ON24

Vice President Demand Generation

Panorama Education

Sr. Director of Demand Generation

Clari

Oversee global demand & pipeline generation.

Sr. Director of Growth Marketing

Lead a team of remarkable growth marketers to drive demand and pipeline via world-class marketing programming. Fostering an environment of a data-driven decision-making, autonomous creativity, no fear of failing, meticulous project management, and a bias for action.

Director of Growth Marketing

Centrify Corporation

Lead a digital marketing team, continuously exceeding MQL and SAL goals. Leverage integrated marketing cross-channel (including SEM, paid social, content syndication, webinars, email nurture, and website). Responsible for strategy and tactical execution around Account-based efforts, dedicated to growing revenue within Target Accounts.

Director of Demand and ABM

Owned ABM strategy (from plan & build to test & optimize), launching custom programs, including one-to-few and one-to-many, leveraging email, direct mail, and website personalization. 

Operationalized several ABM technologies across marketing and sales (intent-6sense and engagement-Engagio) resulting in better account segmentation, more strategic marketing spend and improved lead hand-off to Sales. 

Ensured program optimization across the Demand Gen team, including a/b testing, program analysis & recommendations. Ongoing program and data analysis to 1) identify gaps and provide actionable changes to demand gen strategies and tactics 2) share the demand gen narrative and findings with executive leadership and BoD.

Sr. Marketing Manager, ABM

Bill.com

Managed demand generation, across full funnel (webinars, nurture, and email marketing), including analyzing and refining programs to decrease CPL and lifetime value. Created advocacy channel for the company, including customer appreciation and referral programs.

Sr. Marketing Manager

Nimble Storage

Developed marketing strategies for the NA Central West territory to include an optimal mix of marketing channels, including events, email marketing, webinars, website, and social media. Drove lead generation efforts with a strong focus on hosted events (breakfast briefings, lunch-and-learns, happy hours), tradeshows, and local and regional usergroups.

Marketing Manager

Cogenra Solar

Ran all marketing channels (email, tradeshows, publications, co-marketing, social media, and webinars) to reach multi-family, education, healthcare, building and facility and assisted living prospects, meeting lead gen goals. Created speaking abstracts, award submissions and overall company messaging to prospects, channel partners, investors, and media.

Dealix Corporation

Managed lead generation efforts, using email, display on industry-specific social networking sites and tradeshows. Created customer retention and satisfaction programs to increase customer product, resulting in increasing upsells and cross-sells. Developed training materials, tools and resources and conducted sales team training to educate them on corporate marketing programs.

Responsible for determining business strategies and direction for new and used car products.  Created and managed a ‘dashboard’ of all active projects, which was eventually implemented into the project management tool kit. Defined and prioritized product and technical requirements balancing the needs of internal and external customers.

Product Manager

Sr. Director of Growth Marketing at Clari

I have been a marketing geek for the last 13 years and still love every day of it. As the Sr. Director of Growth Marketing at Panorama, I oversee demand and pipeline generation via inbound, account-based, and digital strategies. I view marketing as a perfect blend of art, science, psychology, and creative thinking, and I believe it to be an integral part of the revenue team.

Natasha Dolginsky

Mindtickle

Enterprise Account Executive

Leadspace

155% FY22 quota attainment.  #1 performer (team of 16)

Sr. Enterprise Account Executive

Conversica

--#1 performer on Strategic team
--Closed first deal for company's newest product
--Spearheaded over a dozen company-wide initiatives across Sales, Marketing, and Customer Success

Sr. Strategic Account Executive

#1 performer on Enterprise team at end of Q3, moved into Strategic role

iFoodDS

--Personally exceeded the entire organization's revenue quota for 5 consecutive months (team of 5 AEs)
--Established the company's first Demand Gen and Marketing infrastructure (email marketing, webinars, content calendar, marketing automation tool), managed all Sales/Mktg technology, and created full onboarding/training curriculum for Sales org
--Individual deals closed in Q2-Q3 2020 increased the company's client base by 25% (in business since 2013)
--Signed company's first multi-year deal
--Closed three clients in three entirely new verticals (had been strictly in one vertical since 2013 inception)

Searchmetrics

Enterprise Sales
--210% annual quota achievement end of Q3, time of departure (highest global performer, team of ~35)
--Successfully executed three largest upsells in company history (all originally self-sourced)
--145% Q1 quota achievement (highest global performer)

Dual Role: Enterprise Account Executive and Leader of US Sales Development Organization

2018 Accomplishments
**Account Executive
---205% Total Annual Quota Acheivement - highest global performer (team of ~30)
---246% of Q4 Quota, highest global performer
---120% of Total Annual Quota by end of Q3
---192% of Q3 quota, highest global performer (team of around 30)
---143% YTD Quota Attainment at end of Q2, highest global performer in ARR/MRR
---173% New Business Quota Attainment in Q1, highest global performer
**SDR Manager
---175% YTD Pipeline Generation Quota Attainment at end of Q2
---160% Q1 Pipeline Generation Quota Attainment
---Successfully created and established first organization-wide outbound/inbound infrastructure 

2017 Accomplishments
---#1 performer on Sales Team for FY 2017
---Within one quarter leading the US SDR Team, increased pipeline generation by 10x
---175% Attainment of Pipeline Generation Quota for US SDR Team

Enterprise Account Executive and Head of Sales Development

**Enterprise Sales 
**#1 Performer on Sales Team

Account Executive

Demandbase

**First SDR in company history promoted to Mid-Market AE (5 years experience required)
**120% YTD quota achievement at end of Q3 (time of departure)
**Strategic, educational sales cycle often lasting longer than 6 months
**Full sales cycle role; from prospecting to close

*Exceeded monthly quota every month of 16 opportunities created per month
*6 straight months of at least 150% of quota
*Only SDR to achieve 125%+ of quota in any month in Q3, and reached that benchmark all three months in the quarter
*Maintained highest percentage of quota in every month of 2015 (#1 SDR)
*Sourced $2M in closed business in less than one year

Enterprise Sales Development Representative, Strategic Accounts

James W. Ancel, Inc

*Coordinate all subcontracting companies for General Contractor on a $45M construction project
*Manage internal staff as well as multiple subcontractors on-site daily
*Handle administrative and engineering issues across the board as they arise
*Actively address and solve contract disputes with Presidents and CEOs of subcontracting companies
*Negotiate contract changes between General Contractor and Project Owner
*Represent firm at biweekly meetings, acting as a liaison between General Contractor and Project Owner

Vice President

Marketo, Inc

*Hired as first SDR in company assigned to focus strictly on named enterprise accounts
*Act as point-man for SDR team on B2C accounts and the go-to source for B2C offering
*Prospect, educate, qualify and develop accounts and inbound leads to create opportunities
*Research accounts, identify key players, generate interest and develop accounts to stimulate opportunity
*Disseminate opportunities to appropriate Account Executive, educating rep about opportunity
*Successfully manage and overcome prospect objections
*Become a trusted resource and develop superior relationships with prospects
*Consistently achieve qualified opportunity quotas to ensure revenue objectives
*Provide closed-loop feedback to ensure continuous process optimization

Enterprise Sales Development Representative, Named Accounts

Spigit, Inc

*First member of Sales Development organization
**Built team from its inception, weekly 1on1 meetings with CEO
*Manage North America East and EMEA accounts
*Consistently meet 10 qualified opportunities passed per month
*Lead generation by cold calling into C-level executives, IT departments and VPs
*Extensively track and report production in Salesforce.com
*Focus on developing Fortune 1000 accounts

Manager of Sales Development - Regional Account Manager

*Work with Sales and Marketing departments
*Maintain focus on growing Spigit in public sector, while also working in the enterprise space
*Attend trade shows to demonstrate the platform
*Cold call and set meetings with C-level City and State employees across the country

Business Development Analyst

Always the hardest worker in the room, consistently acknowledge that there are people/experiences I can learn from, and relentlessly dedicate high energy and focus to both short-term and long-term goals.

Experience in SaaS solution selling into a wide variety of functions and verticals.  Began career by starting a Sales Development team from scratch at an early-stage Social Innovation SaaS startup and continued to grow knowledge of different technologies by moving into the MarTech space.  Was a part of Marketo's IPO, and even helped run a General Contracting firm for a few years along the way--reinvigorating a strong work ethic, which I believe to be the foundation of any success.  Held dual roles, managing Sales Development teams while also a top performing Enterprise AE.  Took on a role at a pre-Series A startup, and successfully established the company's entire marketing and sales infrastructure, and single-handedly was responsible for net new revenue for 2+ quarters.  From there, a top performing and culture-setting Strategic AE at a Conversational AI startup, spearheading over a dozen company-wide initiatives during my time at the organization.

Every one of my roles has been the first-of-its-kind, and I will continue to be a fully motivated self-starter at every turn.

As I continue my career in Technology, I remain passionate about new trends in the market, the success of companies and what to learn from it, and helping my clients and teammates achieve their goals and become successful--as individuals, teams, and organizations.

taplio

The Battle

Natasha Dolginsky

Jim Ancel

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