I’m a serial entrepreneur passionate about building companies that solve real problems and challenge conventional thinking. Over the past decade, I’ve founded and scaled multiple ventures including taking a company from bootstrapped beginnings to the Inc. 5000 list and advised startups across SaaS, fintech, and consumer tech.

Today, I’m leading CompetitorIQ, a competitive intelligence platform that helps strategy and corp dev leaders see beyond press releases and polished announcements. By surfacing the hidden signals competitors leave behind from hiring trends and API changes to product documentation updates, we help teams anticipate moves months before they hit the news.

Alongside building companies, I’ve invested in underrepresented founders through funds like W Fund and Hustle Fund’s Angel Squad, and served on boards supporting inclusive entrepreneurship. I also authored “Decoding the Why,” an Amazon best-seller on behavioral science in product design and growth.

At the core, I thrive on uncovering hidden patterns, scaling ideas into impact, and collaborating with people who share a vision for shaping the future of technology.

Nate Andorsky

LinkedIn Fam, it's me again. Hello.

I built a free tool.

If you want to check out the ads your competitors are running across Google, Meta & LinkedIn... check it out.

It's free.

It's to help promote ForesightIQ but this tool, is free.

But if you find it helpful, please spread the word, it'll help spread the word about ForesightIQ.

https://lnkd.in/gDJnFRYh

Founder & CEO at ForesightIQ | Serial Entrepreneur & Author | Inc. 5000 Company Builder | Angel Investor & Board Member

The ChatGPT ads begin… oh boy

Time to cancel my ChatGPT subscription

graphical user interface, text, application

I dream of a day on LinkedIn again when someone requests to connect with me... just to connect... and not pitch.

And their message doesn't say they were "impressed by my accomplishments as a technologists" and doesn't say they think we have "synergies in innoavtion"

Big shoutout to Anthropic 's Claude Sonnet 3.7 on their retirement!

See kids, that's what happens when you work hard and save money in your 401k!

Yesterday I released a free tool allowing anyone to look up their competitors paid ads.

I am now working on a tool that will detect and show you any A/B tests your competitors are running...

This will be free too.

Building software is easier than ever.

Distribution is harder than ever.

If I were you, and I am not, I am me...

I would focus my time and efforts become a master at distribution.

This is where your leg up will be in the next 3-5 years.

While everyone is busy building, most folks still won't know how to effectively bring these products to market.

Imagine a world where you were the only one who knew and had access to claude code.

🤯

WHAT I DO:
I accelerate insight discovery for GTM and growth leaders by revealing how buyers actually decide, switch, and commit — turning customer behavior into competitive advantage.

WHO I HELP:
I work with marketing, growth, revenue, and product leaders who are tired of vague positioning, stalled pipelines, weak differentiation, and leaky funnels — and want GTM strategies built on real buyer decision-making.

❌ STOP relying on features, funnels, and guesswork — achieve product, language, and behavioral-market fit.

By combining Jobs-to-Be-Done research, behavioral science, and AI-powered insight discovery, I help teams:

✅ Reveal what truly drives buying & switching (Product-Market Fit)

✅ Sharpen messaging that resonates and converts (Language-Market Fit)

✅ Design journeys that shape behavior and sustain adoption (Behavioral-Market Fit)

Unlike most agencies and consultants, I integrate customer causality, behavioral triggers, and decision psychology — so GTM strategy reflects how people actually choose, not how funnels assume they do.

⚡ With GenAI-powered methods, we cut time-to-insight from 45 days to ~10 days.

Clients include: American Honda, Canada Goose, Citibank, ecobee, erom.io, G Adventures, Humana, lululemon, Modesens, Narrio AI, Porch.com, TransAlta, Wellhub.

Ready to turn customer behavior into competitive advantage?

👉 Get in touch: https://calendly.com/johngusiff-customercentricllc/discovery-call-10-day-gtm-customer-intelligence-sprint

John Gusiff

🚨 NEWS ALERT FOR B2B SAAS FOUNDERS - I’m running one 5-Day Freemium B2B Customer Intelligence Sprint in March 2026 — and it’s built for one purpose:

Rebuild Clarity. Fast.
In the early and messy middle stages, startups don’t die from running out of money.

They die from running out of clarity.

Clarity about:
▪️Who your real buyers are
▪️What they truly care about
▪️Why deals stall
▪️What actually triggers adoption
▪️Which ICPs are worth betting your runway on

Without this clarity, every experiment becomes guesswork — and every pivot burns precious time.

Apply here: https://lnkd.in/gJ-BFSmT

#b2b #saas #gtm #jtbd #customerprogress #problemsolutionfit #productmarketfit #languagemarketfit

🧠 Turning Customer Behavior into Competitive Advantage | GTM, Product, and Experience Strategy

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