GHG Consulting

Speed Alone Won’t Win the Market—Experience Will.
Teams are shipping features faster than ever, yet adoption is stalling, retention is falling, and buyers hesitate. The problem isn’t execution—it’s product experience misalignment.

Most teams believe building faster leads to success. But without execution clarity focused on product experience, every launch is a gamble. Execution should move smarter—ensuring every release strengthens the user and buyer experience.

➥ How I Help:
● The Signal-to-Clarity Method™—A structured execution framework that ensures every decision enhances engagement and buyer confidence.
● Experience-Driven Execution Alignment—Unifying product, engineering, design, and GTM teams to deliver seamless product experiences.
● Adoption Acceleration & Buyer Confidence Frameworks—Connecting execution clarity to market success and scalability.

➥ Real-World Impact: Execution That Wins
An online education provider faced high program abandonment and a risky product launch. I helped identify key UX issues, reducing abandonment by 8x in key areas and enabling continuous data-driven improvements.

A SaaS company transitioning from services to product delivery struggled with execution misalignment. I worked with leadership to clarify buyer and user experiences, cutting manual support needs by 65% and accelerating product releases.

Imagine launching a feature that feels so intuitive that engagement spikes immediately. That’s the difference execution clarity makes.

➥ Why GHG Consulting?
Most firms stop at strategy. I embed execution clarity into workflows, ensuring product teams build experiences that users love and buyers trust.

Execution Misalignment is Costing You Adoption—Let’s Fix It.

DM me to start a conversation and begin transforming execution into your competitive advantage.

Product Experience Architect

Sand Technologies

▪️ Product Management Coach - Provided leadership coaching and mentoring, assisted with staffing decisions, refined product vision and strategy, and supported product operating model transformation.

▪️ Interim Product Design Lead (May-Aug 2024) - Scaled the UX/design function and team. Maturing design processes and practices.

Product Coach & Interim Design Lead

Jeff Patton & Associates

Fractional Product Management coach. Providing product transformation coaching, training, and facilitation.

Senior Product Coach

Vizient, Inc

Established and managed a product management team and function. Accelerated the development and implementation of B2B SaaS healthcare data and analytics solutions.

• Collaborated with senior executives and customers to establish product strategy and roadmap for hospital and life sciences data interoperability solutions.
• Finalized migration of a legacy pharmacy data product to a scalable Azure cloud architecture with minimal disruption to business operations, resulting in an 85% reduction in processing time and lower infrastructure costs.
• Championed the creation of a Product Management Guild, a company-wide initiative that increased collaboration and learning opportunities for over 100 product managers.

Head of Product, Acentrus Specialty

Elsevier

Led a team of 10 geographically distributed platform product managers supporting a $500M global portfolio of healthcare clinical decision support, reference, and patient education products.

• Streamlined product development and delivery by implementing platform shared services across 20+ established global products, resulting in a 30% reduction in expenses.
• Launched PaaS content search product, powered by medical ontologies, ML, and NLP, supporting 5 million clinical queries per month.
• Developed electronic health record (EHR) interoperability solution (HL7/SMART/FHIR) for 5 products, resulting in seamless bi-directional data exchange with large hospital systems globally.
• Led cross-functional teams to deliver innovative enhancements for drug data and patient education products resulting in successful partnerships with major industry players such as Amazon Pharmacy and Apple Health, expanding market reach by 32%.

VP Product Management, Clinical Solutions Platforms and Drug Data

Upscaled product and user experience practices for flagship clinical reference product, ClinicalKey, including facilitating UX/UI design workshops, leading feature ideation, user testing, and analytics instrumentation.

• Spearheaded product operations improvements focused on frequent, experiment-based user experience (UX) enhancements, leading to a 90% increase in release frequency and significantly improved user engagement.
• Implemented product search result improvements that reduced physician time-to-answer by over 40%, leading to increased user satisfaction and more efficient decision-making.
• Pioneered product entitlements and asset royalty tracking solution that reduced product configuration effort and maximized royalty transparency, avoiding a costly multi-year re-platforming effort that would have required a $6M investment.

Senior Director of Product Experience

Amirsys, Inc,

Established and led product management, customer support, software quality assurance, and user experience design organizations through a period of 100% organizational growth.

• Maintained 98% domestic market share and NPS above 85 for flagship product, STATdx, over a period of 3 years.
• Led the ideation, development, and launch of an innovative human anatomy learning product for both B2B and B2C markets, securing contracts with key medical schools globally.
• Collaborated cross-functionally to develop and execute a product diversification strategy, resulting in a successful launch of 4 new products and contributing to a 20% YoY revenue growth rate.

Head of Product

Skybend

Head of Engineering & Design, Co-Founder

🔸 Challenge Convention. Elevate Experiences. 🔸
Shipping a product is not enough. If your user experience does not meet expectations, buyers hesitate, adoption stalls, and growth slows. Yet, too many product teams focus on delivery velocity rather than a product experience that wins both users and buyers.

This is where teams get stuck. Internal misalignment, shifting priorities, and slow decision-making lead to inconsistent product experiences that fail to deliver value. Teams drown in data, but without clarity on what truly matters, execution remains reactive, and user adoption suffers.

🔍 Cut Through the Noise. Follow the SIGNAL.
Your product should not just work—it should delight users and inspire buyer confidence. Yet, too often, execution chaos creates a fragmented experience.

● Users abandon products that feel clunky or confusing.
● Buyers hesitate to commit when the value is unclear.
● Teams focus on feature output rather than user experience impact.

The challenge is not building faster—it is building better. To create products that engage users, convert buyers, and drive market success, teams must shift from reactive execution to intentional experience design.

🎯 The Signal-to-Clarity Method™: Aligning Teams to Deliver Exceptional Experiences
Execution should never be the goal—it should be the means to deliver the experience your users deserve. The Signal-to-Clarity Method™ eliminates distractions and ensures that every decision aligns with the ultimate goal: creating a product that users love and buyers trust.

Here is how it works:
➡️ Find the signal—distill data into clear, actionable insights that drive meaningful product decisions.
➡️ Elevate experiences—align teams around what truly matters to users and buyers.
➡️ Accelerate adoption—deliver frictionless, intuitive, and high-impact product experiences that build long-term trust.

🥇 Win Users. Convert Buyers. Scale With Confidence.
When teams shift focus from execution to experience-driven impact, everything changes:
✅ Stronger user adoption—because the product experience is seamless and intuitive.
✅ Higher buyer confidence—because every feature reinforces real value.
✅ More predictable growth—because retention and expansion happen naturally.

📅 Let’s Talk
If your product is not delivering the experience your users and buyers expect, let’s fix it. Schedule a conversation at https://cal.com/natemjones/ghgc-intro, and let’s talk about how product experience clarity can help your team build products that win.

Nate Jones

Slow is smooth, smooth is fast.

A pattern I keep running into is teams jumping straight into polished screens because of “move fast and break things”. Sure, mockups look great, and stakeholder and user reactions are addictive.

But when the underlying flow hasn’t been considered and challenged, those shiny designs crumble. The cracks start in the details: missing states, clunky transitions, or logic that doesn’t quite match the real world.

This isn’t new, but AI has put this on tilt.

I love iterative and incremental. I can’t last five minutes in a product discussion without mentioning Good, Better, Best. Iterating your way into a solid user flow is damn hard. Adding is always easier than taking away.

Take a beat. Talk through and capture a simple flow.

I prefer user story maps, but a quick journey overview or even a plain old flowchart will give you the clarity you need. Mapping lets you see the end without having to design it.

You’re using AI design tools anyway. That map becomes gold. Feed it in as context.

A few minutes of mapping upfront really does make everything else go faster.

Product Experience Architect helping scaling organizations turn ideas into validated impact with products users love and businesses trust.

Once, I agreed to a Java programming contract, having never written a line of Java code.

I came across this Richard Branson quote recently and immediately thought about the “amazing opportunity” I said yes to many years ago.

It was Java Spring 1.0 (IYKYK, I didn’t at the time). A complete replatforming and commercialization of a free clinician-facing HealthTech product.

I wasn’t sure I could do it, but I was confident in my ability to learn.
I’d built products in various other languages and frameworks. I’d figured this out.

It turned out great.
It was one of the most successful, profitable, and longest-running HealthTech products I’ve worked on.

What’s one of your say yes and figure it out later just-in-time-knowledge moments?

Better for who?
Seth Godin reminds us that “When we lack the empathy to imagine someone else’s ‘better’, we’re on the road to frustration.”

In product development, we’re often lousy with ideas.
And we’re often lazy with describing and understanding who the idea is for.

Personas, or the equally effective yet more approachable proto-personas, are a fantastic way to build empathy and focus, and filter your product ideas.

Don’t let the jargony name scare you off. Capture:
🔸 Descriptor/Name – Category of users (Time-Pressed ICU Nurse); use an adjective to add depth, optionally include a proper name (Jane).
🔸 Demographics – Quick, insightful descriptors. What information helps bring this persona to life?
🔸 Behaviors/Beliefs – Environmental and personal values. What matters to them? Where do they use your product?
🔸 Needs/Goals – Top goals. What could they “hire” your product to help them with?

Now you can reference a specific user type when discussing an idea.

➺ A detailed patient summary view would help Jane, a time-pressed ICU nurse, efficiently transition patients at shift end and ensure continuity of care.

Founders, visionaries, idea people, sales folks, and product development people (ya, you too), that [potentially] killer idea you had last night, it makes the product better for who?

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Providing coaching for product implementation (more to come!)

Product Development Consultant

WhoCo

WhoCo Platform (B2B web-based app for full funnel hiring)
•Identified, optimized and coordinated the automation of Job Requirements (kept in Airtable) into stylized/branded Job Postings, hosted through HubSpot (using Zapier)
•Validated end to end solution and strategy to deliver key functionality enabling  in-app interview feedback from ideation, to design/ux, to execution

WhoCo Talent App (B2B web-based app for recruiters to source talent)
•Owned the end to end product strategy (MVP to enhancement) to grow adoption from 0% to over 50% (over 80k new talent added to database) of sourced talent in  our web app 4 months post-launch
•Implemented continuous discovery to highlight opportunities for UX improvement, prioritizing as needed
•Integrated product with key systems (CMS, Airtable) to reduce recruiting efforts by 10x
Conducted user interviews to understand requirements

Senior Product Manager

Target

Vela (B2B2C open-sourced CI/CD orchestration web-app)
•Owned end to end implementation of features to support enterprise adoption from 9% to 95% of all production apps onto our solution (100k+ repositories)
•Validated assumptions and employed data driven on prioritization of enhancements
•Managed and coordinated refinement and planning ceremonies for team to ensure a noise-free backlog and an  outcome-based prioritized backlog
•Optimized app to meet PCI & SOX compliance
•Collaborated with stakeholders to build observability into load balancing to ensure 100% uptime

Praxis (B2B inner-sourced frontend framework for internal Target apps)
•Managed the planning and execution to build CI/CD into framework to meet stakeholder needs
•Researched and planned migration to Next.js to modernize tech stack and enable key functionality

Product Manager - Engineering Enablement

DriveUp & Pickup Experience (B2C mobile-app for guests to place and pickup their orders)
•Managed and executed testing of all new features and functionality from v1 to v12 of the Target mobile app’s DriveUp/Pickup experience
•Conducted extensive iOS and Android testing including API testing
•Championed “voice-of-the-customer” user insights research to measure increase in sentiment over key UX friction points
•Collaborated and pitched new key feature to ensure contactless pick up experience during the pandemic

Sr Engineer (QA) -Drive Up & Order Pickup

In my fellowship, I am tasked with modernizing a key data set that Supply Chain relies on for accurate inventory allocation and timely delivery to stores. This effort involves a new service which services this data to a UI, which allows for immediate access to up-to-date information, and the ability to update values as needed.

My core responsibilities were:
•	Discovery sessions between stakeholders, backend engineers, UI engineers and acting as the UX designer 
•	User story mapping and persona definition
•	Requirements gathering from stakeholders
•	Epic creation and story tickets for services and UI
•	Work cross-functionally between key partner groups to ensure alignment across teams
•	Understanding future needs from stakeholders to develop Product Roadmap

Product Owner Fellow

ReachLocal

ReachLocal App (B2C  mobile app to provide visibility into marketing outcomes) 
•Developed, maintained, and executed tests for mobile apps
•Implemented automated tests for regression testing happy path

Associate QA Engineer (Mobile)

Lesbians Who Tech

City Ambassador

Geekettes

Geekettes is a community of women dedicated to helping aspiring and established female tech innovators. We believe that the more women get involved with tech design, development and leadership, the more successful and diverse our companies and products will be in the future. 

Organizing local events for Women in Tech - everything from hosting talks to inspire and motivate to putting together workshops to teach and refine skills. geekettes.io/cities/twincities/events

Twin Cities Chapter Ambassador

TECHdotMN

Work with co-founders on strengthening Tech{dot}MN brand awareness through discrete projects:
-Ultimate Co-working Guide 2016

Entrepreneur in Residence

The Latitude Group

Latitude-Group.com (B2C website)
•Interviewed and qualified hundreds of candidates
•Re-designed website to highlight job opportunities to boost engagement by 40%
•Optimized cross-promotion of new job opportunities to LinkedIn

Technical Recruiter

DevJam

Simply put: I connect opportunities to people, and people to opportunities. I handle all the logistical noise that often accompanies searching for a new gig, and proactively help companies find the best player for their teams.  

I am currently looking for Mpls-based devs with the following : Java, .Net MVC, Javascript (including any/all the shiny frameworks like angular, backbone, knockout, node, etc.), iOS, Android, Groovy/Grails, Ruby/Rails, and SOLR... to name a few.

Being interested, humble, passionate, and compassionate are my only pre-requisites

Senior DevJammer Maven & Sourcerer

Meisa Transportation

Re-write of website copy, website design, in-house content editor, keeping close eyes on daily operations, paired with executive staff in creating job descriptions, interviewed candidates, and provided sole human resources support for all employees and subcontractors.

Full-cycle recruiting for contractors and new business clients.

Executive Assistant/Marketing Consultant

Experienced Product Manager with a solid mix of technical and product skills. Product strategy, organizational alignment, and user data analysis are the most weathered tools in my toolkit. Know my way around APIs and client/server relationships. 

I've started writing about my thoughts/experiences in product. You can find these musings here: susangreve.com/blog

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