Sharpend

I work with startup founders to develop self-awareness, improve emotional intelligence (EQ), learn communication/leadership skills and scale with their business.

Prior to coaching I spent 7 years as founder and head of marketing at Looksharp, and then worked as a marketing executive and advisor to a number of leading San Francisco startups. 

Learn more at https://www.sharpend.co/

Executive Coach

500 Startups

Mentor

Parallel18

Various Companies

Advise, consult, and do marketing work for various venture backed startups.  

Specialties include:
-SEO
-Content Strategy
-Content Development
-Marketing Ops (automation through sale)
-Lead Generation 
-Business Development
-Data and Analytics
-Email Marketing
-PR and Marketing Communications
-Brand Strategy & Creative

Software Expertise includes:
-Google Analytics
-SQL
-Marketo
-Salesforce
-ExactTarget
-Mailchimp
-Optimizely
-SproutSocial
-Trello
-more

Marketer in Residence

Carta

Helped Carta through a critical rebrand, new marketing team hires and growth of demand gen channels that resulted in a 40% lift of net new MQLs.

Demand Generation:
-Managed Carta's inbound marketing efforts including webinars, white papers, and product marketing content. Webinars alone accounted for a 20% increase in monthly marketing generated revenues.
-Collaborated with Carta engineering team to implement site-wide SEO changes that resulted in numerous keywords moving from 50+ rankings into top 3 results and a 70%+ increase in organic traffic.
-Developed and launched Carta's first-ever event marketing series including two large-scale half-day events in New York and San Francisco. Each event was cash-flow positive and resulted in hundreds of net new leads, increased brand exposure and powerful online content.
-Worked closely with Carta's outbound email team to nurture new leads from lead generation through the sales pipeline.

Rebrand:
-Helped develop new brand messaging map, including key messages for press, current customers, internal stakeholders and more.
-Worked with engineering team to develop strategy for domain cutover and technical rebrand implementation.
-Collaborated with marketing, engineering, and design team to help redesign and rewrite content for every webpage on the Carta website and reposition product pages with new brand in mind.

Team:
-Hired and grew marketing team from 1 to 6 people. Led charge in interviewing, hiring and training new marketing hires.
-Used Asana to manage team goals and sync day-to-day work with broader business strategy.
-Developed marketing dashboards and pulled key marketing metrics using SQL, Google Analytics, Looker, and other tools.
-Presented marketing metrics at monthly KPI and leadership team meetings.

Digital Marketing

Looksharp

Founded Looksharp and led the marketing team from idea stage through Series A and beyond. Used an "Iterative Marketing" approach (running rapid fire tests and using data to track and scale campaigns) to drive user and revenue growth.

Overall:
-Grew student audience from 0 to over 10 million uniques annually through SEO, business development, content, press and more.
-Generated over 100,000 inbound B2B leads to support successful sales operation.
-Built reports using SQL and Google Analytics to measure campaigns and drive business strategy.

SEO:
-Worked with engineering and design team to optimize website and gain #1 ranking for over 90% of top keywords in the internship space.
-Developed content strategy and managed team of fifty plus writers to support SEO goals. 
-Used Optimizely to improve conversion rate on SEO landing page by over 50%. 

Content:
-Developed long term content strategy using personas, competitive positioning, and SWAT analysis.
-Managed editorial team of 50+ bloggers to create compelling daily content.
-Invented new recurring B2B content including 'Annual Internship Report' to monthly "College Hiring Webinars" and more that drove thousands of net new leads.

Data​:
-Queried SQL database to develop monthly cohort graphs used to analyze business KPIs.
-Queried Salesforce and Marketo to pull reports and graphs and analyze marketing / sales operation.

Branding and PR
-Developed relationships with top industry journalists and received press mentions in publications including: the WSJ, TechCrunch, WashingtonPost, Mashable and more.
-Managed brand transition from established brand to a parent brand including a number of technically challenging changes.

Founder

Founder -> CMO -> Exec Coach

I coach founders and co-founders from Series B - D. I specialize in co-founder dynamics--helping co-founders build more effective and fulfilling partnerships. 

I believe in a world where leaders have done the work to know themselves, in order to build lasting businesses and a more interesting future.

Nathan Parcells

Modern Elder Academy

Guest Facilitator

Stanford University Graduate School of Business

Facilitate t-groups--- learning about our patterns, effectiveness, degree of connection, capacity to facilitate others/the group, awareness of diversity issues, how our various triggers and conditioning impact how we interact, and how we are in increasing places of choice around all of the above.

Senior T-group Facilitator for Interpersonal Dynamics and Leadership course

Have More Fun

For clients in a number of countries, across a wide range of size (e.g. from Kellogg's to individuals): design and facilitate activities and programs for enhancing embodiment, creativity, communication, effectiveness, integrity, and health

Head of HaveMoreFun ~ Body

Stanford Continuing Studies

Building Interpersonal Skills: A one-weekend version, open to the general public, of the T-Group-based Interpersonal Dynamics course at the Graduate School of Business. Learn to hone your ability to listen fully, to give and receive honest feedback, and to express yourself more authentically. There is wisdom in groups that can help uncover aspects of yourself that have been unseen.

Facilitator/Instructor

University of California, Berkeley, Haas School of Business

For the course: Interpersonal Skills and Embodied Leadership. Facilitate T-group; coach students through reading and commenting on weekly journals; clinic with other facilitator-Assistants and faculty to support faculty's shaping and customizing the course; practice among the team the learning and experimenting we advocate for the students.

Assistant Teacher

Saint Mary’s College of California – Leadership Studies Programs

Support learners to integrate their learning with all aspects of their lives, to build their funcioning as a learning community, to help connect their learning from one module to another in the program, and especially to cultivate their capacity for reflection

Faculty (Weaver role) for the Master's in Leadership Program

Bay Area theatre

Actor

Yerba Buena Center for the Arts

one of a cohort of 30 amazing "creative citizens"​ addressing the question "Why Citizenship?"​ with a Public Square presentation of projects we generated, on August 19, 2017

Fellow (Citizenship Cohort)

Eye Zen Presents

co-star of Rainbow Logic, originally referred to as "the Remy Charlip Project",  a multi-disciplinary performance work that ran  at CounterPulse November 4-20, 2016

Actor-Dancer

San Francisco Playhouse

20 years as a professional, award-winning dancer-choreographer-dance teacher in many different countries; followed by the last 20 years as a consultant-facilitator-artist-educator, where I build on my PhD work in Learning and Change in Human Systems, incorporating my expertise in and deep love of the body, movement, the aesthetic dimension, relationship/collaboration, and Art to facilitate people in a wide variety of selves/groups/organizations/communities to listen, express, connect, tap into, imagine, create, enact, discover, and own.

taplio

The Battle

Nathan Parcells

Paul Loper, PhD

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