Waykeeper Farm & Nerdery

Neither my husband nor myself have a farming background, we didn’t grow up around livestock and we both had very small vegetable gardens as kids.

We wanted to get involved in small-scale farming because we believe that big agriculture is not sustainable.

I first learned about permaculture design when I started planting trees in my suburban backyard outside Dallas, Texas and they kept dying.

I learned more about the interconnected world of soil life. I got to appreciate how important water flow is, and how planting more than one thing together can help the whole do better.

After successfully planting some fruit trees, I wanted to bring animals into the picture to help increase our fertility and add diversity. 

So we made the plunge and bought a 17-acre farm. We kept a few of the original horses as boarders, and we’re grateful because we learned so much about farm life from these longtime horse owners who have seen it all.

After moving we jumped in with both feet and welcomed chickens, geese, ducks, and dairy sheep to our farm. Not to mention a few barn cats, and all of the amazing birds, butterflies, and bees.

We’ve been called “software nerds who pick up sheep turds” and that feels like a great way to put it.

The farm is an ever-evolving project, where we continue to plant more trees, and practice rotational grazing in an effort to regenerate the land and sequester carbon.

Permaculture Farmer

AccessAlly

AccessAlly is the #1 WordPress Course and Membership Solution for Industry Leaders.

We understand what it’s like to outgrow your systems.

We’ve helped 100,000+ business owners scale on their terms. In fact, AccessAlly provides training to over 2,578,387 end users.

AccessAlly is a powerful, flexible customer-getting and retaining system that grows with your business, and that pays for itself.

It integrates deeply with automation marketing platforms like Infusionsoft, Ontraport, Drip, Keap, ActiveCampaign, and ConvertKit. 

You shouldn’t have to deal with software that hinders business growth.

Find out more at: https://AccessAlly.com

We believe that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers.

Founder

Nathalie Lussier Media Inc.

I’m a digital strategist, and I believe that unique businesses deserve unique strategies to succeed online… and I love coming up with ideas to match your ambition.

I'm award-winning entrepreneur who has been making web sites since she I 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, I turned down this job to start my own business right out of college. 

Now running a six figure consulting company, I help thousands of people all over the world get techy with it, and I've been featured in Forbes, Inc., FastCompany, Venture Beat, Mashable, and Under 30 CEO.

I've been blogging for over 10 years, and really “get” the online marketing landscape, focusing heavily on improving key business metrics like traffic, subscribers, and sales. 

I've helped clients launch online campaigns that generated over $139,000 in sales in under a month, and kickstarted entire new businesses using these strategies. 

Clients and customers rave about my ability to simplify the complex, and make technology and digital strategy easy to understand and implement.

Founder / CEO

Wise Women's Council

Lead the Wise Women's Council members in a workshop around Scaling on Your Terms, and what's needed for today's leaders to grow a business sustainably.

Workshop Facilitation

CoachingOurselves International Inc.

Part of the Coaching Ourselves team, learning how to manage better through experience as a manager. Providing web strategy consulting, software wrangling, and social media mojo.

Web Strategy Consulting

Morgan Stanley

*  Worked closely with clients to design and develop an Adobe Flex interface to display key business data in a refreshing format.
    * Implemented dynamic charts and graphs from XML SOAP responses to give users a visual understanding of the data in Flex and Action Script.
    * Developed an Export to Excel function to retrieve data from Flex into a spreadsheet format that can be saved by users.
    * Wrote end-to-end functionality starting from Flex, through ASP.NET to pass SOAP messages, to coding Java server side database queries and data aggregation.

Application Software Developer

Platform Solutions Inc.

-Lead the daily bug status meetings, developed a PHP tool to display transient bug counts, managed the assignment of bugs to developers and tracked their progress.

-Learned the IBM z/Architecture assembly language by writing, testing and debugging new z/Architecture instructions using Intel's Itanium Assembly language.

-Leveraged self-modifying code to develop a dynamic debugging tool, written in Intel Itanium Architecture Assembly.

CPU Firmware Developer

-Designed and developed two new client-side C# view modules while adjusting to changing specifications and time constraints.

-Leveraged C# serialization and SOAP request/response messages to communicate with the Linux-run server side code while tracing the messages through from C# to Java in Eclipse.

-Wrote unmarshalling code to take XML and dynamically create columns and rows in a grid and display SOAP response data to traders.

-Incoporated my modules into the existing pricing form to recalculate prices based on the changing data retrieved from the feeds.

Trading Application Developer

ALT Software

-Became the sole developer for the C#-based test automation project (both build and test managers), implementing over 30 new features while increasing the level of stability and performance of the program.

-Leveraged C/C++ and OpenGL to create visual test cases to verify a safety critical Aerospace graphics driver.

-Traced through the graphics driver code and helped driver developers to pinpoint bugs, while acquiring a deeper understanding of graphics and low level programming.

-Developed keen interpersonal skills by working with QA for the automation program, while catering to the needs of users and keeping the MySQL back-end and the GUI front-end well organized.

Software Developer

Nuance

-Researched and proposed a new database system and implemented the database layer changes with a co-worker.

-Reimplemented two modules of the Voice Recognition program, performed developer tests, created a personal schedule for time management while meeting release deadlines.

-Worked with a team of testers and developers to debug and maintain existing code base and also worked remotely with a team from an offsite office.

-As a Quality Assurance Engineer in 2004 I wrote and debugged Perl scripts, to set up new testing environments for different aspects of the software product.

Speech Application Developer

I'm the founder of AccessAlly, the most flexible WordPress plugin designed to elegantly deliver your digital offerings as your business grows.

I'm a also permaculture farmer and raise dairy sheep, ducks, chickens, and geese.

I lead a team of incredible humans alongside my husband Robin because we believe that education can help defy stereotypes.

We're on a personal mission to help regenerate the soil and grow food in sustainable ways.

On LinkedIn, you'll find me posting about everything from online course creation, promoting membership sites, and raising dairy sheep.

Plus all of the ups and downs that come up for us as startup founders, what it's like being a woman in tech, and why I'm so passionate about regenerative agriculture.

Nathalie Lussier

CartMango

WTH is it called CartMango?

1/ I like to eat mangoes. My kids too. 
We think they’re really yummy.

2/ CartMango.com domain was still available when I searched for a .com domain. 

Based on past experiences… 
If the .com domain wasn't available... 
I wouldn't even consider using that name.

.

I should stop yapping.

CartMango is a fast, conversion-focused checkout tool for course creators (with 1-10 teammates*) to sell more offers.

* Perfect for when your team consists of you, your dog, & that mango you swear helps with productivity.

Ripe for a checkout upgrade? 
Tango with CartMango below:
→ https://CartMango.com

BirdSend

Your time is way too scarce to go through 10 lines of: 
“I’m a results-driven expert who solves all your problems” nonsense. 

So let’s cut to the chase.

What you want to know is if I can get more clients & customers from your email list.

Here’s what I’ve done for coaches & course creators like you:

→ CJ

= Role = 
Writing coach

= Challenge =
- Emails landed in Gmail’s Promotions Tab & Spam
- Only wrote salesy emails all the time (no value)
- Unsure how to sell without hard-selling

= What I did =
- Fixed his deliverability problems 
- So emails land in the Primary Inbox 
- Previously they were in Spam & Gmail’s Promotions Tab

- Laid out an email promotion schedule to hit customers with various emotional & logical pain points (for resonance)

- Wrote personality-based emails that are useful & sell at the same time (w/o being sleazy)

 = Results =
- $26,201 in 6 days from his email list
- Emails no longer in Gmail’s Promotions Tab & Spam

—

→ Matt

= Role =
Education expert

= Challenge =
Emails landed in Gmail’s Promotions Tab even though he wrote valuable emails

= What I did =
Fixed his deliverability problems so emails land in the Primary Inbox (previously they were in Spam & Gmail’s Promotions Tab)

= Results =
- Emails no longer in Gmail’s Promotions Tab
- 21-40% boost in more eyeballs for his emails
- Made 5 figures in 3 weeks from his email list

—

→ Chuen

= Role =
Leadership expert

= Challenge =
Emails landed in Gmail’s Promotions Tab even though she wrote valuable emails

= What I did =
Fixed her deliverability problems so emails land in the Primary Inbox (previously they were in Spam & Gmail’s Promotions Tab)

= Results =
- Emails no longer in Gmail’s Promotions Tab
- 69-72% boost in more eyeballs for her emails

—

I have other success stories, but LinkedIn doesn’t give me enough space to write.

If you want to be the next one, DM me “cash”.

Email List Monetization

53 million emails/month. 
2.1+ billion total emails sent.

That’s how many emails BirdSend currently sends for coaches like you.

For my businesses, I've always relied on email marketing to generate revenue. 

When I decided to create an email service provider in BirdSend, it made perfect sense. 

I wanted to help coaches, experts, consultants, and course creators on a larger scale.

But the journey wasn't without challenges. 

In the beginning, BirdSend had no established reputation. 

People would ask:
"How many emails do you send for your customers?" 

I'd reply: 
"Well, it's just me and my small list..." 

Cue the awkward silence.

The rejections stung like salt on an open wound. And I questioned if I should just throw in the towel. 

But I was determined to see it succeed. 
I promoted BirdSend with everything I had. 
Slowly, customers started coming on board. 

Together with my team, we poured our hearts into creating a great product. 

Word of mouth spread & referrals rolled in. 

Today:

- BirdSend sends over 53 million emails a month
- And we’ve sent 2.1+ billion emails in total

The struggles left me battered but enlightened, armed with lessons I’d treasure for life. 

Throughout all of this...

I noticed our customers kept asking the same questions:

- What should I write about in my emails?
- How do I create engaging emails that convert?
- How do I make sure my emails stay out of spam?

That's when it hit me. 

I could leverage my email marketing expertise to help them with:

- Email deliverability

↳ Landing their emails in the Primary Inbox (instead of Spam or Gmail’s Promotions Tab)… so their emails get more eyeballs

- Full email monetization

↳ Optimizing their email list to generate the highest possible income without being sleazy... so the list don't leak $

And that's how my Email List Monetization service was born.

Email Marketing Tool

Zaxaa

How I blindly copied a competitor & crashed my biz
(… and why it benefits you)

In 2011, I saw a shopping cart platform with a built-in marketplace killing it. 

Let's call this platform Y.

Like a sheep, I built a similar platform called Zaxa.

Didn't even ask myself if I wanted to target the same audience.

Y targeted the "get rich quick" crowd. 
And product vendors fueled this mentality… 

Hyping up their "latest & greatest", promising the moon for a measly $17 or $27. 

Hit & run was their game. Sell, then disappear. 

- No support
- No refunds

Hindsight is 20/20 — these are definitely not the type of folks I want to have as customers.

Marketing Zaxaa proved challenging:

- Y's vendors engaged in reciprocal promotion 

- Driving new traffic, creating a self-perpetuating cycle of customers becoming vendors 

- Our customers had to bring their own traffic, making it tough to gain traction 

Undeterred, my small team & I focused on building a great product...

Gradually gaining customers through: 
- email marketing
- word-of-mouth referrals

We managed to process $115.6 million USD over the years.

However, we eventually lost steam & pivoted to building an email service provider. 

I learned that building a profitable biz is super hard.

Through this experience, I’ve seen firsthand the power of emails to generate sales. 

It’s how I’ve gotten many Zaxaa customers.

I believe every coach, consultant, expert, and course creator should leverage emails to the max too.

We've done the hard work of building it. 
Why let it go to waste? 

That’s how BirdSend Email Service Provider was born. 

And how my done-for-you Email List Monetization services came about too.

🔥Turning coaches’ followers → email subscribers (ready to buy) → 6-7 fig/yr money trees. All via emails so they OWN the most precious asset - their audience. 2.1+ billion emails sent.

There are only 2 ways to make $ from your email list:

1/ Take a course or coaching program

2/ Have an email monetization specialist install profit-pulling assets in your biz

Most coaches & course creators choose option #1.

I call it “learning without earning” because you still need to find time & energy to implement.

→ But you're busy
→ So you don’t take action
→ And of course no tangible results

Best case scenario — you gain more "theories". 
But they're useless unless applied.

Now picture this:

- Sales happen naturally
- Without playing whack-a-mole with objections
- Say goodbye to getting rejected 4 out of 5 times
- Subscribers eagerly await your offers, wallets in hand
- Your phone buzzes daily with Stripe/PayPal “ding” notifs

How the heck do you get there?

Here's how:

By installing the DAN method into your biz in 4 weeks.

Week 1: 

I'll land you a 4-fig payday with 1 of my proven Quick Win campaigns.
.

Weeks 2-3:

I'll get your email deliverability dialed in using my 6-step framework… so your emails don't land in Spam or Gmail's Promotions Tab → more eyeballs.
.

Week 4: 

I’ll craft a profit-pulling email AutoFlow, so you continue to get paid even when not working.
.

In short, I’ll do all the hard & tedious work for you.
You ONLY pay me AFTER the cash hits your wallet.

Some results I've gotten:

— Pocketed a writing coach $26,201 in 6 days via emails
— Earned an education expert 5 figures for his launch
— Sold $2M+ of my own offers via emails

I’m not just an email geek. I’m also a fellow biz owner.

I run an Email Service Provider for coaches that sends 53 million emails a month, unlike contractors or agencies who don't have a biz outside of client work.

This client puts it perfectly:

"Talking to friends, I've compared having you work on my projects to having Bill Gates (or Steve Wozniak) come to my house and fix my computer.

I find freelancers and contractors look at the project without an eye for the other things it might affect. 

But working with someone who has actually run businesses, I knew you would have an eye out for not just the thing you were working on but the other things that were connected to that. 

And I was right. I am always surprised at how quickly you pick up on how one change will affect other things in my business."

So if you’re a coach or course creator who has:

- a 3k+ email list
- 1+ client testimonial or personal result
- a $1,000+ offer (lower-ticket possible w/ larger list)

Then let's talk. 

DM me "cash" or email me: welly@birdsend.co & I'll take it from there.

taplio

The Battle

Nathalie Lussier

Welly Mulia 📩

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