GHG Consulting

Speed Alone Won’t Win the Market—Experience Will.
Teams are shipping features faster than ever, yet adoption is stalling, retention is falling, and buyers hesitate. The problem isn’t execution—it’s product experience misalignment.

Most teams believe building faster leads to success. But without execution clarity focused on product experience, every launch is a gamble. Execution should move smarter—ensuring every release strengthens the user and buyer experience.

➥ How I Help:
● The Signal-to-Clarity Method™—A structured execution framework that ensures every decision enhances engagement and buyer confidence.
● Experience-Driven Execution Alignment—Unifying product, engineering, design, and GTM teams to deliver seamless product experiences.
● Adoption Acceleration & Buyer Confidence Frameworks—Connecting execution clarity to market success and scalability.

➥ Real-World Impact: Execution That Wins
An online education provider faced high program abandonment and a risky product launch. I helped identify key UX issues, reducing abandonment by 8x in key areas and enabling continuous data-driven improvements.

A SaaS company transitioning from services to product delivery struggled with execution misalignment. I worked with leadership to clarify buyer and user experiences, cutting manual support needs by 65% and accelerating product releases.

Imagine launching a feature that feels so intuitive that engagement spikes immediately. That’s the difference execution clarity makes.

➥ Why GHG Consulting?
Most firms stop at strategy. I embed execution clarity into workflows, ensuring product teams build experiences that users love and buyers trust.

Execution Misalignment is Costing You Adoption—Let’s Fix It.

DM me to start a conversation and begin transforming execution into your competitive advantage.

Product Experience Architect

Sand Technologies

▪️ Product Management Coach - Provided leadership coaching and mentoring, assisted with staffing decisions, refined product vision and strategy, and supported product operating model transformation.

▪️ Interim Product Design Lead (May-Aug 2024) - Scaled the UX/design function and team. Maturing design processes and practices.

Product Coach & Interim Design Lead

Jeff Patton & Associates

Fractional Product Management coach. Providing product transformation coaching, training, and facilitation.

Senior Product Coach

Vizient, Inc

Established and managed a product management team and function. Accelerated the development and implementation of B2B SaaS healthcare data and analytics solutions.

• Collaborated with senior executives and customers to establish product strategy and roadmap for hospital and life sciences data interoperability solutions.
• Finalized migration of a legacy pharmacy data product to a scalable Azure cloud architecture with minimal disruption to business operations, resulting in an 85% reduction in processing time and lower infrastructure costs.
• Championed the creation of a Product Management Guild, a company-wide initiative that increased collaboration and learning opportunities for over 100 product managers.

Head of Product, Acentrus Specialty

Elsevier

Led a team of 10 geographically distributed platform product managers supporting a $500M global portfolio of healthcare clinical decision support, reference, and patient education products.

• Streamlined product development and delivery by implementing platform shared services across 20+ established global products, resulting in a 30% reduction in expenses.
• Launched PaaS content search product, powered by medical ontologies, ML, and NLP, supporting 5 million clinical queries per month.
• Developed electronic health record (EHR) interoperability solution (HL7/SMART/FHIR) for 5 products, resulting in seamless bi-directional data exchange with large hospital systems globally.
• Led cross-functional teams to deliver innovative enhancements for drug data and patient education products resulting in successful partnerships with major industry players such as Amazon Pharmacy and Apple Health, expanding market reach by 32%.

VP Product Management, Clinical Solutions Platforms and Drug Data

Upscaled product and user experience practices for flagship clinical reference product, ClinicalKey, including facilitating UX/UI design workshops, leading feature ideation, user testing, and analytics instrumentation.

• Spearheaded product operations improvements focused on frequent, experiment-based user experience (UX) enhancements, leading to a 90% increase in release frequency and significantly improved user engagement.
• Implemented product search result improvements that reduced physician time-to-answer by over 40%, leading to increased user satisfaction and more efficient decision-making.
• Pioneered product entitlements and asset royalty tracking solution that reduced product configuration effort and maximized royalty transparency, avoiding a costly multi-year re-platforming effort that would have required a $6M investment.

Senior Director of Product Experience

Amirsys, Inc,

Established and led product management, customer support, software quality assurance, and user experience design organizations through a period of 100% organizational growth.

• Maintained 98% domestic market share and NPS above 85 for flagship product, STATdx, over a period of 3 years.
• Led the ideation, development, and launch of an innovative human anatomy learning product for both B2B and B2C markets, securing contracts with key medical schools globally.
• Collaborated cross-functionally to develop and execute a product diversification strategy, resulting in a successful launch of 4 new products and contributing to a 20% YoY revenue growth rate.

Head of Product

Skybend

Head of Engineering & Design, Co-Founder

🔸 Challenge Convention. Elevate Experiences. 🔸
Shipping a product is not enough. If your user experience does not meet expectations, buyers hesitate, adoption stalls, and growth slows. Yet, too many product teams focus on delivery velocity rather than a product experience that wins both users and buyers.

This is where teams get stuck. Internal misalignment, shifting priorities, and slow decision-making lead to inconsistent product experiences that fail to deliver value. Teams drown in data, but without clarity on what truly matters, execution remains reactive, and user adoption suffers.

🔍 Cut Through the Noise. Follow the SIGNAL.
Your product should not just work—it should delight users and inspire buyer confidence. Yet, too often, execution chaos creates a fragmented experience.

● Users abandon products that feel clunky or confusing.
● Buyers hesitate to commit when the value is unclear.
● Teams focus on feature output rather than user experience impact.

The challenge is not building faster—it is building better. To create products that engage users, convert buyers, and drive market success, teams must shift from reactive execution to intentional experience design.

🎯 The Signal-to-Clarity Method™: Aligning Teams to Deliver Exceptional Experiences
Execution should never be the goal—it should be the means to deliver the experience your users deserve. The Signal-to-Clarity Method™ eliminates distractions and ensures that every decision aligns with the ultimate goal: creating a product that users love and buyers trust.

Here is how it works:
➡️ Find the signal—distill data into clear, actionable insights that drive meaningful product decisions.
➡️ Elevate experiences—align teams around what truly matters to users and buyers.
➡️ Accelerate adoption—deliver frictionless, intuitive, and high-impact product experiences that build long-term trust.

🥇 Win Users. Convert Buyers. Scale With Confidence.
When teams shift focus from execution to experience-driven impact, everything changes:
✅ Stronger user adoption—because the product experience is seamless and intuitive.
✅ Higher buyer confidence—because every feature reinforces real value.
✅ More predictable growth—because retention and expansion happen naturally.

📅 Let’s Talk
If your product is not delivering the experience your users and buyers expect, let’s fix it. Schedule a conversation at https://cal.com/natemjones/ghgc-intro, and let’s talk about how product experience clarity can help your team build products that win.

Nate Jones

Slow is smooth, smooth is fast.

A pattern I keep running into is teams jumping straight into polished screens because of “move fast and break things”. Sure, mockups look great, and stakeholder and user reactions are addictive.

But when the underlying flow hasn’t been considered and challenged, those shiny designs crumble. The cracks start in the details: missing states, clunky transitions, or logic that doesn’t quite match the real world.

This isn’t new, but AI has put this on tilt.

I love iterative and incremental. I can’t last five minutes in a product discussion without mentioning Good, Better, Best. Iterating your way into a solid user flow is damn hard. Adding is always easier than taking away.

Take a beat. Talk through and capture a simple flow.

I prefer user story maps, but a quick journey overview or even a plain old flowchart will give you the clarity you need. Mapping lets you see the end without having to design it.

You’re using AI design tools anyway. That map becomes gold. Feed it in as context.

A few minutes of mapping upfront really does make everything else go faster.

Product Experience Architect helping scaling organizations turn ideas into validated impact with products users love and businesses trust.

Once, I agreed to a Java programming contract, having never written a line of Java code.

I came across this Richard Branson quote recently and immediately thought about the “amazing opportunity” I said yes to many years ago.

It was Java Spring 1.0 (IYKYK, I didn’t at the time). A complete replatforming and commercialization of a free clinician-facing HealthTech product.

I wasn’t sure I could do it, but I was confident in my ability to learn.
I’d built products in various other languages and frameworks. I’d figured this out.

It turned out great.
It was one of the most successful, profitable, and longest-running HealthTech products I’ve worked on.

What’s one of your say yes and figure it out later just-in-time-knowledge moments?

Better for who?
Seth Godin reminds us that “When we lack the empathy to imagine someone else’s ‘better’, we’re on the road to frustration.”

In product development, we’re often lousy with ideas.
And we’re often lazy with describing and understanding who the idea is for.

Personas, or the equally effective yet more approachable proto-personas, are a fantastic way to build empathy and focus, and filter your product ideas.

Don’t let the jargony name scare you off. Capture:
🔸 Descriptor/Name – Category of users (Time-Pressed ICU Nurse); use an adjective to add depth, optionally include a proper name (Jane).
🔸 Demographics – Quick, insightful descriptors. What information helps bring this persona to life?
🔸 Behaviors/Beliefs – Environmental and personal values. What matters to them? Where do they use your product?
🔸 Needs/Goals – Top goals. What could they “hire” your product to help them with?

Now you can reference a specific user type when discussing an idea.

➺ A detailed patient summary view would help Jane, a time-pressed ICU nurse, efficiently transition patients at shift end and ensure continuity of care.

Founders, visionaries, idea people, sales folks, and product development people (ya, you too), that [potentially] killer idea you had last night, it makes the product better for who?

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Compassion International

Serving the Frontline side of the digital communications platform.

Senior Product Manager

Compassion International is a faith-based nonprofit that catalyzes change globally by serving the poorest of the poor through holistic child development programs.

As a Senior Product Manager for Targeted Response Global Product, I guide the core product marketing and product strategy elements for a global portfolio of 20 products. 

I closely collaborate with cross-functional teams in product discovery, product strategy, road-mapping, market testing, identifying operational improvements, and establishing KPIs.

Recent successes include:

➥Facilitation of product design sprint that yielded 3 viable product concepts

➥Development of product architecture, including product line definition, internal branding, positioning, value propositions, and pricing (reconfiguring 20 products into 6 product lines).

Senior Product Manager - Global Product

Healthwise

Healthwise is a leading developer of health content and patient education for the health insurance companies, care management companies, hospitals, and consumer health websites.

As Manager of Content Product Management, I was accountable for leading a team of content product managers to drive the full product lifecycle for a portfolio of 13 content products. 

I led cross-functional teams in a matrixed environment to design the product strategy, translate the strategy into a prioritized product roadmap, define investment targets, track KPIs and OKRs, and synthesize internal/external data to measure performance. 

Among my accomplishments, I have:

➥ Steered all idea-to-roadmap activities, from market sizing and user research through analytics, innovation labs, and data synthesis into business cases. 

➥ Developed a new content product, from ideation to market, in just 10 months.

➥ Led cross-functional teams of UX, content developers, and engineers to establish investment targets, collect historical data, and optimize team capacity and velocity. 

➥ Developed team processes that are standardized, scalable, and informed by industry best practices.

➥ Improved internal and external bi-directional content product communications through listening sessions, standardized communication templates, and weekly video updates ("Monday Minute").

➥ Consistently met established investment goals within 10% average variance in 2022.

➥ Sourced, qualified, selected, and onboarded a third-party solution while sunsetting its predecessor. 

➥ Handpicked by management to participate in the Mentorship Pilot Program as mentor (2023).

Manager, Content Product Management

I joined Healthwise in 2021, where I built out and developed a new role as Content Product Manager by partnering with cross-functional teams to collect, synthesize, and prioritize data from a variety of internal/external sources, identify trends and themes, and create 18–24-month roadmaps to drive the product development process. 

Here are some of the ways I’ve made positive contributions to business performance:

➥ Managed client feedback to drive continuous improvement efforts; ensured customer feedback was effectively incorporated into product and feature development.

➥ Streamlined submittal-to-decision response times by 33% and increased the volume of approved requests by 20%, resulting in a 3% NPS gain (as measured by the bi-annual client feedback survey).

➥ Selected by leadership to participate in strategic planning process, including market research, market sizing, financial projections, product health checks, and strategic investment proposals.

➥ Maintained third-party relationships; evaluated and selected a highly qualified vendor to onboard a new product, working with internal teams to price the vendor solution for Healthwise clients. Launched the product (from vendor sourcing to product rollout) in just 12 months to expand the pool of potential customers.

➥ Leveraged data analysis and market insights to guide and inform investment decisions.

Product Manager

As Product Manager, I was responsible for leading a cross-functional development team to modernize, optimize, and scale all content delivery infrastructure with APIs, file storage, and delivery platforms. 

I ensured seamless integrations with customer systems, employed customer feedback to identify and resolve technical issues, and delivered a frictionless customer experience. 

Some of my additional contributions include:

➥ Led the software development team to manage and prioritize the backlog, execute work in sprints, and manage all aspects of release-related messaging. 

➥ Led the team that won first place in an enterprise-wide Hackathon in 2020 (B2C Mobile App).

➥ Optimized video deployment workflows to accelerate content release cycles by 30%.

➥ Supported the successful development of a new patient engagement FHIR application, resulting in a pre-launch pipeline of 5 new clients.

Elsevier Clinical Solutions

As Content Quality Team Manager, I led a 5-member team (including Medical Literacy Editors and Copy Editors) to drive sustained content quality improvements, define and implement best practices, establish productive relationships with clinical SMEs, and enhance content reach, visibility, and discoverability. 

Some of my contributions include:

➥ Established a cadence of team meetings to identify optimal languages and uphold clinical and content best practices.

➥ Nurtured and strengthened relationships with clinical SMEs to develop a pipeline of quality content aligned with clients’ needs.

➥ Collaborated with data science, search engineering, metadata, and taxonomy teams to optimize the content tagging strategy. 

➥ Steered the team through a suite of process improvement and documentation efforts to successfully obtain URAC accreditation for patient education. 

➥ Automated workflows to streamline content release cycles by 30%.

Content Quality Manager

As Clinical Content Specialist, I continually researched, evaluated, reviewed, and authored patient education collateral while integrating adult learning best practices in all patient-facing educational materials. 

Some of my key contributions include:

➥ Monitored clinical guideline updates and changes in healthcare regulations to ensure up-to-date patient materials.

➥ Heavily involved in authoring and producing videos; drove the production of 4 video collections, expanding the portfolio of video offerings by 10%.

➥ Recognized with a promotion in just 2 years for outstanding contributions to team and project success.

Clinical Content Specialist

Regions Hospital

Developed learner-centered curriculum for Nursing Education Courses: Vascular Access and Critical Care.

Developed a systematic evaluation for Central Nursing Orientation; develop, administer and analyze pre-post data.  

Planned, designed and marketed eLearning modules with rapid turnaround times in collaboration with subject matter experts.

Adult Education and Training Specialist

SPOON Foundation

Designed culturally appropriate child nutrition and feeding curriculum for caregivers or orphaned, fostered and adopted children in China, Kazakhstan, India and the US; conducted training-of-trainers with professional staff.

Developed content, interactive features & instructional materials for www.orphannutrition.org

Planned and implemented individual and organizational-level training needs assessments; developed, implemented and analyzed training monitoring and evaluation metrics. 

Interfaced with subject matter experts, multi-national colleagues, volunteers, non-profits, and government agencies.

Curriculum and Training Specialist

Longleaf Church

Planned and oversaw implementation of weekly Kindergarten-5th grade ministry activities. 

Recruited, managed and developed a team of volunteers.

UpStreet Director

AADE

Co-authored two book chapters in The Art and Science of Diabetes Self-Management Education Desk Reference, 2nd Edition.

Writer (contractor)

Macon State College

Provided one-on-one support to college students, professors and general public with academic library and web-based information-seeking activities.  

Developed and conducted in-classroom information literacy classes with college students.

Reference Librarian

University of North Carolina at Chapel Hill

Managed Peers for Progress, a program seeking to build the evidence base for the use of peer support in diabetes self-management. Oversaw the development of evaluation measures and curriculum for peer support interventions at 14 grant sites on 6 continents.   

Developed content and design of diabetes self-management and peer support educational materials for www.peersforprogress.org.  

Coordinated collaboration and communication between academic researchers, on-site project staff, graduate assistants and advisory board.

Advised and provided technical support to teams of graduate student volunteers in local action-oriented community diagnosis projects.

Designed interview guides and code books; conducted and analyzed interviews with pediatricians, parents and patients; assisted in the preparation of articles for publication for the Department of Pediatrics.

Program Manager

➥ Creator of Product Snacktime: 
YouTube Channel @ProductSnacktime (https://www.youtube.com/channel/UC4h7rlpvJAqudEDHud8I4SA) Website (www.productsnacktime.com)

➥ I am a strategic, creative, and focused product professional with a seasoned healthcare and leadership background, a history of optimizing and scaling product operations, and a talent for aligning teams around common goals. I have nearly a decades’ experience providing product and content leadership, vision, and oversight for multiple high-profile healthcare organizations

➥ I am a supportive team leader with a strong ability to take charge of projects, train and empower others, and motivate those around me to do their best work. I believe a leader’s primary duty is to cultivate, professionally develop, and grow confidence in her team. I have the ability, expertise, and coaching skills to drive my team to success.

➥ I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, negotiating with a vendor, presenting to a crowd, or anything in between; I communicate quickly, accurately and effectively.

➥ I am an agile thinker who is highly adaptable and quick on her feet. In today’s rapidly evolving product management space, what worked yesterday may not work tomorrow. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success.

☛ Key Skills ☚ 

✦ Product Strategy & Road-Mapping
✦ Product Lifecycle Management
✦ Mentor/Coach/Facilitator
✦ Product & Content Operations 
✦ Market Research & Customer Insights
✦ Data Analysis 
✦ Performance Management (KPIs, OKRs, etc.)
✦ Team Leadership & Development
✦ Written, Verbal, and Multimedia Communication
✦ Stakeholder Management
✦ Product Launch & Go-to-Market  
✦ User Research & A/B Testing
✦ Survey Design & Analysis 
✦ Design Thinking 
✦ Process Improvement/Optimization 

☛ Domain Expertise ☚ 

✦ Public Health
✦ Population Health
✦ Healthcare, Point-of-Care
✦ Healthcare, Care Management
✦ Patient Education
✦ U.S. Healthcare data exchange & interoperability
✦ U.S. Healthcare, performance management & quality programs (e.g. accreditation, certification)
✦ Accessibility (AllY, WCAG)

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