Nathan Baugh

World Builders

Founder / Writer

Senior Consultant

Clemson University

Tutor

Teach For America

Accelerate Fellow

Consultant → writer. I study the best storytellers ever and share with you what I learn. Writing fiction and writing to 77K storytellers every Saturday. Join us 👇

Founder

Roast my potential book covers. 

What do you like? What don't you like? Which would get you to pick it up off the shelf?

Ghostwriter. Exploring the art and science of storytelling. Debut fantasy novel this fall. Building something new.

A few years ago, I went to a $15 open mic in Austin. First comedy show I’d seen.

Dude gets on stage. The crowd goes nuts. It’s Shane Gillis, one of the most popular comedians in the world.

He pulls out a notebook and a pen, grabs the mic, and starts telling jokes.

When the crowd gives one of those loud, genuine laughs, he jots down a note. When the crowd looks at each other, confused, he jots down a note. When the crowd stares at him, expecting more, he jots down a note.

You get the idea. He’s testing jokes. Making a note of what’s connecting and, even more importantly, what’s not.

Then, I imagine, he cuts or changes the parts that don’t connect. Tests them again another night. And repeats the process until the joke, his story, is tight and compelling throughout.

He made me realize:

This is how you can treat Storytelling, too.

Your story is flexible. You can constantly test, get feedback, improve, repeat. Like Shane, what you’re looking for is moments of connection:

- Your boss starts nodding along.
- Someone leans forward in their chair.
- Your beta reader leaves a great comment.
- There’s a spark of interest in your partner’s eye.

You get the idea. You’re searching for that visceral reaction in your audience. When you see it, you double down.

Stories are iterative.

I've created 2 new landing pages over the last 6 months. One converts horribly while the other converts incredibly well. Some weird stats:

- The horrible converting one is priced at $99.
- The incredibly well converting one is priced at $499.

The obvious answer is an audience mismatch -- people expect story related stuff from me, not 'grow your writing business.'

Sure that matters but let's be real not a <1% to 18%+ jump.

So what's the difference?

Very simply -- I ran the second LP through 🇺🇦 Eddie Shleyner's entire Transformational Landing Pages training... and haven't put that effort into the first.

One idea that -- in my opinion -- made the biggest difference:

Fascinations

Eddie says a fascination is "any sentence designed to conjure intense curiosity and compel action, in that order."

Capture the attention, then direct it.

I loved the idea. Loved the entire course.

Eddie's running a crazy BFCM sale. From $999 to $249.

This is my affiliate code, which I'm proud to share: https://lnkd.in/gbKDPAqr

Hands down the most effective course I've taken all year. If you'd like your landing pages to convert more people, it is a no brainer.

PS. Here's the LP that actually converts: https://lnkd.in/gZwScNBr

LinkedIn constantly shocks me how helpful people are. So many people took time to share great feedback on the covers for my novel.

Thank you thank you thank you.

To keep up w the project - just monthly notes - plop your email here for the waitlist: https://lnkd.in/gTeaFfwE

LogisticsMatter

LogisticsMatter is an independent supply chain and logistics platform. Top stories in the areas of 3PL, Logistics, Supply Chain, Transportation, Shipping, and Sustainability are tweeted through @LogisticsMatter, and I blog about trends and innovations in Supply Chain and Logistics. On the Does Logistics Matter?-Podcast I talk to thought leaders from the industry. www.LogisticsMatter.com

Rotate

Responsible for developing and implementing Rotate's content strategy

Content Strategist

LogistiekMet...

LogistiekMet... (Logistics with...) is the independent Dutch thought leadership platform. Logistiek met... is a cooperation between LogisticsMatter and Klets.media. In the Logistiek met... Podcast I talk to thought leaders and trendsetters in the logistics industry.

FreshMatter

Strategy, Implementation and Operation in Content Marketing, Blogging, Ghostwriting, Content Creation, Social Media Marketing, Social Media Management, Community Management, Social Media Reporting

Freelance Content Marketer and Social Media Manager

Zergratran

Responsible for Zergratran's Content Strategy, Planning, and Production.
Responsible for Social Media Management and Community Management.

Zergratran is an innovative and sustainable high-capacity transportation company that is building the world’s first tunnel to expedite the shipping of goods between the North Atlantic and the North Pacific. Doing so will offer faster, smarter, safer and cheaper solutions to existing alternatives. 

Led by a visionary team of engineers and Wharton and Harvard scholars, Zergratran is an impact-driven company that uses emerging technologies to revolutionize the future of logistics as well as leverage its global economic and environmental impact.     
Our goal is to create a better, smarter, healthier and more efficient world, to build a legacy and a better future for humanity.

Head of Content

TRAVIS Road Services

Content Marketing
Social Media Marketing
Online Marketing

Marketing Communications Specialist a.i.

Customs Support Group

Content Marketing Support
Social Media Management

Content Marketeer a.i.

YunExpress Europe

Interteach

Substitute Primary School Teacher and Music Teacher

OTFLOW®

Content Marketeer

I am the founder of LogisticsMatter and the host of the Does Logistics Matter? Podcast. LogisticsMatter is an online supply chain and logistics platform on trends and innovations in supply chain and logistics. LogisticsMatter.com is one of the world’s biggest independent logistics blogs.

Through FreshMatter I help organizations in (and outside) the supply chain and logistics arena with the development and implementation of their content strategy, development and management of social media channels, and producing and managing content. I also train and inspire employees on blogging and use of social media.

www.logisticsmatter.com

Martijn Graat

Vandaag in de Klets.Media studio weer een aflevering opgenomen van de Growing with Green Steel Podcast. Deze aflevering ging over de verschillende manieren waarop staal verwerkt kan worden. Termen als walsen, trekken, gloeien en stuiken komen voorbij. Wist je dat staal eerst naar de sauna gaat voordat het verwerkt wordt? 🤔😄

Met dank aan Simone van der Meer  van FN Steel en Sven Erik Offerman van Delft University of Technology.

De aflevering is binnenkort te beluisteren in je favoriete podcast app. Zoek naar Groeien met Groen Staal voor eerdere afleveringen.

#Podcast #Staal #Duurzaamheid #GroenStaal Materials innovation institute M2i

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