Natalie Furness - Revenue Operations

RevOps Automated

Founder + CEO/COO

Roam

Strategist

Pavilion

Member | Salesforce + HubSpot RevOps Automation Specialist

Lantum

Revenue Operations Specialist

Don't be Shy

Marketing Automation and Sales Operations Specalist

isosconnect

Performance Marketing Strategy
Hubspot configuration
Data Analytics
Google Ads, Facebook Ads, Linkedin Ads.
Multi-channel marketing campaigns
Digital Marketing Channel Acquisition

Fractional Head Of Marketing

APTIS GmbH

Provided 4-month consultancy and training programme to educate SDRs in prospecting, nurturing and closing of high-value accounts, utilising Linkedin + HubSpot.

Account Based Marketing and Sales Consultant

Banani App

Client of Niam Marketing - MENA.
Multichannel digital marketing and sales  automation, advising sales team, managing team of developers and designers reporting to CEO. 

Implemented Hubspot marketing automation integrating paid ads, social media, emails and sales lifecycles. 

Managed technical integration projects, to pull data from a third-party application to CRM, with relevant contact segmentations.

Lead scoring strategy, and implemented to prioritise business development team calls reducing  MQL -> SQL times by 50%
- Built and launched email campaigns with an average  83% open rate and 56% engagement. 
Integrated social media and email campaigns into workflows, increasing qualified lead acquisition by 400%

Launched cross-channel ad campaign increasing app downloads by 3000% in 30 days.

Implemented app stored SEO Increasing organic app searches by 150%

Launched and optimised ads across Linkedin, Facebook, Youtube, Instagram and Twitter. Reducing CPC from $0.96

Fractional CMO : Hubspot Sales & Marketing Automation

Old Street Solutions

Unblocked Events

Website launch with cross channel marketing campaign increase website traffic by 400%
LinkedIn Event and Linkedin Organic post strategy resulted in ticket sales.

Performance Marketing Manager

I'm on a mission to eradicate friction from the B2B buying experience.

Our solutions align internal operations across marketing, sales, customer service, product and beyond - with the ideal buyer experience.

Solutions we offer:

1️⃣ Revenue Operations Consulting. Gain actionable insights on how your business can apply RevOps to build scalable revenue engines. 

2️⃣ RevOps as a Service - providing you with a fractional Revenue Operations team, to plan, build, manage and deliver data insights on marketing, sales and service operations.

3️⃣ Custom Attribution Reporting and Forecasting  - connecting all of your data sources to provide better data insights on revenue attribution. 

4️⃣ RevOps Process Automation - Cut out waste from your marketing, sales and service processes. 

5️⃣ HubSpot Optimisation - improving the ROI on HubSpot marketing, sales, service and operations Hubs. 

6️⃣ HubSpot Integrations - bringing together customer and deal data. Get your business closer to a single source of truth. 

I'm also working on some SaaS - in stealth 😉. 

About me. 

I've been lucky enough to have had the opportunity to work + learn from talented  marketing automation and data experts internationally.

My core strength are in the strategic development and implementation end to end customer experiences using CRM, Marketing, Sales and Support automation tools. in addition, I utilise nocode and lowcode tools, integrated into systems to automate operations. 

The management of customer data through systems, is some thing that I passionate about. I attribute this passion to my technical training in healthcare informatics - where I worked to improve the flow of patient health records through systems. 

I enjoy building systems for efficient and effective revenue operations, including effective reporting systems. I thank my background in science for my ability to design reporting systems which focus on statistical significance.

Typically business unit leaders reach out to me when they require;

+ Hubspot Enterprise Implementation
+ Hubspot onboarding/training
+ Salesforce Migration to Hubspot
+ Smart ChatBot Builds
+ Hubspot Workflows.
+ Data cleansing and migrations
+ Integrations between Hubspot and third-party apps like Shopify, Webflow, WordPress, Airtable, Zendesk, 9. Xero, Eventbrite, Webinar software, Salesforce, Slack, Stripe and more.
+ Smart content delivery systems, changing what the customer see depending on their demographics or previous behaviours on your website.
+ Bespoke development

Message me, if you have any questions

Member | HubSpot RevOps Automation Specialist

HubSpot CRM, Marketing and Sales Automation Specialist Digital Agency. We build sophisticated and highly personalised multi-channel campaigns to accelerate business growth. 

HubSpot

Senior Partner Development Manager - UKI & MEA 

Create profitable service offerings for partners
Drive sales and marketing alignment and Define and improve sales strategies
Establish and optimise customer service processes
Helped 30 partners to Tier up in the program
Generated $1.05 million in 2023 in ARR by identifying areas of growth and positioning additional tools as ROI-driven solutions
Global Top performer 
Global DI&B committee lead
Lead in 3 global projects

Senior Channel Consultant - Partner Success Manager 

Create profitable service offerings for partners
Build and implement online marketing strategies using the inbound methodology
Drive sales and marketing alignment and Define and improve sales strategies
Establish and optimise customer service processes
Helped 30 partners to Tier up in the program
Generated $1.05 million in 2023 in ARR by identifying areas of growth and positioning additional tools as ROI-driven solutions
Global Top performer 
Global DI&B committee lead
Lead in 3 global projects

Channel Consultant - Partner Success Manager

* Guide new customers through technical setup, integrations, and initial campaign planning
* Help customer stakeholders define success metrics and create a roadmap to achieve their goals
* Research and advice on complex software scenarios including integrations, migrations, and data structuring
* Generated $147K in ARR by identifying areas of growth and positioning additional tools as ROI-driven solutions
* Feb '22 - Global Top Performer
* Operations Hub Product DRI
* Team DRI in the EMEA Services DI&B Committee
* Team DRI in the EMEA SQL Committee
* EMEA DRI for Superpowers project
* Created a site to concentrate all the relevant information about projects where the EMEA Onboarding team was involved
*Organised Microsessions to UpSkIll the team as part of the Team Lead Project
*Enterprise Certified at month 6 in the role.
* Mentor and Team Buddy

CS - Customer Onboarding Specialist & Mentor

Ventilux Group Limited

Develop marketing communications campaigns.
Oversee the production of all marketing materials, ensuring messages are supportive of and consistent with marketing strategies.
Email Marketing: A/B testing, lead nurture, mobile optimisation, list building & segmentation, and analytics.
Content creation: social media, website, executive Bios, case studies, corporate newsletters, spec sheets, infographics, price list, and brochures.
Academy coordinator.
Work closely with C-level executives to create a cross-departmental marketing strategy.
Organise HubSpot onboarding internally, and collaboration with the sales, design & service teams in integrating the platform into their daily schedules consistently.
Advise the Sales & Marketing Director on various strategic digital marketing opportunities, vision, content and architecture management, including growth, engagement, sales conversions and competitor analysis across all online channels.
Collaborate with the R&D team to create a technical products database.
Plan and negotiate media buys included print and digital.
Generate reports for C-level executives by Analyze data from Google analytics and HubSpot reporting.
Cross-functional project deadline achievement by utilising excellent time-management skills.

Marketing Executive

Sales Customer Support

Paseo del Fuego Shopping Centre

Trained 40+ stores in building their social media grow plan in alignment with the shopping administration plan.
Coordinated a VIP reward plan for local customers. To achieve this, I integrated a CRM with our Email Marketing strategy. We increased customer retention by 31% from 2017 to 2018.
Coordinated all customer support campaigns for 60+ shops helping them aligned to the shopping centre administration Customer Support strategy, also provided information services on a monthly basis.
Monitored marketing campaigns and provided consistent online media strategic direction in a fast-paced environment.
Conceptualised and managed 80+ Facebook & Instagram Ads campaigns with an average ROI of 47%.
Provided customised marketing strategies to 40+ shops by consulting with their marketing & sales departments

Sales And Marketing Executive

Travelling

I took 6 months to discovered and volunteer in Southern Thailand, Borneo, and Northern Malaysia.

International Travel & Volunteering

H Stern Jewelers

Distributed store sales quota and established KPIs. Worked out a flexible plan according to hours worked, we exceeded monthly goals 7 out 8 months of high season.
Reached and exceeded sales quote utilising an enthusiastic sales approach. 
Contributed to the development of the new National Customer Care program based on customer needs insights.
Supported the store manager with daily operational tasks such as financial, inventory control and customer service issues.
Provided training & support to 3 new sales representatives during their 4-month onboarding.

Senior Sales Supervisor & Team Lead

A gap year

I studied English in Ireland for 6 months, followed by 6 months of work as a Child-minder. Spending time with kids helped me enormously to improve my English skills, and learn the Irish culture from its roots. I made a long-lasting relationship with the family I worked for, today I have the pleasure to call them my friends and I visit them frequently.

Career Gap  

Claro Argentina

Collaborated on creating a training program that contributed to improving customer retention by 12% in 6 months.
Implemented a new customer rep assignation, which translated into a 33% efficiency increase. 
Analised customers feedback, write reports and committed to developing plans to optimise their experience. The customer satisfaction index increased from 54% to 78% in 12 months. 
Dealt with frustrated customers in a friendly and dynamic manner. By carefully listen to their pains and by utilising empathy skills to de-escalated  possible legal conflicts.

taplio

The Battle

Natalie Furness - Revenue Operations

Lucy Waters

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