ON24

Vice President Demand Generation

Panorama Education

Sr. Director of Demand Generation

Clari

Oversee global demand & pipeline generation.

Sr. Director of Growth Marketing

Lead a team of remarkable growth marketers to drive demand and pipeline via world-class marketing programming. Fostering an environment of a data-driven decision-making, autonomous creativity, no fear of failing, meticulous project management, and a bias for action.

Director of Growth Marketing

Centrify Corporation

Lead a digital marketing team, continuously exceeding MQL and SAL goals. Leverage integrated marketing cross-channel (including SEM, paid social, content syndication, webinars, email nurture, and website). Responsible for strategy and tactical execution around Account-based efforts, dedicated to growing revenue within Target Accounts.

Director of Demand and ABM

Owned ABM strategy (from plan & build to test & optimize), launching custom programs, including one-to-few and one-to-many, leveraging email, direct mail, and website personalization. 

Operationalized several ABM technologies across marketing and sales (intent-6sense and engagement-Engagio) resulting in better account segmentation, more strategic marketing spend and improved lead hand-off to Sales. 

Ensured program optimization across the Demand Gen team, including a/b testing, program analysis & recommendations. Ongoing program and data analysis to 1) identify gaps and provide actionable changes to demand gen strategies and tactics 2) share the demand gen narrative and findings with executive leadership and BoD.

Sr. Marketing Manager, ABM

Bill.com

Managed demand generation, across full funnel (webinars, nurture, and email marketing), including analyzing and refining programs to decrease CPL and lifetime value. Created advocacy channel for the company, including customer appreciation and referral programs.

Sr. Marketing Manager

Nimble Storage

Developed marketing strategies for the NA Central West territory to include an optimal mix of marketing channels, including events, email marketing, webinars, website, and social media. Drove lead generation efforts with a strong focus on hosted events (breakfast briefings, lunch-and-learns, happy hours), tradeshows, and local and regional usergroups.

Marketing Manager

Cogenra Solar

Ran all marketing channels (email, tradeshows, publications, co-marketing, social media, and webinars) to reach multi-family, education, healthcare, building and facility and assisted living prospects, meeting lead gen goals. Created speaking abstracts, award submissions and overall company messaging to prospects, channel partners, investors, and media.

Dealix Corporation

Managed lead generation efforts, using email, display on industry-specific social networking sites and tradeshows. Created customer retention and satisfaction programs to increase customer product, resulting in increasing upsells and cross-sells. Developed training materials, tools and resources and conducted sales team training to educate them on corporate marketing programs.

Responsible for determining business strategies and direction for new and used car products.  Created and managed a ‘dashboard’ of all active projects, which was eventually implemented into the project management tool kit. Defined and prioritized product and technical requirements balancing the needs of internal and external customers.

Product Manager

Sr. Director of Growth Marketing at Clari

I have been a marketing geek for the last 13 years and still love every day of it. As the Sr. Director of Growth Marketing at Panorama, I oversee demand and pipeline generation via inbound, account-based, and digital strategies. I view marketing as a perfect blend of art, science, psychology, and creative thinking, and I believe it to be an integral part of the revenue team.

Natasha Dolginsky

Real Estate Development

Business Development

Cloud Coach

- Responsible for pipeline and revenue forecasting to C-Suite & Board of Directors
- Led team to a 15% YoY New Business Revenue growth 
- Increased Average ACV 10%
- Would join calls of late stage opportunities to provide value in negotiation, business case review, and procurement.
- Decreased tech stack costs 18%
- Increased close rate by 9%

Director, Sales

- Reporting directly to CRO
- Work as Head of Sales to manage both AEs and BDRs

Manager, Sales

- Stood up brand new BDR function
- Built out the enablement program for all of sales and marketing 
- Generated over $1.6 million in pipeline within 12 months, helping close 6 new logos for $XXX,XXX
- Built the BDR to AE hand off process 
- Created dashboards for measurement tracking
- Brought on and integrated Salesloft and ZoomInfo with our CRM

Business Development Manager

Hitachi Vantara

- 94% quota attainment for FY21.
- 46% current quota attainment for First Half FY22.
- Worked closely with leadership to cover two additional territories
during turnover.
- Generated $5.6M in pipeline after inheriting only $500k in pipeline.
- Led all of North American Lumada new business sellers in closed
won opportunities in Q2.

Account Executive

- 108% to plan in Q2, 94% to plan in Q3, 156% to plan in Q4.
- Partnered with leadership to develop prospecting into additional
territories, leading to additional revenue streams.
- Led team in opportunities set to 50% with 1 opportunity per month
- Led team in Closed Won opportunities

Senior Software SDR

Quantum Workplace

Avg. 26 days to close
18% close rate, compared to 8% team wide.
Articulated and demonstrated product to clients in easily understandable terms via a fully inside sales process.
Worked with Marketing to develop communications during the sales cycle
Created and delivered accurate quarterly forecasts

Avg. over 100% to plan while being the sole owner of our 'micro' lead queue.
Set company records for demos completed in month (19) and quarter (46).
Generated over $5,000,000 in pipeline through focus on enterprise businesses
Screened and interviewed SDR candidates through Indeed, LinkedIn, and Built In Colorado
Second ever SDR to be promoted to AE.

Sales Development Representative & Team Lead

Frasca Food and Wine, Inc.

Participated as an essential member to the pastry team in each area: bread
production, preparation, and dinner service.
Creatively designed and contributed to several deserts on the menu, working
with different wine pairings, seasonal items, and the menu as a whole.

Pastry Chef

1900 Barker Bakery and Cafe

Responsible for assisting in pastry production using multiple doughs and
different methods.
Fostered a welcoming environment through excellent customer relations
in a neighborhood cafe.
Operated as a barista making multiple drinks at the same time with
efficiency and precision in busy hours.

Barista/Assistant Baker

Noah's Ark Whitewater Rafting & Adventure Co.

Commercial rafting guide on the Arkansas River through class III and IV rapids.
Led several multiple day backpacking trips of all ages; in charge of cooking,
navigation, medical, and outdoor education.
Used Wilderness First Responder certification to ensure safety of guests in the
backcountry and on the river.

Guide

Gap Inc./Gap

Responsible for processing new shipments, inspecting for damages, and ensuring quality. 
Communicated with customers about pricing, sizing, and function of clothing items. 
Helped uphold a culture of cleanliness, customer-centrism, and organization.

Sales Associate

Western Missouri Soccer League

Referee for youth soccer games ranging from ages 8 to 15. 
Reasonably dealt with coaches, parents, and players to ensure fair matches.

Soccer Referee

Outside of my role with Cloud Coach, I moonlight as a college football fanatic, sneakerhead, decent crossword solver, NBA fan, and lover of hip hop.

taplio

The Battle

Natasha Dolginsky

Shane Belew

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