I’m a serial entrepreneur passionate about building companies that solve real problems and challenge conventional thinking. Over the past decade, I’ve founded and scaled multiple ventures including taking a company from bootstrapped beginnings to the Inc. 5000 list and advised startups across SaaS, fintech, and consumer tech.

Today, I’m leading CompetitorIQ, a competitive intelligence platform that helps strategy and corp dev leaders see beyond press releases and polished announcements. By surfacing the hidden signals competitors leave behind from hiring trends and API changes to product documentation updates, we help teams anticipate moves months before they hit the news.

Alongside building companies, I’ve invested in underrepresented founders through funds like W Fund and Hustle Fund’s Angel Squad, and served on boards supporting inclusive entrepreneurship. I also authored “Decoding the Why,” an Amazon best-seller on behavioral science in product design and growth.

At the core, I thrive on uncovering hidden patterns, scaling ideas into impact, and collaborating with people who share a vision for shaping the future of technology.

Nate Andorsky

Announcement for anyone who wants to cold pitch me via LinkedIn DM:

Just pitch me.

Stop trying to pretend you personalized a message, we all know its AI.

You didnt look at my profile, you don't love my last post, it's all lies.

It comes off as disingenuous.

And is a immediate "no" even if I am interested in what you have to sell.

Founder & CEO at CompetitorIQ | Serial Entrepreneur & Author | Inc. 5000 Company Builder | Angel Investor & Board Member

Just received a Linkedin request from someone saying, "noticed we both share a  passion for growth and impact..."

That's like saying... "noticed we both appreciate breathing air..."

Anyone else keep getting added to events they never signed up for by Brian Kelly?

This is just the worst... cold adding people to webinars they never signed up for.

I've spent 12 months building a competitive intelligence solution.

Here's what I learned about why this problem looks simple on the surface but is incredibly complex underneath:

1. Change detection is brutally difficult.

A scraper hits an error and returns no content—your tool flags that the competitor removed a feature. But they didn't. 

The page just timed out.

A homepage updates its copy—is this a strategic pivot or just a refresh?
Testimonials rotate on every page load—your diff script screams "change detected" constantly.

Most tools treat any change as meaningful. 

The signal-to-noise ratio becomes unusable.

2. You wants to provide insights first, then sources—but it's a chicken-and-egg problem.

The right approach is surfacing "Company X launched Feature Y" with all supporting evidence underneath. Not "Company X just published a news article about Y."

But to identify that insight, you first need to collect and analyze all the raw sources—news articles, tweets, changelog entries, job posts. 

Then you have to work backwards, connecting those scattered sources to the insight they collectively reveal.

Most tools skip this step entirely. 

They dump raw data and expect you to find the patterns yourself.

3. Individual changes mean nothing in isolation.

Three pricing page updates, two executive hires, and a product positioning shift might signal a major strategic move—or might be completely unrelated.

The tools that actually work don't just detect changes. 

They understand context, filter noise, and surface what actually matters.

Tie all these 3 together is what makes a first class competitive intel experience.

Main Character AI

Chief Science Officer

Unbossed Creative

Psychologist with specialty in creating and evaluating digital interventions to support health behavior change, using theory and quantitative analysis. Working on an exciting new AI-powered venture to be announced in spring 2024 (soon!).

Truth Initiative

Methodologist

I'm a behavioral scientist who specializes in digital programs to encourage and support health behavior change. 

Co-founder of Main Character AI, where we're building persona-driven tools that help individuals lead healthier and happier lives. 

My background is in psychology and statistics. Also organizing and linguistics. I like R. 

In my free time I help produce the award winning podcast There Are No Girls On The Internet.

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Nate Andorsky

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