GHG Consulting

Speed Alone Won’t Win the Market—Experience Will.
Teams are shipping features faster than ever, yet adoption is stalling, retention is falling, and buyers hesitate. The problem isn’t execution—it’s product experience misalignment.

Most teams believe building faster leads to success. But without execution clarity focused on product experience, every launch is a gamble. Execution should move smarter—ensuring every release strengthens the user and buyer experience.

➥ How I Help:
● The Signal-to-Clarity Method™—A structured execution framework that ensures every decision enhances engagement and buyer confidence.
● Experience-Driven Execution Alignment—Unifying product, engineering, design, and GTM teams to deliver seamless product experiences.
● Adoption Acceleration & Buyer Confidence Frameworks—Connecting execution clarity to market success and scalability.

➥ Real-World Impact: Execution That Wins
An online education provider faced high program abandonment and a risky product launch. I helped identify key UX issues, reducing abandonment by 8x in key areas and enabling continuous data-driven improvements.

A SaaS company transitioning from services to product delivery struggled with execution misalignment. I worked with leadership to clarify buyer and user experiences, cutting manual support needs by 65% and accelerating product releases.

Imagine launching a feature that feels so intuitive that engagement spikes immediately. That’s the difference execution clarity makes.

➥ Why GHG Consulting?
Most firms stop at strategy. I embed execution clarity into workflows, ensuring product teams build experiences that users love and buyers trust.

Execution Misalignment is Costing You Adoption—Let’s Fix It.

DM me to start a conversation and begin transforming execution into your competitive advantage.

Product Experience Architect

Sand Technologies

▪️ Product Management Coach - Provided leadership coaching and mentoring, assisted with staffing decisions, refined product vision and strategy, and supported product operating model transformation.

▪️ Interim Product Design Lead (May-Aug 2024) - Scaled the UX/design function and team. Maturing design processes and practices.

Product Coach & Interim Design Lead

Jeff Patton & Associates

Fractional Product Management coach. Providing product transformation coaching, training, and facilitation.

Senior Product Coach

Vizient, Inc

Established and managed a product management team and function. Accelerated the development and implementation of B2B SaaS healthcare data and analytics solutions.

• Collaborated with senior executives and customers to establish product strategy and roadmap for hospital and life sciences data interoperability solutions.
• Finalized migration of a legacy pharmacy data product to a scalable Azure cloud architecture with minimal disruption to business operations, resulting in an 85% reduction in processing time and lower infrastructure costs.
• Championed the creation of a Product Management Guild, a company-wide initiative that increased collaboration and learning opportunities for over 100 product managers.

Head of Product, Acentrus Specialty

Elsevier

Led a team of 10 geographically distributed platform product managers supporting a $500M global portfolio of healthcare clinical decision support, reference, and patient education products.

• Streamlined product development and delivery by implementing platform shared services across 20+ established global products, resulting in a 30% reduction in expenses.
• Launched PaaS content search product, powered by medical ontologies, ML, and NLP, supporting 5 million clinical queries per month.
• Developed electronic health record (EHR) interoperability solution (HL7/SMART/FHIR) for 5 products, resulting in seamless bi-directional data exchange with large hospital systems globally.
• Led cross-functional teams to deliver innovative enhancements for drug data and patient education products resulting in successful partnerships with major industry players such as Amazon Pharmacy and Apple Health, expanding market reach by 32%.

VP Product Management, Clinical Solutions Platforms and Drug Data

Upscaled product and user experience practices for flagship clinical reference product, ClinicalKey, including facilitating UX/UI design workshops, leading feature ideation, user testing, and analytics instrumentation.

• Spearheaded product operations improvements focused on frequent, experiment-based user experience (UX) enhancements, leading to a 90% increase in release frequency and significantly improved user engagement.
• Implemented product search result improvements that reduced physician time-to-answer by over 40%, leading to increased user satisfaction and more efficient decision-making.
• Pioneered product entitlements and asset royalty tracking solution that reduced product configuration effort and maximized royalty transparency, avoiding a costly multi-year re-platforming effort that would have required a $6M investment.

Senior Director of Product Experience

Amirsys, Inc,

Established and led product management, customer support, software quality assurance, and user experience design organizations through a period of 100% organizational growth.

• Maintained 98% domestic market share and NPS above 85 for flagship product, STATdx, over a period of 3 years.
• Led the ideation, development, and launch of an innovative human anatomy learning product for both B2B and B2C markets, securing contracts with key medical schools globally.
• Collaborated cross-functionally to develop and execute a product diversification strategy, resulting in a successful launch of 4 new products and contributing to a 20% YoY revenue growth rate.

Head of Product

Skybend

Head of Engineering & Design, Co-Founder

🔸 Challenge Convention. Elevate Experiences. 🔸
Shipping a product is not enough. If your user experience does not meet expectations, buyers hesitate, adoption stalls, and growth slows. Yet, too many product teams focus on delivery velocity rather than a product experience that wins both users and buyers.

This is where teams get stuck. Internal misalignment, shifting priorities, and slow decision-making lead to inconsistent product experiences that fail to deliver value. Teams drown in data, but without clarity on what truly matters, execution remains reactive, and user adoption suffers.

🔍 Cut Through the Noise. Follow the SIGNAL.
Your product should not just work—it should delight users and inspire buyer confidence. Yet, too often, execution chaos creates a fragmented experience.

● Users abandon products that feel clunky or confusing.
● Buyers hesitate to commit when the value is unclear.
● Teams focus on feature output rather than user experience impact.

The challenge is not building faster—it is building better. To create products that engage users, convert buyers, and drive market success, teams must shift from reactive execution to intentional experience design.

🎯 The Signal-to-Clarity Method™: Aligning Teams to Deliver Exceptional Experiences
Execution should never be the goal—it should be the means to deliver the experience your users deserve. The Signal-to-Clarity Method™ eliminates distractions and ensures that every decision aligns with the ultimate goal: creating a product that users love and buyers trust.

Here is how it works:
➡️ Find the signal—distill data into clear, actionable insights that drive meaningful product decisions.
➡️ Elevate experiences—align teams around what truly matters to users and buyers.
➡️ Accelerate adoption—deliver frictionless, intuitive, and high-impact product experiences that build long-term trust.

🥇 Win Users. Convert Buyers. Scale With Confidence.
When teams shift focus from execution to experience-driven impact, everything changes:
✅ Stronger user adoption—because the product experience is seamless and intuitive.
✅ Higher buyer confidence—because every feature reinforces real value.
✅ More predictable growth—because retention and expansion happen naturally.

📅 Let’s Talk
If your product is not delivering the experience your users and buyers expect, let’s fix it. Schedule a conversation at https://cal.com/natemjones/ghgc-intro, and let’s talk about how product experience clarity can help your team build products that win.

Nate Jones

Slow is smooth, smooth is fast.

A pattern I keep running into is teams jumping straight into polished screens because of “move fast and break things”. Sure, mockups look great, and stakeholder and user reactions are addictive.

But when the underlying flow hasn’t been considered and challenged, those shiny designs crumble. The cracks start in the details: missing states, clunky transitions, or logic that doesn’t quite match the real world.

This isn’t new, but AI has put this on tilt.

I love iterative and incremental. I can’t last five minutes in a product discussion without mentioning Good, Better, Best. Iterating your way into a solid user flow is damn hard. Adding is always easier than taking away.

Take a beat. Talk through and capture a simple flow.

I prefer user story maps, but a quick journey overview or even a plain old flowchart will give you the clarity you need. Mapping lets you see the end without having to design it.

You’re using AI design tools anyway. That map becomes gold. Feed it in as context.

A few minutes of mapping upfront really does make everything else go faster.

Product Experience Architect helping scaling organizations turn ideas into validated impact with products users love and businesses trust.

Once, I agreed to a Java programming contract, having never written a line of Java code.

I came across this Richard Branson quote recently and immediately thought about the “amazing opportunity” I said yes to many years ago.

It was Java Spring 1.0 (IYKYK, I didn’t at the time). A complete replatforming and commercialization of a free clinician-facing HealthTech product.

I wasn’t sure I could do it, but I was confident in my ability to learn.
I’d built products in various other languages and frameworks. I’d figured this out.

It turned out great.
It was one of the most successful, profitable, and longest-running HealthTech products I’ve worked on.

What’s one of your say yes and figure it out later just-in-time-knowledge moments?

Better for who?
Seth Godin reminds us that “When we lack the empathy to imagine someone else’s ‘better’, we’re on the road to frustration.”

In product development, we’re often lousy with ideas.
And we’re often lazy with describing and understanding who the idea is for.

Personas, or the equally effective yet more approachable proto-personas, are a fantastic way to build empathy and focus, and filter your product ideas.

Don’t let the jargony name scare you off. Capture:
🔸 Descriptor/Name – Category of users (Time-Pressed ICU Nurse); use an adjective to add depth, optionally include a proper name (Jane).
🔸 Demographics – Quick, insightful descriptors. What information helps bring this persona to life?
🔸 Behaviors/Beliefs – Environmental and personal values. What matters to them? Where do they use your product?
🔸 Needs/Goals – Top goals. What could they “hire” your product to help them with?

Now you can reference a specific user type when discussing an idea.

➺ A detailed patient summary view would help Jane, a time-pressed ICU nurse, efficiently transition patients at shift end and ensure continuity of care.

Founders, visionaries, idea people, sales folks, and product development people (ya, you too), that [potentially] killer idea you had last night, it makes the product better for who?

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Apex Custom Software

Custom Software Development, Clinical Application Implementation, Consulting

Principal

Acentrus Specialty

At AcentrusRx, we help healthsystem specialty pharmacies with the difficult tasks of accessing limited distribution specialty drugs and payer network inclusion. These tasks were achieved using robest data acquisition, analysis and reporting tools that were developed in-house.

Senior Director Of Business Solutions

AmerisourceBergen

Position ensures that clients receive consulting and tools to enhance clinical and operational efficiencies while complying with all legal requirements.

Vice President Of Professional Services

Veridikal Healthcare Solutions

Healthcare solutions designed to improve clinical and financial outcomes by enhancing pharmacy revenue and improving transitions of care.

Senior Vice President

ESI Healthcare Business Solutions

Consulting to improve pharmacy expenditure and reimbursement parameters. This is accomplished through increasing patient eligiblitiy, maximizing Medicare Part B&D, third party and medicaid performance, and optimizing 340B spend. Electronic medication histories to start a successful medication reconciliation process is another key function of ESI.

Vice President

Apexus-340B Prime Vendor

Contract Management for 340B PVP. Data analytics and contract negotiation with Big Pharma companies.

Director

Parkland Health and Hospital System

Managed procurement and clinical systems for a large academic teaching hospital. Clinical data mining, pharmacy system development and management, and contract compliance were my primary responsibilities.

Associate Director

Thomas Renshaw is a seasoned leader and innovator in business development, pharmacy data, custom software development, and clinical application implementation. With over 35 years of experience in the healthcare industry, he has a proven track record of delivering value-added solutions that enhance patient outcomes, reduce costs, and increase efficiency for healthcare organizations of all sizes and settings. He is also an entrepreneur, who founded Apex Custom Software in 1997, a custom software development company focused on the healthcare space. 

Throughout his career, Thomas has developed and implemented innovative business strategies that leverage data, analytics, and technology to optimize patient care and operational performance. In addition, he provides consulting and custom software development services to clients across the healthcare spectrum, from hospitals to health systems to pharmacies to payers. Thomas’ mission is to help clients navigate the rapidly changing healthcare environment and achieve their goals with agility and excellence. 

Thomas has held multiple positions in the healthcare industry. His most recent position was Senior Director of Business Solutions at Acentrus Specialty. Before that, he served as Vice President of Professional Services at AmerisourceBergen. Thomas was also Senior Vice President of Veridikal Healthcare Solutions and Vice President of ESI Healthcare Business Solutions. 

Before starting his career, Thomas earned his Bachelor of Science in Pharmacy from The University of Texas at Austin. In 2014, he earned his Master of Business Administration in Health, Healthcare Administration, and Healthcare Management from Western Governors University. Thomas is skilled in sales, account management, business development, and many healthcare areas. He currently resides in Texas with his family.

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