Waykeeper Farm & Nerdery

Neither my husband nor myself have a farming background, we didn’t grow up around livestock and we both had very small vegetable gardens as kids.

We wanted to get involved in small-scale farming because we believe that big agriculture is not sustainable.

I first learned about permaculture design when I started planting trees in my suburban backyard outside Dallas, Texas and they kept dying.

I learned more about the interconnected world of soil life. I got to appreciate how important water flow is, and how planting more than one thing together can help the whole do better.

After successfully planting some fruit trees, I wanted to bring animals into the picture to help increase our fertility and add diversity. 

So we made the plunge and bought a 17-acre farm. We kept a few of the original horses as boarders, and we’re grateful because we learned so much about farm life from these longtime horse owners who have seen it all.

After moving we jumped in with both feet and welcomed chickens, geese, ducks, and dairy sheep to our farm. Not to mention a few barn cats, and all of the amazing birds, butterflies, and bees.

We’ve been called “software nerds who pick up sheep turds” and that feels like a great way to put it.

The farm is an ever-evolving project, where we continue to plant more trees, and practice rotational grazing in an effort to regenerate the land and sequester carbon.

Permaculture Farmer

AccessAlly

AccessAlly is the #1 WordPress Course and Membership Solution for Industry Leaders.

We understand what it’s like to outgrow your systems.

We’ve helped 100,000+ business owners scale on their terms. In fact, AccessAlly provides training to over 2,578,387 end users.

AccessAlly is a powerful, flexible customer-getting and retaining system that grows with your business, and that pays for itself.

It integrates deeply with automation marketing platforms like Infusionsoft, Ontraport, Drip, Keap, ActiveCampaign, and ConvertKit. 

You shouldn’t have to deal with software that hinders business growth.

Find out more at: https://AccessAlly.com

We believe that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers.

Founder

Nathalie Lussier Media Inc.

I’m a digital strategist, and I believe that unique businesses deserve unique strategies to succeed online… and I love coming up with ideas to match your ambition.

I'm award-winning entrepreneur who has been making web sites since she I 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, I turned down this job to start my own business right out of college. 

Now running a six figure consulting company, I help thousands of people all over the world get techy with it, and I've been featured in Forbes, Inc., FastCompany, Venture Beat, Mashable, and Under 30 CEO.

I've been blogging for over 10 years, and really “get” the online marketing landscape, focusing heavily on improving key business metrics like traffic, subscribers, and sales. 

I've helped clients launch online campaigns that generated over $139,000 in sales in under a month, and kickstarted entire new businesses using these strategies. 

Clients and customers rave about my ability to simplify the complex, and make technology and digital strategy easy to understand and implement.

Founder / CEO

Wise Women's Council

Lead the Wise Women's Council members in a workshop around Scaling on Your Terms, and what's needed for today's leaders to grow a business sustainably.

Workshop Facilitation

CoachingOurselves International Inc.

Part of the Coaching Ourselves team, learning how to manage better through experience as a manager. Providing web strategy consulting, software wrangling, and social media mojo.

Web Strategy Consulting

Morgan Stanley

*  Worked closely with clients to design and develop an Adobe Flex interface to display key business data in a refreshing format.
    * Implemented dynamic charts and graphs from XML SOAP responses to give users a visual understanding of the data in Flex and Action Script.
    * Developed an Export to Excel function to retrieve data from Flex into a spreadsheet format that can be saved by users.
    * Wrote end-to-end functionality starting from Flex, through ASP.NET to pass SOAP messages, to coding Java server side database queries and data aggregation.

Application Software Developer

Platform Solutions Inc.

-Lead the daily bug status meetings, developed a PHP tool to display transient bug counts, managed the assignment of bugs to developers and tracked their progress.

-Learned the IBM z/Architecture assembly language by writing, testing and debugging new z/Architecture instructions using Intel's Itanium Assembly language.

-Leveraged self-modifying code to develop a dynamic debugging tool, written in Intel Itanium Architecture Assembly.

CPU Firmware Developer

-Designed and developed two new client-side C# view modules while adjusting to changing specifications and time constraints.

-Leveraged C# serialization and SOAP request/response messages to communicate with the Linux-run server side code while tracing the messages through from C# to Java in Eclipse.

-Wrote unmarshalling code to take XML and dynamically create columns and rows in a grid and display SOAP response data to traders.

-Incoporated my modules into the existing pricing form to recalculate prices based on the changing data retrieved from the feeds.

Trading Application Developer

ALT Software

-Became the sole developer for the C#-based test automation project (both build and test managers), implementing over 30 new features while increasing the level of stability and performance of the program.

-Leveraged C/C++ and OpenGL to create visual test cases to verify a safety critical Aerospace graphics driver.

-Traced through the graphics driver code and helped driver developers to pinpoint bugs, while acquiring a deeper understanding of graphics and low level programming.

-Developed keen interpersonal skills by working with QA for the automation program, while catering to the needs of users and keeping the MySQL back-end and the GUI front-end well organized.

Software Developer

Nuance

-Researched and proposed a new database system and implemented the database layer changes with a co-worker.

-Reimplemented two modules of the Voice Recognition program, performed developer tests, created a personal schedule for time management while meeting release deadlines.

-Worked with a team of testers and developers to debug and maintain existing code base and also worked remotely with a team from an offsite office.

-As a Quality Assurance Engineer in 2004 I wrote and debugged Perl scripts, to set up new testing environments for different aspects of the software product.

Speech Application Developer

I'm the founder of AccessAlly, the most flexible WordPress plugin designed to elegantly deliver your digital offerings as your business grows.

I'm a also permaculture farmer and raise dairy sheep, ducks, chickens, and geese.

I lead a team of incredible humans alongside my husband Robin because we believe that education can help defy stereotypes.

We're on a personal mission to help regenerate the soil and grow food in sustainable ways.

On LinkedIn, you'll find me posting about everything from online course creation, promoting membership sites, and raising dairy sheep.

Plus all of the ups and downs that come up for us as startup founders, what it's like being a woman in tech, and why I'm so passionate about regenerative agriculture.

Nathalie Lussier

Client Focused Media - CFM

- Spearheaded strategic development and implementation of automation initiatives to enhance lead generation and customer engagement using advanced CRM and marketing automation tools.
- Manage a dynamic team, fostering cross-functional collaboration to design and implement optimized processes integrating cutting-edge automation technologies.
- Led additional key initiatives, such as the strategic transition from Monday.com to Asana for improved project management and task tracking and the migration from LastPass to 1Password, which enhanced software management processes.

SVP Strategic Automation

Lindsay Kirsch LLC

- Designed and implemented bespoke marketing automation solutions that significantly reduced operational costs and increased client efficiency across multiple sectors.
- Supported comprehensive strategies, including audience analysis, campaign strategy, and system integration (marketing, eCommerce, CRM), enhancing client marketing capabilities and business growth.
- Provided extensive training and technical documentation to empower teams with ownership of newly implemented systems.

Key achievements:

- Email Marketing System Overhaul: Led the design and implementation of an integrated checkout, membership platform, and marketing automation system. This strategic move increased email open and click rates by over 65%, substantially increasing company revenue.

- Strategy Design & Implementation: Crafted a robust email marketing and automation strategy, which successfully boosted email attribution to over 50%.

- Sponsorship Revenue Increase: Generated innovative sponsorship opportunities, resulting in a 25% increase in sponsorship revenue.

- Efficiency Optimization: Implemented process design improvements, introduced comprehensive SOPs, and led team training initiatives to enhance efficiency across the organization.

In addition to these experiences, I've supported small businesses and startups in a fractional CMO role, providing strategic guidance and leading execution across multiple marketing channels.

Email & Marketing Automation Consultant

University of Phoenix

- Developed interactive, technology-focused workshops that addressed skill gaps in data analytics, digital marketing, and cybersecurity, enhancing professional development for business professionals.
- Pioneered the RedFlint innovation center’s educational offerings, crafting programs facilitating hands-on learning and practical application of emerging technologies.

Instructional Designer, College of Information Systems & Technology

Ortho Clinical Diagnostics

- Directed development and implementation of a call center performance support application, improving key service metrics such as the “first time fix” rate and adherence to SLA “time to fix” rates by 10%.
- Oversaw a budget of $1.8 million to develop a hybrid curriculum and performance support strategy, significantly reducing travel and support costs through effective onboarding of new technologies.

Senior Project Manager, Global Education & Technical Training

Configured and implemented a knowledge management system for the Global Contact Center. Working to define a process for the "clean-up" and ongoing maintenance of knowledge articles. Goals of this project include to accelerate the on-boarding of new hires and increase accuracy of technical information delivered to customers.

Knowledge Manager, Global Contact Center

Johnson & Johnson

Manages the day-to-day training project operations, including estimating statements of work and execution of project plans, resource management, and assistance with budget management. Maintains team styles and standards and SOPs. Works with various organizations to implement training programs. Develops new solutions for training, driving ideas to management.

Reduced training development costs by 30% through Content Management System implementation. Identified root cause of content management defects and potential steps for improvement. Developed a streamlined process flow with reduction of development, review and approval and translations processes for upcoming projects.

Established first worldwide access to online training for internal and external customers. Collaborated with IT organization to launch SDLC-compliant Learning Management System for customers.Development and continued maintenance of administrator access and training.

Initiated continuing education credits for professional development for external customers. Worked with legal organization, among others, to develop approach to offer continuing education credits for professional business education. Developed cost/credit scenario, pushed continuing education exception through organization. 

Developed standard operating procedures for worldwide training to promote a compliant organization. Results include system validation, standard operating procedures, communication strategy, and implementation of final product. Initiated and led project change order while collaborating with Regulatory and Quality organizations in order to ensure compliant roll-out of product to customer. 

Increased market awareness of training availability across internal organizations and customers. Collaborated with Marketing organization to promote new product at national trade show, developed marketing materials including customer communications and virtual tours, branded content and provided a resources for sales training.

Project Manager, Training & Development

Partnered with worldwide leaders to design, develop, and implement Learning Management System for worldwide customers. Worked with team members to continuously develop standards and styles for all learning programs. Managed training localization for a variety of instructor-led and web-based projects for worldwide distribution.

Lead Instructional Designer

Hi, I'm Lindsay!

I am an email marketing consultant passionate about designing and executing comprehensive strategies that drive results. With expertise in email marketing, automation, and system architecture, I specialize in helping mission-driven companies achieve their marketing objectives.

Key Highlights:

- Successfully led the design and implementation of an integrated checkout, membership platform, and marketing automation system, resulting in a substantial increase in email open and click rates by over 65% and significant revenue growth.

- Crafted robust email marketing and automation strategies that boosted email attribution to over 50%, driving improved customer engagement and conversion rates.

- Generated innovative sponsorship opportunities, leading to a 25% increase in sponsorship revenue for organizations.

- Implemented process design improvements, comprehensive Standard Operating Procedures (SOPs), and team training initiatives to optimize organizational efficiency.

My background in process excellence, knowledge management, and instructional design sets me apart. I leverage these skills to create efficient and effective system architectures and workflows, ensuring seamless integration within organizations. As a Six Sigma Greenbelt and Certified Knowledge Management Professional, I am well-equipped to deliver high-quality solutions.

My work style is characterized by solid organization, effective communication, and transparency. I believe in keeping my team informed about every process step, fostering collaboration and trust.

Proficient Tools: While I can work with various email systems, my favorites include ActiveCampaign and Klaviyo due to their flexibility and robust features.

Thought Leadership: I contribute to the industry by sharing my expertise through my website blog and a weekly newsletter. I have also been published multiple times in various industry blogs.

Let's connect if you are seeking an email marketing consultant who can streamline your strategies, drive engagement, and optimize your automation systems. Let's collaborate and unlock the potential of your email marketing.

taplio

The Battle

Nathalie Lussier

Lindsay Kirsch

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