Nate Nasralla

Co-Founder

I'll teach you to sell with buyers, not to them I Founder @ Fluint.io

Selling with buyers (not to them), by creating deal champions is my jam.

More long-form writing at fluint.io/blog.

___

The backstory, if you're curious: 

B2B sales has been my whole career, and I love it. 

Sometimes, I’m founding the products I sell. Other times, building teams to sell. 

I used to think sales reps close deals. Over time, I realized they don’t — buyers do.

That’s because buying decisions are made during the internal conversations happening about you, without you.

It's why I founded Fluint. To help B2B sales teams sell with their buyers, not to them. To stop losing deals when they're not in the room. 

I send out long-form content and templates/frameworks on this approach, Buyer Enablement, 2X per month. Signup for that email here: 

fluint.io/newsletter 💌

Member

Stop losing deals when you're not in the room.

Start selling with committed buying champions to land more enterprise deals.

Our platform is built on the fact B2B deals are won and lost during a buyer's internal meetings — not sales meetings. When champions pitch your product, and teams debate your value, without you.

But most deal champions wing their message, or create their own pitch materials, because they won’t send templates product decks filled with marketing speak to their boss.

To help, Fluint converts your buyer's own words from sales calls into a personalized business case your prospects are proud to champion with you. 

Join our private beta 👉🏼 nate@fluint.io

2026 goal: be better than a '3/10' and very mediocre product marketer. Because last year I always kind of did things as: 

“Give away the DIY, build a good product, people will connect the dots." 

But the number of times people have said: 

“Read all your stuff! So great… wait wait, you built a tech company?”

Makes me want to cry a little inside, because that's so much opportunity for you (and us) left on table. So I gotta step it up in '26. 

Starting with a brand-new site! With 5 things here I wanted to call out, that our customers talk about most.

Also: 

Check out the new site (below my name): 

There's a little dad joke in the middle of the site I left for you to find 

...and you'll help me step up to a 3 / 10 product marketer now 🙏

______

(1) You buy software, but you hire Olli: 

Like a new hire, he comes with a point of view / build-in training, and you pay for work delivered. (You get unlimited seats now.)


(2) Most AI is about the low-value, admin work: 

e.g. "we fill in your CRM!"

Olli does that... but he specifically does way more: the hard and creative work that wins, like multithreading, unblocking stuck deals, engaging execs, etc. 


(3) He works *with* you. 

Olli’s not about replacing AE’s: in fact the reason he exists is to split the work, and give you the full commission after.


(4) Not another “leadgen” promise.

I don’t think the world needs more top-funnel options. There are a lot of brilliant builders already doing good AI work there. 

The next frontier is revenue trapped mid-funnel: pipeline *you already have*


(5) Meet Olli, free.

The number of "AI" products you have to buy before experiencing is wild. 

So even without connecting all your data, you can test why Olli isn’t what you’ll get from other places. (But yes, he’s WAY more fun when integrated). 

______

If you take a look: what do ya think of the new look?

Co-Founder @ Fluint | Simplifying complex sales I Author of Selling With I "Dad" to Olli, the AI agent for B2B teams

RVP, Sales @ Bullhorn - I talk about creating systems for sellers to scale your impact, not your hours

3 years ago, I was drowning...

As an RVP at a fast-growing tech company, my life had become an endless stream of:

• "Urgent" emails
• Back-to-back meetings
• And constant fire-fighting

Waking up early and working late into the night.

My phone was always buzzing with notifications.

To make matters worse, it was taking a toll on my family.

The breaking point:

Missing my son's jujitsu belt test.

Something I'd promised I wouldn't do.

That night, seeing the disappointment in his eyes, I knew something had to change.

I spent the next year obsessively learning, developing & testing different productivity systems that would allow me to:

• Still perform at a high level
• Stop feeling perpetually overwhelmed
• End working nights/weekends just to keep up

I started creating what I called "mini-systems"

Small changes that had a compounding effect.

What began as a quest to regain control of my calendar...

Evolved into an operating system that helped me recover 10+ hours every week.

More importantly, spend more time w/ family. 

I've started documenting my learnings & "mini-systems" and now share them with others through my content and weekly newsletter The Systematic Sales Leader.

My goal is to help as many sales leaders as possible avoid the same burnout I and so many others experience through tested and proven systems.

If you're curious to learn more, check my "featured section" for a few free resources.

Keith Weightman

John Candy passed away in 1994 at just 43 years old.
 
(The age I turn this year...)
 
I just finished the documentary "I Like Me" and now I know why people are still talking about him 31 years later.
 
It wasn't his movies. It wasn't his fame.
 
It was how he treated people when nobody was watching.
 
Here are 3 things I learned about John:
  
𝟭. 𝗠𝗮𝗸𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗲𝗲𝗹 𝗵𝗲𝗮𝗿𝗱
 
Everyone who knew him, from Bill Murray to the kid actors, says the same thing:
 
"He made me feel heard."
 
Not just listened to.
 
𝘏𝘦𝘢𝘳𝘥.
 
He made you feel like you were the only person in the room.
 
That's not a skill. 
That's a choice.

----- 
 
𝟮. "𝗜 𝗹𝗶𝗸𝗲 𝗺𝗲" 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴
 
The documentary's title comes from Planes, Trains and Automobiles.
 
Steve Martin's character calls Candy annoying.
 
Candy's response?
 
"I like me. My wife likes me. My customers like me. 'Cause I'm the real article. What you see is what you get."
  
Be the real article.

----- 
  
𝟯.  𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗶𝘀 𝗰𝗮𝗿𝗿𝘆𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝘀𝗲𝗲
 
He spent the majority of his life making millions of people laugh.

Meanwhile, he was dealing with:

→ Crippling anxiety
→ Unprocessed grief
→ Fear of letting people down 
→ Pressure to always be "on"

Then died at 43.
 
Everyone is fighting a battle you know nothing about.
 
Approach people with kindness. 
Not because they deserve it. 
Because 𝘺𝘰𝘶 do.

-----
  
The world doesn't need more successful people. 

It needs more good ones. (now more than ever)
  
Who in your life needs to feel heard today?
 
Go make them feel it.

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The Battle

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