Natalie Furness - Revenue Operations

RevOps Automated

Founder + CEO/COO

Roam

Strategist

Pavilion

Member | Salesforce + HubSpot RevOps Automation Specialist

Lantum

Revenue Operations Specialist

Don't be Shy

Marketing Automation and Sales Operations Specalist

isosconnect

Performance Marketing Strategy
Hubspot configuration
Data Analytics
Google Ads, Facebook Ads, Linkedin Ads.
Multi-channel marketing campaigns
Digital Marketing Channel Acquisition

Fractional Head Of Marketing

APTIS GmbH

Provided 4-month consultancy and training programme to educate SDRs in prospecting, nurturing and closing of high-value accounts, utilising Linkedin + HubSpot.

Account Based Marketing and Sales Consultant

Banani App

Client of Niam Marketing - MENA.
Multichannel digital marketing and sales  automation, advising sales team, managing team of developers and designers reporting to CEO. 

Implemented Hubspot marketing automation integrating paid ads, social media, emails and sales lifecycles. 

Managed technical integration projects, to pull data from a third-party application to CRM, with relevant contact segmentations.

Lead scoring strategy, and implemented to prioritise business development team calls reducing  MQL -> SQL times by 50%
- Built and launched email campaigns with an average  83% open rate and 56% engagement. 
Integrated social media and email campaigns into workflows, increasing qualified lead acquisition by 400%

Launched cross-channel ad campaign increasing app downloads by 3000% in 30 days.

Implemented app stored SEO Increasing organic app searches by 150%

Launched and optimised ads across Linkedin, Facebook, Youtube, Instagram and Twitter. Reducing CPC from $0.96

Fractional CMO : Hubspot Sales & Marketing Automation

Old Street Solutions

Unblocked Events

Website launch with cross channel marketing campaign increase website traffic by 400%
LinkedIn Event and Linkedin Organic post strategy resulted in ticket sales.

Performance Marketing Manager

I'm on a mission to eradicate friction from the B2B buying experience.

Our solutions align internal operations across marketing, sales, customer service, product and beyond - with the ideal buyer experience.

Solutions we offer:

1️⃣ Revenue Operations Consulting. Gain actionable insights on how your business can apply RevOps to build scalable revenue engines. 

2️⃣ RevOps as a Service - providing you with a fractional Revenue Operations team, to plan, build, manage and deliver data insights on marketing, sales and service operations.

3️⃣ Custom Attribution Reporting and Forecasting  - connecting all of your data sources to provide better data insights on revenue attribution. 

4️⃣ RevOps Process Automation - Cut out waste from your marketing, sales and service processes. 

5️⃣ HubSpot Optimisation - improving the ROI on HubSpot marketing, sales, service and operations Hubs. 

6️⃣ HubSpot Integrations - bringing together customer and deal data. Get your business closer to a single source of truth. 

I'm also working on some SaaS - in stealth 😉. 

About me. 

I've been lucky enough to have had the opportunity to work + learn from talented  marketing automation and data experts internationally.

My core strength are in the strategic development and implementation end to end customer experiences using CRM, Marketing, Sales and Support automation tools. in addition, I utilise nocode and lowcode tools, integrated into systems to automate operations. 

The management of customer data through systems, is some thing that I passionate about. I attribute this passion to my technical training in healthcare informatics - where I worked to improve the flow of patient health records through systems. 

I enjoy building systems for efficient and effective revenue operations, including effective reporting systems. I thank my background in science for my ability to design reporting systems which focus on statistical significance.

Typically business unit leaders reach out to me when they require;

+ Hubspot Enterprise Implementation
+ Hubspot onboarding/training
+ Salesforce Migration to Hubspot
+ Smart ChatBot Builds
+ Hubspot Workflows.
+ Data cleansing and migrations
+ Integrations between Hubspot and third-party apps like Shopify, Webflow, WordPress, Airtable, Zendesk, 9. Xero, Eventbrite, Webinar software, Salesforce, Slack, Stripe and more.
+ Smart content delivery systems, changing what the customer see depending on their demographics or previous behaviours on your website.
+ Bespoke development

Message me, if you have any questions

Member | HubSpot RevOps Automation Specialist

HubSpot CRM, Marketing and Sales Automation Specialist Digital Agency. We build sophisticated and highly personalised multi-channel campaigns to accelerate business growth. 

RevOnyx

RevOps & Salesforce Consultant

Apex Fintech Solutions

Senior GTM Operations, Strategist

RevOps Co-op

Member

Russell Reynolds Associates

•	Part of an executive search team that places c-suite executives in the technology and financial services sectors.
•	Doubled growth efficiency without increasing costs by providing best practices, sharing regular feedback, and adjusting the team process accordingly. 
•	Created and analyzed administrative processes to reduce processing times by 20%.

Project Coordinator

Diamond Resorts®

•	Expanded a $25MM site store to $54MM within 2 years by creating policies, implementing processes, renegotiating vendor contracts, eliminating unnecessary expenditures, & restructuring the organization. 
•	Restructured and led a cross-functional operations team of 17, including two supervisors over a multiple site operation, through cross-training, closely evaluating performance, reorganizing schedules, and enforcing trainings, which resulted in more confident and competent teams. 
•	Renegotiated vendor contracts helping to eliminate unnecessary expenditures, reducing costs exceeding $34,000 per year and eliminated a vendor exceeding $100,000 per year, and ultimately increasing profits.
•	Analyzed sales & marketing KPI’s and partnered with VP of Sales, Director of Marketing, and the regional business manager to adjust weekly/monthly matrices in order to drive results. 
•	Supported 125 indirect reports that required paying close attention to detail and building & maintaining strong internal & external relationships. Through partnering with marketing, sales, contracts, and quality assurance in a fast-paced environment we were able to ensure a better experience for the customer, and increase retention by $1.62M

Director of Operations, Area Sales & Marketing Manager

•	Implemented a new sales rotation based on data analytics, placing the best sales agents with their most productive segments, resulting in a 218% revenue growth for the month and sustained revenue improvement. 
•	Project manager regarding installation and/or renovation of sites to ensure completion and quality of each project.

Sales & Marketing Administration Manager

AAA Northeast

Selected Achievements:
•	Collaboratively managed a team of 15 by implementing processes that facilitated team’s daily tasks by allowing for a smoother, quicker registry process by 25%, and ultimately ensuring 85% met or exceeded their KPI’S monthly.

Assistant Manager

Selected Achievements:
•	Innovated marketing tools for new and relocated branches such as marketing emails and live transactional reminders, and supported with coaching staff, resulting in employee’s exceeding their goals and raising KPI’s another 10%.

Branch Manager Trainee

Member Service Counselor

Marco's Pizza (Marco's Franchising, LLC)

Selected Achievements:
•	Trained, hired, and mentored over 30 new employees to ensure a smooth & efficient transition into the workplace by demonstrating best practices, teaching company policies, and creating open line of communication.

Team Leader

Selected Achievements:
•	Scheduled, coordinated, and managed catering orders for major university fundraisers, with over 500 people, and collaborated on a team of 3 to fulfill weekly catering orders, generating $13,000 in weekly net sales.

Catering Assistant

Customer Service Sales Representative

Performance-Driven Leader with Over 10 years’ experience in Management, Operations, and Client Relations

Enthusiastic and highly motivated leader with the ability to learn quickly with exceptional communication skills. Accomplished in engaging, empowering, and strengthening teams that support broad organizational goals, while optimizing operational efficiencies. Collaborative team leader with deep expertise in Project Management, Training & Development, Operations, Human Resources, and Finance. Expert in identifying weaknesses of processes, people, & technologies to bring out the best in an organization. Individual dedicated to self-improvement and reflection who continually challenges teams to exceed performance metrics.  

CONTACT ME:  lampertwb@gmail.com

Specialties:

INDUSTRY SKILLS:  Training & Development ✰ Project Management ✰ Contract Negotiation ✰ Human Resources ✰ Operations Management ✰ Cross-Functional Leadership ✰ Social Media Marketing ✰ Finance & Payroll ✰ Client Relations ✰ Information Systems ✰ Creative Thinking ✰ Capital Improvement ✰ Executive Search Support

PROFESSIONAL ATTRIBUTES:  Enthusiastic ✰ Analytical ✰ Strategic ✰ Collaborative ✰ Motivated ✰ Excellent Communication Skills ✰ Organized ✰ Self-Starter ✰ Leader ✰ Problem-Solver ✰ Diligent ✰ Excellent Presentation Skills 

TECHNICAL SKILLS: Salesforce ✰ HubSpot ✰ Python ✰ Microsoft Word ✰ PowerPoint ✰ Excel ✰ Outlook

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Natalie Furness - Revenue Operations

Wendy Lampert

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