Waykeeper Farm & Nerdery

Neither my husband nor myself have a farming background, we didn’t grow up around livestock and we both had very small vegetable gardens as kids.

We wanted to get involved in small-scale farming because we believe that big agriculture is not sustainable.

I first learned about permaculture design when I started planting trees in my suburban backyard outside Dallas, Texas and they kept dying.

I learned more about the interconnected world of soil life. I got to appreciate how important water flow is, and how planting more than one thing together can help the whole do better.

After successfully planting some fruit trees, I wanted to bring animals into the picture to help increase our fertility and add diversity. 

So we made the plunge and bought a 17-acre farm. We kept a few of the original horses as boarders, and we’re grateful because we learned so much about farm life from these longtime horse owners who have seen it all.

After moving we jumped in with both feet and welcomed chickens, geese, ducks, and dairy sheep to our farm. Not to mention a few barn cats, and all of the amazing birds, butterflies, and bees.

We’ve been called “software nerds who pick up sheep turds” and that feels like a great way to put it.

The farm is an ever-evolving project, where we continue to plant more trees, and practice rotational grazing in an effort to regenerate the land and sequester carbon.

Permaculture Farmer

AccessAlly

AccessAlly is the #1 WordPress Course and Membership Solution for Industry Leaders.

We understand what it’s like to outgrow your systems.

We’ve helped 100,000+ business owners scale on their terms. In fact, AccessAlly provides training to over 2,578,387 end users.

AccessAlly is a powerful, flexible customer-getting and retaining system that grows with your business, and that pays for itself.

It integrates deeply with automation marketing platforms like Infusionsoft, Ontraport, Drip, Keap, ActiveCampaign, and ConvertKit. 

You shouldn’t have to deal with software that hinders business growth.

Find out more at: https://AccessAlly.com

We believe that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers.

Founder

Nathalie Lussier Media Inc.

I’m a digital strategist, and I believe that unique businesses deserve unique strategies to succeed online… and I love coming up with ideas to match your ambition.

I'm award-winning entrepreneur who has been making web sites since she I 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, I turned down this job to start my own business right out of college. 

Now running a six figure consulting company, I help thousands of people all over the world get techy with it, and I've been featured in Forbes, Inc., FastCompany, Venture Beat, Mashable, and Under 30 CEO.

I've been blogging for over 10 years, and really “get” the online marketing landscape, focusing heavily on improving key business metrics like traffic, subscribers, and sales. 

I've helped clients launch online campaigns that generated over $139,000 in sales in under a month, and kickstarted entire new businesses using these strategies. 

Clients and customers rave about my ability to simplify the complex, and make technology and digital strategy easy to understand and implement.

Founder / CEO

Wise Women's Council

Lead the Wise Women's Council members in a workshop around Scaling on Your Terms, and what's needed for today's leaders to grow a business sustainably.

Workshop Facilitation

CoachingOurselves International Inc.

Part of the Coaching Ourselves team, learning how to manage better through experience as a manager. Providing web strategy consulting, software wrangling, and social media mojo.

Web Strategy Consulting

Morgan Stanley

*  Worked closely with clients to design and develop an Adobe Flex interface to display key business data in a refreshing format.
    * Implemented dynamic charts and graphs from XML SOAP responses to give users a visual understanding of the data in Flex and Action Script.
    * Developed an Export to Excel function to retrieve data from Flex into a spreadsheet format that can be saved by users.
    * Wrote end-to-end functionality starting from Flex, through ASP.NET to pass SOAP messages, to coding Java server side database queries and data aggregation.

Application Software Developer

Platform Solutions Inc.

-Lead the daily bug status meetings, developed a PHP tool to display transient bug counts, managed the assignment of bugs to developers and tracked their progress.

-Learned the IBM z/Architecture assembly language by writing, testing and debugging new z/Architecture instructions using Intel's Itanium Assembly language.

-Leveraged self-modifying code to develop a dynamic debugging tool, written in Intel Itanium Architecture Assembly.

CPU Firmware Developer

-Designed and developed two new client-side C# view modules while adjusting to changing specifications and time constraints.

-Leveraged C# serialization and SOAP request/response messages to communicate with the Linux-run server side code while tracing the messages through from C# to Java in Eclipse.

-Wrote unmarshalling code to take XML and dynamically create columns and rows in a grid and display SOAP response data to traders.

-Incoporated my modules into the existing pricing form to recalculate prices based on the changing data retrieved from the feeds.

Trading Application Developer

ALT Software

-Became the sole developer for the C#-based test automation project (both build and test managers), implementing over 30 new features while increasing the level of stability and performance of the program.

-Leveraged C/C++ and OpenGL to create visual test cases to verify a safety critical Aerospace graphics driver.

-Traced through the graphics driver code and helped driver developers to pinpoint bugs, while acquiring a deeper understanding of graphics and low level programming.

-Developed keen interpersonal skills by working with QA for the automation program, while catering to the needs of users and keeping the MySQL back-end and the GUI front-end well organized.

Software Developer

Nuance

-Researched and proposed a new database system and implemented the database layer changes with a co-worker.

-Reimplemented two modules of the Voice Recognition program, performed developer tests, created a personal schedule for time management while meeting release deadlines.

-Worked with a team of testers and developers to debug and maintain existing code base and also worked remotely with a team from an offsite office.

-As a Quality Assurance Engineer in 2004 I wrote and debugged Perl scripts, to set up new testing environments for different aspects of the software product.

Speech Application Developer

I'm the founder of AccessAlly, the most flexible WordPress plugin designed to elegantly deliver your digital offerings as your business grows.

I'm a also permaculture farmer and raise dairy sheep, ducks, chickens, and geese.

I lead a team of incredible humans alongside my husband Robin because we believe that education can help defy stereotypes.

We're on a personal mission to help regenerate the soil and grow food in sustainable ways.

On LinkedIn, you'll find me posting about everything from online course creation, promoting membership sites, and raising dairy sheep.

Plus all of the ups and downs that come up for us as startup founders, what it's like being a woman in tech, and why I'm so passionate about regenerative agriculture.

Nathalie Lussier

Umut Ibrahim Sönmez

USGP Enterprises - US Growth Partners

We help  companies increase revenue by $100,000/mo within 12 months.

[TRAINING] Learn how you can start an Account-Based Marketing (ABM) campaign with your podcast➡️https://www.umutsonmez.me/

HOW?
➤ Firstly, we increase revenue by interviewing your top clients to collect transformational case studies and craft an effective marketing message with the newly discovered insights. 
➤ Secondly, we source contact information for your ideal clients and launch a hyper-personalised omni-channel campaign leveraging your results. 
➤ Thirdly, we drive new prospects to your sales letter that converts them into high-paying clients.
➤ Lastly, we systematize your sales operations to double your conversion rate to scale with systems!

We assist business founders and CEOs who are passionate about making an impact to expand their client base, revenue, and profits. We achieve objectives with a battle-tested service, resulting in a greater impact and a higher business valuation.

We work one-on-one with businesses during their growth phase, new product launches, and market entry to move the needle. Sales and Marketing inefficiencies cost businesses millions of pounds, as well as time and missed opportunities. USGP Enterprises accelerates the journey and reduces unnecessary resource waste.

IF WE WORK TOGETHER, YOU'LL GAIN:
➤ The capability to rapidly scale with systems.
➤ An increase in sales and revenue in 2-3 months. 
➤ A 12-month battle-tested execution plan that accumulates free cash flow. 
➤ The ability to stop wasting money on sales and marketing initiatives that don’t work.

Chief Executive Officer

Lasting Dynamics

Chief Business Development Officer

Vetrina Live

Companio

We Dissolve Outdated Stereotypes and Tired Ways of Working.

Companio (formerly Your Company In Estonia) is a company incorporation and business management platform that enables and empowers people to set-up their business and work from anywhere in the world.

Chief Operations Officer

YellowX OU

YellowX advises Large Companies, Institutions & Universities, Pre-Accelerators, Accelerators, Incubators to facilitate their engagement with Startups & Investors. YellowX connects people to people, ideas to execution, teams to results, and investors to startups.

YellowX has designed and run programs for UC Berkeley, Stanford, MIT Enterprise Forum, Draper University, United Nations, Bill-Melinda Gates Foundation, and many others.

Achievements:
-helped a startup turn a 50$/month digital product into a 1000$/month product without zero investment with a 3-hour session.
-helped a 1-year-old startup make its first sales and passed 1000$ MRR with the first potential customer sales interview.
-run two teams for two different spinoff projects in YellowX, generated revenue in under six months, and got proposals from potential investors.

Business Operations Manager

Sorti Kimya

Sorti Kimya is provider of commercial cleaning and hygiene products and solutions. I am working as a Business Development Specialist; reporting directly to CEO.

-Online sales channels were established. I am responsible to design company D2c sales web page, decide product prices and promotions, run social media accounts and all internet marketing activities (including SEO). Under 6 months, 6 figure revenue goal was achieved. Less than a year, we have reached 7 figure revenue.
-To reach home use segment, local shops segment was created. I am responsible to find distributors and local shops, hire and manage sales team, decide product offers and organize campaigns. After 2 years, 25 different products are sold through more than 500 local shops. 
-To deepen B2b market dominance, sub-segments of HORECA market is targeted. I have organized a sales and marketing plan for laundries in southern Turkey. More than 20 accounts acquired from global competitors.

Business Development Specialist

I was responsible for achieving cost savings, facilitating risk discussions and cost of goods management. 

Achievements:
-cost of manufactured goods decreased average 5% every year.
-short term cash need decreased from 150 days to 30 days by negotiations, new suppliers and banking professionals. 
-inventory level decreased to 2 days from 65 days.
-Lean Manufacturing processes started. Number of employees for shift decreased 75%.
-Led a team of 8 people from finance, operations, sales and manufacturing.

Business Support Analyst

I was responsible for manufacturing scheduling. 

Achievements:
-average production time for 1 bottle decreased to 1.2 minutes from 10 minutes.
-production capacity increased nearly 900% with zero investment.

Factory Director

I was responsible to analyze competitors' product and offer products changes. 

Achievements:
-number of products increased from 40 to 200.
-product recalls decreased to 0.
-costs of manufactured products decreased 9% in average by creating new formulations.

Product Development Specialist

CAPSULENCE (acquired by British Investors)

With start of COVID-19, I have started a project. CAPSULENCE is a smart sanitation data company using UVC lights, AI and cloud systems.

Achievements:
-UVC based sanitation device parts were outsourced from China, signed contract with local technical company to assemble goods. All production was outsourced.
-Data collection boards and apps running on cloud were outsourced to engineers from USA. 
-The cost of the product was 5 times less than the lowest priced competitor's retail price.
-Local sales team were hired to reach businesses. First sales contract was signed just in 2 hours.
-Total investment was 10 000 USD (including my own time)
-Financial analysis and projections were prepared for potential investors and VCs.
-Project ended by a 6 figure exit.

 Nano Diamond Polymers (terminated)

This company was founded by the professors whom I worked for during my university education. 

Achievements:
-total production capacity increased to 10 kg/day from 0,1 kg/day
-managed new contracts with suppliers from Germany and China that helped us to decrease costs 20%
-transportation costs of goods decreased 8% 
-I have reached 2 new clients from Fortune 500 made contract with 7 figures.

Orta Doğu Teknik Üniversitesi / Middle East Technical University

During my university education, I worked to find cheaper ways for Diamond Synthesis.

Publications:
- Damla Eroglu, Yusuf Nur, Umut Sonmez, Goknur Bayram, Michael W. Pitcher, Levent K. Toppare, “Batteries and a pinch of salt: A simple toolkit for the production of poly(methylsilyne), a precursor to silicon carbide ceramics”, Journal of Applied Polymer Science, Vol. 112, 3519-3521 (2009)

Laboratory Intern

We help B2B deep-tech companies and help them increase revenue by $100,000/mo within 12 months.

[TRAINING] Learn how you can start an Account-Based Marketing (ABM) campaign with your podcast➡️https://www.umutsonmez.me/

HOW?
➤ Firstly, we increase revenue by interviewing your top clients to collect transformational case studies and craft an effective marketing message with the newly discovered insights. 
➤ Secondly, we source contact information for your ideal clients and launch a hyper-personalised omni-channel campaign leveraging your results. 
➤ Thirdly, we drive new prospects to your sales letter that converts them into high-paying clients.
➤ Lastly, we systematize your sales operations to double your conversion rate to scale with systems!

We assist business founders and CEOs who are passionate about making an impact to expand their client base, revenue, and profits. We achieve objectives with a battle-tested service, resulting in a greater impact and a higher business valuation.

We work one-on-one with businesses during their growth phase, new product launches, and market entry to move the needle. Sales and Marketing inefficiencies cost businesses millions of pounds, as well as time and missed opportunities. US Growth Partners accelerates the journey and reduces unnecessary resource waste.

IF WE WORK TOGETHER, YOU'LL GAIN:
➤ The capability to rapidly scale with systems.
➤ An increase in sales and revenue in 2-3 months. 
➤A 12-month battle-tested execution plan that accumulates free cash flow. 
➤ The ability to stop wasting money on sales and marketing initiatives that don’t work.

We help manufacturing companies and help them increase revenue by $100,000/mo within 12 months.

[TRAINING] Learn how you can start an Account-Based Marketing (ABM) campaign with your podcast➡️https://www.umutsonmez.me/free-guide-account-based-marketing-with-podcasts

[COMMUNITY] Join the B2B Growth Architects Community for Free, meet with like-minded professionals, and get bi-weekly content on B2B Growth to add $100,000/mo within 12 months➡️http://umutsonmez.me/b2b-growth-architects

HOW?
➤ Firstly, we increase revenue by interviewing your top clients to collect transformational case studies and craft an effective marketing message with the newly discovered insights. 
➤ Secondly, we source contact information for your ideal clients and launch a hyper-personalised omni-channel campaign leveraging your results. 
➤ Thirdly, we drive new prospects to your sales letter that converts them into high-paying clients.
➤ Lastly, we systematize your sales operations to double your conversion rate to scale with systems!

We assist business founders and CEOs who are passionate about making an impact to expand their client base, revenue, and profits. We achieve objectives with a battle-tested service, resulting in a greater impact and a higher business valuation.

We work one-on-one with businesses during their growth phase, new product launches, and market entry to move the needle. Sales and Marketing inefficiencies cost businesses millions of pounds, as well as time and missed opportunities. UmutSonmez Co accelerates the journey and reduces unnecessary resource waste.

IF WE WORK TOGETHER, YOU'LL GAIN:
➤ The capability to rapidly scale with systems.
➤ An increase in sales and revenue in 2-3 months. 
➤ A 12-month battle-tested execution plan that accumulates free cash flow. 
➤ The ability to stop wasting money on sales and marketing initiatives that don’t work.

taplio

The Battle

Nathalie Lussier

Umut Ibrahim Sönmez

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