Nathan Baugh

World Builders

Founder / Writer

Senior Consultant

Clemson University

Tutor

Teach For America

Accelerate Fellow

Consultant → writer. I study the best storytellers ever and share with you what I learn. Writing fiction and writing to 77K storytellers every Saturday. Join us 👇

Founder

Roast my potential book covers. 

What do you like? What don't you like? Which would get you to pick it up off the shelf?

Ghostwriter. Exploring the art and science of storytelling. Debut fantasy novel this fall. Building something new.

A few years ago, I went to a $15 open mic in Austin. First comedy show I’d seen.

Dude gets on stage. The crowd goes nuts. It’s Shane Gillis, one of the most popular comedians in the world.

He pulls out a notebook and a pen, grabs the mic, and starts telling jokes.

When the crowd gives one of those loud, genuine laughs, he jots down a note. When the crowd looks at each other, confused, he jots down a note. When the crowd stares at him, expecting more, he jots down a note.

You get the idea. He’s testing jokes. Making a note of what’s connecting and, even more importantly, what’s not.

Then, I imagine, he cuts or changes the parts that don’t connect. Tests them again another night. And repeats the process until the joke, his story, is tight and compelling throughout.

He made me realize:

This is how you can treat Storytelling, too.

Your story is flexible. You can constantly test, get feedback, improve, repeat. Like Shane, what you’re looking for is moments of connection:

- Your boss starts nodding along.
- Someone leans forward in their chair.
- Your beta reader leaves a great comment.
- There’s a spark of interest in your partner’s eye.

You get the idea. You’re searching for that visceral reaction in your audience. When you see it, you double down.

Stories are iterative.

I've created 2 new landing pages over the last 6 months. One converts horribly while the other converts incredibly well. Some weird stats:

- The horrible converting one is priced at $99.
- The incredibly well converting one is priced at $499.

The obvious answer is an audience mismatch -- people expect story related stuff from me, not 'grow your writing business.'

Sure that matters but let's be real not a <1% to 18%+ jump.

So what's the difference?

Very simply -- I ran the second LP through 🇺🇦 Eddie Shleyner's entire Transformational Landing Pages training... and haven't put that effort into the first.

One idea that -- in my opinion -- made the biggest difference:

Fascinations

Eddie says a fascination is "any sentence designed to conjure intense curiosity and compel action, in that order."

Capture the attention, then direct it.

I loved the idea. Loved the entire course.

Eddie's running a crazy BFCM sale. From $999 to $249.

This is my affiliate code, which I'm proud to share: https://lnkd.in/gbKDPAqr

Hands down the most effective course I've taken all year. If you'd like your landing pages to convert more people, it is a no brainer.

PS. Here's the LP that actually converts: https://lnkd.in/gZwScNBr

LinkedIn constantly shocks me how helpful people are. So many people took time to share great feedback on the covers for my novel.

Thank you thank you thank you.

To keep up w the project - just monthly notes - plop your email here for the waitlist: https://lnkd.in/gTeaFfwE

Falet

Content Designer

I ghostwrite content for your brand while you can focus on your business | 900+ followers on 𝕏 (Aka Twitter)

You don't need a personal brand.

You need a freedom brand.

A brand that works for you while you enjoy vacation with your loved ones.

Sounds impossible, right?

It’s absolutely possible.

It comes down to these 3 things:

• Creating the right content.
• Attracting the right people who can buy.
• Positioning yourself as the expert in your industry.

In the past 330 days on LinkedIn, I’ve:

• Attracted over 20 leads.
• Grown to over 3546 followers.
• Generated over 382,265 impressions.

Here’s how I can help you:

Create content that brings the right people to your profile.
Revamp your profile's designs that make you look premium.
Design content visuals that make your brand unforgettable.

And with that, you get freedom.

Freedom to work with anyone.
Freedom to see your parents often.
Freedom to wake up when you want.
Freedom to go on a vacation on Monday.
Freedom to spend most time with your kids.
Freedom to spend more time with your partner.
Freedom to go to the gym on Tuesday noon.
Freedom to decide when you want to work.
Freedom to take a walk at 3 pm in nature.
Freedom to play golf on Wednesday.
Freedom to work from anywhere.

What’s next?

Just drop me a message with the word “CD” and let’s get to work.

Zayden N

I wrote posts that got 3 likes. 

But still showed up the next day.

I designed visuals that no one cared to see.

But still kept creating.

I sent messages that never got a reply. 

But still pressed send.

That’s basically how my journey started.

And some days it still feels the same.

The blank screen. The doubt. The grind that feels invisible. 

That’s the part no one talks about.

Because it’s not glamorous. 
It’s not screenshot-worthy.

But it’s the reality most people are in.

And if you’re in that phase right now…

Keep going.

Let compounding do its thing.

Because the best work often starts in the unseen.

- - -

P.S. How many likes did your first post get?

LinkedIn content + design for founders who want to close more deals | Helped a CEO hit 10k+ followers in 122 days

LinkedIn's algorithm is the easiest scapegoat.

Because it can't argue back.

“It changed again.” 
“It hates my content.” 
“It’s rigged against small accounts.”

Easy story to tell yourself when nothing lands.

But here’s what you’re doing: 

Posting when you remember. 
Writing about things no one cares about. 
Giving up before the compounding even starts. 

Then blaming the algorithm. 

People in your space are building businesses using the…

Same platform. Same algorithm. Same rules. 

But different effort.

The algorithm didn't fail you. 

You failed the algorithm. 

Stop looking for someone to blame and start doing the actual work.

- - - 

P.S. Repost if you found helpful ↓

How To Win on LinkedIn

I used to think some people were just naturally good at stuff. 

And it made me beat myself up for it.

Writing online?
They must be natural writers. 

Cold outreach?
They're probably just born confident. 

Starting conversations?
Some people are just extroverts.

I gave up even before trying.

But none of it was actually hard. 

It was just unfamiliar.

My brain tricked me into thinking new = difficult. 

But new just means you haven't done it enough times.

I used to sit there piling up excuses.

Telling myself all the reasons why I couldn’t do it. 

Why it wasn’t the right time. Why I wasn’t ready.

But let’s be real…

Even I knew those excuses were BS.

You're not bad at it. You're just new at it.

And new is fixable.

Write the messy first post. 
Share the imperfect work.
Send the awkward DM.

Stop labelling “new” as hard.

And do it anyway.

Most people think they're bad writers. 

They're actually just bad at making people care.

Here’s how to make people want to read what you write:

Share insights, not information. Anyone can Google facts.
Nobody stops to Google your fancy words. Write simple.
Write short sentences. Easy to read = hard to ignore.
Don’t talk about your offer. Talk about what it solves.
Cut anything that sounds nice but means nothing.
Focus on ROI. What's the return on reading this.
Open strong. Your first line decides everything.
Ask questions. Get them mentally responding.
Use real situations, not “relatable” metaphors.
People trust confidence. Speak in absolutes.
One post = one idea. Save the rest for later.
Use numbers. “3 ways” beats “some ways.”
Break your text. Make it easy on the eyes.
Sell your stories before you sell anything.
Most readers are on mobile. Write like it.
Respect reader’s time. Get to the point.
Don’t write to everyone. Write to one.
Write like a human. Not ChatGPT.
End with something that lingers.
Hit their fear. Then solve it.
Use “you” more than “I.”

Everyone has something valuable to say.

Not everyone knows how to make people listen.

Use this list.

- - -

P.S. Which one do you always forget to follow?

What people think works on LinkedIn:

Posting generic “leadership lessons.”
Using complex sentence structures.
Copying what big creators say.
Overexplaining simple points.
Writing long paragraphs.

What actually works on LinkedIn:

Creating clean visuals.
Writing in active voice.
Adding one CTA per post.
Framing ideas with “How I.”
Choosing simple language.
Speaking directly with “you.”
Writing with clean formatting.
Prioritizing clarity in every line.
Breaking text with white space.
Keeping sentences short (one-liner).

And don’t forget to…

Share real experiences and POVs.

You don’t need complicated systems.
You don’t need 20-step strategies.
You don’t need to sound “smart.”  

You just need to say something real, and say it clearly.

- - -

P.S. Do you add CTAs to your posts?

It’s insane how much money people spend.

But still avoid doing the exact things that actually move the needle.

Slapping a $5000 brand identity.
Hiring the most expensive strategist.
Buying every shiny AI tool on the planet.

If you zoom out for a second…

What you see as investment is often just a spending spree.

Here’s how I’d fix it (If I were in your place):

Document real experiences.
Write POVs that show how you think.
Talk about decisions, mistakes, pivots, pressure.

And most importantly…

Create clarity content.

It’s not easy, but it’s not complicated either.

You already have the raw material: your experience. 

Use it.

taplio

The Battle

Nathan Baugh

Zayden N

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Performance ScoreNathan Baugh's LinkedIn Performance

Performance ScoreZayden N's LinkedIn Performance

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taplio

The Battle

Nathan Baugh

Zayden N

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nathan Baugh's LinkedIn Performance

Performance ScoreZayden N's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNathan Baugh's LinkedIn Performance