ON24

Vice President Demand Generation

Panorama Education

Sr. Director of Demand Generation

Clari

Oversee global demand & pipeline generation.

Sr. Director of Growth Marketing

Lead a team of remarkable growth marketers to drive demand and pipeline via world-class marketing programming. Fostering an environment of a data-driven decision-making, autonomous creativity, no fear of failing, meticulous project management, and a bias for action.

Director of Growth Marketing

Centrify Corporation

Lead a digital marketing team, continuously exceeding MQL and SAL goals. Leverage integrated marketing cross-channel (including SEM, paid social, content syndication, webinars, email nurture, and website). Responsible for strategy and tactical execution around Account-based efforts, dedicated to growing revenue within Target Accounts.

Director of Demand and ABM

Owned ABM strategy (from plan & build to test & optimize), launching custom programs, including one-to-few and one-to-many, leveraging email, direct mail, and website personalization. 

Operationalized several ABM technologies across marketing and sales (intent-6sense and engagement-Engagio) resulting in better account segmentation, more strategic marketing spend and improved lead hand-off to Sales. 

Ensured program optimization across the Demand Gen team, including a/b testing, program analysis & recommendations. Ongoing program and data analysis to 1) identify gaps and provide actionable changes to demand gen strategies and tactics 2) share the demand gen narrative and findings with executive leadership and BoD.

Sr. Marketing Manager, ABM

Bill.com

Managed demand generation, across full funnel (webinars, nurture, and email marketing), including analyzing and refining programs to decrease CPL and lifetime value. Created advocacy channel for the company, including customer appreciation and referral programs.

Sr. Marketing Manager

Nimble Storage

Developed marketing strategies for the NA Central West territory to include an optimal mix of marketing channels, including events, email marketing, webinars, website, and social media. Drove lead generation efforts with a strong focus on hosted events (breakfast briefings, lunch-and-learns, happy hours), tradeshows, and local and regional usergroups.

Marketing Manager

Cogenra Solar

Ran all marketing channels (email, tradeshows, publications, co-marketing, social media, and webinars) to reach multi-family, education, healthcare, building and facility and assisted living prospects, meeting lead gen goals. Created speaking abstracts, award submissions and overall company messaging to prospects, channel partners, investors, and media.

Dealix Corporation

Managed lead generation efforts, using email, display on industry-specific social networking sites and tradeshows. Created customer retention and satisfaction programs to increase customer product, resulting in increasing upsells and cross-sells. Developed training materials, tools and resources and conducted sales team training to educate them on corporate marketing programs.

Responsible for determining business strategies and direction for new and used car products.  Created and managed a ‘dashboard’ of all active projects, which was eventually implemented into the project management tool kit. Defined and prioritized product and technical requirements balancing the needs of internal and external customers.

Product Manager

Sr. Director of Growth Marketing at Clari

I have been a marketing geek for the last 13 years and still love every day of it. As the Sr. Director of Growth Marketing at Panorama, I oversee demand and pipeline generation via inbound, account-based, and digital strategies. I view marketing as a perfect blend of art, science, psychology, and creative thinking, and I believe it to be an integral part of the revenue team.

Natasha Dolginsky

SC Labs

Freelance Marketing Consultant

Agrify Corp

Social Media Marketing Manager

Smartfish Group

- Led the creation of copy ad imagery for several local, national, and international alcoholic beverage brands.
- Budgeted, scheduled and managed the paid/organic social media strategy for all brands across all major platforms.
- Used analytic information and feedback from day to day interactions with followers to conceptualize new content and ensure successful engagement no matter the budget.
- Assisted in directing professional creative assets in photoshoots and during national level brand events.
- Photographed and edited product/lifestyle photographs for day to day use.

Social Media Manager

Freelance

- Managed copywriting projects in all stages of their digital life to help small brands translate their message into a digital language that inspires conversion in their audience.

Writer

Kinder Institute of Life Planning

- Wrote web and social media copy for the Kinder Institute brand as well as the owner’s personal brand.
- Wrote  and edited all internal and external communications for both brands to include: Email outreach, press materials, newsletters, statements from the owner, and white papers.

Berkshire Blanket & Home Co.

- Drove social media outreach by pairing outstanding copy with marketing efforts, doubling Facebook likes and tripling engagement on planned product giveaways.
- Named and described new products with input from product designers, helping their designs come to life for potential buyers in the global retail industry.

Communications Copywriter

James & Matthew

•If it needed words, I wrote them. Whether it was client work, outreach emails for the sales team, or internal brand messaging, it was my mission to tell the story.
•Constantly collaborated with the partners and our design team, ensuring the deliverable deadlines were met and the team was given as much creative freedom and time as possible to create impactful messaging.
•Acted as point person to clients, giving them access to the conceptual framework of each campaign and the creative team that crafted it for them.

Communications Copywriter/Creative Strategiest

United States Marine Corps

Leadership:
 Took charge of a leadership responsibility meant for someone pay grades above my own; eventually earning a Navy and Marine Corps Commendation Meal for my efforts.
 Coordinated my peers and junior Marines in the staffing of a post that operated twenty four hours a day for a full year to provide direct and timely fires/information information to the Regimental Command Center.
 Led groups of Marines in both combat and training environments, ensuring their effectiveness in their roles as well as their well-being and safety.
 Trained junior Marines on relevant occupational technology.

Fire Support/Information Operations:
 Coordinated fire support for a Regiment of Marines as well as supporting Army and Iraqi Army assets.
 Maintained up to date knowledge of all defense software and hardware needed to accomplish highly accurate and safe fire missions in my area of operations.
 Utilized concepts of kinetic fire support to more accurately serve the Information Operations effort in my area of operations, forming communications plans and effective practices that supported the Iraqi civilian population.
 Created and executed targeted marketing plans to increase operational security knowledge among Marines deployed to Western Iraq.
 Supported the construction, operation, and maintenance of the the first three radio relay stations west of the Euphrates River.

taplio

The Battle

Natasha Dolginsky

Chris B.

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