ON24

Vice President Demand Generation

Panorama Education

Sr. Director of Demand Generation

Clari

Oversee global demand & pipeline generation.

Sr. Director of Growth Marketing

Lead a team of remarkable growth marketers to drive demand and pipeline via world-class marketing programming. Fostering an environment of a data-driven decision-making, autonomous creativity, no fear of failing, meticulous project management, and a bias for action.

Director of Growth Marketing

Centrify Corporation

Lead a digital marketing team, continuously exceeding MQL and SAL goals. Leverage integrated marketing cross-channel (including SEM, paid social, content syndication, webinars, email nurture, and website). Responsible for strategy and tactical execution around Account-based efforts, dedicated to growing revenue within Target Accounts.

Director of Demand and ABM

Owned ABM strategy (from plan & build to test & optimize), launching custom programs, including one-to-few and one-to-many, leveraging email, direct mail, and website personalization. 

Operationalized several ABM technologies across marketing and sales (intent-6sense and engagement-Engagio) resulting in better account segmentation, more strategic marketing spend and improved lead hand-off to Sales. 

Ensured program optimization across the Demand Gen team, including a/b testing, program analysis & recommendations. Ongoing program and data analysis to 1) identify gaps and provide actionable changes to demand gen strategies and tactics 2) share the demand gen narrative and findings with executive leadership and BoD.

Sr. Marketing Manager, ABM

Bill.com

Managed demand generation, across full funnel (webinars, nurture, and email marketing), including analyzing and refining programs to decrease CPL and lifetime value. Created advocacy channel for the company, including customer appreciation and referral programs.

Sr. Marketing Manager

Nimble Storage

Developed marketing strategies for the NA Central West territory to include an optimal mix of marketing channels, including events, email marketing, webinars, website, and social media. Drove lead generation efforts with a strong focus on hosted events (breakfast briefings, lunch-and-learns, happy hours), tradeshows, and local and regional usergroups.

Marketing Manager

Cogenra Solar

Ran all marketing channels (email, tradeshows, publications, co-marketing, social media, and webinars) to reach multi-family, education, healthcare, building and facility and assisted living prospects, meeting lead gen goals. Created speaking abstracts, award submissions and overall company messaging to prospects, channel partners, investors, and media.

Dealix Corporation

Managed lead generation efforts, using email, display on industry-specific social networking sites and tradeshows. Created customer retention and satisfaction programs to increase customer product, resulting in increasing upsells and cross-sells. Developed training materials, tools and resources and conducted sales team training to educate them on corporate marketing programs.

Responsible for determining business strategies and direction for new and used car products.  Created and managed a ‘dashboard’ of all active projects, which was eventually implemented into the project management tool kit. Defined and prioritized product and technical requirements balancing the needs of internal and external customers.

Product Manager

Sr. Director of Growth Marketing at Clari

I have been a marketing geek for the last 13 years and still love every day of it. As the Sr. Director of Growth Marketing at Panorama, I oversee demand and pipeline generation via inbound, account-based, and digital strategies. I view marketing as a perfect blend of art, science, psychology, and creative thinking, and I believe it to be an integral part of the revenue team.

Natasha Dolginsky

Eclypsium, Inc.

Lead Eclypsium's GTM strategy and execution including brand and demand gen efforts as we lead the market for IT Infrastructure Supply Chain Security.

- Series C backed by Madrona, Ten Eleven, and A16Z

Chief Marketing Officer

YL Ventures

Advise cybersecurity portfolio companies on GTM strategy and operationalization

GTM Advisor

Cyber GTM Consulting

Go to market and marketing consulting on strategy and execution for cybersecurity startups

Laminar

Established Data Security Posture Management (DSPM) category and successful exit to Rubrik for ~$200m

- Growth from $0 to $5m. Joined at seed stage. Sold to Rubrik in 2 years for reported $200+m.
- Launched company 3 months after start with over 1,000 attendees at virtual industry launch event.
- Founding marketeer, grew to team of 7.
- Established new DSPM market category with Gartner and led the market. 
- Marketing engine built on intent and account-based strategies. 
- Implemented agile marketing practices. 
- Responsibilities included marketing, revops as well as SDR functions.

Laminar was leader in Data Security Posture Management including data discovery and classification, data access governance and data detection and response.

Qualys

Re-engineered marketing engine for effective demand generation and launched 4 major new products.

- Managed team of 30 marketers at $350m+ global, public, cybersecurity leader.
- Fixed broken marketing practices and implemented revtech to measure marketing effectiveness.
- Team included PR, field/channel marketing, demand generation, marketing ops, community and design. 

Qualys is leader in vulnerability management, asset management, and threat detection and response. They pioneered cloud-based SaaS in cybersecurity.

Led team of 24+ through growth from $70m to $170m. Drove pipeline creation of up to $450m annually.

- Led a global team of 24+ incredible marketeers in Digital, Channel, Field, Demand Gen, Product Marketing, PR, AR, Customer Advocacy and Marketing Ops. 
- Re-branded to "zero trust privilege" leader after split of Idaptive from Centrify
- Utilized both account-based and intent-based practices for effective pipeline creation
- Managed efficiency gain after PE acquisition by Thoma Bravo.

SVP of Marketing

Managed AR, content, sales enablement, positioning and messaging for $100m PAM leader.

- Created sales playbook and enabled field with 13 detailed sales play. 
- Managed AR function that included leadership positions in Gartner MQ, Forrester Wave and Kuppinger Cole Leadership Compass.
- Added Customer Advocacy function and drove rollout of Customer Advisory Board.
- Managed small team of 5 PMMs and Technical Marketing.

Centrify was pioneering Privilege Access Management (PAM) leader and thought leader in IAM space.

VP of Product Marketing

Oracle

Responsible for go-to-market and strategy for Oracle's $500m global Security and Identity Management business. 

- Drove Oracle’s entry into cloud security including IDaaS, SIEM and CASB.
- Ran Oracle Security and IAM annual Customer Advisory Board.
- Enabled global field sales force of over 250 to transition from on-premises license to cloud.

Sr Director of Outbound Product Management

Bitzer Mobile

Drove growth from $0-$10m and successful exit through sale to Oracle in 3 years.

- Employee #5
- Managed critical pivot, production deployments at Chevron and Exxon, hired team, developed and launched new product in 4 months.

Bitzer Mobile delivered enterprise mobility solution to allow employees to safely access enterprise data from consumer mobile devices.

VP of Product Management

Purfresh

- Delivered world's first ever "freshness index" SaaS software, Intellipur, that tracked trip conditions in refrigerated containers and predicted shelf life of produce.
- Successfully introduced new solution for global marine export containers that grew 200% and 400% in first 2 years. 

Purfresh is a "clean tech" company focused on bringing environmentally friendly technology solutions to help keep food and water fresh and safe.

VP of Products

Apexon

- Adjusted business strategy to focus on SaaS supplier collaboration. 
- In three months delivered re-vamped UI as well as new pricing and go to market strategy.

Apexon delivered a targeted business intelligence solution for supply chain organizations based on Oracle OLAP engine.

B2B SaaS marketing and product expert. My superpower is taking complex and technical subjects and breaking down into easy to digest customer speak. I have vast experience in multiple growth stages and I'm most happy in a role the lets me not only build out an effective and efficient marketing engine, but also help direct the overall GTM strategy.

Experiences and signature themes:

· 4x successful exits with $0-$5m, $0-$10m, $10m-$120m and $70-$170m
· Successful category creation experience with Data Security Posture Management (DSPM) led to $200m exit.
· Chief "Market" Officer that can build out the marketing engine as well as help lead overall GTM strategy
· B2B enterprise marketing approach includes account-based, intent-based and agile marketing techniques. 
· Expert in alignment of functions so entire GTM team is rowing in the same direction.
· When in doubt, focus and find your wedge, then expand.
· Team leader and builder. I love to mentor.

taplio

The Battle

Natasha Dolginsky

Andy Smith

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