Anna-Lisa Natchev

B2B Fractional Executive

Account Executive, Hunting roles & revenue/demand generation projects for international SaaS companies like : 

Good Sign Solutions
Freespee AB
Twig
Sensire

Co-Founder: B2B Content MarketingB2B Content Marketing
Koppycat

Fractional Executive Ab

Sensire Ltd.

I strive to empower businesses in the Hospitality, Food, and Healthcare sectors by providing them with revolutionary solutions to transform their operations.

Together with my sales and marketing teams, we support businesses in their journey towards digital transformation. We equip Quality & Safety teams with Sensire's advanced solutions, ensuring they maintain the highest standards of quality and food safety compliance. By doing so, we safeguard not only their brand's reputation but also the trust of their customers.

Harnessing Sensire's powerful ECM solution, we transform vast volumes of unstructured data into actionable insights for our clients. This empowers teams across their organization to make data-driven decisions, boosting productivity, and streamlining operations.

Our solutions provide a unified approach to task management across all operations. This not only reduces operational inconsistencies across multiple locations but also significantly lowers costs. Our clients appreciate the consistent quality enabled by our solution, resulting in a seamless brand experience and increased marketing efficiency.

We help organizations stay ahead of the curve in an era of digital transformation. Our integrated solution gives businesses in the hospitality industry the tools they need to maintain a competitive edge. It also reduces the need for on-site visits by Area Managers as quality checks can be reported via pictures taken from our app.

Sales & Marketing

Scalewise

Scalewise connects ambitious Tech startups with a diverse pool of Senior Level Scale experts globally.

Scale Expert

Pavilion

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Executive Member

RevGenius

Member

Nomentia

Design and implementation of GTM for M&A merger: Analyste (Carve out from Basware), and Opus Capita. 

Building the steady-state team and business. Implementing a Growth Hacking GTM plan and day-to-day operations. Redesigning and recruiting new team and organization.

Leading the international growth, focusing on expanding the business and accelerating SaaS revenue internationally, with the first proof of concepts per territory, initial partnerships, brand recognition, and accelerating with the recruitment of international teams. A key part of the task was to build scalability via marketplace and partner channels. 

As a Chief Growth Officer, I managed teams across key areas that drive growth, which included Sales, Marketing, Partners, and Cross-organizational Growth teams. Tasked to build and grow the business and Sales&Marketing organization into a steady-state business, including the pre-and-post planning and execution of international TIPCO M&A in 2021.

Chief Growth Officer

Responsible for function ownership and management incl. people management for the local and international sales and marketing teams for all Analyste locations including Finland, Sweden, and the UKI. 

Creation and execution of the GTM strategy focusing on aggressive SaaS growth and structured migration of legacy on-premise revenue. 

Representing Sales and Marketing at a C-level for the complete pre and post  M&A deal cycle, when Analyste and Opus Capita merged and the international market leader within cash management solutions: Nomentia was born.

Vice President, Sales and Marketing ( ex Analyste oy)

Carving out the cash management business from Basware and building and growing the Sales and Marketing operations. Owner of the re-branding and GTM strategy planning and execution. Driving Sales and Marketing activities before and after the M&A deal of Exidio purchase.

Head of Sales and Marketing Payment and Treasury Solutions( ex Basware carve out & Analyste Oy)

Blockchainforum EU/FI

Our forum is a collective of amazing people striving to build a better future for the deployment of blockchain technology. As a non-profit organization, our mission is to promote open discussions, knowledge increase and use of blockchain and distributed ledger technologies among companies, public and third sector organizations and citizens in their roles as users, suppliers or regulators by providing and levering know-how, training, research and use experiences.

Vice Chairman Of The Board

Basware

Ensuring that Basware Key and Corporate clients have the best of breed solutions in place enabling them to supercharge the P2P process and functions. I ramped up and executed on the Inside Sales function at Basware from December 2015 until March 2017.  

The focus of the projects that we are doing with our clients currently are : enhancing the procure to pay process, increasing the level of automation in the finance department, moving on premise legacy systems into the cloud, introducing robotics in integrations between interfaces, financing solutions for suppliers, moving paper processes into paperless forms , to name a few.  In all of the projects we see a strong desire, that we do share with our customers, to really utilize the data and the analytics tools that we provide to understand and develop the operations even further. 

Analyste ( now Nomentia) was carved out from Basware in 2018.

Account Executive

Working as a Brand Sales specialist for Finland, Sweden and Norway. I consult my clients within the Nordic market on how they can get a full suite of infrastructure and mobility services such as consulting, design, build, management and maintenance to help them obtain business goals and objectives.

Nordic Brand Sales Specialist

Oracle

As an HCM Account Executive I provide my clients with valuable support and guidance in the process of acquiring the best tools and solutions  for their business needs.

HCM Account Executive Nordics

B2B Tech Growth | AI Enthusiast | Fractional Account Executive & VP of Sales and Marketing | Sustainable Growth Catalyst

I facilitate the transition of hospitality and healthcare institutions from outdated manual processes to advanced, data-driven quality management systems. My expertise lies in implementing robust temperature monitoring and quality management solutions that boost compliance, operational efficiency, and safety.

If you are struggling with paper-based systems, failing to meet audit requirements, or simply want to leverage data to drive growth and enhance your brand’s trust, you should get in touch. My role involves not just providing technology but transforming how you manage quality and compliance, ensuring your operations are future-proof.

Interested in seeing how it works? Contact me at annalisa.natchev@sensire.com

Vice President of Sales

Sensire offers a comprehensive solution for modern restaurant, food processing, hospitality and healthcare businesses to manage their quality processes and create efficiencies. With its digital self-monitoring system, businesses can gain full control and transparency over critical processes, including temperature monitoring, mobile app and meal transportation tracking. The solution provides real-time data that helps improve the overall efficiency of the business, saving time, money, and energy while reducing food waste. Additionally, Sensire offers support and guidance to employees, along with digital task management and feedback, helping to meet health and safety regulations and reduce costs. By partnering with Sensire, businesses can optimize their quality processes and ensure the success of their mission to create a sustainable future.

Michael Page

Specialized in interim recruitment for the Dutch market (Noord-Holland and Flevoland) where I focus on mid- and senior positions within Supply Chain, Operations, Logistics, Procurement and Quality.  

My client base includes small mid-size companies, family owned businesses as well as multi-national organisations with a mix of privately held and owner driven to quoted companies and private equity backed organizations. 

Additional projects: 
- Salesforce Super User & Implementation team 
- ESG Ambassador

Executive Associate Supply Chain & Operations

Page Executive

Page Executive, the executive recruitment division of PageGroup, provides a range of search, selection and talent management solutions for organisations.

Specialized in Senior level and Main Board appointments with a primary focus on the Consumer Industry (including retail and FMCG). Roles include General Management, ESG, Sales, Procurement, Supply Chain and Operations.

Additional projects: 
- Salesforce Super User & Implementation team 
- ESG Ambassador

Associate Partner - Consumer Practice and ESG Ambassador

Setting up the ESG recruitment discipline within Australia focusing on the regions NSW & QLD. 
Successful placements in the field of ESG for both permanent and interim vacancies. 

Additional projects:
- Salesforce Super User & Adaption team 
- Local D&I lead
- Chairman for Ability @Page committee (2021, 2022)

Manager ESG NSW & QLD

Specialised in interim recruitment for junior, medior and senior positions within supply chain & logistics. 
Strong focus on clients within retail, FMCG, Industrial and Pharmaceutical sector. 

Additional projects:
- Salesforce Super User & Adoption team 
- Organised and presented a CV workshop for 50+ asylum seekers
- Selected and onboarded a mental health organisation in line with the UNSDG  
- Chairman of the Giving Back Committee (2020)

Manager - Temp Contracting, Supply Chain & Logistics

Being one of the top performers resulting in winning various awards & incentives 
Recruiting for interim vacancies within the field op Procurement & Supply chain
Training new starters

Senior Associate Procurement & Supply Chain Interim

Growth of responsibilities as I’m now also involved in onboard Michael Page as a Preferred Supplier to clients

Associate Procurement & Supply Chain Interim

Succeeded to grow the current client base and built a team. 
Direct reports: 3 FTE

Managing Consultant - Procurement & Supply Chain Interim

Growth of responsibilities in my role as I’m now also providing training to new starters

Specialised in interim recruitment in the field of Procurement & Supply Chain
Key Account Manager for top 3 clients within the Retail and FMCG industry.

Senior Consultant Procurement & Supply Chain Interim

Built the P&L for Procurement & Supply Chain Interim from scratch, resulting in profitability after one year

Consultant Procurement & Supply Chain Interim

Microsoft

• Support partners with creating pipeline, organize marketing activities and support closing of sales deals
• Develop and maintain relationships with business partners and customers to create and achieve common targets 
• Organize sales and marketing activities in order to develop and drive the partners strategy 
• Focus: Microsoft Dynamics ERP(AX, NAV) and CRM

Partner Sales Executive

Key activities: 
•	Account Manager for Taleo and Fusion Human Capital Management for the Benelux market. 
•	Coordinate accounts together with Sales Representative
•	Organize and execute campaigns

HCM Account Executive

As a Business Development Consultant I work closely together with our clients & EMEA colleagues to assist organisations with their corporate HCM strategy. 

•	Develop pipeline through external campaigns, targeting C-level executives

Business Development Consultant - Human Capital Management

As a Business Development Consultant I work closely together with our clients & EMEA colleagues to assist organisations with their corporate strategy. 

My objective in this role is to identify opportunities and projects where Oracle solutions could significantly reduce operational costs, improve company performance and accelerate the ROI from the key ERP/EPM and/or CRM system deployments.

Covering all Applications in the Benelux market, these include but are not limited to:
- EPM (Hyperion, Essbase, BI Apps)
- ERP (EBS, JDEdwards, PeopleSoft)
- CRM (Siebel, CRMonDemand)
- Fusion Applications Suite

Business Development Consultant - All applications

Oracle Direct EMEA
Position: Customer Intelligence Representative Benelux

Activities:
• Verifying and updating customer details in CRM system
• Identifying new business opportunities
• Additional responsibility: Management support (weekly reports), support and introduce new employees

Customer Intelligence Representative

Digital and Direct

Company:		Digital and Direct Communications LTD, Amsterdam, The Netherlands
Department:	Marketing, Project Vodafone 
01/2011 – 01/2011

•	Identifying the Dutch Mobile Market through various marketing models.
•	Identifying consumers preferences within the Dutch Mobile Market through various interviews.

Marketing, Project Vodafone

Sodexo

(8 months)

Company:	Sodexo B.V., Capelle aan den IJssel, The Netherlands
Department: Offer Marketing, Management Internship
02/2009 – 09/2009

•	Implemented a new concept for Food and Beverage arrangement by conducting research of trends and opportunities and using feedback from 18 pilot locations in The Netherlands.
•	Developed an online order list for catering managers, enabling the purchase of additional inventory in different locations. The assignment included gathering of feedback from catering managers and visiting pilot locations.
•	Launched a checklist and time schedule to implement the Food and Beverage concept in each district.

Internship

Sheraton Madrid Mirasierra

Company:		Sheraton Madrid Mirasierra Hotel, Madrid, Spain
Department:	Front Office and supervisor House Keeping, Operational Internship
02/2008 – 07/2008
 
•	Streamlined operations of the House Keeping Department. Responsible for the development of internal schedules and checking rooms by using OPERA reservations system.

Ca'del Biro

Company:		Ca’del Biro, Maastricht, The Netherlands
Function:		Waitress
06/2007 – 12/2007

•	Managed client relationships, greeting customers, taking orders and serving guests during corporate and private dinners. Some corporate clients were from international organisations.

Bakery J. van Dam

Company:		Bakery J. van Dam, Breda, The Netherlands
Function:		Sales Department
06/2004 – 07/2005

•	Selling a wide product range including bread, cheese, olives, wine, chocolate and different types of toasts. Direct contact with customers, e.g. advice and preparing orders.

Are you looking for your next opportunity? Or are you looking for talent within your team? Feel free to connect with me on LinkedIn or send an email to barbaraschless@michaelpage.nl to see if we can help you. 

Outside of working hours I’m actively working as a volunteer for various organisation to support the society, animal well-being and sustainability.  
This is a great way to connect with individuals from various backgrounds and learn about each of their stories which gives me great energy. 
In addition, sports are very important to me, I’m passionate about hockey, tennis and fitness combined with healthy food to achieve my personal fitness goals. 

EXPERIENCE & EXPERTISE
* Recruitment industry since 2015 
* Recruitment experience on the following fields: Procurement, Supply Chain, Operations, C-level positions and ESG
* Lived and worked abroad 
* Worked with colleagues and clients from various cultures 
* Before joining the recruitment industry I’ve worked as a Key Account Manager within the software industry (SAAS)

ABOUT MICHAEL PAGE
Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.  Rebranded to ‘PageGroup’ from Michael Page International in late 2012, it has more than 150 offices in 36 countries worldwide, comprising four core brands: Michael Page, Page Personnel, Page Outsourcing and Page Executive.

WHAT CAN I DO FOR YOU
Are you looking for your next opportunity? Or are you looking for talent within your team? Feel free to connect with me on LinkedIn or send an email to barbaraschless@michaelpage.nl to see if we can help you.

taplio

The Battle

Anna-Lisa Natchev

Barbara Schless

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?