ON24

Vice President Demand Generation

Panorama Education

Sr. Director of Demand Generation

Clari

Oversee global demand & pipeline generation.

Sr. Director of Growth Marketing

Lead a team of remarkable growth marketers to drive demand and pipeline via world-class marketing programming. Fostering an environment of a data-driven decision-making, autonomous creativity, no fear of failing, meticulous project management, and a bias for action.

Director of Growth Marketing

Centrify Corporation

Lead a digital marketing team, continuously exceeding MQL and SAL goals. Leverage integrated marketing cross-channel (including SEM, paid social, content syndication, webinars, email nurture, and website). Responsible for strategy and tactical execution around Account-based efforts, dedicated to growing revenue within Target Accounts.

Director of Demand and ABM

Owned ABM strategy (from plan & build to test & optimize), launching custom programs, including one-to-few and one-to-many, leveraging email, direct mail, and website personalization. 

Operationalized several ABM technologies across marketing and sales (intent-6sense and engagement-Engagio) resulting in better account segmentation, more strategic marketing spend and improved lead hand-off to Sales. 

Ensured program optimization across the Demand Gen team, including a/b testing, program analysis & recommendations. Ongoing program and data analysis to 1) identify gaps and provide actionable changes to demand gen strategies and tactics 2) share the demand gen narrative and findings with executive leadership and BoD.

Sr. Marketing Manager, ABM

Bill.com

Managed demand generation, across full funnel (webinars, nurture, and email marketing), including analyzing and refining programs to decrease CPL and lifetime value. Created advocacy channel for the company, including customer appreciation and referral programs.

Sr. Marketing Manager

Nimble Storage

Developed marketing strategies for the NA Central West territory to include an optimal mix of marketing channels, including events, email marketing, webinars, website, and social media. Drove lead generation efforts with a strong focus on hosted events (breakfast briefings, lunch-and-learns, happy hours), tradeshows, and local and regional usergroups.

Marketing Manager

Cogenra Solar

Ran all marketing channels (email, tradeshows, publications, co-marketing, social media, and webinars) to reach multi-family, education, healthcare, building and facility and assisted living prospects, meeting lead gen goals. Created speaking abstracts, award submissions and overall company messaging to prospects, channel partners, investors, and media.

Dealix Corporation

Managed lead generation efforts, using email, display on industry-specific social networking sites and tradeshows. Created customer retention and satisfaction programs to increase customer product, resulting in increasing upsells and cross-sells. Developed training materials, tools and resources and conducted sales team training to educate them on corporate marketing programs.

Responsible for determining business strategies and direction for new and used car products.  Created and managed a ‘dashboard’ of all active projects, which was eventually implemented into the project management tool kit. Defined and prioritized product and technical requirements balancing the needs of internal and external customers.

Product Manager

Sr. Director of Growth Marketing at Clari

I have been a marketing geek for the last 13 years and still love every day of it. As the Sr. Director of Growth Marketing at Panorama, I oversee demand and pipeline generation via inbound, account-based, and digital strategies. I view marketing as a perfect blend of art, science, psychology, and creative thinking, and I believe it to be an integral part of the revenue team.

Natasha Dolginsky

ConnectWise

Drive global customer and partner growth at ConnectWise, leading a global team across core functions including Partner Program, IT Nation Marketing (Product Marketing + Demand Generation) and technical advisory.

Director of Global Customer & Partner Marketing

Lead GTM strategy for ConnectWise’s Data Protection portfolio, including positioning, messaging, enablement, and global launch support.

Recognized in Presidents Club 2024 for Product Marketing Excellence.

Director of Product Marketing - Global

SkyKick

Promoted from Senior Product Marketing Manager.

Led go-to-market strategy for the company’s core revenue-driving product, owning messaging, enablement, and lifecycle execution. Managed and mentored a high-performing team while partnering cross-functionally to influence product direction and support global sales efforts.

Note: SkyKick was acquired by ConnectWise in September 2024.

I am responsible for sales performance and people management for the 9 Partner Development Representatives (PDR) across our EMEA channel business and partner ecosystem - markets covered include UK/IE, DACH, Nordics, BeNeLux & MEA.

Nurture a high-performing sales team by hiring diverse talent, prioritizing development, leading by example and preparing individuals for more senior positions in the organization.

Sales Manager - EMEA

Support the Chief Operating Officer in a global capacity on rhythm of business, operating processes and special projects.

Business Manager to COO

Team Lead for the 7 Partner Development Managers (Account Executives) across EMEA covering UK/IE, DACH, BeNeLux, Nordics & Spain/Portugal markets.

Partner Development Lead - EMEA

I relocated to SkyKick EMEA HQ to accelerate growth in our United Kingdom & Ireland markets

Senior Partner Development Manager - UK / IE

In 2015, SkyKick was expanding outside the US and I joined as the 5th international hire and 1st BDM for the APAC region. Important lessons learnt growing the business one partner at a time. I focused on activating and enabling cloud profitability in Australia, New Zealand and South East Asia.

Business Development Manager - APAC

Microsoft

I worked in a strategic capacity within the Microsoft Partner Group, enabling partners (Hosters, SIs & LSPs) to build capability in Cloud Computing (Office 365 & Azure).

Partner Technology Strategist - Public Cloud

Started as part of the Microsoft Academy of College Hire (MACH) program with a focus on private cloud supporting primarily Hosting Service Providers.

Partner Technology Strategist - Private Cloud

Apple

Started my tech career at Apple Retail. Through strong sales results I become the first part-time employee selected for the Business Specialist Career Experience in Australia. I continued to support the Business Team after the program.

I was a store mentor that focused on onboarding and continuous development of new hires. 

Lastly I was a senior workshop facilitator on many aspects of Apple, including MobileMe, which would later become the foundation of iCloud.

Business Specialist

Global GTM leader with 15+ years in B2B SaaS, spanning ConnectWise, Microsoft, Apple, and high-growth startups. I’ve led teams across sales, product marketing, and customer marketing, progressing from regional execution to global leadership across people, programs, and strategy.

I joined an early-stage U.S. startup as one of the first international hires and spent nearly a decade helping scale the business globally through leadership roles in sales and product marketing. During that time, the company raised over $180M in funding and was ultimately acquired.

Today, I lead Global Customer & Partner Marketing at ConnectWise, across Partner Program, IT Nation Marketing, Retention & Advocacy.

With over 5+ years of experience leading GTM teams across both sales and marketing, I’m passionate about developing people, helping them grow into senior roles, and building high-performing teams rooted in trust and clarity.

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The Battle

Natasha Dolginsky

Varshaa Pallaath

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