Nat Berman

Creating Impactful Personal Brands for Founders

I never wanted a boss. Ever. 

Since a very young age I had a problem with authority.

→ I always wanted to do my own thing. 
→ It's not that I didn't like people. I love people.  
→ I love motivating, making people laugh, and all that other fun stuff....

I just never wanted anyone telling me what to do. 

I just couldn't shake it, no matter how hard I tried.  

For the first 6 years of my working career I did the best I could, but just couldn't ignore the feeling of not wanting to work for someone. 

One day I found a blogging platform and it changed my entire career and life forever.   

9 months later, I quit my job and never looked back.  Not once.  That was back in 2007. 

I began my journey in digital media with the creation of one website which turned into an entire career of both representing and owning websites. 

To date I've never taken any investment capital and have worked with thousands of people. 

→ I was also able to work only 3-4 hours a day.  
→ It was a consistent 7 figure business for nearly 18 years (and is still going).

So what do I do now?

While I'm still involved in that space, I only spend about 30 min a day on it.

Now I do one thing:

→ Help people leverage their personal brand to grow their business, attract clients, and grow their networks. 

This is done through a 3-step framework I call I.S.E. or "Ice"

I.S.E. stands for:

Identify, Strategize, Execute

The idea is to take:

→ 2-3 needle movers (Identify)
→ Create a strategy around them (Strategize), 
→ Execute on that strategy with the support of others (Execute)

It's through this strategy you can build a brand, forge amazing relationships, and sell your product or service. 

I teach this method in our community called Brand Built 

(https://joinbrandbuilt.com)

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https://natberman.com

Co-Founder

Co-Founder of a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

Amy Blaschka

House of Colour USA

Looking to elevate your presence? 

I can help.

Imagine walking into a room feeling confident, empowered, and absolutely certain you were projecting an image that aligned with and expressed your individuality.

That’s the power of color and style analysis.

As an expert image consultant with House of Colour, I’ve gone through extensive training to learn our science-based color analysis process, teach you our famous 90-second makeup routine, and identify your unique style profile based on your individual body geometrics combined with your one-of-a-kind personality.

We like to say we’re celebrators of individuality and curators of confidence. 

I’d love to help you experience the transformative power of color and style analysis and share the life-changing knowledge and tools to shine as your most confident, unique, and authentic self.

Franchise Owner & Professional Image Consultant, North Pleasanton

AmyBlaschka.com

A social media ghostwriter? Yep, that was my thing.

Simply put, I helped founders craft their stories to communicate and connect better.

(Think personal branding and thought leadership.)

Here’s the counterintuitive truth: sharing your wisdom doesn’t diminish your impact; it amplifies it. And the best way to magnify your message is to harness the power and reach of social media.

As a social media ghostwriter, I shaped my client's stories and insights into compelling posts to elevate their presence, positioning them as experts, drawing others (clients, partners, talent, or investors) to them, and clarifying their distinct points of view.

The process was pretty simple: we had a weekly call where they would share what was going on in their world; I listened, asked questions, and took copious notes. I made the magic happen and sent them their ghostwritten posts. Rinse and repeat. Easy peasy.

I also wove together my clients' personal and professional experiences to write engaging, original, and authentic career stories that aligned with and supported their personal brands and thought leadership, positioning them for success.

Because once you have your story, it changes everything—including how others perceive, pay, partner with, and promote you.

But don’t take my word for it; listen to my happy clients:

“Amy hears the spaces between words and listens through to your passion. She captures what you say in ways you might not have been able to say for or about yourself. She is inspiring, warm, funny, and incredibly, incredibly good at what she does.”

“You are beyond brilliant! I value your open feedback and impactful suggestions. You capture what I want to communicate and, at the same time, capture how I connect with people. Thank you!”

“That post you wrote resulted in three new clients! I know you’re not writing sales copy, but this ghostwriting program has definitely upped my brand and brought in new biz.”

Social Media Ghostwriter

Forbes

I wrote for Forbes.com under Leadership and Careers, covering personal transformation and its impact on career growth. Below are links to some of my most popular articles.

Contributor

Visit Tri-Valley

What does being a tourism leader have to do with being a ghostwriter, thinking partner or image consultant?

Plenty. Stay with me.

This role was all about transformation and communication. About seeing what’s possible and working collectively and collaboratively to build a shared future. 

Positioning, branding, messaging, storytelling, engagement, and connection…all the elements I now use to help leaders I employed for a slightly different client: a regional destination.

And if you’re curious about some of the highlights during my tenure as CEO of a destination marketing organization, feel free to read on…

Key Accomplishments:

► I developed a new destination brand strategy for Tri-Valley, California that resulted in positive, enhanced media coverage.
► I leveraged our “internal agency” talent to integrate traditional marketing vehicles, new media and public relations efforts to create a compelling story to drive target customers to choose Tri-Valley as a meeting, event and leisure destination.
► I consistently delivered and communicated organizational results to regional partners and stakeholders, including year-over-year growth in sales (111% of goal), media impressions (804% of goal), and web site statistics (119% of goal).
► I successfully created two tourism business improvement districts (TBIDs) — including California's first multi-jurisdictional, cross-county district — that became the organization’s primary funding source, doubled its operating budget and increased its territory by 20%.
► I consolidated and renewed two TBIDs which doubled the assessment level and enjoyed 15% more voting strength approval than at district formation.

President & CEO

Enterprise IG (now Brand Union)

I served as account team leader responsible for building client consensus and motivating creative, production, and account management personnel. I led internal and external coordination of all aspects of strategic packaging and brand identity programs.

My clients included: Allied Domecq Spirits & Wine, Beringer Wine Estates, Brown-Forman, Campbell's Soup Company, The Coca-Cola Company, General Mills, International Paper, Lipton, Morningstar/Suiza, and Nestlé.

Key Accomplishments:
► I drove strategic initiatives and solutions to create a consistent and relevant brand presence through the management of creative development, response to marketplace trends, and competitive analysis.
► I led research programs to determine consumer needs and acceptance of current and proposed product concepts in order to meet business goals and maximize sales.
► I generated new business from existing and new client base through relationship building and the development and delivery of client presentations, pitches and proposals.

Senior Account Manager

Landor Associates

I partnered with my clients to help them create, renew, and strengthen their consumer brand power using a multidisciplinary range of brand strategy and creative services.

My clients included: Albertson’s, Busch Entertainment Corporation (SeaWorld), Coors Brewing Company, Exploratorium, Pepsi, Suiza Foods, Sunkist Growers, Taco Bell

Key Accomplishments:
► Identified and analyzed corporations’ business and communication issues, developed communication strategies and brand positioning platforms to address these issues, and articulated and promoted these strategies to corporations’ executive management
► Directed the implementation of brand strategies through proactive management of design development, schedules, budgets, suppliers, personnel, and clients
► Drove new business development effort for consumer brand group through relationship building and the development and delivery of client presentations, pitches and proposals

Branding Consultant

Young & Rubicam

Agency point person responsible for the execution of advertising plan across various media through management of creative development, personnel, budgets, schedules, vendors and clients. 

My clients included: Birdseye, The Clorox Company, First Nationwide Bank and Kraft Foods

Account Coordinator

I’ve made a career offering “stories as a service.”

From my degree in film and over three decades spent branding products, places, and people to founding my strategic writing practice and becoming an expertly trained image consultant, I’ve always understood the power of weaving a compelling tale.

Part of that story is told verbally (i.e., through your words ), and part is told visually.

Together, they form your personal brand and thought leadership.

From how you present yourself at the office to what you share on social media, the way you show up matters.

Let’s make sure you're telling your intended story.

For years as a social media ghostwriter, I helped shape people's stories and insights into compelling posts to position them as experts, draw others (clients, partners, talent, or investors) to them, and clarify their distinct points of view.

Today, as your professional image consultant, I’ll help you discover your best palette and style of clothes, accessories, glasses, hair, and makeup that enhances your natural coloring and unique personality to boost your confidence so you shine.

My gift is bringing out the best in others, empowering them to show up as their authentic selves and share themselves with the world in a meaningful way.

I help leaders elevate their presence, magnifying their impact.

And I’d love to help you elevate yours.

_______

LET’S WORK TOGETHER: Learn more at https://www.houseofcolour.com/stylists/amy-blaschka-north-pleasanton-california

Specialties:

► Image consulting
► Personal color analysis
► Personal style analysis
► Executive presence
► Personal branding
_______

WANT MORE?
✅ Connect with me on Instagram: @hoc.trivalley.amyblaschka

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Nat Berman

Amy Blaschka

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