Anna-Lisa Natchev

B2B Fractional Executive

Account Executive, Hunting roles & revenue/demand generation projects for international SaaS companies like : 

Good Sign Solutions
Freespee AB
Twig
Sensire

Co-Founder: B2B Content MarketingB2B Content Marketing
Koppycat

Fractional Executive Ab

Sensire Ltd.

I strive to empower businesses in the Hospitality, Food, and Healthcare sectors by providing them with revolutionary solutions to transform their operations.

Together with my sales and marketing teams, we support businesses in their journey towards digital transformation. We equip Quality & Safety teams with Sensire's advanced solutions, ensuring they maintain the highest standards of quality and food safety compliance. By doing so, we safeguard not only their brand's reputation but also the trust of their customers.

Harnessing Sensire's powerful ECM solution, we transform vast volumes of unstructured data into actionable insights for our clients. This empowers teams across their organization to make data-driven decisions, boosting productivity, and streamlining operations.

Our solutions provide a unified approach to task management across all operations. This not only reduces operational inconsistencies across multiple locations but also significantly lowers costs. Our clients appreciate the consistent quality enabled by our solution, resulting in a seamless brand experience and increased marketing efficiency.

We help organizations stay ahead of the curve in an era of digital transformation. Our integrated solution gives businesses in the hospitality industry the tools they need to maintain a competitive edge. It also reduces the need for on-site visits by Area Managers as quality checks can be reported via pictures taken from our app.

Sales & Marketing

Scalewise

Scalewise connects ambitious Tech startups with a diverse pool of Senior Level Scale experts globally.

Scale Expert

Pavilion

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Executive Member

RevGenius

Member

Nomentia

Design and implementation of GTM for M&A merger: Analyste (Carve out from Basware), and Opus Capita. 

Building the steady-state team and business. Implementing a Growth Hacking GTM plan and day-to-day operations. Redesigning and recruiting new team and organization.

Leading the international growth, focusing on expanding the business and accelerating SaaS revenue internationally, with the first proof of concepts per territory, initial partnerships, brand recognition, and accelerating with the recruitment of international teams. A key part of the task was to build scalability via marketplace and partner channels. 

As a Chief Growth Officer, I managed teams across key areas that drive growth, which included Sales, Marketing, Partners, and Cross-organizational Growth teams. Tasked to build and grow the business and Sales&Marketing organization into a steady-state business, including the pre-and-post planning and execution of international TIPCO M&A in 2021.

Chief Growth Officer

Responsible for function ownership and management incl. people management for the local and international sales and marketing teams for all Analyste locations including Finland, Sweden, and the UKI. 

Creation and execution of the GTM strategy focusing on aggressive SaaS growth and structured migration of legacy on-premise revenue. 

Representing Sales and Marketing at a C-level for the complete pre and post  M&A deal cycle, when Analyste and Opus Capita merged and the international market leader within cash management solutions: Nomentia was born.

Vice President, Sales and Marketing ( ex Analyste oy)

Carving out the cash management business from Basware and building and growing the Sales and Marketing operations. Owner of the re-branding and GTM strategy planning and execution. Driving Sales and Marketing activities before and after the M&A deal of Exidio purchase.

Head of Sales and Marketing Payment and Treasury Solutions( ex Basware carve out & Analyste Oy)

Blockchainforum EU/FI

Our forum is a collective of amazing people striving to build a better future for the deployment of blockchain technology. As a non-profit organization, our mission is to promote open discussions, knowledge increase and use of blockchain and distributed ledger technologies among companies, public and third sector organizations and citizens in their roles as users, suppliers or regulators by providing and levering know-how, training, research and use experiences.

Vice Chairman Of The Board

Basware

Ensuring that Basware Key and Corporate clients have the best of breed solutions in place enabling them to supercharge the P2P process and functions. I ramped up and executed on the Inside Sales function at Basware from December 2015 until March 2017.  

The focus of the projects that we are doing with our clients currently are : enhancing the procure to pay process, increasing the level of automation in the finance department, moving on premise legacy systems into the cloud, introducing robotics in integrations between interfaces, financing solutions for suppliers, moving paper processes into paperless forms , to name a few.  In all of the projects we see a strong desire, that we do share with our customers, to really utilize the data and the analytics tools that we provide to understand and develop the operations even further. 

Analyste ( now Nomentia) was carved out from Basware in 2018.

Account Executive

Working as a Brand Sales specialist for Finland, Sweden and Norway. I consult my clients within the Nordic market on how they can get a full suite of infrastructure and mobility services such as consulting, design, build, management and maintenance to help them obtain business goals and objectives.

Nordic Brand Sales Specialist

Oracle

As an HCM Account Executive I provide my clients with valuable support and guidance in the process of acquiring the best tools and solutions  for their business needs.

HCM Account Executive Nordics

B2B Tech Growth | AI Enthusiast | Fractional Account Executive & VP of Sales and Marketing | Sustainable Growth Catalyst

I facilitate the transition of hospitality and healthcare institutions from outdated manual processes to advanced, data-driven quality management systems. My expertise lies in implementing robust temperature monitoring and quality management solutions that boost compliance, operational efficiency, and safety.

If you are struggling with paper-based systems, failing to meet audit requirements, or simply want to leverage data to drive growth and enhance your brand’s trust, you should get in touch. My role involves not just providing technology but transforming how you manage quality and compliance, ensuring your operations are future-proof.

Interested in seeing how it works? Contact me at annalisa.natchev@sensire.com

Vice President of Sales

Sensire offers a comprehensive solution for modern restaurant, food processing, hospitality and healthcare businesses to manage their quality processes and create efficiencies. With its digital self-monitoring system, businesses can gain full control and transparency over critical processes, including temperature monitoring, mobile app and meal transportation tracking. The solution provides real-time data that helps improve the overall efficiency of the business, saving time, money, and energy while reducing food waste. Additionally, Sensire offers support and guidance to employees, along with digital task management and feedback, helping to meet health and safety regulations and reduce costs. By partnering with Sensire, businesses can optimize their quality processes and ensure the success of their mission to create a sustainable future.

🎯SalesBoost Blueprint | I help companies Build Scalable Sales Framework | Driving Sales Growth I Sales Evangelist and Digital Transformation Expert

Are you ready to grow your customer base and generate revenue?

Or are you deep into product development without a clear sales system in place to acquire users and customers so you can scale?

Most founders are stretched thin when it comes to developing product, raising capital and building a team so it's normal if sales isn't your main focus or skillset... 

But, startups with a structured sales process are 50% more likely to reach their revenue goals.

And the earlier you install a sales process into your business, the easier it is to generate sales and be in control of your growth.

That's why, after 20 years of working on the inside of the largest tech companies in the world to see their sales systems...

I've developed a game changing sales boosting framework that is being used by startups, tech founders and fortune 500 companies to grow their customer base and scale revenue fast!

Condensing thousands of euros of behind the scenes sales systems into to one step by step sales roadmap, you can duplicate and install this system into your business to: 

🔥 Achieve predictable revenue growth 
🔥 Reaches new B2B customers effectively 
🔥 Streamline your sales process for maximum impact 

And... to make it easier, you can also get personalized strategies and guidance tailored to your startup's unique challenges... and to accelerate your growth to reach product market fit and scale.

Simply click below to access the free system and learn more.
https://petrasalesbooster.com/opt-in-page-8376

Thanks, 
Petra

Petra Wagner

Early-stage selling is about to get a lot easier.

Until recently, it’s been a struggle for most founders to see results:

- Messaging changes from call to call 
- Pipeline shows up in spurts (or not at all) 
- Too much time is spent on leads that never close 
- Sales feels reactive, chaotic, and completely unpredictable

After working with 140+ early-stage founders on these exact challenges, one thing became clear: 

The problem usually isn’t effort or talent. 
It’s the lack of a clear system for who to sell to, how to qualify, and how to move deals forward.

That’s why on Feb 3rd, I’m giving away full access to my Salesbooster System.

This system has helped 90+ early-stage founders:

- Reduce sales cycles (from ~90 days to less than 30 days, in one case)
- Increase close rates (from 12% to 38%, in one case)
- Free up 5–10+ founder hours per week

The system includes my: 

- Salesbooster Framework to give you a roadmap 
- Coaching Workbook for structured implementation
- Personal AI Sales Coach to guide and streamline the process

And I’m giving it away (100% free) to everyone who watches the event within the first 24 hours.

But just reading a framework or copying examples won’t be enough for you to see results.

So during the workshop, I’ll walk you through exactly how to implement the system into your existing sales motion:

- No matter how complex your product or market seems
- Even if you feel it’s ‘too early’ to systemize sales
- Without sounding pushy, scripted, or salesy

You can think of the Salesbooster System as your new sales operating system:
Strategies, workflows, and guidance proven to turn sales into a repeatable process.

And you can think of this free workshop as your guided onboarding:
Where you learn how to apply it and move from chaos toward predictable revenue growth.

I’ll see you there!

P.S.
If you can’t make it live, set a reminder to watch the replay within 24 hours.
That’s when the access link closes. But once you’re in, the system is yours forever.

🎯 SalesBooster Framework | I help Tech Startups Build Scalable Sales

Get My $1M ARR Founder-Led Sales System To Win Your Next 10 Customers

🚀 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗮𝗿𝗲 𝗮𝘀𝗸𝗶𝗻𝗴. 𝗣𝗲𝘁𝗿𝗮 𝗔𝗜 𝗶𝘀 𝗮𝗻𝘀𝘄𝗲𝗿𝗶𝗻𝗴. And now — we’re building a library that helps founders upgrade their business.

Every day, founders turn to 𝗣𝗲𝘁𝗿𝗮 𝗔𝗜 around the same moments:

🤔 “How do I get traction when no one replies?” 
📈 “Which ICP should I target first?” 
🤝 “How do I turn a cold intro into a signed deal?” 
📊 “What should I measure in my first pipeline?”

These aren’t abstract essays. They’re practical GTM challenges startup founders face every week.

Based on these recurring patterns, we’re turning proven prompts, responses, templates, and playbooks into a 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗳𝗶𝗿𝘀𝘁 𝗹𝗶𝗯𝗿𝗮𝗿𝘆 — designed to help you think clearer and execute better. 

🔗 Explore the library here: 👉 https://lnkd.in/dssUDY4j

Inside, you’ll find:
✔️ Prompt templates that lead to sharp, startup-specific answers 
✔️ Playbooks for outreach, qualification, and closing 
✔️ Value messaging frameworks you can reuse as you grow 
✔️ Scripts & sequences founders actually deploy

This isn’t another “guide.” It’s a practical library shaped by real founder scenarios — and the answers that help them sell smarter.

Open article: Petra AI Prompt Library by petra-prompt-muse.lovable.app

𝗕𝗲 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂’𝗿𝗲 𝘃𝗼𝗰𝗮𝗹.
 
A founder recently asked me:  “Should I rewrite my cold email script?”
 
The answer wasn’t about copy.  It was about timing. 👇

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The Battle

Anna-Lisa Natchev

Petra Wagner

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taplio

The Battle

Anna-Lisa Natchev

Petra Wagner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Petra Wagner's LinkedIn Performance

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