Anna-Lisa Natchev

B2B Fractional Executive

Account Executive, Hunting roles & revenue/demand generation projects for international SaaS companies like : 

Good Sign Solutions
Freespee AB
Twig
Sensire

Co-Founder: B2B Content MarketingB2B Content Marketing
Koppycat

Fractional Executive Ab

Sensire Ltd.

I strive to empower businesses in the Hospitality, Food, and Healthcare sectors by providing them with revolutionary solutions to transform their operations.

Together with my sales and marketing teams, we support businesses in their journey towards digital transformation. We equip Quality & Safety teams with Sensire's advanced solutions, ensuring they maintain the highest standards of quality and food safety compliance. By doing so, we safeguard not only their brand's reputation but also the trust of their customers.

Harnessing Sensire's powerful ECM solution, we transform vast volumes of unstructured data into actionable insights for our clients. This empowers teams across their organization to make data-driven decisions, boosting productivity, and streamlining operations.

Our solutions provide a unified approach to task management across all operations. This not only reduces operational inconsistencies across multiple locations but also significantly lowers costs. Our clients appreciate the consistent quality enabled by our solution, resulting in a seamless brand experience and increased marketing efficiency.

We help organizations stay ahead of the curve in an era of digital transformation. Our integrated solution gives businesses in the hospitality industry the tools they need to maintain a competitive edge. It also reduces the need for on-site visits by Area Managers as quality checks can be reported via pictures taken from our app.

Sales & Marketing

Scalewise

Scalewise connects ambitious Tech startups with a diverse pool of Senior Level Scale experts globally.

Scale Expert

Pavilion

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Executive Member

RevGenius

Member

Nomentia

Design and implementation of GTM for M&A merger: Analyste (Carve out from Basware), and Opus Capita. 

Building the steady-state team and business. Implementing a Growth Hacking GTM plan and day-to-day operations. Redesigning and recruiting new team and organization.

Leading the international growth, focusing on expanding the business and accelerating SaaS revenue internationally, with the first proof of concepts per territory, initial partnerships, brand recognition, and accelerating with the recruitment of international teams. A key part of the task was to build scalability via marketplace and partner channels. 

As a Chief Growth Officer, I managed teams across key areas that drive growth, which included Sales, Marketing, Partners, and Cross-organizational Growth teams. Tasked to build and grow the business and Sales&Marketing organization into a steady-state business, including the pre-and-post planning and execution of international TIPCO M&A in 2021.

Chief Growth Officer

Responsible for function ownership and management incl. people management for the local and international sales and marketing teams for all Analyste locations including Finland, Sweden, and the UKI. 

Creation and execution of the GTM strategy focusing on aggressive SaaS growth and structured migration of legacy on-premise revenue. 

Representing Sales and Marketing at a C-level for the complete pre and post  M&A deal cycle, when Analyste and Opus Capita merged and the international market leader within cash management solutions: Nomentia was born.

Vice President, Sales and Marketing ( ex Analyste oy)

Carving out the cash management business from Basware and building and growing the Sales and Marketing operations. Owner of the re-branding and GTM strategy planning and execution. Driving Sales and Marketing activities before and after the M&A deal of Exidio purchase.

Head of Sales and Marketing Payment and Treasury Solutions( ex Basware carve out & Analyste Oy)

Blockchainforum EU/FI

Our forum is a collective of amazing people striving to build a better future for the deployment of blockchain technology. As a non-profit organization, our mission is to promote open discussions, knowledge increase and use of blockchain and distributed ledger technologies among companies, public and third sector organizations and citizens in their roles as users, suppliers or regulators by providing and levering know-how, training, research and use experiences.

Vice Chairman Of The Board

Basware

Ensuring that Basware Key and Corporate clients have the best of breed solutions in place enabling them to supercharge the P2P process and functions. I ramped up and executed on the Inside Sales function at Basware from December 2015 until March 2017.  

The focus of the projects that we are doing with our clients currently are : enhancing the procure to pay process, increasing the level of automation in the finance department, moving on premise legacy systems into the cloud, introducing robotics in integrations between interfaces, financing solutions for suppliers, moving paper processes into paperless forms , to name a few.  In all of the projects we see a strong desire, that we do share with our customers, to really utilize the data and the analytics tools that we provide to understand and develop the operations even further. 

Analyste ( now Nomentia) was carved out from Basware in 2018.

Account Executive

Working as a Brand Sales specialist for Finland, Sweden and Norway. I consult my clients within the Nordic market on how they can get a full suite of infrastructure and mobility services such as consulting, design, build, management and maintenance to help them obtain business goals and objectives.

Nordic Brand Sales Specialist

Oracle

As an HCM Account Executive I provide my clients with valuable support and guidance in the process of acquiring the best tools and solutions  for their business needs.

HCM Account Executive Nordics

B2B Tech Growth | AI Enthusiast | Fractional Account Executive & VP of Sales and Marketing | Sustainable Growth Catalyst

I facilitate the transition of hospitality and healthcare institutions from outdated manual processes to advanced, data-driven quality management systems. My expertise lies in implementing robust temperature monitoring and quality management solutions that boost compliance, operational efficiency, and safety.

If you are struggling with paper-based systems, failing to meet audit requirements, or simply want to leverage data to drive growth and enhance your brand’s trust, you should get in touch. My role involves not just providing technology but transforming how you manage quality and compliance, ensuring your operations are future-proof.

Interested in seeing how it works? Contact me at annalisa.natchev@sensire.com

Vice President of Sales

Sensire offers a comprehensive solution for modern restaurant, food processing, hospitality and healthcare businesses to manage their quality processes and create efficiencies. With its digital self-monitoring system, businesses can gain full control and transparency over critical processes, including temperature monitoring, mobile app and meal transportation tracking. The solution provides real-time data that helps improve the overall efficiency of the business, saving time, money, and energy while reducing food waste. Additionally, Sensire offers support and guidance to employees, along with digital task management and feedback, helping to meet health and safety regulations and reduce costs. By partnering with Sensire, businesses can optimize their quality processes and ensure the success of their mission to create a sustainable future.

Dynatrace

Regional Director, Eastern-Europe and Finland

Achievements

•	Achieved 135% from FY24 sales target (Top performing RD of the RoE)

Regional Director, Finland

•	Managing Dynatrace Finland customer and ecosystem engagements
•	Acting as a Country Lead (player & coach): sparring and coaching the local sales team

Achievements

•	Achieved 119% from FY22 sales target
•	Achieved 104% from FY21 sales target

Country Lead

Splunk

• Splunk solution field sales for named accounts located in Finland.

Achievements

• 1st Splunk employee in Finland
• 3 net new logo enterprise customers won within 4 months from the start date

Regional Sales Manager

AppDynamics

• Managing AppDynamics GSI, MSP, Resell and Consulting Partner business and relationship’s and acting as the single business liaison between Partners and AppDynamics across Nordic, BeNeLux and the Baltics.

• Working closely with the AppDynamics and Partner teams to execute on key business initiatives

Achievements

• Achieved 123% from Stub-FY18 sales target (Q5, Q6 - adjusting AppDynamics Fiscal to Cisco's FY)

Director Alliances, NEMEA

• Managing AppDynamics GSI, MSP, Resell and Consulting Partner business and relationship’s and acting as the single business liaison between Partners and AppDynamics across Nordic and Baltic territory

• Working closely with the AppDynamics and Partner teams to execute on key business initiatives

Achievements 

•  Achieved 142% from FY18 sales target

Partner Manager

BMC Software

•	Managing the BMC Software’s relationship with VAR partners  and acting as the single business liaison for the partners across Nordic and Baltic territory
•	Identifying new strategic partnership opportunities that accelerates BMC Software business in Nordics
•	Working closely with the BMC Sales teams, Nordic Management Team and other functional groups to execute on key business initiatives & ensure they are successfully executed

Achievements BMC FY17

Nordic Leader in Digital Transformation grew BMC resell 240% YoY 
Finnish IT Management Powerhouse grew BMC license resell 249% YoY 
Achieving 137 % from FY17 sales target
Member of BMC Nordic Management Team from April 2017

Senior Partner Manager,  Nordics

• BMC Software solution field sales for white space accounts located in Finland, Denmark and Baltic.
• Work in collaboration with the dedicated pre-sales consultant on deals, the inside sales team and other departments of BMC Software that will enable most value to the customers.
• Work effectively as a team member but is also able to facilitate the sales opportunity by providing team leadership and orchestrating the internal and external resources needed to effectively manage the sales process.
• MEDDIC 

Achievements

• Achieved 97 % from sales target of FY16
• Achieved 113 % from sales target of FY15

Account Manager

• Oracle core technology sales (Oracle 11g Database, Database options and Oracle Exadata) for named Finnish accounts
• Interacting with sales team (incl. Pre-sales & I-tech) to architect the solution and develop and execute solutions strategies for market
• Managing solution opportunities to obtain appropriate and necessary resources for all qualified opportunities

Achievements 

• Achieved 123 % from sales target of FY14

Sales Representative

Elan IT - Is now part of Experis - Page shut down soon

Elan is Europe’s number one IT&T recruitment consultancy. Elan is acquired by Manpower inc, one of the largest employers in the world with worldwide sales of USD 22,7 billion.

Partner Manager (2011 – )

•	Overall responsibility of public sector business in Finland
•	Overall responsibility of ElanIT Finland’s Partner business
•	Maintaining and developing relationships with existing ElanIT Partners
•	Actively prospecting new IT consultant companies to join Elan Partner network
•	Contract negotiations 
•	Business Development 
•	Developing internal resourcing processes 

Sales Account Manager (2009 – 2011)

•	Overall responsibility of public sector business in Finland
•	Developing new business within IT resourcing and IT recruitment in Helsinki capital region
•	Maintaining and developing existing customer relationship’s 
•	Contract negotiations 
•	Business Development 

Achievements 

•	Taking Elan to Hansel and Kuntahankinnat public sector IT-consulting frame agreements 2011
•	Growing personal customer base from 3 active accounts with 7 IT-consultants in projects (2009) to 14 accounts with 53 IT-consultants in projects (2011)
•	Implementing new sales tool nationwide – Elan Competence Catalogue
•	Creating new resourcing feature to Elan’s recruitment service catalogue with co-operation with Finnish Employment and Economic Development Offices (Monthly events since 2010)
•	Achieved 105 % from GM sales target of Q3 - 2011
•	Achieved 126 % from GM sales target of H1 2011
•	Achieved 119 % from GM sales target of 2010 
•	http://www.elanit.com

Océ - A Canon Company

Océ is one the world’s leading providers of document management and printing for professionals. Océ is active in over 100 countries and employes some 20,000 people worldwide. Total revenues in fiscal 2010 amounted to € 2,7 billion.

• Taking responsibility for the management and development of the Finnish public sector business (Océ Technical Document Systems)
• Maintaining and developing existing customer relationship in Finnish public sector 
• Developing new business opportunities in Finnish public sector 

Achievements

• Top performing Account Manager in Océ-Nordic Q1-2009
• Top performing Account Manager in Océ-Finland H1-2009
• Achieved 135 % from sales target of Q2 2009
• Achieved 266 % from sales target of Q1 2009 
• Achieved 140 % from sales target of 2008
• http://www.oce.com

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Anna-Lisa Natchev

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