Waykeeper Farm & Nerdery

Neither my husband nor myself have a farming background, we didn’t grow up around livestock and we both had very small vegetable gardens as kids.

We wanted to get involved in small-scale farming because we believe that big agriculture is not sustainable.

I first learned about permaculture design when I started planting trees in my suburban backyard outside Dallas, Texas and they kept dying.

I learned more about the interconnected world of soil life. I got to appreciate how important water flow is, and how planting more than one thing together can help the whole do better.

After successfully planting some fruit trees, I wanted to bring animals into the picture to help increase our fertility and add diversity. 

So we made the plunge and bought a 17-acre farm. We kept a few of the original horses as boarders, and we’re grateful because we learned so much about farm life from these longtime horse owners who have seen it all.

After moving we jumped in with both feet and welcomed chickens, geese, ducks, and dairy sheep to our farm. Not to mention a few barn cats, and all of the amazing birds, butterflies, and bees.

We’ve been called “software nerds who pick up sheep turds” and that feels like a great way to put it.

The farm is an ever-evolving project, where we continue to plant more trees, and practice rotational grazing in an effort to regenerate the land and sequester carbon.

Permaculture Farmer

AccessAlly

AccessAlly is the #1 WordPress Course and Membership Solution for Industry Leaders.

We understand what it’s like to outgrow your systems.

We’ve helped 100,000+ business owners scale on their terms. In fact, AccessAlly provides training to over 2,578,387 end users.

AccessAlly is a powerful, flexible customer-getting and retaining system that grows with your business, and that pays for itself.

It integrates deeply with automation marketing platforms like Infusionsoft, Ontraport, Drip, Keap, ActiveCampaign, and ConvertKit. 

You shouldn’t have to deal with software that hinders business growth.

Find out more at: https://AccessAlly.com

We believe that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers.

Founder

Nathalie Lussier Media Inc.

I’m a digital strategist, and I believe that unique businesses deserve unique strategies to succeed online… and I love coming up with ideas to match your ambition.

I'm award-winning entrepreneur who has been making web sites since she I 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, I turned down this job to start my own business right out of college. 

Now running a six figure consulting company, I help thousands of people all over the world get techy with it, and I've been featured in Forbes, Inc., FastCompany, Venture Beat, Mashable, and Under 30 CEO.

I've been blogging for over 10 years, and really “get” the online marketing landscape, focusing heavily on improving key business metrics like traffic, subscribers, and sales. 

I've helped clients launch online campaigns that generated over $139,000 in sales in under a month, and kickstarted entire new businesses using these strategies. 

Clients and customers rave about my ability to simplify the complex, and make technology and digital strategy easy to understand and implement.

Founder / CEO

Wise Women's Council

Lead the Wise Women's Council members in a workshop around Scaling on Your Terms, and what's needed for today's leaders to grow a business sustainably.

Workshop Facilitation

CoachingOurselves International Inc.

Part of the Coaching Ourselves team, learning how to manage better through experience as a manager. Providing web strategy consulting, software wrangling, and social media mojo.

Web Strategy Consulting

Morgan Stanley

*  Worked closely with clients to design and develop an Adobe Flex interface to display key business data in a refreshing format.
    * Implemented dynamic charts and graphs from XML SOAP responses to give users a visual understanding of the data in Flex and Action Script.
    * Developed an Export to Excel function to retrieve data from Flex into a spreadsheet format that can be saved by users.
    * Wrote end-to-end functionality starting from Flex, through ASP.NET to pass SOAP messages, to coding Java server side database queries and data aggregation.

Application Software Developer

Platform Solutions Inc.

-Lead the daily bug status meetings, developed a PHP tool to display transient bug counts, managed the assignment of bugs to developers and tracked their progress.

-Learned the IBM z/Architecture assembly language by writing, testing and debugging new z/Architecture instructions using Intel's Itanium Assembly language.

-Leveraged self-modifying code to develop a dynamic debugging tool, written in Intel Itanium Architecture Assembly.

CPU Firmware Developer

-Designed and developed two new client-side C# view modules while adjusting to changing specifications and time constraints.

-Leveraged C# serialization and SOAP request/response messages to communicate with the Linux-run server side code while tracing the messages through from C# to Java in Eclipse.

-Wrote unmarshalling code to take XML and dynamically create columns and rows in a grid and display SOAP response data to traders.

-Incoporated my modules into the existing pricing form to recalculate prices based on the changing data retrieved from the feeds.

Trading Application Developer

ALT Software

-Became the sole developer for the C#-based test automation project (both build and test managers), implementing over 30 new features while increasing the level of stability and performance of the program.

-Leveraged C/C++ and OpenGL to create visual test cases to verify a safety critical Aerospace graphics driver.

-Traced through the graphics driver code and helped driver developers to pinpoint bugs, while acquiring a deeper understanding of graphics and low level programming.

-Developed keen interpersonal skills by working with QA for the automation program, while catering to the needs of users and keeping the MySQL back-end and the GUI front-end well organized.

Software Developer

Nuance

-Researched and proposed a new database system and implemented the database layer changes with a co-worker.

-Reimplemented two modules of the Voice Recognition program, performed developer tests, created a personal schedule for time management while meeting release deadlines.

-Worked with a team of testers and developers to debug and maintain existing code base and also worked remotely with a team from an offsite office.

-As a Quality Assurance Engineer in 2004 I wrote and debugged Perl scripts, to set up new testing environments for different aspects of the software product.

Speech Application Developer

I'm the founder of AccessAlly, the most flexible WordPress plugin designed to elegantly deliver your digital offerings as your business grows.

I'm a also permaculture farmer and raise dairy sheep, ducks, chickens, and geese.

I lead a team of incredible humans alongside my husband Robin because we believe that education can help defy stereotypes.

We're on a personal mission to help regenerate the soil and grow food in sustainable ways.

On LinkedIn, you'll find me posting about everything from online course creation, promoting membership sites, and raising dairy sheep.

Plus all of the ups and downs that come up for us as startup founders, what it's like being a woman in tech, and why I'm so passionate about regenerative agriculture.

Nathalie Lussier

Communication Rebel

I work with brilliant business owners, coaches, consultants, and service providers who are shaking things up...but having trouble talking about it.

Speaking about what you do in a clear, captivating, and powerful way is the key to capturing the attention of your right client reaching and making more money in your business.

Communication Rebel's services include: 

►Brand positioning through the 3 Word Rebellion Messaging framework
►Client journey: creating the key messages that turn strangers into clients
►Signature storytelling to establish the know, like, and trust factor
►Lead magnet development (with none of the sleazy bro marketing stuff)
►Ethical marketing strategy
►Content marketing strategy 
►Social media strategy

Communication Strategy & Brand Messaging | Marketing Expert for Online Business Owners

Order your copy of the book: www.3wrbook.com

As a business owner, speaker, or entrepreneur, you’ve been told you need to find “an idea worth spreading” in order to get your message out there and grow your business. Now, Michelle Mazur, Ph.D., offers a surprising twist:

You already have a one-of-a-kind idea inside of you that will not only spread like wildfire,  but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it, shaping it, and launching it into the world.

And in her brand-new book, The 3 Word Rebellion, Dr. Mazur shows you, step-by-step, precisely how to do just that.

Inside this highly interactive book, you’ll discover powerful strategies like:

► How to confidently take on your role as the leader of a movement (yes, YOU - even if you’ve never thought of yourself as a leader or your business as a movement)

►Why creating and sharing your 3 Word Rebellion is absolutely critical to the growth of your business, the lives of your people, and the future of your entire industry

►Exactly how to craft your 3 Word Rebellion using the simple process that Mazur’s clients pay thousands for (and that has grown their businesses exponentially!)

►How to use an “inciting incident” to launch your message so that it builds your business, gains momentum, and makes an unforgettable impact on the world

Filled with practical exercises, easy-to-implement promotional ideas, and real life examples from both big brands and small businesses, The 3 Word Rebellion provides the precise framework you need to define and craft an empowering message that calls in the right people, helps grow your business, and spreads throughout the world.

Get the free resources for the book at: www.3wrhub.com

Author, 3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Audience into a Movement

Communication Rebel is fiercely committed to speakers who want to shake up the status quo, make a BIG difference in the world while growing their speaking business on their own terms. 

We believe that a successful speaking business is built on three pillars: 

+A strategic foundation where you have a path to revenue for your speaking business, a product (your speech) that the audience wants to hear and an idea that you want to be known for. 

+Signature talk is the keystone of your speaking career. It's your best marketing tool, it's the product that you sell to meeting planners, and it's how you wow the audience (which leads to referrals). 

+Systems to find, pitch, and book speaking gigs. If you want to be speaking more, you need a solid system to make this happen.

The types of speeches that I help clients build their business on include:

+Keynote speeches
+Breakout sessions
+Workshops
+Sales pitches

Find out more by visiting: https://drmichellemazur.com/work-with-me/public-speaking-coaching

Speaking Business Strategist + Public Speaking Coach & Consultant 

Getting Expert Business Owners Known & Hired | Messaging + Marketing + Positioning | Word Nerd & Author of #3WordRebellion | Keynote Speaker ► Featured in Fast Company, Inc. & Entrepreneur

"Don't be an expert. Be a human."
"Don't be too smart. You'll intimidate people."
"People buy personality, not expertise."

Why is it that the very people who say they help you market your expertise are also the same ones crapping all over it?

Here's what they won't tell you: Your expertise isn't the problem.
Their marketing advice is.

Your expertise isn't a liability – it's your greatest marketing asset. Think about it:

✅ Your insatiable curiosity? Perfect for understanding what your clients truly need

✅ Your drive to master your craft? Ideal for testing what actually works

✅ Your ability to see nuance? Essential for creating marketing that resonates

For 15+ years, I've helped established consultants and business owners stop flying under the radar and start getting hired for their brilliance. Because here's what the web celebs won't tell you: you already have everything you need to market effectively.

You just need to bridge the gap between what you KNOW and what your audience NEEDS TO KNOW to find and hire you.

That's exactly why I created the free "Market Like an Expert" crash course. In 7 days, you'll:

❌ Ditch marketing tactics that suck the life force out of you
🙌 Create a "do less but better" strategy that actually works
👀 Get clear on how to market YOUR business (not someone else's)

I'm Dr. Michelle Mazur, and I'm:

+ Author of the 3 Word Rebellion
+ Host of Make Marketing Suck Less podcast & co-host of Duped
+ Founder of the Expert Up Club
+ Creator of the GEO Framework (that makes marketing suck less
+ Communication Ph.D. (yes, I actually am that kind of doctor)

Ready to create MORE demand for your work by marketing LESS?

► Grab my free crash course to do LESS but better marketing : https://drmichellemazur.com/course

Michelle Mazur, Ph.D.

The amount of exhaustion my clients and audience is feeling is next level. 

They don’t have it in them to try to do all the marketing things. 

I’m creating a new workshop called the 2 Hour Per Week Expert Marketing Plan. 

You can have all the clients you want in just two hours.

Seriously, marketing doesn’t need to suck up all your time. 

Wanna come? It’s free. Sign up below.

Dr. Michelle Mazur

⚡️Make Marketing Suck Less | Supporting solo business owners to do LESS Marketing while Creating MORE Demand for Your Work | Author of #3WordRebellion | ► Featured in Fast Company, Inc. & Entrepreneur

Hot take: Solo business owners should NOT be doing daily marketing tasks.

And yet the advice machine keeps telling you to:

 • Post every day
 • Send 5 new LinkedIn requests
 • Engage, comment, DM
 • Stay in touch with 5 people
 • Send 10 cold emails

No wonder my research is full of people feeling behind, guilty, or like they’re failing at marketing

You’re not failing.
The daily marketing myth is failing you.

You’re a solo business owner and that means...

You're the marketing team, the sales team, the delivery department, the everything… and a human living through the chaos of 2025. 

Of course, daily marketing falls off. Of course, you’re tired.

The daily “shoulds” are usually the lowest-ROI tasks in your entire business.

So what’s the alternative?

 A simple weekly structure that actually gets clients in the door.

I’m teaching exactly that in The 2-Hour Expert Marketing Plan — a free 75-minute workshop on Dec 2 at 12pm PT/3pm ET.

You’ll walk away with:
 ✔️ Your 2-hour-per-week plan DONE
 ✔️ Clear weekly/monthly/quarterly tasks
 ✔️ The one thing that makes 2 hours/week totally realistic

If you’re exhausted by marketing but still want steady clients… you’ll want to be there.

👉 Save your spot by checking out the first link in the comments.

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Nathalie Lussier

Michelle Mazur, Ph.D.

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The Battle

Nathalie Lussier

Michelle Mazur, Ph.D.

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michelle Mazur, Ph.D.'s LinkedIn Performance

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