ON24

Vice President Demand Generation

Panorama Education

Sr. Director of Demand Generation

Clari

Oversee global demand & pipeline generation.

Sr. Director of Growth Marketing

Lead a team of remarkable growth marketers to drive demand and pipeline via world-class marketing programming. Fostering an environment of a data-driven decision-making, autonomous creativity, no fear of failing, meticulous project management, and a bias for action.

Director of Growth Marketing

Centrify Corporation

Lead a digital marketing team, continuously exceeding MQL and SAL goals. Leverage integrated marketing cross-channel (including SEM, paid social, content syndication, webinars, email nurture, and website). Responsible for strategy and tactical execution around Account-based efforts, dedicated to growing revenue within Target Accounts.

Director of Demand and ABM

Owned ABM strategy (from plan & build to test & optimize), launching custom programs, including one-to-few and one-to-many, leveraging email, direct mail, and website personalization. 

Operationalized several ABM technologies across marketing and sales (intent-6sense and engagement-Engagio) resulting in better account segmentation, more strategic marketing spend and improved lead hand-off to Sales. 

Ensured program optimization across the Demand Gen team, including a/b testing, program analysis & recommendations. Ongoing program and data analysis to 1) identify gaps and provide actionable changes to demand gen strategies and tactics 2) share the demand gen narrative and findings with executive leadership and BoD.

Sr. Marketing Manager, ABM

Bill.com

Managed demand generation, across full funnel (webinars, nurture, and email marketing), including analyzing and refining programs to decrease CPL and lifetime value. Created advocacy channel for the company, including customer appreciation and referral programs.

Sr. Marketing Manager

Nimble Storage

Developed marketing strategies for the NA Central West territory to include an optimal mix of marketing channels, including events, email marketing, webinars, website, and social media. Drove lead generation efforts with a strong focus on hosted events (breakfast briefings, lunch-and-learns, happy hours), tradeshows, and local and regional usergroups.

Marketing Manager

Cogenra Solar

Ran all marketing channels (email, tradeshows, publications, co-marketing, social media, and webinars) to reach multi-family, education, healthcare, building and facility and assisted living prospects, meeting lead gen goals. Created speaking abstracts, award submissions and overall company messaging to prospects, channel partners, investors, and media.

Dealix Corporation

Managed lead generation efforts, using email, display on industry-specific social networking sites and tradeshows. Created customer retention and satisfaction programs to increase customer product, resulting in increasing upsells and cross-sells. Developed training materials, tools and resources and conducted sales team training to educate them on corporate marketing programs.

Responsible for determining business strategies and direction for new and used car products.  Created and managed a ‘dashboard’ of all active projects, which was eventually implemented into the project management tool kit. Defined and prioritized product and technical requirements balancing the needs of internal and external customers.

Product Manager

Sr. Director of Growth Marketing at Clari

I have been a marketing geek for the last 13 years and still love every day of it. As the Sr. Director of Growth Marketing at Panorama, I oversee demand and pipeline generation via inbound, account-based, and digital strategies. I view marketing as a perfect blend of art, science, psychology, and creative thinking, and I believe it to be an integral part of the revenue team.

Natasha Dolginsky

Lori Ann (Ross) Kane, CMP

Marketing Advisory

Providing fractional marketing consultancy services while exploring full-time opportunities.

Experiential Event Marketing Consultant & Advisor

ExtraHop

Senior Director, Corporate Marketing Events

Director, Corporate Marketing Events

BioCatch

Director, Global Events & Engagement Marketing

Head of Events & Local Engagement Marketing

RSA Security

Americas Field Marketing & Nat'l Programs

Global Field and Channel Marketing 

Sophos

IT/high tech, cross-functional and customer focused

Experiential Marketing | Meeting and Event Professional

RSA Conference

Event Planner, RSA Conference

RSA, The Security Division of EMC

Customer Programs

Consumer BU Marketing Programs

Marketing Consultant

Creating compelling experiences that drive awareness, convert demand, boost engagement and ultimately build brand trust.

Relationship-driven Marketing and Engagement Leader with a track record of strategizing and executing global programs, including sponsorships, awareness events, sales kickoffs, and demand generation activities that drive revenue. Skilled in leveraging AI tools to enhance personalization, engagement, and event efficiency. A persuasive communicator with proven success in cross-functional collaboration, stakeholder engagement, and full-cycle field and partner program management. Highly organized with strong skills in budget tracking, negotiation, and strategic planning – consistently delivering measurable results while adopting emerging technologies for smarter decision-making and operational efficiency. 

Enneagram Type 2

Leadership | Corporate & Field Marketing | Partner Marketing | Experiential Events | Program & Team Management | Loyalty and Customer Programs | Strategic Events | Partner Events & Strategy | Vendor Management | Multi-million Budget Development and Tracking | Sales and Executive Strategy & Alignment | Teambuilding | ABM | Sales Programs and Kickoffs

taplio

The Battle

Natasha Dolginsky

Lori A. (Ross) Kane, CMP

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