Blue Sense Digital

Blue Sense Digital helps produce better financial outcomes for eCommerce businesses.

We partner directly with operators to identify and tackle their biggest growth challenges.

Our firm offers both strategic advisory and performance marketing services.

We’re trusted by the likes of:

· Conni
· Abi and Joseph
· Lash Jungle
· GlamSwag
· Part&Parcel
· Kings of Neon
· My Happy Helpers

To produce better financial outcomes, we believe that it's important to understand:

→ the economics of a successful eCommerce business
→ the acquisition model that makes the most sense for your business
→ the interplay between marketing, finance, and operations

And to be able to execute thoughtfully across both performance marketing and conversion-rate optimisation.

We primarily help businesses in the following 3 verticals:

· Consumer Packaged Goods
· Home & Living
· Hobbies & Recreation

We believe in providing education and profit-focused resources to help eCommerce businesses of all sizes to grow.

We'd encourage you to capitalise on this commitment by exploring the following channels:

https://www.youtube.com/@bluesensedigital
https://www.youtube.com/@Blues-Brothers-Podcast

And to meet directly with our co-founder, Sebastian: https://calendly.com/bluesensedigital/exploratory

We promise to honour your time.

Co-Founder & Head of Paid Media

Blues Brothers Podcast

Co Host

Scaling eCommerce Brands Through Profitable Acquisition

Blue Sense Digital helps produce better financial outcomes for eCommerce businesses.

We partner directly with operators to identify and tackle their biggest growth challenges.

Our firm offers both strategic advisory and performance marketing services.

We’re trusted by the likes of:

· Conni
· Abi and Joseph
· Lash Jungle
· GlamSwag
· Part&Parcel
· Kings of Neon
· My Happy Helpers

To produce better financial outcomes, we believe that it’s important to understand:
→ the economics of a successful eCommerce business
→ the acquisition model that makes the most sense for your business
→ the interplay between marketing, finance, and operations

And to be able to execute thoughtfully across both performance marketing and conversion-rate optimisation.

We primarily help businesses in the following 3 verticals:
· Consumer Packaged Goods
· Home & Living
· Hobbies & Recreation

We believe in providing education and profit-focused resources to help eCommerce businesses of all sizes to grow.

We’d encourage you to capitalise on this commitment by exploring the following channels:

https://www.youtube.com/@bluesensedigital
https://www.youtube.com/@Blues-Brothers-Podcast

And to meet directly with our co-founder, Sebastian: 

https://calendly.com/bluesensedigital/exploratory

We promise to honour your time.

Nathan Perdriau

Found out our Youtube videos are the training programs at two other AU agencies... 👀 

Honestly, stoked about it – if our free content is how your team learns, that’s a pretty good endorsement.

But it also says a lot about the gap in founder-led expertise at most agencies.

Our team gets the YouTube content plus all the IP that never makes it to socials, our internal SaaS, team-wide trainings, pod trainings, 1-1 trainings and the list goes on...

If you’re working at an agency but consuming our content. Reach out to us and work at the source - would love to chat.

Producing Better Financial Outcomes for 8-9 Figure Brands

In ecom, the biggest lie is: “just spend more on ads, and you’ll become more profitable.”

That only works if your operating expenses stay flat – and in real life, they almost never do.

As revenue grows, most brands add people, agencies, software and warehousing, so OpEx climbs with it.

At the same time, paid media gets less efficient the harder you push it, so extra spend ≠ extra profit.

This is one of my favourite videos that we've made this year. You can watch it in the comments below.

Most CFOs understand cash flow better than any agency ever will.

But I keep seeing one mistake.

Some CFOs still treat paid media like a cost centre, rather than a revenue driver.

I think that mindset comes from traditional advertising.
Radio and TV were hard to link to sales.
But, e-commerce is different.

For many brands, paid media drives the majority of revenue.

So, CFO's meet you halfway by basing budgets around ROAS.

But, chasing a ROAS target is an outdated model.
ROAS can be “hit” with mostly returning customers.
You get a nice dashboard, but no real growth.

If you want growth, you need your paid agency to be modelling the return of each new incremental dollar spent.

Unfortunately, most agencies have no idea where to start - or their modelling is too inaccurate to be helpful.

The solution:

→ Your agency provides forecasted spend level that maximise profit contribution
→ CFO tests the model & challenges the assumptions built in
→ You get a budget forecast that's grounded in a quantitative analysis, and qualitatively referenced against the CFO's experience

AI helps drive record $11.8 billion in BFCM sales, despite order volume falling by 1%.

Temple & Webster have lost $1B+ on their market cap is the past month...

Most AU ecom brands get humbled when they launch into the US.

Their winning ads are propped up by years of brand equity in AU, so when they hit a cold US market, ROAS falls off a cliff.

In the video below, I unpack why your winners aren’t as good as you think, how to use Q1 as a stress-test, and the 3 other levers that make or break international launches.

If you’re doing $5M+ and eyeing the US in the next year or two, this is the playbook I’d be using.

3 reasons you death spiral as a large business & how marketing should be involved:

If growth feels slow, what if the answer is simpler than you think?

I audited a brand that's destined to lose. It was because their P&L was fundamentally broken...

How you should be checking spend pacing this weekend across BFCM:

Just did the math... our average 8-figure client was up 58.8% this Black Friday year on year. 

Crazy results.

- 4 brands hit their first $1M month
- 1 brand hit their first $2M month
- 3 brands hit their first $1M day

Full podcast in comments below that breaks down all the learnings from the weekend.

95% of Black Friday purchasers were financed...

Well, not really.

~11% of all Black Friday spending was via BNPL (Klarna, etc).
~ 84% of purchases were made with a credit card.

What's concerning is:

67% of those credit-card users said they did not expect to pay the balance off within 30 days.

For reference:

Typically 4-7% of transactions are via BNPL and ~40%+ are via credit.

Black Friday always pushes credit use to it's extremes, so that's not much of a surprise. BUT, majority of that debt won’t be cleared next month.

Q4 ruins most people's Q1...

Because all your focus goes to Q4.
Then, you just accept that Q1 is a poor quarter.

This doesn't have to be the case.

We had a client this year who had their biggest revenue peak in March.
It was due to a product drop, that was hyped up in Q4.

Here's another example...

LEO LIN drops a Zodiac collection each year (e.g. Year of The Snake).

It crushes because:
→ It's relevant to the season
→ It's a limited-time drop (that won't come back for 12yrs)
→ It capitalises on driving repeat purchasing from the November cohort

But, this all requires planning.

Planning well in advance to manufacture a revenue peak.

A bad way to approach Black Friday (on the day):

The best ads right now are not selling products. They are selling the whole category. Want to see why this works so well?

Don't launch with a coupon code tomorrow without doing this:

I used to think marketing calendars were useless. Then I realised most brands are doing them wrong. Here is what they should be instead.

One launch changed their whole year. It was all in the planning. What would happen if you did the same?

Revenue dips in Q1 due to 3 key reasons...

Volyat Consulting Agency

Volyat is a growth partner focused on accelerating DTC Brands the the multi 6 figures per month via our GrowthEngine™ system.

We take care of everything from religiously researching our partners' landscape, to preparing their growth strategy and executing it. Everything’s on us. 

Our systems cover Paid Advertising, Creative Direction & UGC production, Retention System and Conversion System (high converting landing pages). 
In short, everything needed to guarantee a sustainable growth, and get to the high-end multi-6 figure MRR.

General Manager

Yunus Social Business - Tunisia (Impact Partner)

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: Impact Partner is a network member of Yunus Social Business Global Initiatives (YSB) engaged in supporting impact-driven startups and SMEs through accelerator programs, testing funds as well as investment opportunities.

• Strategize, plan, implement, and maintain an Acceleration Program named Madar Innovation, funded by the European Union and International Finance Corporation (IFC)
• Manage external stakeholders from industry experts, to angel investors and VCs.
• Provide support, coaching and assistance mainly in sales & partnerships processes, management workflows and HR management, to 22 startups in diverse sectors.

Program Manager (Acceleration Manager)

Lamma City

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: Lamma; The First Quick Commerce App in Tunisia aiming to revolutionize customer experience in Tunisia by delivering all everyday orders in less than 45 minutes.

• Helped the startup acquire, activate and retain new customers through creating growth strategies and work processes. 
• Contributed through raising active users by 42.8% in 4 months with lowest costs possible. 
• In charge of putting in place a system of measuring, reporting and optimizing key growth metrics using PowerBI and 3 API integrations developped using Python.

Growth Hacker

Adevinta

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: Tayara; the 1# Online marketplace & Most visited Tunisian website, previously owned by Adevinta the Global online classifieds specialist.

• Conducted a descriptive and predictive study on the marketplace Tayara, through data analysis techniques, which helped the company understand and accurately interpret the supply's behavior, identify how to raise sales, focus on and reach the right segments, and revisit its pricing system. 
• Used the power of Robotic Process Automation (RPA) to help the advertising team gain strategic insights which helped close an important deal with a well-known insurance company. 
• Provided the Classified team with constant insights reports and assisted in drafting strategic plans.
• Worked on providing a competitive study used for the launch of a new product "Tayara Mall".

Business Analyst - Tayara

TamiSmart - We help Technology meet the Future

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: Worked while I was a student. Tamismart is a London-based company with a team present in 3 countries, specialised in digital products ranging from websites, web & mobile applications to branding materials. 

• Assisted in managing the development of a mobile app for a German client and closed a deal of 5K euros.
• In charge of expanding the startup's operations in Tunisia through recruiting 4 developpers and supporting the IT team. 
• Worked as a project assistant in an ecommerce product that generated 34% of 2018's yearly revenue.

Project Manager [remote work]

Ecom Growth Consultant | Follow to Unlock Your Ecom Growth

🚀 Seasoned Ecommerce Growth Specialist

• Specialized in growing DTC brands to multi 6-figure monthly. 
• Extensive experience as an Acceleration Manager within a startup accelerator.
• Expertise in growth marketing, strategy consulting, and advertising.

💡 Mission: Committed in helping DTC brands sustainably grow through paid ads, creatives, landing page optimization, and email.

🤔What to expect: 
→ Sharing actionable marketing content on how to grow your brand profitably.

🌐 Open for:

• Networking with industry professionals
• Growth missions with DTC brand owners
• Agency partnerships and collaborations

DM me if you need any help, support, or just to chat. ✌️

Saief Tissaoui

I'm hiring a TikTok Shop Specialist

If you:
• Understand TTS beyond theory
• Are comfortable being client-facing
• Take ownership and accountability seriously
• Are hungry to grow and sharpen your craft

You'll fit - hit me up for more details.

Important:
- Working hours aligned with ET
- LATAM or Eastern Europe preferred

Know someone who fits?
Tag them or send them my way.

Referral fee paid for intros that lead to a hire.

Add +$100K/mo via TikTok Shop | For 7-8 Figure DTC Brands

Everyone’s about to hit “launch.”
Discounts are live.
Creators are posting.
Ad dashboards are refreshing every hour.

But here’s the truth 
the next 7 days aren’t about how much you sell.
They’re about how well your system holds under pressure.

Because when everything runs at once 
that’s when weak foundations start showing.

🧩 1. 𝗢𝗳𝗳𝗲𝗿 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁
If your listings, creators, and bundles don’t match perfectly,
you’ll lose conversions faster than any discount can fix.

🧩 2. 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗥𝗵𝘆𝘁𝗵𝗺
Posting volume isn’t the goal; cadence is.
The same top creators who post daily through chaos are the ones who’ll drive 70% of GMV.

🧩 3. 𝗙𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆
TikTok doesn’t care how good your sale is if your dispatch rates drop.
Algorithm exposure dies the moment your backend slips.

So while everyone else is obsessing over discount size,
focus on system stability.

Because BFCM doesn’t reward the loudest brand 
it rewards the one that doesn’t break when it’s loud.

⚡ Let your competitors rush.
You’ll be too busy executing clean.


________
🚀 Follow for proven TikTok Shop growth systems
💬 DM me “SYSTEM” if you want clarity on your brand’s next step
🤝 Share this with a founder who’s serious about scaling

Sebastian Nelson summed it up perfectly
TikTok Shop is now the #3 fastest-growing brand in the ENTIRE US

- Faster than ChatGPT
- Faster than Coinbase 

Repeat after me: 
'I'm not gonna stay in the sideline anymore..'

Co-Founder & CEO of Cruva | Building the #1 Affiliate Management Platform for 800+ TikTok Shop Brands

Everyone thinks they missed the "TikTok Gold Rush." The data proves the ship hasn't even left the harbor yet.

I just read the latest Morning Consult report, and one stat kept me up last night.
TikTok Shop is now the #3 fastest-growing brand in the entire US.

It is growing faster than ChatGPT. It is growing faster than Coinbase.  

Let that sink in for a second.

A "social shopping feature" is currently outpacing the most viral AI tool in history.

If you are a founder sitting on the sidelines because you think TikTok is "cringe" or "just for kids"... you are looking at the data wrong. You aren't missing a trend; you are missing the biggest infrastructure shift since Amazon Prime.

We are witnessing the transition from "Social Media" to "Social Commerce."
And the next 24-36 months are going to be absolutely wild.

Why? Because we are moving from the "Experimentation Phase" to the "Scale Phase."

1. The Trust Gap has closed. People aren't just "discovering" products on TikTok anymore; they are relying on it. 43% of Gen Z now start their product searches on TikTok, not Google.

2. The Volume is exploding. We are looking at a projected $66B in GMV for 2025 alone. That is nearly 100% year-over-year growth.

3. The "Mall" has moved. The Morning Consult data shows TikTok Shop is no longer just an extension of the app—it has become a dominant sub-brand in its own right.  

Here is my prediction:

The brands that win in 2026 won't be the ones with the biggest ad budgets. 

They will be the ones who started building their creator army right now, while everyone else was waiting for the platform to "stabilize."

The arbitrage window for cheap attention might be closing. But the window for massive, scalable revenue is just opening.

I’m doubling down.

If you're still on the sidelines, why?

We're on! 
⚡ Calm execution beats chaos every single time.

Ready for the day?

Would love to know how things are going on your side
and I’m around if you need quick advice or a sanity check on anything today.

Let’s make it a clean one 🙌 


___________________
🚀 Follow for proven TikTok Shop growth systems
 💬 DM me “SYSTEM” if you want clarity on your brand’s next step
 🤝 Share this with a founder who’s serious about scaling

Right now, every brand is in execution mode.
More content. More creators. More offers.

And that’s exactly when most systems start cracking.

⚡ Not because people don’t work hard
but because they stop working in rhythm.

🧩 1. 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗿𝗵𝘆𝘁𝗵𝗺 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲𝘀
Teams push volume, not cadence.
New briefs go out consistently, old ones get ignored.
Messaging fragments, performance drops.

🧩 2. 𝗢𝗳𝗳𝗲𝗿 𝗹𝗼𝗴𝗶𝗰 𝗯𝗿𝗲𝗮𝗸𝘀
Discounts change faster than listings update.
Creators post outdated bundles.
Buyers get confused, conversions dip.

🧩 3. 𝗙𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝗹𝗼𝘄𝘀 𝗱𝗼𝘄𝗻
Operations can’t keep up with the spike.
OTDR drops, and TikTok’s algorithm quietly cuts exposure.

This is the moment where precision beats pressure.

The brands that keep scaling through BFCM aren’t reacting faster
they’re learning faster.

Because when your testing cadence, listings, and fulfillment loop stay in sync,
BFCM becomes predictable, not chaotic.

⚡ Discipline is what keeps scale alive when everyone else is chasing noise.


_______
🚀 Follow for proven TikTok Shop growth systems
💬 DM me “SYSTEM” if you want clarity on your brand’s next step
🤝 Share this with a founder who’s serious about scaling

Most brands will start 2026 the same way they started 2025...

Same confusion. 
Same average results.
And a potential that's waiting to be tapped.

But a small group is preparing differently.
Planning to dominate the market with TikTok Shop

- They know what changed.
- They know what's required now.
- They know the new benchmarks.

And they're building their systems before January 1st hits.

I just documented everything they're doing in one playbook.

+$100k per month Goal.. Predictibly
In 13 slides. 
 

This is what separates brands that will hit $100k/month in 2026 from everyone else stuck wondering why it's not working.

You have 4 weeks to get ready.

Want the playbook? Drop "2026" below.

In 48 hours... TikTok Shop will feel like controlled chaos

And here’s the truth 
what you do right now decides how the next week plays out.

Because the brands that collapse during BFCM don’t fail on the day
they fail in the final 48 hours of prep.

🧩 1. Lock your creator rhythm
No new briefs. No random angles.
Keep your top creators focused on the formats already proving ROI this week.
Every new variable adds chaos.

🧩 2. Freeze your listings
Don’t rewrite copy or titles.
Don’t swap your thumbnails.
TikTok’s already ranking you; changing metadata now resets visibility.

🧩 3. Monitor your backend like a heartbeat
Dispatch rate, refund speed, delivery accuracy; these are the real levers now.
Once those slip, the algorithm cuts exposure, and you’re done.

You’ve already built your system.
Now the only goal is to protect its rhythm.

⚡ The last 48 hours aren’t about adding more.
They’re about tightening what’s already working.


____________
🚀 Follow for proven TikTok Shop growth systems
💬 DM me “SYSTEM” if you want clarity on your brand’s next step
🤝 Share this with a founder who’s serious about scaling

I’ll be honest…
Most brands fail on TikTok Shop for an easily avoidable reason

They fail because they enter it with the wrong expectations.

They think it’s a “turn on the shop → get sales” platform.
It’s not.

TikTok Shop is a cold-start engine… 
And if you don’t know how to break it, 
You burn months with nothing to show.

But once it clicks?
It compounds insanely fast.

After a full year of hands-on execution, trial-and-error, and real data, we’ve developed a repeatable system that gets brands from zero to their first 5 & 6 figure TikTok Shop revenue.

We broke the cold start.
- Systematically.
- & Predictably.

And after hundreds of DMs and calls, I decided to make something I wish every founder had on Day 1:

👉 The TikTok Shop Cold Start Playbook
A complete breakdown of the exact path most brands need to follow in their first 90 days to get out of the dead zone and into real GMV:

- How to know if your product is even TikTok-Shopable
- The non-linear reality of how to win on TTS
- The inputs required to reach your first 5-figure month
- And a diagnostic checklist founders can complete in 3 minutes

Too many brands think TikTok Shop is “random.”
It’s not.

It’s input-driven, and this playbook lays out the exact path.

💬 Comment “COLD START” 
I’ll send it to you directly.

(This is the resource every brand should read before they blame TikTok, the algorithm, or creators.)


________________________
🚀 Follow for proven TikTok Shop growth systems
💬 DM me “SYSTEM” if you want clarity on your brand’s next step
🤝 Share this with a founder who’s serious about scaling.

BFCM doesn’t expose your marketing.
It exposes your systems.

Because when orders flood in, you see what your business is actually built on.

Some teams realize their creative engine isn’t sustainable.
Some realize fulfillment is their biggest bottleneck.
Others realize they’ve been relying on a single creator or single SKU for months.

⚡ BFCM doesn’t create those cracks  
it just makes them impossible to ignore.

The strongest brands this week aren’t the ones celebrating record sales.
They’re the ones reviewing every system that made it possible.

🧩 What we’re looking at right now:
→ How many creators kept posting after the sale ended
→ How consistent fulfillment stayed under pressure
→ Which listings converted without heavy discounts
→ What cadence we can keep as the baseline for December

Growth doesn’t come from the week that breaks records,
it comes from the one after, when you decide what to rebuild stronger.

⚡ The brands that treat BFCM as a stress test always win December too.

___________
🚀 Follow for proven TikTok Shop growth systems
💬 DM me “SYSTEM” if you want clarity on your brand’s next step
🤝 Share this with a founder who’s serious about scaling

Everyone calls BFCM “the biggest week of the year.”
But it’s only valuable if you 

𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝗮𝗳𝘁𝗲𝗿.

Most brands are catching their breath right now.
The smart ones are already locking in their next 4 weeks of rhythm.

Because what happens in the first week of December decides whether you:
→ Keep compounding.. or
→ Reset back to zero.

🧩 Here’s what matters this week:
→ Rebrief creators while they’re still in flow
→ Reuse your best-performing angles before fatigue sets in
→ Audit every listing that spiked, find why it worked
→ Keep fulfillment spotless; post-BFCM refunds quietly kill momentum

The goal isn’t to ride BFCM numbers.
It’s to turn that chaos into a cleaner baseline for Q1.

⚡ Growth isn’t what you gained last week.
It’s what you keep repeating this week.


___________
🚀 Follow for proven TikTok Shop growth systems
💬 DM me “SYSTEM” if you want clarity on your brand’s next step
🤝 Share this with a founder who’s serious about scaling

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The Battle

Nathan Perdriau

Saief Tissaoui

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The Battle

Nathan Perdriau

Saief Tissaoui

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nathan Perdriau's LinkedIn Performance

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