ON24

Vice President Demand Generation

Panorama Education

Sr. Director of Demand Generation

Clari

Oversee global demand & pipeline generation.

Sr. Director of Growth Marketing

Lead a team of remarkable growth marketers to drive demand and pipeline via world-class marketing programming. Fostering an environment of a data-driven decision-making, autonomous creativity, no fear of failing, meticulous project management, and a bias for action.

Director of Growth Marketing

Centrify Corporation

Lead a digital marketing team, continuously exceeding MQL and SAL goals. Leverage integrated marketing cross-channel (including SEM, paid social, content syndication, webinars, email nurture, and website). Responsible for strategy and tactical execution around Account-based efforts, dedicated to growing revenue within Target Accounts.

Director of Demand and ABM

Owned ABM strategy (from plan & build to test & optimize), launching custom programs, including one-to-few and one-to-many, leveraging email, direct mail, and website personalization. 

Operationalized several ABM technologies across marketing and sales (intent-6sense and engagement-Engagio) resulting in better account segmentation, more strategic marketing spend and improved lead hand-off to Sales. 

Ensured program optimization across the Demand Gen team, including a/b testing, program analysis & recommendations. Ongoing program and data analysis to 1) identify gaps and provide actionable changes to demand gen strategies and tactics 2) share the demand gen narrative and findings with executive leadership and BoD.

Sr. Marketing Manager, ABM

Bill.com

Managed demand generation, across full funnel (webinars, nurture, and email marketing), including analyzing and refining programs to decrease CPL and lifetime value. Created advocacy channel for the company, including customer appreciation and referral programs.

Sr. Marketing Manager

Nimble Storage

Developed marketing strategies for the NA Central West territory to include an optimal mix of marketing channels, including events, email marketing, webinars, website, and social media. Drove lead generation efforts with a strong focus on hosted events (breakfast briefings, lunch-and-learns, happy hours), tradeshows, and local and regional usergroups.

Marketing Manager

Cogenra Solar

Ran all marketing channels (email, tradeshows, publications, co-marketing, social media, and webinars) to reach multi-family, education, healthcare, building and facility and assisted living prospects, meeting lead gen goals. Created speaking abstracts, award submissions and overall company messaging to prospects, channel partners, investors, and media.

Dealix Corporation

Managed lead generation efforts, using email, display on industry-specific social networking sites and tradeshows. Created customer retention and satisfaction programs to increase customer product, resulting in increasing upsells and cross-sells. Developed training materials, tools and resources and conducted sales team training to educate them on corporate marketing programs.

Responsible for determining business strategies and direction for new and used car products.  Created and managed a ‘dashboard’ of all active projects, which was eventually implemented into the project management tool kit. Defined and prioritized product and technical requirements balancing the needs of internal and external customers.

Product Manager

Sr. Director of Growth Marketing at Clari

I have been a marketing geek for the last 13 years and still love every day of it. As the Sr. Director of Growth Marketing at Panorama, I oversee demand and pipeline generation via inbound, account-based, and digital strategies. I view marketing as a perfect blend of art, science, psychology, and creative thinking, and I believe it to be an integral part of the revenue team.

Natasha Dolginsky

AfterYourPaid

I am honored to be a partner advisor at AfterYourPaid.com, where I collaborate with a group of top-notch professionals who share my passion for delivering excellent medical revenue recovery services. We leverage advanced technologies and unique software to achieve outstanding outcomes for our valued clients.

▶︎ 𝗪𝗛𝗬 𝗨𝗦𝗘 𝗨𝗦:
At AfterYourPaid.com, we stand out in the industry for several compelling reasons:
Most importantly, is that we come after your Revenue Cycle Management process has been completed. By utilizing our cutting-edge proprietary software AI, we are able to recover additional medical underpayments 100% of the time.

🔍 Unmatched Expertise: Our medical underpayment recovery team has expert knowledge in navigating payer contracts and reimbursement processes. We identify noncompliance to recover additional revenue for our clients after they have already marked their bills as paid. 

💡 Innovative AI Technology: We leverage cutting-edge proprietary software powered by artificial intelligence (AI) to conduct meticulous forensic analyses of your remittances. Our advanced technology, constantly evolving and getting smarter, ensures comprehensive scrutiny of every payment received over the past 12 to 24 months, maximizing underpayment recovery.

🤝 Strategic Contract Specialists: Our payer contract specialists carefully review your contracts and use AI software to identify discrepancies and recover underpayments.

💼 Proven Track Record: We have a proven track record of identifying noncompliance and securing additional underpayments for our clients, resulting in a significant boost in collections from payers.

💯 Risk-Free Contingency Basis: We recover medical underpayments without upfront fees. We take on all the risk and effort on a contingency basis.

🔒 Ensuring High-Quality Healthcare: We help healthcare organizations recover lost revenue from underpaid claims and advocate for our client's interests.

Medical Underpayments Recovery Expert | Revenue Cycle Management | Partner

National Telesales Inc. (NTI)

●  Strategic Planning and Execution: Collaborating with the executive team to develop and implement strategic plans aligned with the company's vision and objectives. This involves analyzing market trends, identifying growth opportunities, and defining clear strategies to drive success.

●  Operations Management: Managing day-to-day operations to ensure smooth and efficient business processes. This includes overseeing sales operations, customer service, supply chain management, and quality control to optimize productivity and enhance customer satisfaction.

●  Performance Optimization: Implementing performance measurement systems and tracking key performance indicators (KPIs) to monitor the company's operational efficiency and effectiveness. Continuously analyzing data and identifying areas for improvement to enhance overall performance.

●  Team Leadership and Development: Building and leading high-performing teams by recruiting top talent, providing guidance and mentorship, and fostering a culture of collaboration and continuous learning. Setting clear goals and providing resources to empower team members to achieve their full potential.

●  Financial Management: Collaborating with the finance department to develop and manage budgets, analyze financial data, and make informed decisions to ensure financial stability and profitability. Implementing cost control measures and identifying opportunities for revenue growth.

●  Process Improvement and Innovation: Improving productivity, reducing costs, and driving business growth through streamlined workflows, best practices, and innovative solutions.

●  Stakeholder Management: Fostering relationships with stakeholders and collaborating with cross-functional teams for successful business execution.

●  Risk Management: Managing risks through frameworks and compliance. Proactively monitoring and evaluating for potential issues.

Endo Group and NTI

●  Market Research and Analysis: Conducting comprehensive market research to identify potential target markets, customer segments, and emerging trends. Analyzing market dynamics, competitive landscape, and customer needs to develop effective strategies for business growth.

●  Lead Generation and Prospecting: Generate new business leads through proactive methods like online research, networking, referrals, and cold calling.

●  Client Relationship Management: I focus on developing relationships with clients, understanding their needs, providing customized solutions, and delivering excellent customer service to maintain satisfaction and loyalty.

●  Proposal Development and Presentations: Crafting persuasive materials that convey the worth of offerings, partnering with colleagues to devise tailored plans and payment structures that meet client needs.

●  Contract Negotiation and Closing Deals: Negotiating with clients, handling concerns, and securing deals with legal and finance teams. Meeting deadlines is a top priority.

●  Relationship Building with Partners: Finding partnerships to grow the business and work together for mutual benefits.

●  Sales Pipeline Management: Track sales progress, forecast revenue, and improve with structured pipeline management and CRM systems.

●  Market Intelligence and Competitive Analysis: Staying ahead in a competitive landscape by monitoring trends, competitors, and markets to adapt strategies and refine offerings.

●  Sales Performance Analysis and Reporting: Analyze sales data, evaluate performance, generate reports, identify trends, and optimize sales strategies to achieve revenue goals.

●  Continuous Learning and Professional Development: Staying current with industry advancements through attending conferences, workshops, and training programs to improve business development skills and knowledge.

Business Development Executive

Riipen

●  Identified and pursued strategic partnerships: Collaborated with potential partners, such as educational institutions, organizations, and businesses, to develop mutually beneficial relationships and expand Riipen's reach.

●  Market researched and analyzed: Conducted market research to identify trends, opportunities, and potential areas for growth. Analyzing market data and competitor information to inform strategic decision-making.

●  Developed and implemented business development strategies: Created and executed plans to drive business growth and increase the adoption of Riipen's platform. This could involve identifying target markets, developing marketing campaigns, and refining sales strategies.

●  Built and managed a sales pipeline: Identified and cultivated leads, nurtured relationships with prospects, and guided them through the sales process to convert them into paying customers. This may involve conducting product demonstrations, negotiating contracts, and closing deals.

●  Innovated new features and product enhancements: Collaborated with the product development team to identify and prioritize new features or improvements based on customer feedback and market demands. Contributing to the ideation, planning, and execution of innovative solutions to enhance Riipen's platform.

●  Conducted customer needs assessments: Engaged with existing and potential customers to understand their needs, pain points, and desired outcomes. Utilizing this feedback to tailor Riipen's offerings and develop customer-centric solutions.

●  Monitored and analyzed key performance indicators (KPIs): Optimized strategies with data-driven insights and collaborated with cross-functional teams for results.

●  Collaborated with cross-functional teams: Worked closely with various groups within Riipen, such as marketing, product development, customer success, and operations, to

Business Development and Innovation/Value Lead

CareRelay.com

●  Strategic partnerships and alliances: Identified and established strategic partnerships and alliances with relevant organizations, such as healthcare providers, insurance companies, technology vendors, and community organizations. Collaborated with partners to enhance the value proposition of CareRelay and expanded its reach.

●  Market research and analysis: Conducted market research to identify trends, customer needs, and competitive landscape in the long-term care management industry. Analyzed market data and customer feedback to inform business strategies and product development initiatives.

●  Sales and revenue generation: Developed and implemented sales strategies to drive revenue growth. This includes identifying target markets, creating sales pipelines, conducting product demonstrations, negotiating contracts, and closing deals with healthcare providers, care agencies, and other potential customers.

●  Product development and innovation: Recruit, train, and manage a team of business development professionals to achieve targets and drive growth. Provide guidance and support to caregivers.

●  Built and managed a high-performing business development team: Recruited, trained, and managed a team of business development professionals. Provided guidance, coaching, and support to help the team achieve their targets and drive business growth.

●  Customer relationship management: Establish CareRelay as a long-term management thought leader, attend industry events and conferences, and build relationships with key players.

●  Thought leadership and industry engagement: We give presentations to promote CareRelay's solutions and analyze competitors to improve our market positioning.

●  Competitive analysis and market positioning: Establish CareRelay as a long-term care management thought leader through industry conferences, events, and relationship-building with influencers.

Vice President Business Development

Rotman International Executive EMBA Group

●  Strategic partnerships and alliances: Identified and established strategic partnerships with organizations and businesses in relevant industries. Collaborated with these partners to expand the reach and impact of the International EMBA program.

●  Market research and analysis: Conducted market research to identify trends and opportunities in the executive education and business innovation space. Analyzed market data and competitor information to inform business strategies and program development.

●  Sales and revenue generation: Developed and implemented sales strategies to attract new clients and drive revenue growth for the International EMBA program. This includes identifying target markets, creating sales pipelines, conducting client presentations, negotiating contracts, and closing deals.

●  Client relationship management: Cultivated and maintained strong relationships with key clients, including senior executives and business leaders. Understand their needs, gathering feedback, and ensuring client satisfaction with the program and its offerings.

●  Program customization and development: I worked with the program team to customize the EMBA program for client organizations and developed tailored solutions for various industries.

●  Thought leadership and industry engagement: Promoted the International EMBA program and Rotman School of Management as leaders in executive education and business innovation. Attended conferences and engaged with industry influencers to share insights.

●  Team leadership and management: Led and managed a team of business development professionals. Provided guidance, coaching, and support to help the team achieve their targets and drive business growth.

●  Networking and collaboration: Collaborating with a network of professionals to identify partnership opportunities and gather market intelligence.

VP Businesss Development

Helix Healthcare + Maximind NeuroPlay Achievement

●  Market analysis and opportunity identification: Conducted market research and analysis to identify potential opportunities for business growth in the healthcare and neuroplay achievement sectors. Identified target markets, customer segments, and industry trends to inform business development strategies.

●  Lead generation and prospecting: Generated leads and identified potential clients through various channels, such as networking events, industry conferences, and online research. Built a pipeline of qualified prospects for the organization's services.

●  Client relationship management: Cultivated and nurtured relationships with existing clients to ensure satisfaction and encourage repeat business. Identified opportunities for upselling or cross-selling services based on client needs and objectives.

●  Strategic partnerships and alliances: Formed partnerships with healthcare providers, mental health professionals, and wellness centers to expand services and increase brand visibility.

●  Proposal development and contract negotiation: I crafted proposals and presentations to promote Helix Healthcare + Maximind NeuroPlay Achievement's services. Worked with the team to create tailored solutions and negotiate contracts.

●  Sales strategy and planning: I created sales strategies, set goals, and tracked progress to achieve revenue targets. KPIs were used to measure sales effectiveness.

●  Marketing and promotional activities: Developed marketing campaigns and materials to generate brand awareness and attract new clients through various channels such as digital marketing, social media, and content creation in collaboration with the marketing team.

●  Collaboration with internal teams: Worked with internal teams to ensure smooth client onboarding and service delivery while providing market insights for service enhancements and improved customer satisfaction.

Director Business Development

BehaviorWorx Inc.

●  Customer relationship management: Developed and implemented strategies to build and maintain strong relationships with existing clients. This includes regular communication, addressing client needs and concerns, and identifying opportunities for upselling or cross-selling additional services.

●  Client acquisition and onboarding: Identified potential clients and nurtured leads through effective prospecting and lead generation activities. Developed and executed client onboarding processes to ensure a smooth transition and successful implementation of services.

●  Market research and analysis: Conducted thorough market research to identify potential market segments and target audiences. Analyzed market trends, competitor activities, and customer preferences to inform strategic decision-making and business development efforts.

●  Partnership development: Identified and pursued strategic partnerships and alliances with complementary businesses or organizations. Collaborated with partners to leverage shared resources, expand reach, and enhance service offerings.

●  Sales strategy and planning: Developed and implemented sales strategies and tactics to drive business growth and increase market share. Setting sales targets, creating action plans, and monitoring sales performance. Providing guidance and support to the sales team to achieve sales objectives.

●  Client feedback and satisfaction: Established mechanisms to collect and analyze client feedback to measure satisfaction and identify areas for improvement. Implementing initiatives to enhance the customer experience and exceed client expectations.

●  Training and development: Collaborated with the HR department to design and deliver training programs for the sales and client services teams. Ensured that team members have the necessary knowledge and skills to effectively engage with customers and deliver exceptional service.

COO for Client Partnering

Sensors Quality Management Inc.

●  Relationship Management: Built and maintained strong relationships with existing clients. Regularly communicated with clients to understand their needs, address concerns, and provide ongoing support and guidance.

●  Account expansion: Identified opportunities for upselling and cross-selling additional services to existing clients. Collaborated with the sales team to develop tailored solutions and proposals aligned with client requirements and objectives.

●  Client retention: Implemented strategies to ensure high client retention rates. Monitored client satisfaction and proactively addressed any issues or concerns. Developed and executed initiatives to enhance the overall client experience.

●  Client needs assessment: Conducted comprehensive needs assessments for prospective clients to understand their unique requirements and challenges. Collaborated with internal teams to develop customized solutions that meet client needs and align with SQM's capabilities.

●  New client acquisition: Prospected and identified potential clients in target markets. Developed and executed strategies to engage and convert prospects into new clients. Conducted presentations, demonstrations, and negotiations to secure new business partnerships.

●  Market research and analysis: Stayed updated on industry trends, competitive landscape, and client demands. Conducted market research and analysis to identify new business opportunities and potential areas for growth.

●  Proposal development and contract negotiation: Worked closely with clients to develop comprehensive proposals that outline the scope of services, pricing, and deliverables. Negotiated contract terms and conditions to ensure mutually beneficial agreements.

●  Collaboration with internal teams: Worked with internal teams to ensure smooth service delivery and client satisfaction while providing client feedback to enhance overall value.

Client Development

Kids Say No Drugs

I helped to organize and develop a facilitated community seminar, supported by the organization that presented a fun interactive and very educational message.  The core idea, drug issues are fundamentally related to communication issues and relationship issues that involve Kids, Parents and the community.  Our presentations got all of these groups together, educated them on the underlying issues and then helped them to begin talking to each other in the same room.
The results were electric.  Parents, Kids and local communities realized that they needed to work together to solve the drug problem in their own communities.

National Speaker

🏥 Helping hospitals, medical practices, medical practice groups, surgical centers, and urgent care facilities optimize their revenue is my expertise. As a medical underpayments recovery expert, post-revenue cycle management revenue generator, and trailblazing revenue recovery expert. I am dedicated to delivering real value through technology,  innovative solutions, and strategic alliances. 

🔍 Medical Underpayments Recovery:
With a laser focus on maximizing your financial success, I specialize in uncovering and recovering medical underpayments after your bills are already marked paid. Leveraging my extensive experience and software AI, I ensure you receive every dollar you are owed.


💡 Revenue Cycle Management Expertise:
I specialize in post-revenue cycle management. My expertise is uncovering additional medical underpayments after your billers and software have completed their work and your bills have been marked paid. 

🚀 Innovative Business Growth Strategist:
As an innovative business growth strategist, I understand that intelligent market understanding and strategic partnerships are crucial to driving success. I have a proven track record of forging impactful alliances that result in substantial revenue growth for my clients.

💼 Strategic Alliances:
I have a passion for developing strategic alliances that create mutually beneficial outcomes. By connecting healthcare organizations with key partners in the industry, I enable the exchange of knowledge, resources, and opportunities that fuel growth and profitability.

💡 Delivering Real Value: My approach centers around delivering tangible value to my clients. I leverage my expertise and market insights to develop customized strategies that optimize revenue streams, improve profitability, and strengthen market positioning.

💼 Partner at AfterYourPaid.com:
As a proud partner advisor at AfterYourPaid.com, I work alongside a team of industry-leading professionals who share my commitment to revenue recovery excellence. Together, we utilize cutting-edge technologies and proprietary software to drive exceptional results for our clients.

Let's connect to discuss how I can help your organization recover lost revenue, forge strategic alliances, and achieve sustainable growth in the highly competitive healthcare landscape.

#MedicalUnderpayments #RevenueOptimization #StrategicAlliances #BusinessGrowth #HealthcareIndustry #RevenueCycleManagement #hospitals #medicalpractices

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Natasha Dolginsky

Martin L. Hoffmitz

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