about it: What’s the BEST thing about working remotely for you? 👇🏼

80% of startups fail because of ONE brutal truth 🚩

No market need.

If you’re building something nobody wants,

You’re wasting time, wrecking your mental health, and confidence.

You can’t out-hustle a bad idea.

You can’t “manifest” a market that doesn’t exist.

Be brutally honest with yourself for a second:
 ❌ Is there real demand for what I’m building?
 ❌ Are people actually searching for this problem?
 ❌ Am I solving something too specific for an audience that doesn’t exist?

… Or am I just in love with my own creation?

The smartest move you can make as a founder?

Knowing when it’s time to cut your losses and when to start fresh.

Pivoting isn’t failure.

Staying on a sinking ship is. 🚢

What’s the biggest startup mistake you’ve ever seen?

Kim Perell: 5 Execution Traits That Transform Ideas Into a $100M Business

📈 Success isn’t about luck… it’s about EXECUTION ‼️

This week on YAP, I sat down with award-winning entrepreneur and angel investor, Kim Perell, who built a $100 million business from scratch and now helps founders do the same! 💰

During the interview, Kim broke down her FIVE traits of execution 👇🏼
1️⃣ Vision
2️⃣ Passion
3️⃣ Action
4️⃣ Resilience
5️⃣ Relationships

She explains that these are the traits that separate dreamers from doers, and Kim made it clear that when you master these, you can massively increase your odds of winning in business and in life. 

If you’re building a business and need a sign to finally start… 

Watch the full episode whenever you want on Youtube: https://lnkd.in/e6AfJ2ze

If you’ve been exhausted, unmotivated, and frustrated at work…

You NEED to read this.

I've been there too – while in corporate AND while scaling YAP Media to 8 figures.

But here’s the part nobody tells you:

🔥 Burnout doesn’t happen because you work TOO hard…

It happens because you’re working against your genius. 

Once I discovered my Working Genius, suddenly everything made sense 🤯

Like why I was always drained trying to crunch payroll 😵‍💫

But I would feel so energized at 11PM when a new creative idea popped into my head that I’d stay up all night working on it!

That’s why I’ll be hosting my FINAL free webinar of 2025 with the G.O.A.T of organizational health himself… Patrick Lencioni!

To help you discover YOUR Working Genius and end burnout for GOOD ‼️

Reserve your spot for Tuesday, December 16 at 11AM CT/12PM ET: https://lnkd.in/ePpy2wtr 

The scariest part about not knowing your Working Genius?

People are getting written off, passed over, or even losing their jobs 😳

Not because they’re bad at their work… but because they’re in the WRONG role for their natural strengths.

Nobody taught them about their Working Genius.

This webinar will fix that.

If work feels overwhelming, confusing, or heavy…

This might be the turning point of your entire career.

Secure your spot right now before seats fill up. ☝🏼

Stephanie Harrison: Beat Business Burnout & Unlock a New Type of Happiness

🚫 Chasing success won’t make you happy… THIS will ⬇️

In this week’s YAPClassic, I sit down with the author and founder of The New Happy, Stephanie Harrison, where she reveals the truth about why so many high achievers still feel miserable even after achieving their goals.

Stephanie shared that in her 20s, she had everything she thought she wanted: success, status, and recognition… but behind those achievements, she was burned out, anxious, and unfulfilled. Her breaking point led her to discover THIS 👇🏼‼️

Our society has taught us to chase the WRONG kind of happiness: happiness built on external validation, comparison, and perfectionism. 

If you want to learn about pursuing happiness the right way… make sure to listen to this episode! 🎧♥️

Watch the full episode whenever you want on Youtube: https://lnkd.in/efvq-eqn

The Creator’s Playbook: Monetize Your Expertise & Make Millions Online!

The secret to making 7-figures in 2025?

Turning your expertise into digital products 🤫

I know because I’ve done it time and time again.

In The Creator’s Playbook, a mini YAP series sponsored by Teachable, I’m giving you the play by play guide on creating your personal brand, finding the perfect audience, building multiple revenue streams and turning your expertise into digital products!

And to help you start off on the right foot, Teachable is giving away their Modern Creator Playbook for FREE – claim yours right here: https://lnkd.in/exVbkv_q

Dean Graziosi: Golden Age Is Here! How First-Time Entrepreneurs Are Winnin

🧠 You think it’s too risky to start a business? Think again! 🤔

This week on YAPClassic, I’m joined by New York Times bestselling author and entrepreneur, Dean Graziosi, where he reveals how AI and technology have made entrepreneurship more accessible to any entrepreneur than ever before! 💯

After nearly three decades of building and scaling businesses, Dean shares with us how anyone can turn their knowledge, skill, or passion into a profitable and scalable business…

NO massive capital. NO fancy degree required. JUST YOU! 🫵🏼

So if you’ve been waiting for the right time to launch your business… this is your sign!

Watch the full episode whenever you want on Youtube: https://lnkd.in/eYabjabs

Codie Sanchez: How to Get Rich Buying a Business No One Wants

💸 Forget startups! The real money is in boring businesses! 👀
​
In this week’s YAPClassic, I sat down with an investor and the founder of Contrarian Thinking, Codie Sanchez, where she reveals how she built her empire by doing the exact opposite of what most entrepreneurs are being told to do!🧠
​
After years in high finance, Codie saw investors throw millions of dollars at flashy startups, only for 80% of them to fail! So she asked the question no one else was asking… Where’s the 80% win rate?📉
​
Her answer? The “boring” businesses like laundromats and car washes are not as flashy, but they are cash-flowing and keep the communities running!💰📈
​
If you’ve ever dreamed of owning your own business but don’t have millions to start… just listen to this episode and you’ll get tons of business ideas! 🎧💰
​
Watch the full episode whenever you want on Youtube: https://lnkd.in/epXyggp2

Dr. Laurie Santos: Break Free from the Mental Traps Stealing Your Happiness

☹️ You’re NOT broken, but your definition of happiness is. 🌈

This week on YAP, I sat down with Yale psychology professor and host of the Happiness Lab podcast, Dr. Laurie Santos, where she talked about what science really says about happiness and why our modern definition of it is completely off! ❌

One of the biggest takeaways I got from this interview is the concept of miswanting, which is the false belief that more money, another promotion, or the next big milestone will finally deliver lasting joy. However, Dr. Laurie reminded us that the brain constantly overestimates how good achievements will feel, and when the excitement fades, we’re left chasing again. The real win is finding out what genuinely fulfills us. 💖

If you want to finally start chasing the right happiness…

Watch the full episode whenever you want on Youtube: https://lnkd.in/eGMUYPVW

SECURE YOUR SPOT NOW: https://lnkd.in/esvhAteX

View event: Finding Your Working Genius to End Career Burnout with Patrick Lencioni

Finding Your Working Genius to End Career Burnout with Patrick Lencioni

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The Battle

Nat Berman

Hala Taha

Followers

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The Battle

Nat Berman

Hala Taha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hala Taha's LinkedIn Performance

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