Natalie Furness - Revenue Operations

RevOps Automated

Founder + CEO/COO

Roam

Strategist

Pavilion

Member | Salesforce + HubSpot RevOps Automation Specialist

Lantum

Revenue Operations Specialist

Don't be Shy

Marketing Automation and Sales Operations Specalist

isosconnect

Performance Marketing Strategy
Hubspot configuration
Data Analytics
Google Ads, Facebook Ads, Linkedin Ads.
Multi-channel marketing campaigns
Digital Marketing Channel Acquisition

Fractional Head Of Marketing

APTIS GmbH

Provided 4-month consultancy and training programme to educate SDRs in prospecting, nurturing and closing of high-value accounts, utilising Linkedin + HubSpot.

Account Based Marketing and Sales Consultant

Banani App

Client of Niam Marketing - MENA.
Multichannel digital marketing and sales  automation, advising sales team, managing team of developers and designers reporting to CEO. 

Implemented Hubspot marketing automation integrating paid ads, social media, emails and sales lifecycles. 

Managed technical integration projects, to pull data from a third-party application to CRM, with relevant contact segmentations.

Lead scoring strategy, and implemented to prioritise business development team calls reducing  MQL -> SQL times by 50%
- Built and launched email campaigns with an average  83% open rate and 56% engagement. 
Integrated social media and email campaigns into workflows, increasing qualified lead acquisition by 400%

Launched cross-channel ad campaign increasing app downloads by 3000% in 30 days.

Implemented app stored SEO Increasing organic app searches by 150%

Launched and optimised ads across Linkedin, Facebook, Youtube, Instagram and Twitter. Reducing CPC from $0.96

Fractional CMO : Hubspot Sales & Marketing Automation

Old Street Solutions

Unblocked Events

Website launch with cross channel marketing campaign increase website traffic by 400%
LinkedIn Event and Linkedin Organic post strategy resulted in ticket sales.

Performance Marketing Manager

I'm on a mission to eradicate friction from the B2B buying experience.

Our solutions align internal operations across marketing, sales, customer service, product and beyond - with the ideal buyer experience.

Solutions we offer:

1️⃣ Revenue Operations Consulting. Gain actionable insights on how your business can apply RevOps to build scalable revenue engines. 

2️⃣ RevOps as a Service - providing you with a fractional Revenue Operations team, to plan, build, manage and deliver data insights on marketing, sales and service operations.

3️⃣ Custom Attribution Reporting and Forecasting  - connecting all of your data sources to provide better data insights on revenue attribution. 

4️⃣ RevOps Process Automation - Cut out waste from your marketing, sales and service processes. 

5️⃣ HubSpot Optimisation - improving the ROI on HubSpot marketing, sales, service and operations Hubs. 

6️⃣ HubSpot Integrations - bringing together customer and deal data. Get your business closer to a single source of truth. 

I'm also working on some SaaS - in stealth 😉. 

About me. 

I've been lucky enough to have had the opportunity to work + learn from talented  marketing automation and data experts internationally.

My core strength are in the strategic development and implementation end to end customer experiences using CRM, Marketing, Sales and Support automation tools. in addition, I utilise nocode and lowcode tools, integrated into systems to automate operations. 

The management of customer data through systems, is some thing that I passionate about. I attribute this passion to my technical training in healthcare informatics - where I worked to improve the flow of patient health records through systems. 

I enjoy building systems for efficient and effective revenue operations, including effective reporting systems. I thank my background in science for my ability to design reporting systems which focus on statistical significance.

Typically business unit leaders reach out to me when they require;

+ Hubspot Enterprise Implementation
+ Hubspot onboarding/training
+ Salesforce Migration to Hubspot
+ Smart ChatBot Builds
+ Hubspot Workflows.
+ Data cleansing and migrations
+ Integrations between Hubspot and third-party apps like Shopify, Webflow, WordPress, Airtable, Zendesk, 9. Xero, Eventbrite, Webinar software, Salesforce, Slack, Stripe and more.
+ Smart content delivery systems, changing what the customer see depending on their demographics or previous behaviours on your website.
+ Bespoke development

Message me, if you have any questions

Member | HubSpot RevOps Automation Specialist

HubSpot CRM, Marketing and Sales Automation Specialist Digital Agency. We build sophisticated and highly personalised multi-channel campaigns to accelerate business growth. 

HubSpot is the locomotive, and I make sure I can put this locomotive on its tracks, get it to run and pull all the load. More details below: 

• Creating and managing HubSpot automation workflows to nurture leads.
• Developing, activating and managing a robust lead scoring model.
• Integrating HubSpot and Salesforce and ensuring all lead and revenue data is accurately flowing between the two platforms.
• Executing routine HubSpot audits to maintain clean CRM data and error-free workflows.
• Making sure emails, forms and landing pages are consistently being created keeping best practices in mind.
• Ensuring data tracking and helping build marketing data pipelines into visualization tools like Looker Studio and MicroStrategy.

Marketing Automation Lead

• Analyzed business and marketing data to come up with marketing campaign opportunities and identified potential customer segments that were untapped or had lower penetration.
• Executed routine HubSpot audits to maintain data integrity and building data governance framework to control data ingestion into HubSpot.
• Provided direction on go-forward strategies to optimize promotional content, audience engagement and media channels.
• Helped migrate from Tableau to Looker Studio for all digital marketing reporting.
• Streamlined data from HubSpot, Google Analytics, Google Ads, LinkedIn, Meta and internal SQL databases for reporting and visualization, and built data pipelines into visualization tools (Looker Studio and MicroStrategy).

Marketing Analytics Specialist

Zensurance

• Leveraged automations and integrations to build a self-serve analytics culture, where marketing and product teams could use high quality and clean data in BI tools (Looker and Amplitude) to do their own analysis, saving tens of hours every month in building manual reports and visualizations.
• Worked on large and complex datasets, wrote clean and efficient SQL queries to join datasets together, and offered scalable solutions within the product and marketing analytics space.

Data Analyst - Marketing and Product Analytics

CLHIA

• Led industry-wide data analysis projects and developed insights, KPIs and reports to support policy and business decision making, affecting millions of dollars in premiums and claims transactions.
• Managed end-to-end process of ETL, data collection, cleaning and transformation using SQL and Excel (Power Query, Pivot Tables, etc.).
• Developed dashboards and visualizations using Tableau to facilitate business storytelling about product trends and industry issues.

Data Analyst - Statistical Services

S&P Global

Data Analyst

Hey there! I'm Nikhil, and I love to make things work! Operating at the intersection of marketing, technology and data, I have identified and fixed a lot of broken processes and made things work again. I am here to simplify and solve your CRM and marketing/sales automation issues using HubSpot.

A tiny bit about myself - As a first-generation immigrant in Canada, I have always strived for excellence and have worked very hard to fulfill my life's goals.

Through my university days in New Delhi, India, and as a new and struggling immigrant in Toronto, Canada, I have worked as a packaging factory worker, teppanyaki chef, men's accessories associate at a departmental store, and as telephone survey taker. The struggle taught me a lot and pushed me to work harder yet stay humble as I succeed in life.

Fast forward a few years, and I got some of the most amazing opportunities to work with extraordinary companies and colleagues. I have been able to successfully lead some very interesting and rewarding projects in marketing, CRM, data & analytics, automation, and process improvement space. 

My professional journey up to this point and my experiences have led me to believe that my passion truly lies in everything HubSpot, CRM, marketing automation, integrations, insights, and in making broken things work again!

If any part of my journey resonates with you, please feel free to connect, follow, or reach out via DM. I'm always happy to lend an ear, share lessons learned, and provide guidance rooted in real-world experience.

taplio

The Battle

Natalie Furness - Revenue Operations

Nikhil Puri

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