Sharpend

I work with startup founders to develop self-awareness, improve emotional intelligence (EQ), learn communication/leadership skills and scale with their business.

Prior to coaching I spent 7 years as founder and head of marketing at Looksharp, and then worked as a marketing executive and advisor to a number of leading San Francisco startups. 

Learn more at https://www.sharpend.co/

Executive Coach

500 Startups

Mentor

Parallel18

Various Companies

Advise, consult, and do marketing work for various venture backed startups.  

Specialties include:
-SEO
-Content Strategy
-Content Development
-Marketing Ops (automation through sale)
-Lead Generation 
-Business Development
-Data and Analytics
-Email Marketing
-PR and Marketing Communications
-Brand Strategy & Creative

Software Expertise includes:
-Google Analytics
-SQL
-Marketo
-Salesforce
-ExactTarget
-Mailchimp
-Optimizely
-SproutSocial
-Trello
-more

Marketer in Residence

Carta

Helped Carta through a critical rebrand, new marketing team hires and growth of demand gen channels that resulted in a 40% lift of net new MQLs.

Demand Generation:
-Managed Carta's inbound marketing efforts including webinars, white papers, and product marketing content. Webinars alone accounted for a 20% increase in monthly marketing generated revenues.
-Collaborated with Carta engineering team to implement site-wide SEO changes that resulted in numerous keywords moving from 50+ rankings into top 3 results and a 70%+ increase in organic traffic.
-Developed and launched Carta's first-ever event marketing series including two large-scale half-day events in New York and San Francisco. Each event was cash-flow positive and resulted in hundreds of net new leads, increased brand exposure and powerful online content.
-Worked closely with Carta's outbound email team to nurture new leads from lead generation through the sales pipeline.

Rebrand:
-Helped develop new brand messaging map, including key messages for press, current customers, internal stakeholders and more.
-Worked with engineering team to develop strategy for domain cutover and technical rebrand implementation.
-Collaborated with marketing, engineering, and design team to help redesign and rewrite content for every webpage on the Carta website and reposition product pages with new brand in mind.

Team:
-Hired and grew marketing team from 1 to 6 people. Led charge in interviewing, hiring and training new marketing hires.
-Used Asana to manage team goals and sync day-to-day work with broader business strategy.
-Developed marketing dashboards and pulled key marketing metrics using SQL, Google Analytics, Looker, and other tools.
-Presented marketing metrics at monthly KPI and leadership team meetings.

Digital Marketing

Looksharp

Founded Looksharp and led the marketing team from idea stage through Series A and beyond. Used an "Iterative Marketing" approach (running rapid fire tests and using data to track and scale campaigns) to drive user and revenue growth.

Overall:
-Grew student audience from 0 to over 10 million uniques annually through SEO, business development, content, press and more.
-Generated over 100,000 inbound B2B leads to support successful sales operation.
-Built reports using SQL and Google Analytics to measure campaigns and drive business strategy.

SEO:
-Worked with engineering and design team to optimize website and gain #1 ranking for over 90% of top keywords in the internship space.
-Developed content strategy and managed team of fifty plus writers to support SEO goals. 
-Used Optimizely to improve conversion rate on SEO landing page by over 50%. 

Content:
-Developed long term content strategy using personas, competitive positioning, and SWAT analysis.
-Managed editorial team of 50+ bloggers to create compelling daily content.
-Invented new recurring B2B content including 'Annual Internship Report' to monthly "College Hiring Webinars" and more that drove thousands of net new leads.

Data​:
-Queried SQL database to develop monthly cohort graphs used to analyze business KPIs.
-Queried Salesforce and Marketo to pull reports and graphs and analyze marketing / sales operation.

Branding and PR
-Developed relationships with top industry journalists and received press mentions in publications including: the WSJ, TechCrunch, WashingtonPost, Mashable and more.
-Managed brand transition from established brand to a parent brand including a number of technically challenging changes.

Founder

Founder -> CMO -> Exec Coach

I coach founders and co-founders from Series B - D. I specialize in co-founder dynamics--helping co-founders build more effective and fulfilling partnerships. 

I believe in a world where leaders have done the work to know themselves, in order to build lasting businesses and a more interesting future.

Nathan Parcells

Romita Bulchandani

Glitter For The Soul®

Empowering Expansion: For the entrepreneur seeking to transcend boundaries, we offer a journey of Freedom, Clarity, and Self-Love. Our approach enriches you from the inside out, making you richer in every sense of the word.

Spiritual Science Training: Dive into a world where ancient sacred wisdom meets modern science. Our unique blend exposes you to transformative self-healing practices, tailored to the entrepreneur's dynamic lifestyle. From the cosmic insights of astrology to the rejuvenating touch of massage therapy, from the nutritional balance of diet planning to the serene depths of salt float therapy, and the profound revelations of human design – each element is strategically chosen to enhance your physical and spiritual well-being.

Shamanic Business Experience: We don't just align your spiritual and business minds; we amplify them. Our custom 1:1 coaching is designed to foster a natural synergy between your entrepreneurial spirit and your spiritual essence. This alignment is not just about success; it's about creating a business that resonates with your soul's purpose.

As a Certified Life Coach accredited by the International Coaching Federation (ICF), I bring a level of professionalism and expertise that ensures your journey is not just transformative but also grounded in proven coaching methodologies.

For the expanding entrepreneur, our services are not just a path to business success; they are a gateway to a life of harmony, where physical biohacking meets spiritual enlightenment, and business achievements are in perfect sync with your inner growth.

Business Shaman

Business + Soul

Content exploring business success, personal growth, and spiritual enlightenment. Learn ways to transform your journey in life.

Author

Remote Year

Traveled the world (15+ countries) with Remote Year.  They managed the flights, workspace, and apartments. I learned how to be the ultimate solo traveler without the stress of being alone.

Nomad, Global Citizen 

Career Break

Took a much needed break (I mean did you see my previous employers) to create my new lifestyle, while reassessing my life and reigniting my inner fire. 

I sold my house, car, and belongings. Booked a one-way trip around the world. 

Getting curious while exploring mental health from diverse perspectives led me to where I am today.

Recovering Corporate Burnout

DaVita Inc.

Guardian and architect of DaVita brand and culture while becoming the subject matter expert on the overall DaVita brand & culture. 

Creatively managing a unified internal and external marketing plan and delivering exceptional brand value. 

Ensured the DaVita name was represented both internally and externally within brand guidelines. 

Created strategic project roadmaps from conception to launch and worked with cross-functional teams.

Maintained data integrity and used data to analyze project results and refined approach for next project.

Exceed expectations of all projects by ensuring that no matter how large or small, those needs are delivered where and when and as quickly, accurately, and cost-effectively as possible. 

Proven ability to manage multiple competing priorities simultaneously while Managing a budget of $18M+ in a fiscally responsible manner 

Partnered with the various departments within the organization to innovate and create new ideas for process improvements.

Worked remotely and traveled 50% of the time.

Director, Wisdom

Marriott International

Provided exceptional levels of customer service while working with Marriott brand customers to maintain their levels of satisfaction and loyalty, resulting in a $3M increase in revenue.  

Responsible for selling $5M+ in catering and ensuring return business from Marriott brand customers.  

Planned and executed a number of large-scale, highly visible events from 100 to 8,000+ attendees.

Assumed a proactive approach to problem resolution before the clients knew there were issues. 

Identify key influencers and decision-makers within prospect firms across many different departments—delivered results while in the position that exceeded expectations in Customer Service Survey scores.  

Mentored and onboarded new Associates on position best practices to drive increases in individual and team performance. 

Written and verbal communication skills. Ability to work effectively with tight deadlines in a fast-paced, ambiguous environment

Track record of being detail-oriented with a demonstrated ability to self–motivate and follow through on projects

Experience initiating and driving projects to completion with minimal guidance

Guided Marriott brand customers through their marketing plan and advised how they could make it more impactful for their customers.

Senior Manager

The Walt Disney Company

I made 1M++ DREAMS COME TRUE!! If you could dream it, I could create it! Seriously! 

Became subject matter expert on Disney brand, culture, and customer experience design.  Ensure that internal and external outlets adhered to and protected Disney brand guidelines. 

Partnered with Leadership and crisis management issues concerning Guests and internal Cast Members. 

Mastered the role of hotel operations on an enormous scale.  

Opened the Animal Kingdom Lodge Villas Vacation Club Resort.  

Recognized as a dedicated problem solver while immersed in an environment where it was okay to dream and create without boundaries. 

Serve as a bridge between business needs and technical implementation.

Part of the team responsible for updating the hotel reservation software system from DOS to Internet-based. 

Perfected the true art of excellent customer service to drive increases in customer satisfaction and loyalty. Oversaw all facets of the guest experience.  

Guided corporate customers with their marketing plan and brainstorm ideas on how to get the most out of their advertising budget utilizing Disney’s various resources.

Managed exclusive, multi-level projects within theme parks and resorts. 

Perfected the true art of excellent customer service to drive increases in customer satisfaction and loyalty. Oversaw all facets of the guest experience.  

Partnered closely with Human Resources and Employee Relations in various situations.  Volunteered on Disney Green and Diversity initiatives.

We get so comfortable hearing the lies....when we DO hear the truth it's uncomfortable. 

10+ years ago, I began my awakening journey, uncovering disturbing truths hidden in plain sight while navigating through the complexity of life.  I traveled to 32+ countries and worked with various healers, Lightworkers, Shamans, and Guides to amplify my light and activate my Gifts.   

It's beautiful to see so many waking up from the lies we have been told. However, I know firsthand that this journey isn't easy. 

Now that we have this knowledge, what do we do with it? 

- What's next?
- How do we discern real vs fake? 
- What needs to be unlearned next?  
- What questions should we be asking?
- How do we integrate this into our lives? 
- Which rabbit hole should we explore next?

The above can be overwhelming for those new to the awakening journey.  I offer "Microdose Sessions" to help you get the resources and wisdom you need to keep moving the needle in the direction you need while not getting burnt out on information overload.  


LONG-TERM OFFERINGS
For a deeper, transformative experience, I offer comprehensive coaching packages to align your business and personal life with your highest purpose. Book an alignment call to discuss further. 


You may also follow me on X @glitterexplorer

Chief Executive Officer

Freedom, Clarity, and Self-Love are what our clients are seeking. We help them achieve this, making them rich(er) from the inside and out. 

Spiritual Science Training: A beautiful blend of centuries old sacred wisdom and science-backed research, we expose our clients strategically to different mediums of self-healing like astrology, reiki, massage therapy, diet & nutrition, salt float therapy, human design, and much more. 

Shamanic Business Experience: Amplifying our clients' spiritual and business minds while creating a natural alignment between the two worlds.  

Certified Life Coach accredited by the International Coaching Federation (ICF)

taplio

The Battle

Nathan Parcells

Romita Bulchandani

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