ON24

Vice President Demand Generation

Panorama Education

Sr. Director of Demand Generation

Clari

Oversee global demand & pipeline generation.

Sr. Director of Growth Marketing

Lead a team of remarkable growth marketers to drive demand and pipeline via world-class marketing programming. Fostering an environment of a data-driven decision-making, autonomous creativity, no fear of failing, meticulous project management, and a bias for action.

Director of Growth Marketing

Centrify Corporation

Lead a digital marketing team, continuously exceeding MQL and SAL goals. Leverage integrated marketing cross-channel (including SEM, paid social, content syndication, webinars, email nurture, and website). Responsible for strategy and tactical execution around Account-based efforts, dedicated to growing revenue within Target Accounts.

Director of Demand and ABM

Owned ABM strategy (from plan & build to test & optimize), launching custom programs, including one-to-few and one-to-many, leveraging email, direct mail, and website personalization. 

Operationalized several ABM technologies across marketing and sales (intent-6sense and engagement-Engagio) resulting in better account segmentation, more strategic marketing spend and improved lead hand-off to Sales. 

Ensured program optimization across the Demand Gen team, including a/b testing, program analysis & recommendations. Ongoing program and data analysis to 1) identify gaps and provide actionable changes to demand gen strategies and tactics 2) share the demand gen narrative and findings with executive leadership and BoD.

Sr. Marketing Manager, ABM

Bill.com

Managed demand generation, across full funnel (webinars, nurture, and email marketing), including analyzing and refining programs to decrease CPL and lifetime value. Created advocacy channel for the company, including customer appreciation and referral programs.

Sr. Marketing Manager

Nimble Storage

Developed marketing strategies for the NA Central West territory to include an optimal mix of marketing channels, including events, email marketing, webinars, website, and social media. Drove lead generation efforts with a strong focus on hosted events (breakfast briefings, lunch-and-learns, happy hours), tradeshows, and local and regional usergroups.

Marketing Manager

Cogenra Solar

Ran all marketing channels (email, tradeshows, publications, co-marketing, social media, and webinars) to reach multi-family, education, healthcare, building and facility and assisted living prospects, meeting lead gen goals. Created speaking abstracts, award submissions and overall company messaging to prospects, channel partners, investors, and media.

Dealix Corporation

Managed lead generation efforts, using email, display on industry-specific social networking sites and tradeshows. Created customer retention and satisfaction programs to increase customer product, resulting in increasing upsells and cross-sells. Developed training materials, tools and resources and conducted sales team training to educate them on corporate marketing programs.

Responsible for determining business strategies and direction for new and used car products.  Created and managed a ‘dashboard’ of all active projects, which was eventually implemented into the project management tool kit. Defined and prioritized product and technical requirements balancing the needs of internal and external customers.

Product Manager

Sr. Director of Growth Marketing at Clari

I have been a marketing geek for the last 13 years and still love every day of it. As the Sr. Director of Growth Marketing at Panorama, I oversee demand and pipeline generation via inbound, account-based, and digital strategies. I view marketing as a perfect blend of art, science, psychology, and creative thinking, and I believe it to be an integral part of the revenue team.

Natasha Dolginsky

Nectar

Currently leading the marketing org at the 8th fastest-growing software company in America on the Inc5000.

1st marketing hire, 9th Nectar employee.

Built the marketing organization from scratch, staying scrappy in early years by owning all marketing functions myself until the time came for me to scale critical parts of Nectar’s GTM by recruiting and hiring roles in:
- Demand Gen
- Field Marketing
- Design
- Product Marketing
- Marketing Operations
- Organic Search
- Performance Marketing
- Video Production

During my time at Nectar, annual revenue has grown from six-figure ARR to eight-figure ARR fueled almost entirely by inbound pipeline.

An obsession with capital efficiency has led to Nectar being in the top quartile of SaaS companies for benchmark health metrics.

Now in Scale-up mode, the A+ marketers I’ve surrounded myself with are lifting marketing execution and production to incredible heights.

Vice President, Marketing

Head Of Marketing

Navattic

I advise/support the high-performing and scrappy marketing team at Navattic to make buying software easier with interactive demos.

Marketing Advisor

Pavilion

Executive Member

Kenect

I wore many hats on a small marketing team, reporting to the CMO. Scaled with the company from $6M to $18M in annual revenue.

Responsibilities included:
- Demand Gen
- Paid Social
- Content
- SEO
- Customer Marketing
- Graphic Design

Senior Marketing Manager

The Domani Group

Marketing Operations Manager

Sportsman's Warehouse

• Executed local and corporate advertising strategy for all 58 store locations in Eastern half of the United States
• Negotiated advertising contracts with local TV stations, Hulu, and national radio
• Successfully managed and budgeted >$1M marketing campaigns for multiple grand openings

Regional Marketing Manager

Domani Preneed

• Built cohesive marketing strategy and brand identity for Domani
• Fully planned and coordinated logistics for 18 national trade shows and events
• Created a direct mail marketing strategy and model to measure ROI
• Graphic design and video production for marketing projects (Adobe Premier, AE)
• UI/UX research and development

Marketing Operations Coordinator

Head of Marketing @ Nectar │ Creating great company cultures

I build, execute, and advise marketing strategy for b2b SaaS.

- Go-to-Market Strategy
- Messaging/Positioning
- Demand Creation/Capture
- Pipeline Generation

If I'm not thinking marketing, I'm trail running in the mountains (and even then, often still thinking about marketing).

taplio

The Battle

Natasha Dolginsky

Peyton Walbeck

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