🔸 Are You Stuck Here? 🔸
You have a good product, yet growth has slowed, adoption feels unpredictable, and the team is working harder without seeing the same results. The more tools and meetings you add, the more progress seems to stall between idea and delivery. It is frustrating to watch promising ideas lose momentum before they reach the customer.

🔸 There Is a Better Way 🔸
Most teams try to fix these symptoms with more process. What actually needs repair is the holistic product experience. I believe growth-stage companies win when they build experiences that work for customers and the business. That is the work of Product Experience Architecture. I help teams shorten the time from idea to validated impact by crafting products customers love and businesses trust.

🔸 My 3 Step Plan for Your Success 🔸
Through the PX360 Builder Advantage, I help growth-stage teams turn product development complexity into clarity, connection, and measurable results.
1️⃣ Diagnose Friction: We uncover where poor product experience (external and internal) is negatively impacting flow so teams can move with purpose.
2️⃣ Align the Builders: We connect product management, design, and engineering to buyer and user goals and outcomes.
3️⃣ Accelerate Impact: We shorten the idea-to-impact cycle and translate product work into adoption and growth.

🔸 Proof This Works 🔸
I have used this framework with HealthTech, FinTech, and EdTech leaders to replace stalled launches with real momentum. Many see adoption gains within 60 to 90 days. My background in product strategy and delivery taught me that when clarity leads, impact follows. Because this work is deep and collaborative, I partner with a limited number of companies each quarter who are ready to build differently, not just faster.

🔸 Your Next Step Is Clear 🔸
If you want to leverage product experience to drive customer and business outcomes, let’s talk. I offer a 30-minute Product Experience Clarity Session to pinpoint where friction hides between idea and impact. This is a working session, not a sales call. You will leave with clear insights whether we work together or not.

➥ Book your session: https://cal.com/natemjones/clarity-session

Nate Jones

Go work with Roth LaFleur! He’s a Product leader that truly cares about users and understands that great teams built amazing products.

Crafting product experiences that hold up when users, buyers, and boards look closely | Product Experience Architect | HealthTech • FinTech • EdTech | Fractional & Advisory

We are your omni know-how experts – delivering data-driven engagement and omnichannel activation for your targeted health care audiences, with local impact and national scale to meet the needs of your brand.

Provide strategic guidance on commercial GTM best practice, M&A and content business model innovation to start-ups, non-profits, advisory firms and scholarly societies.

Strategic Business Advisor

Elsevier

Commercial GTM and portfolio strategy leader for high-growth B2B medical education (UME) portfolio in North America.  Responsible for revenue, business development/M&A and partner strategy in medical education.  Drove both successful acquisition (2021) and commercial integration (2022) of Osmosis.org into RELX/Elsevier portfolio.  Set commercial objectives and directed the following GTM activities:  opportunity assessment, pricing, channel strategy and management, commercial validation/research, competitive and market analysis, sales enablement, customer success and business model innovation.  Marshalled support from shared services (Content, Finance, Operations and Technology) to drive commercial priorities, capture revenue and ensure optimal customer experience.  Partner with sales, marketing and product colleagues to meet commercial goals.

Vice President, Commercial Leader, North America, Global Medical Education

Led Commercial GTM and portfolio strategy to support the lifelong learning and certification (UME, GME, CME) needs of medical students, faculty, and physicians. $100M+ Global Revenue responsibility. Revenue owner for medical content distribution through large 3rd party distributors/licensees and retail partners, including Amazon, Follett, B&N, Merck, 3M and Vital Source Technologies.

Vice President - Medical Learning, Clinical Solutions

Lead team responsible for marketing Elsevier medical content solutions globally to individual physicians, students and faculty (B2C) through both direct and indirect (trade and institutional) channels. Define and drive sales channel management and commercial strategy for Elsevier medical content.

Vice President, Channel Sales and Marketing

Lead team responsible for marketing Elsevier's CDS portfolio to hospitals, healthsystems and commercial customers. Designed and implemented integration of 5 marketing groups into one cohesive marketing team, including both strategic marketing and operations/execution professionals. Served as marketing lead on ExitCare acquisition and integration team.

Senior Marketing Director- Clinical Decision Support

Directed team responsible for all aspects of strategic marketing of Elsevier's interdisciplinary learning and performance solutions to hospitals and health systems.

Product Marketing Director- Performance and eLearning, Clinical Decision Support

Responsible for global marketing of Elsevier's interdisciplinary Clinical Decision Support solutions.

Marketing Director-Health Institutions

Managed team of 9 sales representatives serving Health Care educational institutions in the western states (CA, HI, AZ, NV, OR, WA, ID.)  These include Nursing, Medical, Health Professions, Veterinary and Dental programs.

Senior Sales Manager- Educational Sales

With over ten years of experience as a vice president at Elsevier, I am a commercial leader who develops and executes data-driven GTM, sales, and marketing strategies in the rapidly changing healthcare education and clinical segments. I have a proven track record of driving revenue growth, business development, and M&A integration for high-growth B2B, B2B2C, and B2C SAAS portfolios, including the successful acquisition and integration of Osmosis.org in 2021-2022.

I have a deep knowledge of the healthcare clinical practice, education, and certification market, and I collaborate directly with customers to implement digital learning and assessment solutions. I have a balanced commercial expertise in serving faculty, students, clinicians, academic institutions, hospitals, societies, and corporations, and I mentor and lead professional teams, including turnarounds. I am recognized for my understanding of buyers and sales processes, and my ability to balance long-term GTM strategy with urgency of execution and results. My mission is to enable better healthcare outcomes through innovative solutions.

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