Sharpend

I work with startup founders to develop self-awareness, improve emotional intelligence (EQ), learn communication/leadership skills and scale with their business.

Prior to coaching I spent 7 years as founder and head of marketing at Looksharp, and then worked as a marketing executive and advisor to a number of leading San Francisco startups. 

Learn more at https://www.sharpend.co/

Executive Coach

500 Startups

Mentor

Parallel18

Various Companies

Advise, consult, and do marketing work for various venture backed startups.  

Specialties include:
-SEO
-Content Strategy
-Content Development
-Marketing Ops (automation through sale)
-Lead Generation 
-Business Development
-Data and Analytics
-Email Marketing
-PR and Marketing Communications
-Brand Strategy & Creative

Software Expertise includes:
-Google Analytics
-SQL
-Marketo
-Salesforce
-ExactTarget
-Mailchimp
-Optimizely
-SproutSocial
-Trello
-more

Marketer in Residence

Carta

Helped Carta through a critical rebrand, new marketing team hires and growth of demand gen channels that resulted in a 40% lift of net new MQLs.

Demand Generation:
-Managed Carta's inbound marketing efforts including webinars, white papers, and product marketing content. Webinars alone accounted for a 20% increase in monthly marketing generated revenues.
-Collaborated with Carta engineering team to implement site-wide SEO changes that resulted in numerous keywords moving from 50+ rankings into top 3 results and a 70%+ increase in organic traffic.
-Developed and launched Carta's first-ever event marketing series including two large-scale half-day events in New York and San Francisco. Each event was cash-flow positive and resulted in hundreds of net new leads, increased brand exposure and powerful online content.
-Worked closely with Carta's outbound email team to nurture new leads from lead generation through the sales pipeline.

Rebrand:
-Helped develop new brand messaging map, including key messages for press, current customers, internal stakeholders and more.
-Worked with engineering team to develop strategy for domain cutover and technical rebrand implementation.
-Collaborated with marketing, engineering, and design team to help redesign and rewrite content for every webpage on the Carta website and reposition product pages with new brand in mind.

Team:
-Hired and grew marketing team from 1 to 6 people. Led charge in interviewing, hiring and training new marketing hires.
-Used Asana to manage team goals and sync day-to-day work with broader business strategy.
-Developed marketing dashboards and pulled key marketing metrics using SQL, Google Analytics, Looker, and other tools.
-Presented marketing metrics at monthly KPI and leadership team meetings.

Digital Marketing

Looksharp

Founded Looksharp and led the marketing team from idea stage through Series A and beyond. Used an "Iterative Marketing" approach (running rapid fire tests and using data to track and scale campaigns) to drive user and revenue growth.

Overall:
-Grew student audience from 0 to over 10 million uniques annually through SEO, business development, content, press and more.
-Generated over 100,000 inbound B2B leads to support successful sales operation.
-Built reports using SQL and Google Analytics to measure campaigns and drive business strategy.

SEO:
-Worked with engineering and design team to optimize website and gain #1 ranking for over 90% of top keywords in the internship space.
-Developed content strategy and managed team of fifty plus writers to support SEO goals. 
-Used Optimizely to improve conversion rate on SEO landing page by over 50%. 

Content:
-Developed long term content strategy using personas, competitive positioning, and SWAT analysis.
-Managed editorial team of 50+ bloggers to create compelling daily content.
-Invented new recurring B2B content including 'Annual Internship Report' to monthly "College Hiring Webinars" and more that drove thousands of net new leads.

Data​:
-Queried SQL database to develop monthly cohort graphs used to analyze business KPIs.
-Queried Salesforce and Marketo to pull reports and graphs and analyze marketing / sales operation.

Branding and PR
-Developed relationships with top industry journalists and received press mentions in publications including: the WSJ, TechCrunch, WashingtonPost, Mashable and more.
-Managed brand transition from established brand to a parent brand including a number of technically challenging changes.

Founder

Founder -> CMO -> Exec Coach

I coach founders and co-founders from Series B - D. I specialize in co-founder dynamics--helping co-founders build more effective and fulfilling partnerships. 

I believe in a world where leaders have done the work to know themselves, in order to build lasting businesses and a more interesting future.

Nathan Parcells

Training Modern Athletes | Pro athletes and teams are stronger and healthier with my custom yoga and mindfulness programming.

Overtraining is dead. Mindful, regulated athletes are the future. 

Drew DeBiasse, affectionately known as “Drewsome,” is a trusted high-performance and holistic health provider with over 15 years of experience working with elite athletes and teams across the NFL, MLB, NHL, NBA, PGA, LPGA, ATP and more. 

Based in the Twin Cities, Drew specializes in cutting-edge somatic modalities such as yoga, breathwork, mindfulness, and brainspotting. Her custom performance programs are designed to elevate athletic performance, accelerate recovery, and reduce injuries and mental setbacks, making her a go-to resource for some of the most competitive names in sports.

With 17,000+ teaching hours recognized by the Yoga Alliance and advanced training that includes Brainspotting certification and eight 10-day Vipassana meditation courses, Drew’s expertise is unmatched. Her holistic approach empowers athletes to cultivate clarity, confidence, and resilience, helping them thrive under the demands of elite competition. Known for her ability to connect with people on a personal level, Drew seamlessly bridges technical mastery with practical application to ensure sustainable growth and success.

Drew offers training blocks nationwide, traveling to meet athletes where they live and train, and is expanding her virtual practice to reach a broader audience. Whether you’re a seasoned professional or striving to reach the next level, Drew tailors her programs to meet your specific needs and goals, guiding you toward realizing your full potential—on and off the field.

Drew DeBiasse

USA Men’s Hockey just made history!

For the first time since 1980, the USA is coming home with Gold and a perfect 6-0 in Milano-Cortina.

What an unbelievable finish after being outshot 42 to 28 by Canada. Goalie Connor Hellebuyck was an absolute ace, showcasing the kind of focus that most athletes will never get close to achieving.”

And that’s not hyperbole.

Forty-two shots against in a gold medal game means prolonged stress. It means your nervous system is repeatedly spiking and you have to repeatedly bring it back down. It means resisting the urge to overreact, overcommit, or chase momentum.

It means staying patient while everything else speeds up.

High shot volume isn’t just a physical test—it’s a regulation test. The body wants to tighten. Vision wants to narrow. Time wants to distort.

But Hellebuyck stayed steady and unhurried.

Save after save, he didn’t just stop pucks. He stabilized the game.

And then, in sudden death overtime, one moment flipped everything with Jack Hughes scoring the most dramatic goal in USA hockey history.

Gold.

For the first time since the Miracle era of the 1980 Winter Olympics, Team USA stands alone at the top.

Not because they dominated possession, but because they endured pressure, regulated under siege, and had an unbreakable patriotism and belief in their brotherhood

Perfect 6-0.

Forty-six years later.

History, reclaimed. 🇺🇸🥇

🎥: NBC

—

P.S. I train pro athletes, teams, and executives. I write about the intersection of somatics and performance. Ring the 🔔 to join the community!

High-Performance & Somatic Development for Elite Athletes, Teams, and Executives

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Nathan Parcells

Drew DeBiasse

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