Lion Specialty

Podcast Co-Host - Conversations in the LIONS' DEN

Co-Founder & Managing Partner

NFP is a leading insurance broker and consultant that provides employee benefits, property & casualty, retirement, and individual insurance and wealth management solutions through our licensed subsidiaries and affiliates.Our expertise is matched only by our personal commitment to each client’s goals.

Senior Vice President

Marsh McLennan

Vice President

JLT Specialty USA

JLT Specialty USA is the U.S. platform of the leading specialty business advisory firm Jardine Lloyd Thompson Group. Our experts are specialty focused and have extensive experience in industries and products serving leading U.S. and global firms. We focus on complex areas of industry or product need, where innovation and optimization are critical. 

Our specialty team has clear alignment around our clients’ best interests and are judged and rewarded based on our clients performance. With decisive insights, our team is fact-based and analytics-driven to create the best insights and value for our clients. 

Our culture enables a rewarding and challenging environment to attract and develop the best talent in the industry. We encourage creativity and are free to challenge conventions. With teamwork and collaboration, we are working together to share knowledge, solve problems and deliver the best solutions for our clients. 

Jardine Lloyd Thompson is one of the world’s leading providers of insurance, reinsurance and employee benefits-related advice, brokerage and associated services. JLT’s client proposition is built upon its deep specialist knowledge, client advocacy, tailored advice and service excellence. JLT is quoted on the London Stock Exchange and owns offices in 40 territories with more than 10,600 employees. Our global foundation is unparalleled and provides experts worldwide in 135 countries. 

For further information about JLT, please visit our website www.jltus.com

Broker Director and Officer's liability insurance for clients around the globe.

Assistant Vice President

The Aspen Institute

Development Intern

American Property Solutions

Developed Business Plan

Bitzer Real Estate Partners

Intern

LION Specialty is one of the only independent broker that positions financial institutions clients to trade effectively in the global insurance markets.

As Co-Founder and Managing Partner at LION Specialty, I offer a distinct combination of skills and a personalized approach to navigate the dynamic landscape of the global insurance market.
Our focus lies in empowering middle-market financial institutions, which are frequently overlooked by larger brokerage firms, by providing them with innovative tools for risk management and decision-making.

With our long-standing global relationships and experience, we elevate these institutions with our innovative solutions and client service platform.
What sets us apart:

• Decades of experience in our niche, with accolades for our team's effectiveness.
• Exclusive access to a Lloyd's of London program, a rarity in our field.
• Recognition from our peers as one of the best teams to work with.
• The ability to keep our clients up to date with dynamic market conditions with the use of AI tools.

I have 50,490 hours of expertise within the insurance industry focusing specifically on banks, (Re)insurance companies, private equity firms, ILS funds, and investment managers.

My passion lies in developing distinctive solutions tailored to meet the specific needs of each client.
Since the start of my career, I’ve always been driven and results-oriented. Always willing to put in the extra hours and time to get the job done.

After starting in real estate, I jumped over to the insurance world where I teamed up with LION’S co-founder, Mark Flippen. 

Within months, the two of us were landing and converting meetings at a rapid clip. Our passion for insurance and our strong work ethic led us down the path of creating LION Specialty. 

Outside of the financial industry, I enjoy teaching Pilates, exploring the world, and spending time with family and friends.

Interested in discovering how our decades of experience contribute to enhancing the effectiveness of insurance companies in the commercial insurance market? Send me a message and let's connect.

Natasha I.  Kiemnec, ARM

This industry runs on relationships.
Today I'm grateful for every single one.

The clients who trusted us before we had a track record. 

The carriers who partnered with us when LION was just an idea and a business plan. 

The team members who bet their careers on what Flip and I were building.

We started LION with a simple belief: financial institutions deserved better.

Better coverage. 
Better advocacy. 
Better understanding of what they were actually buying.

What we didn't anticipate was how many people would show up to help us prove it.

Underwriters who spent extra hours getting manuscripts right. Clients who referred us before we asked. Industry friends who made introductions just because they believed in what we were doing.

Insurance is a relationship business. 
Everyone says it.

But you don't really understand it until you're building something from scratch and watching people choose to support you; not because they have to, but because they want to.

To our clients: Thank you for trusting us with what matters most.

To our carriers: Thank you for partnering with us to build something different.

To our team: Thank you for making LION what it is.

To Mark Flippen for making the leap with me, and trying something that virtually no one in our industry does. 
 
To this industry: Thank you for twenty years of relationships that turned into friendships.

To the new connections: We’re learning how to build in public and on socials because of you!

To my family and friends: I love you for all the support helping me get to this point!

To my love David Gutierrez, your unwavering love and support has made this possible for me. 
 
Happy Thanksgiving to everyone who's been part of this journey.

Today I'm not thinking about coverage gaps or policy language.

Just gratitude and love ❤️

Managing Partner & Co-founder of LION Specialty | Global Financial Institutions & Private Equity Broker | Classical Certified Pilates Instructor

If your insurance policy is 200 pages long, it's probably hiding something.
Ours is 35:

I've spent the last 10 years reading what most people avoid…
Hundreds of pages of insurance forms. 

I've tracked how they perform at claim time, mapped exclusions that didn't hold up, and watched policy language fail when it mattered most.

So believe me when I tell you this: complexity isn't protection.

LION’s solution is our Lloyd's Manuscript.

We're now on version four.

Not because we keep getting it wrong. 

Because we keep making it better.

Version one: At JLT, we picked the top 20 writers of insurance company professional liability - basically everyone who writes it - and reviewed their contracts section by section.

Insuring agreements. 
Notice provisions. 
Defense and settlement. 
Allocation. 
Exclusions with carve-backs.

We crafted language simple enough to understand but sophisticated enough for London to back it.

Version two: Public company variation. 

Realized the private company version needed tweaks we hadn't caught the first time.

Version three: Left for another firm. 

Couldn't take our IP. Had to write it again from scratch - which forced us to see what had become outdated, where definitions didn't match up.

Version four: Built LION. 

Rewrote it completely. More succinct. Reordered exclusion sections. Pulled general terms into one place. Made notice crystal clear.

Each iteration taught us something:

How "for" lead-in language on conduct exclusions creates full defense cost carve-backs. 

How "true best effort" allocation language performs under pressure. 

How integrated forms beat 50+ endorsements stitched together.

Here's what four versions got us:

Technical precision: Covers full scope of FI services. Flexible claims trigger. Exclusions with carve-backs for how insurers actually operate. 

Optional punitive damages through London, Bermuda, Ireland. Integration with reinsurance that fills gaps where you'd otherwise pay.

Structural elegance: D&O, E&O, EPLI, fiduciary in clear sections. 

Crime and cyber as modular add-ons. 35 pages of core coverage vs industry standard 150+.

Market validation: Primary capacity to $10M. Excess to $100M in UK. Nine Lloyd's syndicates pre-approved. Tested through countless real claim scenarios.

Most brokers place your business into existing structures.

We build structures designed specifically for your business.
Because we don't write to impress.
We write to respond.

If you want to chat about coverage, my DMs are always open.

Want boardroom intelligence with zero noise?

Every week we share curated insights that cut through the chaos and help you make the best policy decisions.

Join here: https://lnkd.in/garzxSxG

LION Specialty. The Leader in Institutional Insurance.

JSESSIONID

li_at

15 years in insurance taught me what no training manual covers.
Here are the unspoken rules that matter most:

1. Your relationships matter more than your resume

The best placements don't come from knowing products. 

They come from knowing the underwriter who can make exceptions, the claims executive who will fight for your client, the coverage counsel who understands nuance.

Build relationships before you need them.

2. Saying no is a skill

Early in my career, I said yes to everything. 

Every client call. 
Every project. 
Every "quick question."

I learned the hard way: overcommitment leads to mediocre work. Boundaries create space for excellence.

3. Ask questions that make you look junior

I was 24 manuscripting policies with general counsels from top 30 insurance companies. I asked questions that probably annoyed them.

But asking questions when you don't understand builds expertise faster than pretending you do.

4. Own your mistakes immediately

Coverage errors happen. 
Notification delays happen. 
Miscommunications happen.

The brokers who survive own them fast. The ones who spiral try to hide them.

5. Find people ahead of you who will teach

Senior brokers who invested time teaching me line-by-line coverage changed my career. 

Mentorship is earned through showing up prepared and being easy to work with.

6. Physical discipline supports mental performance

I was working until 10 PM and hitting the gym at 4:30 AM. Not despite the long hours - because of them.

You can't sustain high performance on declining physical capacity.
Insurance rewards endurance. 

Build for it.

Nobody told me these rules at 22. 

I learned them through trial, failure, and watching others succeed or burn out.

What unspoken rules have shaped your career?

Building insurance expertise through hard-earned lessons. Follow along.

the unspoken rules of insurance

Most insurance renewals are just photocopies of last year's decisions.
Here's why that's costing financial institutions millions:

An insurance company came to us last year after 12 years with the same broker.

Their coverage had been "renewed" annually.
Premiums negotiated down.
Limits maintained.

Everyone congratulated themselves on another successful cycle.
Then we actually looked at the program.

Their business had completely transformed over those 12 years. 

New product lines. 
Different distribution model. 
Expanded geography. 

Regulatory requirements that didn't exist when the program was designed.

But their coverage?

Still built for who they were in 2012.

We found exclusions that eliminated protection for 40% of their current revenue. Notice provisions that assumed a corporate structure they'd abandoned years ago. Limits that made sense for their old book but left them catastrophically underinsured for their actual exposure.

Twelve years of renewals.
Not one fundamental coverage review.
This wasn't a bad broker.

The standard renewal cycle rewards efficiency over effectiveness. Brokers have 90 days to get signatures. Carriers want minimal changes. Clients want lower premiums. Everyone's incentive is to keep things moving.

Nobody's incentive is to stop and ask: "Does this still fit?"

At LION, we built the opposite approach.

Every renewal starts with a simple question: If we were designing this program from scratch today, what would it look like?

We map current exposures against existing coverage.
We stress-test provisions against actual claim scenarios in your sector.
We compare your program to our manuscript standard built from hundreds of global form reviews.

Only then do we negotiate.

The regional insurer?

We restructured their entire program. 
Eliminated exclusions that would have gutted their next claim. 
Rewrote notice provisions for their actual corporate structure. 

Rebuilt limits around real exposure, not historical habit.

The insurance market rewards brokers who renew fast.

We built LION to reward clients who renew right.

Because coverage that doesn't fit isn't coverage at all.

It's expensive false confidence.

~

Want boardroom intelligence with zero noise?

Every week we share curated insights that cut through the chaos and help you make the best policy decisions.

Join here: https://lnkd.in/garzxSxG

LION Specialty. The Leader in Institutional Insurance. 🦁

We've reviewed every major D&O form in the global market.
Here's why that matters more than any carrier relationship:

Early in my career, I spent six months reading insurance policies line by line with the general counsels who write them.

Not summaries. 
Not broker guides. 
The actual manuscript language that determines whether claims get paid.

That education changed everything about how I evaluate coverage.

Most brokers review forms comparatively. "This carrier's form is better than that carrier's form." Relative judgments based on limited samples.

We review forms against an absolute standard.

Over the past decade, we've built a manuscript benchmark from hundreds of policy reviews across London, Bermuda, and domestic markets. 

Every provision. 
Every exclusion. 
Every definition that matters when claims hit.

When we tell a client "this language is non-standard," we're not guessing. We've seen what standard actually looks like across the entire market.

Last quarter, a specialty insurer brought us their renewal. Their current broker called it "market-leading coverage."

We found eleven provisions that deviated from our manuscript standard. Three of them would have materially impacted their next claim.

One exclusion effectively eliminated coverage for their fastest-growing business line. The broker who placed it had never seen a form without that exclusion, so they assumed it was standard.

It wasn't. We'd seen dozens of forms without it.

The difference between "standard" and "best available" often comes down to how many forms you've actually reviewed.

We've reviewed more than anyone.

That's not a boast. It's a methodology.

Because when you're negotiating coverage, the broker who's seen the most forms knows what's actually possible.

Everyone else is guessing.

Want boardroom intelligence with zero noise?

Every week we share curated insights that cut through the chaos and help you make the best policy decisions.

Join here: https://lnkd.in/garzxSxG
LION Specialty. The Leader in Institutional Insurance. 🦁

People ask how I catch details others miss in insurance policies.
The answer goes back to my mom's design firm:

My mom was the head designer at my parents' company for 35 years. Every project that left their office went through her review.

Line by line. 
Layout by layout. 
Color by color.

She'd check once. Then check again. Then check a third time.

Because if something went out wrong - wrong installation, wrong art, wrong color specification - they paid for it.

Out of pocket. 
Their own company. 
Their own money.

That kind of financial exposure creates a particular kind of obsession with getting it right.

I didn't realize I was learning anything. 

I just saw my mom reviewing projects at the kitchen table, marking up drawings, catching errors before they became expensive mistakes.

But that checking discipline sank in deeper than I knew.

In school, I'd review my work the same way. Once for completion. Again for accuracy. A third time before submission. I became valedictorian not because I was smarter - because I caught what I'd missed.

Now in insurance, that same pattern shows up everywhere.

I check quotes line by line.
Read binders multiple times. 
Review policies until I've seen every provision, every definition, every exclusion.

Not once. 
Multiple times.

Because the details that matter most hide in plain sight. 

You only find them through systematic repetition.

The best disciplines get formed before you know you'll need them.

I learned to check for costly errors in design projects. 

Now I check for coverage gaps in insurance programs.

Different industry. 
Same foundation. 
Same obsession.

Building insurance expertise through systematic discipline. Follow along

Natasha Kiemnec

Most brokers start your renewal 60 days before expiration.
We start 150 days out. Here's why that gap determines everything:

The standard renewal timeline is built for broker efficiency, not client outcomes.

60 days gives you enough time to get quotes, compare pricing, and secure signatures. It's enough time to transact.

It's not enough time to transform.

At 60 days, you're reacting. 

Carriers set the pace. 
Market conditions dictate terms. 
You negotiate around the edges of whatever they offer.

At 150 days, you're shaping the market.

Here's what those extra 90 days actually buy:

Days 150-120: We run a complete exposure audit. 

Not "what did you buy last year" but "what do you actually need today." 

Business changes. 
Risk profiles shift. 
Coverage should evolve with you.

Days 120-90: We stress-test your current program against real scenarios. Regulatory investigations. 
Cyber incidents. 
Coverage disputes we've seen in your sector. 
We identify gaps while there's time to fix them.

Days 90-60: We go to market with a clear mandate. 
Not "renew this program" but "here's exactly what we need and why." Carriers respond differently when brokers demonstrate systematic preparation.

Days 60-30: We negotiate from strength. 

Because we've done the work, we know exactly which provisions matter and which are noise. 

We don't waste leverage on immaterial changes.

Days 30-0: We execute cleanly. 

No surprises. 
No last-minute scrambles. 
Coverage bound with full documentation and implementation protocols.

A regional MGA came to us mid-cycle last year. Their expiration was 45 days out.

We told them the truth: we couldn't do our full process in that window. We could transact their renewal, but we couldn't transform their program.

They waited. Renewed with their current broker for one more year. Came back to us at 150 days.

The program we built was fundamentally different. 
Better limits. 
Fewer exclusions. 
Coverage that actually matched their current business model.

The 60-day timeline would have given them another year of the same.
The 150-day timeline gave them protection that actually works.
Time is the difference between transaction and transformation.

Want boardroom intelligence with zero noise?

Every week we share curated insights that cut through the chaos and help you make the best policy decisions.

Join here: https://lnkd.in/garzxSxG

LION Specialty. The Leader in Institutional Insurance. 🦁

At 22, I was learning from everyone around me.

At 35, I'm teaching what took me 15 years to learn:

At my first Insurance job, I was the youngest person on the team. Everyone else had law degrees or finance masters.

I showed up early. Stayed late. Asked questions that probably annoyed people.

But the senior brokers who took time to teach me? They changed everything.

They'd sit with me line by line through policies. Walk me through carrier 
negotiations. Explain why certain language mattered more than others.

They didn't have to. I wasn't generating revenue yet. I was slowing them down.

But they invested anyway.

By 27, I was building FI teams at JLT. Taking what I'd learned and applying it to bigger accounts, more complex coverage, higher stakes.

The pattern became clear: growth happens through community.

Not just taking knowledge in, but passing it forward.

Now, I'm co-founding LION and mentoring the next generation of insurance pros.

The junior broker who asks questions that slow me down? I remember being her.

The person who needs someone to sit with them through a complicated form? I remember needing that.

The best expertise doesn't stay locked in one person's experience.
It multiplies when you share it.

That's what mentorship actually is - not networking events and coffee chats, but sitting in the details with someone until they understand it the way you do.

Real impact multiplies through others.

Who are you helping grow?

P.S. Ready to accelerate your insurance expertise? DM me - I save spots for committed learners ready to grow.

Your policy has exclusions written in 1987 responding to risks that no longer exist. And new risks with no exclusions at all. Here's why that matters:

I was reviewing a D&O policy for a specialty insurer last month. 

Standard form. 
Top-rated carrier. 
Nothing unusual.

Then I found it.

An exclusion for "computer virus transmission" written in language that clearly predated modern cyber threats. It referenced "magnetic tape" and "diskette transfer."

Nobody uses diskettes anymore. But the exclusion was still there.

Meanwhile, the policy had no clear treatment of AI-related liability. 

Algorithmic decision-making. Automated underwriting errors. The risks keeping their GC up at night.

This is what I call Exclusion Archaeology.

Policy forms accumulate provisions over decades. Carriers add exclusions after bad claims. They rarely remove obsolete ones. The result is coverage shaped by 1990s losses responding to 2025 exposures.

When we review policies, we date every exclusion. Not literally - but we identify which risks each provision was designed to address and whether those risks still exist in that form.

Then we map current exposures against exclusionary language.

The gaps are always surprising.

That specialty insurer had robust protection against risks from the floppy disk era. They had almost nothing addressing how their AI pricing model might create liability.

Their broker had negotiated hard on premium. Nobody had questioned whether the exclusions matched modern reality.

We rewrote their program. Removed three obsolete exclusions. Added specific coverage grants for their actual technology stack. Negotiated AI liability treatment that their old form didn't contemplate.

The insurance market builds policies through accumulation, not design.
Elite coverage requires excavating what's actually in there - and rebuilding for current reality.

Want boardroom intelligence with zero noise?

Every week we share curated insights that cut through the chaos and help you make the best policy decisions.

Join here: https://lnkd.in/garzxSxG

LION Specialty. The Leader in Institutional Insurance. 🦁

In 2023 I got my Pilates instructor certification. 

Here are 3 lessons from 450 hours of training:

1. Physical practice improves mental performance

Morning movement clears decision fog. Body awareness enhances presence. 

Breath work calms market stress. Energy management beats time management.

2. Teaching others deepens personal mastery

Breaking down complex moves mirrors explaining coverage. Student progress reveals leadership insights. 

Different learning styles need different approaches. Small adjustments create major improvements.

3. Consistent practice compounds results

Daily habits matter more than occasional effort. Precision beats intensity. 

Balance prevents burnout. Sustainable progress outperforms sprints.

The insurance executive who became a Pilates instructor?

She didn't leave her career. 

Balance drives sustained growth. Discipline creates freedom. Movement enhances clarity. Integration beats separation.

At LION, we do more than talk about work-life balance.

We build it into our culture. Midday workouts. Diverse interests. Clear standards with room to grow past them.

Because people who only do insurance will eventually do insurance poorly.

Your competitive edge isn't sacrificing everything for one goal.

It's building a life where different pursuits strengthen each other.

How do you integrate your passions with your profession?

♻️ Repost to inspire holistic leadership.

Underwriters stopped asking if your vault is locked.
Now, they're asking if your robot employees have a human babysitter...

CFOs, CISOs, and risk managers at financial institutions:

Last Thursday's Anthropic disclosure fundamentally changed how we think about cyber risk.

And more importantly, what you need to do about it before renewal.

Chinese state actors convinced Claude it was a security professional conducting authorized testing.

Then gave it the capability to touch real systems autonomously.

The result: 30 simultaneous attacks across tech giants, banks, and federal agencies.

80-90% automated. 
Machine speed. 
Thousands of operations per second.

We've spent the week digesting Anthropic's forensic report, talking with our carrier counterparties, and fielding calls from clients who thought their AI governance covered this.

Most governance policies address employees using ChatGPT inappropriately.

They never contemplated ChatGPT becoming the criminal.

Most policies are silent on AI. And silence means potential denial when your AI hallucinates and destroys critical data.

The market split into three camps: broad AI exclusions, $1-5M sublimits, or premium surcharges.

Your renewal timeline just accelerated by six months.

If you want the breakdown of what sophisticated institutions are implementing right now (hardware keys, explicit AI coverage language, human-in-the-loop documentation)…

Read about it in this week's LION Specialty Friday Five Boardroom Briefing.

Comment "BRIEF" below if you're not on our distribution…

"You're not spending summers at home."
That one parenting decision shaped how I see risk:

Starting at age 5, my parents had a rule: summers were for experiencing the world.

Eight to ten weeks at camp. French language immersion. Study abroad programs before most kids left the state.

At 14, I was hiking Machu Picchu. At 15, I was living on a boat in the Caribbean.

By college, I'd done three study abroads. Not because I was running from home - because I was learning to see the world through different lenses.

My parents understood something most don't:
Your perspective determines how you assess risk.

If you only see the world from one vantage point, you miss threats others see clearly. You misread opportunities that are obvious to people with different experience.

A white American girl from the middle of the country has blind spots. The only way to address them is exposure.

That early travel completely changed how I approach insurance.

Risk isn't just domestic. Financial institutions operate globally. Markets shift based on international dynamics. Coverage needs change based on regulatory environments across jurisdictions.

If I'd only understood risk from a US perspective, I'd miss half of what matters.

Now at LION, we're building with that same philosophy - global perspective, international footprint, understanding risk across markets and jurisdictions.
The best risk assessment comes from people who've seen problems from multiple angles.

Early exposure shapes how you see everything that follows.

What experiences shaped how you assess risk?

Building insurance expertise through global perspective. Follow along.

Insurance language shouldn't require a law degree to understand.

So we broke down stuffy 50-page industry forms into a simple ~30 page manuscript:

"If you can't explain it simply, you don't understand it well enough."
Most FI policies run 50+ pages of dense technical jargon.

Contradictory endorsements. Nested definitions that reference other definitions. Exclusions buried in subsection C of clause 7.

We created a manuscript that's only 35 pages.

Clear language. 
Logical structure. 
Comprehensive coverage.

Here's why this matters for financial institutions:

Complex language creates coverage gaps in D&O and E&O policies.

Technical jargon breeds misunderstanding of critical exclusions. Confusion leads to claim disputes when you need coverage most.

The institutions that succeed? They demand clarity in their coverage documents.

What Actually Works:

Plain language explanations eliminate ambiguity. Logical coverage organization shows how provisions connect. Consistent terminology prevents contradictory interpretations.

Visual policy mapping reveals gaps before claims hit.

Common Mistakes:

Accepting industry standard forms without question. Ignoring contradictory endorsements layered over years. Missing coverage connections between related policies.

Skipping documentation review until claims arrive.

Your Coverage Blueprint:

Set the foundation by demanding clear policy language and requesting visual coverage maps. Eliminate redundant provisions that create confusion.
Consolidate related coverages into coherent structure.

Create the strategy by building comprehensive glossaries everyone can reference.

Document coverage intentions during placement, not after denials. 

Establish review protocols that catch gaps early. Test programs with claim scenarios before real losses hit.

Clarity creates confidence. 

Simplicity serves everyone. 

Understanding prevents disputes. 

Documentation determines outcomes.

What's your coverage clarity strategy?

~

P.S. Want to see what elite policy documentation looks like?

Book a live policy review: https://lnkd.in/g9rJT-ka

LION Specialty. The leader in institutional insurance.

We've recovered $250M+ in claims because our strategy starts before losses happen.
Here's the exact 10-step process:

1. Choose carriers who act like partners

The right carrier views claims as promises to keep. 

The wrong one views them as problems to minimize. That choice gets made at placement, not during crisis.

2. Get crystal-clear policy wording upfront

Ambiguous language doesn't protect you better - it creates disputes you'll fight later. 

We negotiate precise definitions and explicit coverage grants before you ever need them.

3. Run mock claim scenarios before you need them

If your coverage doesn't work in simulation, it won't work in crisis. 

We stress-test programs against real loss patterns. 
Ransomware during peak operations. 
SEC investigations. 
Nuclear verdicts.

4. Deploy specialist expertise, not generalists

Complex claims don't need good brokers. They need specialists who've seen your exact scenario before. 

Forensics experts. 
Coverage counsel. 
Crisis consultants who understand FI exposures.

5. Balance assertive advocacy with strategic compromise

Push too hard, damage carrier relationships. Accept too quickly, leave millions on the table. 

Elite advocacy requires knowing when to escalate and when to negotiate.

6. Prevent disputes before they start

Most denials trace back to notification errors, not coverage gaps. 

Establish protocols during placement that eliminate procedural mistakes before they cost you.

7. Use data to drive every decision

Claim outcomes follow patterns. 

We analyze settlement histories, trigger data, and industry benchmarks to build positions carriers can't dismiss.

8. Keep pace with regulatory evolution

Regulatory changes shift coverage implications constantly. 
Track developments that affect your exposures. 
Adjust programs before gaps emerge.

9. Document everything - gaps in paperwork create gaps in recovery

Carriers deny more claims for missing documentation than actual coverage disputes. 

Build documentation protocols that withstand scrutiny from day one.

10. Be the steady hand through the storm

Claims create chaos. Leadership needs structure, process, and calm execution - not brokers who panic alongside them.

Many financial institutions leave millions on the table when claims hit.

You don't have to be one of them.

Want boardroom intelligence with zero noise?

Every week we share curated insights that cut through the chaos and help you make the best policy decisions.

Join here: https://lnkd.in/garzxSxG

LION Specialty. 

The Leader in Institutional Insurance.

Legally, drones are aircraft.
That one fact nearly created millions in uninsured exposure:

I was reviewing a policy with an insurance company that uses drones for claims adjusting.

Standard manuscript session. Walking through exclusions. Making sure everything aligned with their operations.

We hit the aircraft and operational machinery exclusion.

The CFO stopped me.

"Wait. A drone is technically an aircraft. If this exclusion stays as written, we have a problem."

He was right.

They were using drones daily to assess property damage, inspect hard-to-reach areas, expedite claims settlements. Core business operations. Revenue-generating activity.

And their policy would have denied every claim related to it.

Most brokers would have kept moving. "It's a standard exclusion. Every policy has it. No one's going to challenge drone use."

But standard exclusions don't care about your intentions. They care about their language.

If the exclusion says "aircraft" and drones legally qualify as aircraft, you're denied. 

The carrier won't make exceptions during a claim just because you didn't think it applied.

We added a carve-back.

One sentence: "This exclusion does not apply to the use of unmanned aircraft for claims handling, adjusting, and loss assessment."

That carve-back protected millions in potential exposure.

The exclusion still served its purpose - no coverage for operating commercial airlines or traditional aircraft. But their actual business operations? Fully covered.

This is why custom manuscripts matter.

Standard forms get written for hypothetical companies. 

Broad language. 
One-size-fits-all exclusions. 
No consideration for how you actually operate.

Custom forms get written for your business. Your operations. Your risk profile.

One client conversation caught what could have been years of uninsured exposure.

How many gaps exist in your policy because no one asked the right questions?

~

Ready to stress-test your coverage?

Book a live policy review: https://lnkd.in/g9rJT-ka

We typically find gaps standard reviews miss.

LION Specialty. 

The Leader in Institutional Insurance.

Most brokers build carrier relationships through entertainment budgets. We built ours by making underwriters better at their jobs. Here's what that actually looks like:

Early in my career at JLT, we made a strategic decision. Instead of competing through access and happy hours, we'd compete through education.

We started writing technical papers. 50-100 pages on D&O coverage evolution. 

Policy language analysis. 
Case law trends. 
The history of financial institution professional liability.

Deep work. The kind that takes weeks to research and write.

Then we gave it away.

Carriers used our papers to train junior underwriters. They included our analysis in their own publications. They cited our work in coverage position papers.

We created "Day in the Life" sessions - immersive programs showing underwriters how elite brokers actually review policies. 

What we look for. 
Why we ask the coverage questions we ask. 
How we stress-test programs before placement.

Half-day versions with presentations. 
Full-day versions in New York with multiple speakers. 
Premium programs running multiple days with networking built in.

We co-authored quarterly publications with carrier partners. Not promotional material. Actual technical content that served the broader market.

The result was deeper than access.

Carriers preferred working with us because we understood their products at a technical level most brokers never reach.

When we negotiated coverage, both sides operated from shared expertise instead of adversarial positioning. Conversations became collaborative instead of confrontational.

That foundation transferred directly to LION.

We don't build relationships through golf outings. We build them through systematic expertise that elevates everyone we work with.

When you make your partners better at what they do, they choose to work with you. When you invest in shared understanding, negotiations shift from conflict to collaboration.

The insurance market rewards brokers who entertain.
But it remembers brokers who educate.

~

Want boardroom intelligence with zero noise?

Every week we share curated insights that cut through the chaos and help you make the best policy decisions.

Join here: https://lnkd.in/garzxSxG

LION Specialty. 

The Leader in Institutional Insurance. 🦁

"Should we notify our insurance carrier?"
Simple question. Complicated answer. Here's what I mean:

A specialty insurer called us for a second opinion during a regulatory examination. 

The State department of insurance was asking questions.

Nothing adversarial yet.

Their policy had a "claims-made" trigger. Coverage applied to claims first made during the policy period. But "claim" was defined to include "any written demand for monetary or non-monetary relief."

Was a regulatory information request a "demand"? 

Did examination questions constitute "relief" being sought?

Their previous broker said to wait. "It's not a claim yet. Don't notify until there's an actual allegation."

In this case, we disagreed.

We'd seen this exact scenario three times before. 

Twice, carriers argued late notice when examinations escalated to enforcement. 

The clients who notified early preserved coverage. The client who waited lost it.

"Claims-made" sounds simple. But "claim" definitions vary wildly. 

Some include investigations. Some don't. 

Some require formal allegations. Some trigger on informal inquiries.

At LION, we run trigger scenarios during placement.

We ask: "If this happens, does it trigger coverage?" 
Then we test the language against our answer.

Regulatory inquiry. 
Internal investigation. 
Informal complaint. 
Demand letter. 
Formal lawsuit.

Each scenario. Each policy. Every time.

The specialty insurer notified immediately. 
Six months later, the examination became an enforcement action. 
Coverage was preserved because they'd triggered it early.

Their former broker's advice would have cost them the claim.

~

Ready to stress-test your program?

Book a live policy review: https://lnkd.in/g9rJT-ka

27 new reciprocals launched to fill capacity gaps in catastrophe zones... 

NY DFS just collected $19M from 8 insurers for basic cyber failures... 

And Financial Lines underwriters evaluate reciprocals through a completely different lens than you'd expect.

In this week's Friday Five, we're tracking how reciprocals are solving the homeowners coverage crisis in hurricane-exposed markets.

We break down how 18 reciprocals launched in just the past year - bringing $51 billion in premium capacity to markets traditional carriers exited.

Plus, DFS collected penalties for hackers stealing driver's license numbers through online quote tools. 

Hartford paid $3M, Liberty Mutual $2.7M, Farmers $2.775M. 

The crazy part? DFS warned about these exact vulnerabilities back in February 2021.

And how Financial Lines underwriters actually evaluate reciprocals: they see two distinct entities with separate exposures. 

The Exchange holds risk. The Attorney-in-Fact manages operations. Each requires different coverage.

New here? 

Every Friday we distill 200+ insurance, legal, and market-risk articles into three signals your board may need for its Monday briefing...

Want the full analysis this week? 

Comment 'brief' below and we'll get you on the distribution. 

Stay covered everybody.

Financial institutions are the most complex risks in the insurance market.
So why do most brokers assign them to generalists?

I've spent my entire career in financial institution coverage. D&O. E&O. Cyber. Fiduciary. 

The specialized lines that protect organizations when sophisticated risks materialize.

Here's what I've learned: 

Generalist brokers can place these policies. They cannot optimize them.

The difference shows up in details that only matter during claims.

Last year, we reviewed a program placed by a top-10 global broker for a regional insurer. 

Solid carrier. 
Reasonable pricing. 
Professional execution.

But the broker who placed it had never handled a bank regulatory claim.

The notice provisions required immediate notification to the carrier upon "receipt of any regulatory inquiry."

Sounds reasonable. 

Except banks receive routine regulatory inquiries constantly. 

Compliance examinations. 
Information requests. 
Supervisory letters.

If they'd notified on every one, the carrier would have non-renewed them for claims frequency. If they'd filtered and missed one that escalated, the carrier could deny for late notice.

The provision created a trap with no good option.

A specialist would have caught it. We've negotiated that exact language hundreds of times. We know which formulations work and which create impossible compliance burdens.

A generalist saw "notification requirement" and moved on.
That's the specialist paradox.

Generalists can execute the transaction. But the details that determine claim outcomes require pattern recognition that only comes from deep specialization.

At LION, we only serve financial institutions. Not because we couldn't do other things. 

Because focus creates expertise that breadth never matches.

Every provision we negotiate reflects hundreds of similar negotiations. 

Every scenario we stress-test draws from claims we've actually handled. 

Every recommendation builds on patterns we've seen across the sector.

When you're buying complex coverage, the question isn't whether your broker can place it.

It's whether they've seen enough to know what actually matters.

Want boardroom intelligence with zero noise?

Every week we share curated insights that cut through the chaos and help you make the best policy decisions.

Join here: https://lnkd.in/garzxSxG

LION Specialty. The Leader in Institutional Insurance. 🦁

Pilates trains you to sense what's wrong before it becomes obvious.
I use that exact skill every time I review coverage:

Every Tuesday at 6 AM, I'm in Pilates learning to feel imbalances before they become injuries.

A hip that's slightly off becomes back pain six months later. 

A weak stabilizer muscle becomes a torn rotator cuff. 
Your body compensates until it can't.
Pilates teaches you to notice the compensation before the failure.

That awareness translates directly to insurance.

Most brokers review policies like checking boxes. 

Does it have D&O? Check. 
E&O? Check. 
Reasonable limits? Check.

But coverage gaps don't announce themselves.

They hide in the space between sections. 

In allocation language that looks standard but shifts millions during claims. 

In exclusions with carve-backs that don't quite cover what they should.

Pilates trained me to sense tension before I can articulate why it's there.

I'll read a definition that's almost right but subtly wrong. An exclusion that sits awkwardly next to a coverage grant. Provisions that technically work but create friction under stress.

Things I would have missed at normal speed become obvious when I've trained myself to feel imbalances.

It's not magic.

The same way I slow down in Pilates to notice which muscles are compensating, I slow down in policy review to notice which provisions are creating unintended gaps.

Most people think faster is better.

But the best work happens when you slow down enough to sense what's off.
Physical practice sharpens mental awareness. 

The focus required to hold proper form trains the focus required to catch subtle language.

Different disciplines cross-train your brain.

Building insurance expertise through deliberate practice. Follow along.

LinkedIn Growth Engine

Building profitable audiences for established recruitment firms ($1M-20M revenue).

Founder & CEO

Longevity Life

Helping people live measurably longer, healthier lives. Our mission is to add 1B healthy years to humanity.

Founder OS

Hired as first Founder Success Manager (FSM) to:

- Build out backend continuity program (OS+) from 0-1
- Build & deliver upsell motion from OS → OS+
- FSM to 30+ founders. Player-coach to newly hired FSMs

Results:
- Helped grow OS+ ($25K offer) to 200+ members
- Closed $250K in cash collected upsell revenue
- Collected 20+ 5-star testimonials on TrustPilot
- Developed 10+ SOPs, playbooks and frameworks that comprise core curriculum

Founder Success & LinkedIn Growth Instructor

KarmaCheck

Head of Customer Success

Blueshift

Head of Customer Success, EMEA (2019 to 2021)

Director of Customer Success

Mixpanel

Enterprise Customer Success

Optimizely

Onboarding Specialist

Ashraya Initiative for Children (AIC)

Supported the development of AIC's Education Outreach Program

Dada

Follow for daily Insights to live a longer, healthier life

Over the past decade, I’ve scaled revenue and client success at three SaaS companies from $5M to $30M+ ARR, delivering 110%+ net revenue retention and top 10% NPS scores (65+).

Today, we help recruitment firm owners & Principals ($1M–$20M billings, 5–20 recruiters) turn LinkedIn into their #1 revenue channel by building trusted authority in their market.

Our clients don’t want to be “content creators.” They want visibility that converts into qualified pipeline and high-intent retained searches. That’s what we do.

In the past 12 months, we’ve generated $5M+ in client revenue from LinkedIn by positioning their firms as the go-to authorities in their markets.

Our methodology:
→ Revenue Growth Engine - a 3-step system perfected with 40+ founders
→ Content strategy that generates demand for retained executive searches (not just likes)
→ Strategic outreach to initiate conversations with your ideal clients and candidates
→ All requiring just 1.5 hours per week from busy Principals and founders

Our results:
→ 40+ founders and Principals served
→ $5M+ in client revenue generated from inbound leads via LinkedIn
→ 4+ qualified inquiries per month within 90 days (average client result)
→ Doubling client pipelines in under 6 months
→ Clients include 7 and 8-figure retained search firms commanding $50K+ fees and securing multi-search mandates

And we're just getting started!

We help recruitment founders who are:
→ Tired of building trust from scratch and ready for clients who arrive pre-sold
→ Reliant on a referral pipeline that has plateaued and feels unpredictable
→ Ready to turn decades of expertise into an inbound client pipeline

Ready to turn LinkedIn into your #1 growth channel?
→ Book a 15-minute strategy call: 

https://calendly.com/rohan-karunakaran-mbww/1-1-15-min-consult

Rohan Karunakaran

The talent landscape is shifting in real time.

Mass layoffs. Hiring freezes. Leaner teams:

I sat down with Gina Hadley to unpack what top CHROs and hiring leaders are doing to stay ahead.

Her company The Second Shift was just acquired by Sinecure, Inc.  — and is shifting from “flexible talent for women” → a total talent solution built for leaders designing teams that are adaptive, resilient, and capital-efficient:

• On-demand senior talent for mission-critical work
• Retained search when the role should become full-time
• Scalable recruiting for team build-outs

For CHROs and hiring managers, that means:

• Solve critical work fast without waiting on headcount
• Validate culture fit before committing full-time
• Reduce hiring risk without slowing execution

And this isn’t “send a contractor and hope it works.” 🤞

Sinecure is rolling out training, documentation, and tailored enablement to help HR leaders deploy on-demand talent successfully — KPIs, milestones, onboarding playbooks, culture integration, and more.

This is the evolution of flexible work — applied to high-complexity knowledge work.

Full clip below 👇

CEO at LinkedIn Growth Engine | Podcast host at Founder-Led 🎙️

I didn’t start posting content because I was “trying to build a personal brand.”

I posted because I was obsessed with longevity — epigenetic age tests, biomarkers, health experiments.

That was it.

Then something unexpected happened:

People started reaching out.

Even Bryan Johnson slid into my DMs after I tagged him.

That’s when I realized something most founders still miss:

• You don't need a massive audience
• You just need consistency + a POV worth sharing

Because unlike ads and referrals, content compounds.

One great piece of content can:

 • Spark conversations with dream customers
 • Position you as the trusted expert before the first call
 • Generate leads months — sometimes years — later

A founder-led content strategy isn’t about “being an influencer.”

It’s about controlling your destiny and attracting your perfect-fit clients. 

Full clip below 👇

B2B lags B2C by ~10 years.

Had a great conversation with Will Leatherman and he said it perfectly:

"If B2C’s creator era kicked off in 2014… B2B is right on schedule"

And the playbook is already written:

2016 → B2C social goes mainstream
2019 → Personal brands disproportionately outperform corporate brands
2020s → Distribution > product

Now the same shift is hitting B2B.

Founders & CEOs are becoming the face of their products & services.

Those who start now will be 2–3 years ahead by the time everyone else catches on.

90% of your future customers will never like, comment, or share your content.

And they'll still buy from you.

Last month we analyzed booking data across our clients. Sales calls, demos, strategy sessions.

The pattern was clear: 4 out of 5 people who booked had never engaged with a single post. No likes. No comments. Nothing.

They'd been watching the entire time.

I talked with a SaaS founder last week who was ready to quit posting. "I'm getting 20 reactions per post. Feels like I'm shouting into the void."

Three days later, someone booked a demo. First conversation ever. The prospect said: "I've been following you for 6 months. I know exactly how you work."

Zero prior engagement.

Here's what we've seen: The decision-makers - the ones with budget authority— they're professional lurkers. They don't engage. But they're paying attention.

The recruiting firm owner who lands a $125K retained search from someone who never engaged once.

The agency founder whose biggest client watched silently for 90 days before reaching out.

Most founders quit in the first 90 days because they think low engagement means it's not working.

Meanwhile, hundreds of ideal customers are watching, evaluating, building trust invisibly.

The best leads aren't engaging. They're watching.

And when they're ready, they'll reach out.

The question is: Will you still be showing up?

B2B marketing runs 10 years behind B2C. 

Which means the future is obvious:

2014 → Ryan Reynolds buys Aviation Gin. 

Sells for $610M. Then Mint Mobile. Then Wrexham FC. 

2017 → Rihanna launches Fenty. Billion-dollar brand in 3 years.

George Clooney, Dwayne Johnson, Kim Kardashian… 

Same playbook: Build audience → Launch product → Print money.

Now it’s happening in B2B:

Brian Chesky turned Airbnb into a movement by telling the story himself.

Dharmesh Shah & Brian Halligan coined “Inbound” and built HubSpot into a category by educating the market at scale.

Jason Lemkin built SaaStr into the #1 SaaS community — deal flow, partnerships, LPs, and talent on demand.

Patrick Collison turned Stripe into the intellectual hub of tech — through essays, open source learning, and ideas.

The founders with distribution are winning everywhere:

• Faster sales cycles, higher ACVs
• Inbound pipeline, not chasing demos
• Category authority vs vendor energy
• Better talent, investors, & partnerships
• Demand that compounds instead of resets every quarter

This is no longer a “content strategy.” It’s an unfair advantage

And right now?

Most B2B founders are sitting on the sidelines waiting for:

❌ The "right" time (it was 2 years ago)
❌ More clarity (it comes from action, not waiting)
❌ Confidence (built by publishing, not planning)

In 12-24 months, B2B will be saturated with founder-creators.

The 1% publishing today are capturing the hearts, minds and wallets of their customers. 

What are you waiting for?

Helping recruiting agency owners get new clients with done-for-you LinkedIn content | Podcast host at Founder-Led

Most CEOs think pipeline is built in their CRM.

It’s not.

Right now, somewhere, your future buyer is listening to a podcast where your competitor gets mentioned. Another is reading a LinkedIn post that positions someone else as the category leader. A third is in a Slack community asking for recommendations — and your name isn’t coming up.

None of this shows up in your attribution dashboard.

This is what Chris Walker and others call the 'dark funnel' — the invisible network of conversations, content, and word-of-mouth that actually drives 60–80% of B2B buying decisions.

Here’s what few people understand 👇

B2B buyers don’t discover you through:

 • Gated eBooks
 • Paid search
 • SDR outreach

They discover you in places attribution software can’t see:

 • Podcasts
 • Founder content on LinkedIn
 • Niche industry communities
 • Private group chats
 • Word-of-mouth between peers
 • “Here’s how we use XYZ tool” Zoom conversations

Buyers are learning from your content and from each other.

They already know:
 • How your product works
 • Where it fits in their stack
 • The aha-moment use cases
 • The lift you deliver

Before they ever speak to you.

The dark funnel isn’t small — it’s where 70–90% of the buying journey now happens.

And because founders can’t measure it… they don’t invest in it.

78% of executive buying decisions now involve online research before the first sales call.

Companies leaning into dark-funnel channels are seeing 50–67% shorter sales cycles.

But most executives hold back because:

 • It can’t be measured like traditional channels
 • It requires creativity — more art than science
 • It feels risky because it's a new paradigm

And that’s the opportunity.

You’re not competing on product anymore. You’re competing on who educated the buyer first.

The dark funnel isn’t new — it’s how consumers have been buying for decades.

What’s new is that it’s now where the majority of B2B buying decisions start.

And if you’re not showing up where it counts, you’re not in the consideration set.

--

If this resonates and you want to start winning inside this new paradigm, DM me and I’ll send you the playbook we’ve developed after working with 40+ businesses.

It takes 2 hours per week and compounds faster than any other marketing channel when done right.

taplio

The Battle

Natasha I. Kiemnec, ARM

Rohan Karunakaran

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taplio

The Battle

Natasha I. Kiemnec, ARM

Rohan Karunakaran

Followers

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Natasha I. Kiemnec, ARM's LinkedIn Performance

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